Growing Smiles Pediatric and Family Dentistry

What Growing Smiles Pediatric and Family Dentistry does

Growing Smiles Pediatric and Family Dentistry is a privately-held, multi-location dental practice operating three offices in South New Jersey (Voorhees, Mount Laurel, and a newly opened pediatric-only location in Cherry Hill). The practice delivers a dual-segment service portfolio spanning specialized pediatric dentistry (sealants, pediatric crowns including same-day stainless steel, custom mouthguards, sedation, space maintainers, habit breakers, early orthodontic evaluation, and accommodations for children with complex or special needs) alongside comprehensive adult general, cosmetic, restorative, periodontal, surgical, and orthodontic services (cleanings, implants performed in-house, veneers, Lumineers, Snap-On Smile, Invisalign, metal and ceramic braces, dentures, oral surgery, and laser gum therapy).

The underlying clinical technology is conventional digital dentistry rather than a proprietary platform: low-radiation digital X-rays, intraoral cameras, Diagnodent laser cavity detection, same-day crown fabrication for pediatric cases, and high-intensity laser gum therapy. Patient acquisition runs through direct-to-consumer channels including local SEO, a content blog, new patient specials ($79 exam/X-rays/cleaning package, $25 limited exam, free take-home whitening), and word-of-mouth referrals. Marketing is supported by Practice Cafe, an external dental marketing agency.

Revenue mechanics combine fee-for-service procedures billed per visit with major PPO in-network contracts (Delta Dental, Aetna, MetLife, Guardian, United Concordia, United Healthcare Community Plan, Horizon NJ Family Care, Humana), Medicaid acceptance, an in-house GrowingSmiles Dental Savers Plan (annual subscription providing 30–50% off treatment), and CareCredit patient financing. The practice is independently owned, with no disclosed institutional investment, private equity backing, or parent company.

Name

Growing Smiles Pediatric and Family Dentistry

Legal name

Growing Smiles Pediatric and Family Dentistry

Website

https://mygrowingsmile.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Growing Smiles Pediatric and Family Dentistry is a privately-held, three-location dental practice in South New Jersey offering pediatric dentistry alongside comprehensive general, cosmetic, restorative, and orthodontic care for adults and families, with fee-for-service, PPO insurance, and an in-house membership plan.

Ownership category

akta.pro rank

Product category

Pediatric and Family Dentistry

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Orthodontics (HLABABAB)

Keywords

• Pediatric dentistry
• Family dental care
• Orthodontic services
• Preventive dental care
• Dental cleanings

Headquarters

HQ city

Voorhees

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fee-for-Service Dental Procedures: The primary revenue stream is fee-for-service dental procedures across pediatric, general, cosmetic, restorative, and orthodontic categories. Patients pay per visit and per procedure. The practice accepts most major PPO dental insurances and files/tracks claims on behalf of patients.
2. In-House Dental Savers Plan Membership: An annual fee-based membership plan providing 30–50% off average treatment fees with no co-pays, hidden fees, or annual minimums/maximums. Offered as an alternative to dental insurance for uninsured patients. Individual and family plans available; dependent children must be under 19 or full-time students up to age 23.
3. CareCredit Patient Financing: The practice accepts CareCredit patient financing, enabling patients to spread treatment costs over multiple payments. CareCredit functions as a credit card for healthcare needs with no annual fees or pre-payment penalties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Growing Smiles Pediatric and Family Dentistry is a multi-location dental practice operating in Voorhees, Mount Laurel, and Cherry Hill, New Jersey. The practice provides pediatric and family dental care, including preventive, restorative, and orthodontic services for children, teens, and adults. Founded in 2018, it delivers comprehensive dental treatment through three physical office locations staffed by dentists and dental hygienists.

Product overview

Growing Smiles Pediatric and Family Dentistry is a dual-practice dental care provider offering specialized pediatric dentistry for children alongside comprehensive family dentistry for adults. The practice operates three locations in New Jersey (Voorhees, Mount Laurel, and Cherry Hill) and provides an integrated portfolio of preventive, restorative, cosmetic, and orthodontic services. The core pediatric offerings include dental sealants, pediatric dental crowns (same-day stainless steel and porcelain options), custom mouthguards, and sedation dentistry. For adults, services span preventive care (cleanings, exams, oral cancer screening), restorative treatments (fillings, crowns, bridges, implants, dentures, extractions, root canals), cosmetic procedures (teeth whitening, veneers, Lumineers, Snap-On Smile), and periodontal therapy including laser gum treatment. Orthodontic services include traditional metal and ceramic braces, Invisalign clear aligners, and appliance therapy (space maintainers, retainers, habit breakers). The practice also offers an in-house Dental Savers Plan as an alternative to traditional insurance, plus accepts CareCredit financing and multiple insurance plans.

Differentiator

Problem solved

Functional benefit

Brands

• GrowingSmiles Dental Savers Plan: In-house dental membership plan offering 30-50% off treatment fees without insurance hassles

Products and services

• Pediatric Dentistry
• Family Dentistry
• Dental Sealants
• Pediatric Crowns
• Custom Mouthguards
• Invisalign Treatment
• Metal Braces
• Ceramic Braces
• Appliance Therapy

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• Delta DentalcoreOthersIn-network PPO dental insurance provider accepted at Growing Smiles practices.
• AetnacoreOthersIn-network PPO dental insurance provider accepted at Growing Smiles practices.
• MetLifecoreOthersIn-network PPO dental insurance provider accepted at Growing Smiles practices.
• GuardiancoreOthersIn-network PPO dental insurance provider accepted at Growing Smiles practices.
• United ConcordiacoreOthersIn-network PPO dental insurance provider accepted at Growing Smiles practices.
• United Healthcare Community PlancoreOthersIn-network dental insurance provider accepted at Growing Smiles practices.
• Horizon NJ Family CarecoreOthersIn-network dental insurance provider accepted at Growing Smiles practices, specifically serving New Jersey families.
• HumanacoreOthersIn-network PPO dental insurance provider accepted at Growing Smiles practices.
• MedicaidcoreOthersThe practice accepts Medicaid in addition to major PPO dental insurances, expanding access to affordable dental care for qualifying families.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dental Care Alliance: Large DSO supporting affiliated family and specialty dental practices with significant NJ and Mid-Atlantic footprint. Comparable as a broad incumbent shaping the competitive DSO landscape Growing Smiles operates in.
• Heartland Dental: Largest US dental support organization supporting thousands of dentist offices across general, cosmetic, and specialty care. Comparable as the dominant broad incumbent setting competitive benchmarks for multi-location family practices.
• Aspen Dental: Nationally branded DSO with comprehensive general, restorative, and cosmetic dental services. Comparable as a broad incumbent shaping consumer expectations around multi-location family dental brands.
• PDS Health (Pacific Dental Services): Large DSO supporting family and specialty dental practices with integrated technology platforms. Comparable as a broad incumbent expanding into the Northeast family/pediatric dental market.
• Smile Doctors: Largest ortho-focused DSO in the US with locations across multiple states. Comparable as a broad incumbent overlapping on the orthodontic service line (Invisalign, braces) that Growing Smiles offers.

Direct peers

• Great Expressions Dental Centers: Multi-location DSO offering general, pediatric, orthodontic, and specialty dental care with strong East Coast presence. Comparable in service breadth and dual pediatric/adult model, though at significantly larger scale.
• Children's Dental Health: Pure-play pediatric dental group practice with multiple locations across the Mid-Atlantic. Comparable as a direct pediatric-focused peer, particularly relevant to Growing Smiles' pediatric brand positioning and Cherry Hill pediatric expansion.
• Jefferson Dental & Orthodontics: Multi-location dental group with explicit pediatric and orthodontic focus plus Medicaid acceptance. Closely comparable to Growing Smiles in dual pediatric/adult positioning, payer mix, and multi-site operating model.

Regional players

• Eastern Dental: Multi-location family and orthodontic dental group with deep roots in New Jersey, including pediatric offerings. Directly comparable as a regional peer competing for the same South/Central NJ family demographic.
• South Jersey Dental Care: Regional multi-location family dental practice in southern New Jersey offering general, cosmetic, and orthodontic services. Directly comparable as a regional peer competing in the same Voorhees/Mount Laurel/Cherry Hill trade area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mygrowingsmile
• Facebookfacebook.com/MyGrowingSmile
• LinkedInlinkedin.com/company/growing-smiles-of-voorhees

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growing Smiles Pediatric and Family Dentistry