Gramercy Group
Gramercy Group is a private real estate services firm providing third-party leasing agents to property management companies and brokerage representation to investors, primarily in the Minneapolis-St. Paul metro and California markets, with a portfolio spanning 11 active partnerships.
- Company typePrivate
- Founded2007
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gramercy Group does
Gramercy Group is a private real estate services firm founded in 2007 that provides third-party leasing representation and brokerage services to property management companies, developers, and real estate investors across the Minneapolis-St. Paul metropolitan area and California. The company operates two service lines: a leasing division that supplies trained, licensed real estate agents to function as on-site or multi-site leasing staff for property management clients, and a brokerage division that represents buyers, sellers, and investors in real estate transactions including 1031 exchanges. Broker Joshua Keller holds California DRE #02187126 and Minnesota Broker #40050504, and the company is headquartered at P.O. Box 591285, San Francisco, CA with primary operations in Minneapolis.
The leasing business is built around a trained sales force that operates as a seamless extension of client property management teams, handling leads from initial contact through move-in, including application submissions, security deposit collection, and lease execution. The firm emphasizes strict departmental separation between leasing and brokerage, weekly leasing reports, market rent and concessions analysis, and lead tracking metrics. According to company disclosures, 98% of past clients are unaware they are working with a third-party leasing provider, and the firm has achieved 93-98% occupancy rates across completed lease-up projects including Revel (125 units), Harlo (75 units), Jax NE (65 units), Jax STP (48 units), and Laguna (45 units).
Gramercy generates revenue through professional services contracts with property management companies for dedicated leasing staff and transaction-based fees for brokerage representation. Pricing is not publicly disclosed and is negotiated on a quote basis. The firm maintains relationships with 11 active property management and developer partners including Fletcher Management, Reacor Ltd, Hartley Properties, Yellow Tree Development, and North Bay Companies. Go-to-market is sales-led, relying on direct relationships and referrals rather than broad marketing, with minimal digital presence limited to a company website and LinkedIn profile. The firm employs 1-10 people and operates without disclosed external funding.
Gramercy Group firmographics
Firmographics- Name
- Gramercy Group
- Legal name
- Gramercy Group
- Website
- https://gramercy-group.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gramercy Group is a private real estate services firm providing third-party leasing agents to property management companies and brokerage representation to investors, primarily in the Minneapolis-St. Paul metro and California markets, with a portfolio spanning 11 active partnerships.
- Ownership category
- akta.pro rank
Gramercy Group industry classification
Industry- Product category
- Real Estate Brokerage & Leasing Services
- NAICS
- Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
- akta.pro secondary industries
- Property Management Advisory & Leasing Administration (FSAEAJAN), Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
Keywords
Where Gramercy Group is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gramercy Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Leasing Services: Gramercy Group generates revenue by providing dedicated leasing agents to property management companies. Agents work on-site covering multi-site portfolios or devoted to specific Class A buildings and new construction lease-up projects. Revenue is derived from contractual arrangements with property management firms for lead handling, application processing, and lease completion services.
- Brokerage Services - Buying/Selling/Investing: The company earns transaction-based fees by representing buyers and sellers in real estate transactions. They prepare and present sales offers, demonstrate value propositions for listings and purchases, and navigate contract phases through negotiation and closing.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Gramercy Group product offering
Product offeringCore offering
Gramercy Group provides third-party leasing services to property management companies by deploying trained, licensed real estate agents who work on-site to handle all incoming leads from initial contact through move-in, including weekly reporting, market rent analysis, and administrative functions such as application submissions and lease execution. Separately, the firm offers real estate brokerage services that prepare and present offers and represent buyers, sellers, and investors through negotiation and closing.
Product overview
Gramercy Group operates as a real estate services company offering two primary service lines: Leasing Services and Buying/Selling/Investing (Brokerage) Services. The Leasing Services division provides property management companies with trained, licensed leasing agents who work on-site to manage the full resident leasing lifecycle from lead capture through move-in, supported by weekly reporting, market analysis, and administrative functions. The Buying/Selling/Investing division represents buyers, sellers, and investors in real estate transactions, including 1031 exchange clients. The company maintains partnerships with property developers and management companies across Minnesota (Minneapolis/St. Paul) and California (San Francisco) markets, managing a portfolio of residential apartment properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Leasing Services Third-party leasing services for property management companies and real estate developers, providing trained and licensed leasing agents who work on-site to handle incoming leads from initial contact through move-in, including lead tracking, weekly leasing reports, market rent analysis, application submissions, security deposit collection, and lease execution. Agents are deployed as rover leasing agents across multi-site portfolios or as devoted on-site staff for existing Class A buildings and new construction lease-up projects.
- Buying / Selling / Investing Services Real estate brokerage services representing buyers, sellers, and investors in property transactions, including preparation and presentation of persuasive offers, demonstration of listing or purchase value propositions, navigation of contract phases through negotiation and closing, and 1031 exchange representation for investment clients.
Quantifiable outcome
- 98% of past clients do not realize Gramercy is a third-party service
- +2 more outcomes
Companies that use Gramercy Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Gramercy Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gramercy Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Fletcher ManagementcoreFletcher Management is a property management company that contracted Gramercy Group for leasing services at 1605 Hennepin, a 12-unit Class B existing property in Loring Park Minneapolis.
- Reacor LtdcoreReacor Ltd is a property management company that engaged Gramercy Group for leasing services at Laguna, a 45-unit Class A boutique apartment complex in Uptown Minneapolis.
- Hartley PropertiescoreHartley Properties contracted Gramercy Group for leasing services at Fulton Terrace, a 26-unit property in South Minneapolis near 50th and France.
- Yellow Tree DevelopmentcoreYellow Tree Development is a real estate developer that partnered with Gramercy Group for leasing services at Nico, a 147-unit property near Downtown Minneapolis.
- North Bay CompaniescoreNorth Bay Companies is a real estate developer that partnered with Gramercy Group for leasing services at Henley, a 74-unit property in Downtown Richfield, Minnesota.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Gramercy Group competitors and assessment
Company assessmentBroad incumbents
- Compass: Technology-enabled residential real estate brokerage with agent teams in major U.S. metros. Comparable as a broad incumbent brokerage that competes for the same buyer/seller clients and invests heavily in agent productivity tools.
- RealPage: Property management software platform serving multifamily operators with leasing, marketing, and AI tools. Comparable as an enabling incumbent that could disintermediate Gramercy's manual leasing process through automated lead-handling technology.
- Lincoln Property Company: National residential and commercial property management firm with integrated leasing operations. Comparable as a vertically integrated competitor offering leasing services to third-party owners — the in-house alternative to Gramercy's outsourced model.
- Cushman & Wakefield: Global commercial real estate services firm with multifamily and investment sales divisions. Comparable as a broad real estate services incumbent whose brokerage division competes with Gramercy's buying/selling/investing arm.
- Yardi: Property management and accounting software provider for residential and commercial real estate. Comparable as an enabling incumbent whose integrated leasing workflow could reduce demand for Gramercy's outsourced leasing services.
- Coldwell Banker: National residential real estate brokerage franchise with agent networks across U.S. markets. Comparable as a broad incumbent brokerage competing for the same buyer/seller representation engagements Gramercy's brokerage division handles.
- Bozzuto: Multifamily property manager and developer with regional clusters across the U.S. Comparable because it provides both fee-managed leasing and operates its own Class A portfolio — competing with Gramercy for developers' lease-up mandates.
- JLL (Jones Lang LaSalle): Global real estate services firm offering investment sales, leasing, and property management. Comparable as an incumbent that competes with Gramercy's brokerage services for institutional and high-net-worth real estate clients.
- Greystar Real Estate Partners: The largest property management company in the U.S., managing over 80,000 units with in-house leasing teams. Comparable as a property management operator that competes for the same leasing-services relationships Gramercy serves, though at vastly greater scale.
Others
- CBRE: Largest commercial real estate services firm globally with multifamily investment sales and valuation capabilities. Comparable as an incumbent brokerage competing with Gramercy's buyer/seller representation services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Gramercy Group social profiles
Digital presenceGramercy Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gramercy Group leadership team
Management profileNumber of profiles
Profiles1 record
Gramercy Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gramercy Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gramercy Group
What does Gramercy Group do?
Gramercy Group provides third-party leasing services to property management companies by deploying trained, licensed real estate agents who work on-site to handle all incoming leads from initial contact through move-in, including weekly reporting, market rent analysis, and administrative functions such as application submissions and lease execution. Separately, the firm offers real estate brokerage services that prepare and present offers and represent buyers, sellers, and investors through negotiation and closing.
Is Gramercy Group a public or private company?
Gramercy Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gramercy Group founded?
Gramercy Group was founded in 2007. It employs 1 to 10 people.
Where is Gramercy Group based?
Gramercy Group is headquartered in Minneapolis, United States, in the North America region.
How does Gramercy Group make money?
Two revenue lines are on record. Leasing Services are the primary driver. The others are brokerage Services - Buying/Selling/Investing.
Who are Gramercy Group's main competitors?
Broad incumbents on record are Compass, RealPage, Lincoln Property Company, Cushman & Wakefield, Yardi, Coldwell Banker, Bozzuto, JLL (Jones Lang LaSalle) and Greystar Real Estate Partners. CBRE is listed as an others.
Does Gramercy Group have an API?
No public API is recorded for Gramercy Group.
What industry is Gramercy Group in?
Gramercy Group's product category is Real Estate Brokerage & Leasing Services. Its primary akta.pro industry code is BPAJAFAL, Residential Lease Administration & Tenant Services, with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 53131 and its SIC code is 6531.