Circle The Wagons Coaching + Retreats

What Circle The Wagons Coaching + Retreats does

Circle The Wagons Coaching + Retreats is a privately held, founder-led marriage-coaching practice headquartered in Frisco, Texas, serving Military and First Responder couples. The company was co-founded by Craig and Kimberly Stillwagon and operates with a small bench of partner coaches that includes active and former first responders, operationalizing a proprietary methodology called the Uniform Code of Successful Marriages (UCSM) tailored to occupation-specific stressors such as deployment, hyper vigilance, irregular schedules, and trauma exposure. The product surface is a tiered direct-to-consumer portfolio: a $29 five-day Virtual Marriage Intensive as the entry point, $125 one-on-one Couples Coaching, a $597 full online course, and an $897 in-person three-day retreat in the Dallas area, with a Sponsorship Program that lets third parties gift any tier to qualifying couples.

The technology layer is minimal — the firm runs on a Squarespace-hosted website with video content, assignments, and an email registration funnel; there is no mobile app, no public API, no integrations, and no declared AI capabilities. Go-to-market is consumer-direct with a short, low-friction sales cycle driven by the $29 intensive, paired with a niche Sponsorship Program and a donation partnership with the Gary Sinise Foundation. Revenue mechanics combine one-time digital product sales, unit-priced professional services (coaching), unit-priced experiential retreats, and gift-based sponsorship transactions. Operating geography is US-based, with digital delivery nationwide and physical delivery constrained to the Dallas area.

The business is bootstrapped, with no disclosed external investors, funding rounds, M&A, or public-market activity. Customer testimonials indicate individual military and federal first-responder households rather than enterprise or institutional buyers, and growth signals are limited to product-tier expansion, partner-coach additions, and sponsorship-driven distribution.

Name

Circle The Wagons Coaching + Retreats

Legal name

Circle The Wagons

Website

https://circlethewagons.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Circle The Wagons is a privately held marriage-coaching practice in Frisco, Texas, serving Military and First Responder couples through a proprietary UCSM methodology delivered via a $29 virtual intensive, online course, coaching, and Dallas-area retreats.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Virtual Marriage Intensive: 5-day virtual coaching program at $29 per couple. Entry-level product designed to convert participants into higher-ticket coaching services.
2. 1-on-1 Couples Coaching: Personalized coaching sessions at $125 per couple. Premium upsell for graduates of the virtual intensive.
3. Full Online Course: Complete self-paced course access at $597. Higher-ticket digital product for comprehensive marriage coaching curriculum.
4. Dallas Area 3-Day Couples Retreat: In-person intensive retreat experience at $897. Premium experiential product for local couples.
5. Sponsorship Program: Third parties can sponsor couples for any of the above products at listed prices, expanding reach through community support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Circle The Wagons sells marriage coaching programs and retreats built around the proprietary Uniform Code of Successful Marriages (UCSM) methodology, designed specifically for Military and First Responder couples. The product suite includes a $29 entry-point 5-Day Virtual Marriage Intensive, a $597 full online course, a $897 Dallas Area 3-Day in-person retreat, and $125 1-on-1 couples coaching sessions, with a sponsorship program enabling third parties to fund seats for qualifying couples.

Product overview

Circle The Wagons offers a coaching and retreat portfolio centered on the Uniform Code of Successful Marriages (UCSM) methodology, designed specifically for Military and First Responder families. The core offerings include a 5-Day Virtual Marriage Intensive (offered at $29) as the primary entry-point program, a Full Online Course with comprehensive content, an in-person Dallas Area 3 Day Couples Retreat, and 1+1 Couple Coaching Sessions for personalized support. A sponsorship program allows supporters to gift course registrations to deserving couples. The product suite progresses from group online learning to in-person intensive experiences to individual coaching, creating a tiered support system for relationship fortification.

Differentiator

Problem solved

Functional benefit

Products and services

• 5-Day Virtual Marriage Intensive A 5-day highly interactive online learning experience built on the proprietary Uniform Code of Successful Marriages (UCSM) methodology, designed specifically for Military and First Responder couples. The program features daily assignments and practical tools addressing triggers, baggage transformation, work-life balance, trust rebuilding, love languages, and first responder-specific financial pitfalls. Priced at $29 per couple with a free spouse spot, it serves as the primary entry-point product.
• 1-on-1 Couples Coaching Session Personalized one-on-one couples coaching session with graduates pricing available for alumni of the 5-Day Virtual Marriage Intensive, providing extended care and individualized support beyond the group curriculum. Priced at $125 per session and delivered virtually (or in-person for Dallas area couples).
• Full Circle The Wagons Online Course Complete self-paced online course providing full access to the Uniform Code of Successful Marriages (UCSM) methodology, including comprehensive marriage coaching curriculum with video modules, assignments, and interactive learning. Priced at $597 as a one-time license.
• Dallas Area 3-Day Couples Retreat An in-person intensive 3-day couples retreat located in the Dallas, Texas area, providing an immersive marriage coaching and relationship strengthening experience built on the UCSM methodology. Priced at $897 per couple as the premium experiential offering.
• Sponsorship Program Program enabling third parties to sponsor Military or First Responder couples by covering their registration costs for courses and retreats. Sponsors can gift the 5-Day Virtual Marriage Intensive ($29), 1-on-1 Couples Coaching Session ($125), Full Online Course ($597), or Dallas Area 3-Day Retreat ($897) to a qualifying couple.

Quantifiable outcome

• 75-80% of First Responder marriages end in divorce
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Gary Sinise FoundationminorStrategic or Co-development PartnerA portion of Circle The Wagons proceeds are donated to the Gary Sinise Foundation, which serves the nation by honoring defenders, veterans, first responders, their families, and those in need through entertainment, education, and community programs.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Regain: An online counseling platform specifically for couples and relationships, providing access to licensed therapists via messaging and live sessions. Comparable as a virtual couples counseling/coaching service.
• Lasting: A couples therapy and coaching app offering self-guided modules and connection to licensed therapists. Comparable as a digital-first couples support product with structured curricula.
• Relationship Coaching Institute: Provides training and certification for relationship coaches and offers direct coaching services. Comparable as a structured, methodology-based coaching business with online programs and a niche focus on relationships.
• OurRelationship: An evidence-based online program (originating from University of Maryland research) offering self-guided couples workshops. Comparable as a structured online intervention product for couples.
• The Gottman Institute: A leading relationship science and marriage education organization offering online courses, workshops, and a directory of certified therapists. Highly comparable as a content- and methodology-driven marriage education brand with virtual and in-person delivery.
• Marriage.com: An online marriage advice, coaching, and counseling platform offering articles, expert advice, and access to therapists. Comparable as a digital-first marriage support destination targeting couples across multiple life stages.
• Couples Academy: An online couples coaching program offering courses, workshops, and personalized coaching. Comparable as a digital marriage coaching brand with tiered course offerings and individual coaching upsells.

Others

• SYMBIS: A premarital assessment and counseling platform used by pastors and counselors. Comparable as an adjacent relationship assessment/curriculum tool, though focused on premarital rather than ongoing marriage coaching.

Broad incumbents

• Focus on the Family: A large Christian family ministry providing counseling referrals, marriage resources, and online content. Comparable as a broader marriage/family support organization offering curated resources for couples.
• FamilyLife: A long-running marriage and family ministry (part of Cru) producing marriage conferences, online resources, and small-group curricula. Comparable as a broader marriage education brand with conference-style products and digital content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dss-retreats

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle The Wagons Coaching + Retreats