What Braas Monier Building Group does

Braas Monier Building Group, operating commercially as BMI Group, is a Germany-based, privately-held manufacturer of complete roof systems with a heritage dating to 1840. The company supplies pitched roof systems (concrete tiles, clay tiles, metal roofing, and solar-integrated solutions) and flat roof systems (bitumen membranes, synthetic single-ply membranes including TPO, and liquid-applied waterproofing), together with blue roof water management and green roof sustainability solutions. It maintains a portfolio of 16+ regional heritage brands including Braas, Monier, Icopal, Redland, Wolfin, Vedag, Bramac, Coverland, and EverGuard, each carrying decades of brand equity in its local market.

BMI operates through a B2B go-to-market model combining direct field sales via 30+ country offices (primarily across Europe, with additional offices in South Africa, India, Indonesia, and Malaysia), a network of certified roofing contractors and installers, and distribution through building material merchants and wholesalers. The company targets four primary customer segments: residential buildings (homeowners, housing developers, residential contractors), public buildings (government and civic infrastructure), industrial and commercial buildings (factories, warehouses, retail), and civil engineering projects (bridges, tunnels, infrastructure). Reference projects include the Helsinki Central Library Oodi, Heathrow Airport, and Mitsubishi Electric facilities.

Revenue is generated through one-time product sales of roofing materials and systems, with quote-based B2B pricing for large-scale projects and multi-year contracts on the specification side. Technical specification support to architects, project developers, and contractors is a key sales lever, particularly for major commercial and public-sector tenders. The company has no public listing, no disclosed parent company, and no public funding rounds in the provided data; ownership is private and operating geographies span approximately 31 countries.

Name

Braas Monier Building Group

Legal name

BMI Group

Website

https://braas-monier.com

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

251–500 employees

Short description

Braas Monier Building Group (BMI Group) is a Germany-headquartered, privately-held manufacturer of complete pitched and flat roof systems, supplying tiles, membranes, and waterproofing solutions through 30+ country offices across Europe, Africa, and Asia to residential, commercial, public, and civil engineering customers.

Ownership category

akta.pro rank

Product category

Roofing Materials Manufacturing

NAICS

Asphalt Shingle and Coating Materials Manufacturing (324122)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)

akta.pro secondary industries

Roof Coatings & Liquid-Applied Roofing (IMADAFAK), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Roofing Adhesives, Sealants & Leak Repair (IMADAOAF)

Keywords

• Pitched roof systems
• Flat roof waterproofing
• Roofing materials manufacturing
• Concrete roof tiles
• Civil engineering waterproofing

Headquarters

HQ city

Lenzingerberg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Roofing Materials and Systems Sales: Primary revenue from sale of complete roof systems including concrete tiles, clay tiles, bitumen membranes, synthetic membranes, liquid applied waterproofing, and accessories. Revenue is generated through one-time product sales to installers, contractors, and distributors. Professional services including technical specification support and installation guidance complement product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Braas Monier Building Group (operating as BMI Group) manufactures and supplies complete roof systems, including pitched roof solutions (clay tiles, concrete tiles, metal roofing, solar-integrated systems), flat roof waterproofing systems (bitumen membranes, synthetic/TPO membranes, liquid applied waterproofing), blue roofs, green roofs, and civil engineering waterproofing products. The company sells primarily through country offices across 30+ countries in Europe, Africa, and Asia to installers, contractors, distributors, architects, and specifiers.

Product overview

BMI Group (formerly Braas Monier Building Group) offers a comprehensive platform of complete roof systems with multiple product categories and sub-brands. The portfolio is organized around two primary roof system types: Pitched Roof Systems (featuring Braas, Redland, Cobert, Wierer, Zanda, Bramac, Coverland, Ormax concrete and clay tiles) and Flat Roof Systems (featuring Wolfin, Icopal, Sealoflex, Vedag, Siplast, EverGuard TPO, Villas synthetic membranes, bitumen membranes, and liquid applied waterproofing). Additional offerings include Blue Roofs for water management and Green Roof Systems for sustainability. The company has over 184 years of history and operates across Europe with 17 country-specific websites.

Differentiator

Problem solved

Functional benefit

Brands

• Braas: Market leader for complete pitched roof systems with an extensive range of services
• Monier
• Icopal
• Wolfin
• Sealoflex
• Coverland
• Vedag
• Ormax
• Redland
• Siplast
• Zanda
• Bramac
• Cobert
• Everguard
• Villas
• Wierer

Products and services

• Pitched Roof Systems Complete pitched roof solutions including traditional clay tiles, modern metal roofing, and solar-integrated systems designed for durability and aesthetic appeal, for residential and commercial building projects.
• Flat Roof Systems Premium waterproofing solutions for flat roof applications creating versatile spaces for energy generation, environmental protection, and usable roof areas, serving commercial and industrial projects.
• Blue Roofs Water management systems that move water storage from ground-level to roof level, enabling resource management and helping achieve sustainability targets, for commercial and public sector buildings.
• Green Roof Systems Sustainable roof solutions that improve environmental impact, enhance employee wellbeing, increase property value, and open up roof space for vegetation, for commercial and public buildings.
• Concrete Tiles Innovative concrete tile solutions developed through years of research, offering expanded possibilities for designers and installers in pitched roof applications for residential buildings.
• Clay Tiles Natural clay tiles maintaining traditional charm and popularity similar to their appeal 200 years ago, suitable for pitched roof applications across residential and heritage buildings.
• Bitumen Membranes Traditional membrane systems developed with the latest flat-roof technology for application across various building types and surfaces, serving commercial and industrial projects.
• Synthetic Membranes Modern, flexible, and lightweight single-ply waterproofing solutions with excellent sustainable credentials, designed for easy installation on flat roofs, for commercial and industrial projects.
• Liquid Applied Waterproofing Resin-based roofing systems creating seamless, durable surfaces on complex structures, usable as full roof or detailing solutions, for commercial and industrial applications.
• Civil Engineering Solutions Advanced waterproofing solutions designed and delivered for demanding civil engineering projects globally, including bridges, tunnels, and infrastructure.

Quantifiable outcome

• 300+ million square meters of EverGuard TPO membranes installed globally
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Sika AG: Swiss specialty chemicals company with a substantial roofing and waterproofing systems business (Sika Sarnafil, Sikaplan TPO/PVC membranes). Comparable to BMI's flat-roof and liquid-applied waterproofing offering for commercial and civil engineering applications.
• Carlisle Construction Materials: US-based manufacturer of single-ply EPDM, TPO, and PVC roofing membranes plus insulation and accessories. Closely comparable to BMI's EverGuard/Wolfin flat-roof membrane portfolio and competes in commercial flat-roof systems globally.
• Terreal: French manufacturer of clay roof tiles, solar roof systems, and facade solutions. Directly comparable to BMI's Braas, Redland, and Wierer clay tile brands across European pitched-roof markets.
• Kingspan Group: Irish-headquartered global leader in insulated panels, waterproofing membranes, and roofing systems. Comparable on flat-roof insulation-integrated systems and competes with BMI in commercial and industrial roofing across Europe.
• Wienerberger AG: Austrian-headquartered global manufacturer of clay and concrete roof tiles, facing products, and bricks. Directly comparable as one of BMI's principal European pitched-roof competitors with overlapping tile portfolios and broad European distribution.
• Etex Group: Belgian-headquartered building materials group producing fibre cement slates, roofing sheets, and waterproofing. Comparable to BMI's Redland, Coverland, and Cobert pitched-roof brands, particularly in residential and light commercial roofing.
• GAF Materials (GAF Energy / Standard Industries portfolio): North America's largest roofing manufacturer, part of Standard Industries (which also owns BMI's owner-affiliated entities historically). Direct comparable on residential shingles, TPO membranes, and now solar-integrated roofing products.

Broad incumbents

• Compagnie de Saint-Gobain: French-headquartered global building materials conglomerate with roofing membranes, insulation, and integrated roof systems. Broad incumbent with overlapping flat-roof and pitched-roof products serving similar European B2B and specification channels.
• Holcim (formerly LafargeHolcim): Swiss-headquartered global building materials giant with roofing components, concrete, and integrated roof solutions. Broad incumbent that overlaps with BMI's concrete tile and integrated roof system categories across global markets.
• Owens Corning: US-listed building materials incumbent producing roofing shingles, insulation, and composite materials. Overlaps with BMI on residential pitched roofing and flat-roof systems, though broader and more North America-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/monier-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braas Monier Building Group