Local15 | WPMI-TV

What Local15 | WPMI-TV does

Local15 | WPMI-TV is an NBC-affiliated local broadcast television station founded in 1982 and headquartered in Mobile, Alabama. The station serves the Mobile, Alabama and Pensacola, Florida metropolitan areas, with coverage extending to Baldwin County (AL), Escambia County (FL), and broader Gulf Coast Southeast Alabama and Northwest Florida markets. It operates under the on-air brands "Local 15" and "NBC 15," with FCC-licensed call letters WPMI-TV and WEAR-TV, and is wholly owned and operated by Sinclair Broadcast Group, Inc. (NASDAQ: SGI), a Maryland-incorporated publicly traded media conglomerate.

The station's product portfolio centers on a free over-the-air broadcast feed, supplemented by a NextGen TV (ATSC 3.0) deployment, the NBC 15 mobile application on iOS and Android, website streaming at mynbc15.com, and OTT streaming distribution. Content spans local news, weather, sports, community events, and NBC network programming, with a dedicated Hurricane Center and weather tracking suite that is locally differentiated for the hurricane-prone Gulf Coast. Reach is extended through social media channels (Facebook, X, Instagram, YouTube), email newsletters (Breaking News alerts, Amazing America, Criminally Obsessed podcast), and community event sponsorships (HBCU Fest, Gulf Coast Challenge, Alabama Deep Sea Fishing Rodeo, Mardi Gras).

WPMI-TV operates a traditional advertising-based business model. It generates revenue from television advertising (local and national commercials during news, sports, and entertainment programming) and digital advertising (display, video, sponsored content, and programmatic on website and mobile apps). The station does not charge viewers; broadcast access is free over-the-air. Headcount is reported at 101–250 employees, consistent with a mid-sized market local broadcaster. Revenue is not separately disclosed; financials are consolidated within Sinclair Broadcast Group, whose corporate structure provides operational infrastructure, content resources, and shared services.

Name

Local15 | WPMI-TV

Legal name

Sinclair Broadcast Group, Inc.

Website

https://local15tv.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Local15 | WPMI-TV is an NBC-affiliated broadcast television station founded in 1982 and owned by Sinclair Broadcast Group, serving the Mobile, Alabama and Pensacola, Florida markets with free over-the-air local news, weather, sports, and NBC network programming.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), Local News & Weather Stations (MPABACAJ), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Local broadcast television
• NBC affiliate
• News broadcasting
• Weather coverage
• Gulf coast media

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: Traditional broadcast television advertising revenue from local and national advertisers, including commercials during news programming, sports broadcasts, and entertainment content.
2. Digital Advertising: Online and mobile advertising revenue from display ads, video ads, sponsored content, and programmatic advertising on the station's website and mobile applications.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Local15 | WPMI-TV is an NBC-affiliated broadcast television station serving the Mobile, Alabama and Pensacola, Florida metropolitan areas. The station produces and broadcasts local news, weather, sports, breaking news, and community content over-the-air, supplemented by mobile applications, website streaming, and NextGen TV (ATSC 3.0) capabilities. Revenue is generated through television and digital advertising sold to local and regional advertisers.

Product overview

Local15 | WPMI-TV operates as a local NBC affiliate broadcast television station serving the Mobile, Alabama metropolitan area and Baldwin County. The station's product portfolio centers on NBC 15 / WEAR-TV as its core broadcast offering, supplemented by companion mobile applications (NBC 15 Mobile App) available on iOS and Android platforms for on-the-go content delivery. The station also offers NextGen TV (ATSC 3.0) technology for enhanced broadcast capabilities. Content offerings span local news, weather, sports, community features, and national/world news, distributed across broadcast, mobile, and web platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• NBC 15 / WEAR-TV Broadcast Television Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sinclair Broadcast GroupcoreOthersParent company and broadcast group owning and operating WPMI-TV. Sinclair Broadcast Group is a diversified television broadcasting company and one of the largest television broadcasting companies in the United States, providing operational infrastructure, content resources, and corporate support.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WEAR-TV: Sinclair sister station and ABC affiliate sharing broadcast facilities with WPMI-TV (called WEAR2/Local15). Operates in the same Mobile/Pensacola market with overlapping ownership, distribution, and content infrastructure.
• WALA-TV: FOX-affiliated local broadcast television station in Mobile, AL. Direct in-market competitor for local news, weather, sports, and advertising revenue in the same Mobile/Pensacola DMA.
• WKRG-TV: CBS-affiliated local broadcast television station serving the Mobile/Pensacola market. Directly competes with WPMI-TV for local news viewers, advertisers, and political ad spend in the same DMA.

Broad incumbents

• Hearst Television: Operates local NBC, ABC, CBS, and FOX affiliates across mid-sized and large US markets. Comparable broadcast-and-digital operating model with strong local news investment focus.
• Gray Television: Major US television broadcasting group owning local affiliates (NBC, CBS, ABC, FOX) in mid-sized and small markets. Comparable in size, mid-market focus, and Big Four affiliate operating model to Sinclair/WPMI-TV.
• Sinclair Broadcast Group: Parent company and one of the largest US television broadcast groups. Owns/operates numerous local stations across multiple markets, providing comparable scale economics, content distribution, and ad sales infrastructure.
• Tegna: Broadcast and digital media company operating local NBC, CBS, ABC, and FOX affiliates. Comparable Big Four affiliate operating model with emphasis on local journalism and digital audience monetization.
• Nexstar Media Group: Largest US television broadcasting group by station count. Operates local affiliates across top and mid-sized DMAs with similar Big Four network affiliation business model, retransmission strategy, and digital expansion playbook.

Others

• The Weather Channel: National cable/streaming weather media brand. Comparable in providing hurricane and severe-weather content but as a national competitor to WPMI-TV's localized Hurricane Center franchise, not a local broadcaster.

Regional players

• WLOX: CBS-affiliated broadcast television station serving the Biloxi-Gulfport, MS market adjacent to Mobile/Pensacola. Comparable mid-sized Gulf Coast local broadcaster with overlapping weather coverage and similar advertiser base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/local15news
• YouTubeyoutube.com/channel/UCJc7is6F67EepYaJjxTxtrg
• Facebookfacebook.com/local15news
• Instagraminstagram.com/mynbc15

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local15 | WPMI-TV