vecom

What vecom does

Vecom (Hiệp hội Thương mại Điện tử Việt Nam / Vietnam E-Commerce Association) is a non-profit industry association established around 2007 and headquartered in Hanoi, with representative offices in Ho Chi Minh City and Da Nang. It operates as the central convening body for Vietnam's e-commerce ecosystem under the guidance of the Ministry of Industry and Trade, serving enterprise members, individual e-commerce professionals, and educational institutions. Its core products and programs include flagship annual forums — the Vietnam Online Business Forum (VOBF), the Cross-border E-commerce Forum (VOIEF), and the Vietnam Online Marketing Forum (VOMF) — along with the Digital Business Contest (DBC) for university students, the annual Vietnam E-Commerce Index (EBI) research report, and VecomNet, a wholly-owned network connecting universities for e-commerce education and training. Partnerships span technology platforms (Google, Haravan, PingPong Sea), payments/logistics (VISA, Vietnam Post), logistics industry bodies (VALOMA), provincial departments of industry and trade (Dak Lak, Gia Lai), and more than a dozen universities across Vietnam.

Vecom generates revenue through a multi-tiered membership program (individual and enterprise members registered via online forms), event organizing, training programs such as the Retail University initiative (co-delivered with Google, Haravan, Vietnam Post, and VISA), and sponsorships. Its go-to-market motion is event-driven and community-driven rather than commercial sales: the association uses its website (vecom.vn), YouTube, Facebook, and TikTok for content distribution, and leverages flagship forums to reinforce brand and member value. Membership tiers, training workshops, university partnerships, and policy advocacy form the core of its recurring engagement with stakeholders.

Name

vecom

Legal name

Hiệp hội Thương mại Điện tử Việt Nam

Website

https://vecom.vn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Vecom (Vietnam E-Commerce Association) is a non-profit industry association headquartered in Hanoi that convenes Vietnam's e-commerce ecosystem through annual forums (VOBF, VOIEF, VOMF), training programs, the EBI research report, and the VecomNet university network, serving enterprise members, professionals, and educational institutions under Ministry of Industry and Trade guidance.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Member Dues and Programs: Vecom operates a multi-tiered membership program (individual and enterprise members) with registration managed through online forms, generating revenue through annual membership fees and associated member services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vecom (Hiệp hội Thương mại Điện tử Việt Nam / Vietnam E-Commerce Association) is Vietnam's national e-commerce industry association operating under the guidance of the Ministry of Industry and Trade. Founded in 2007, it delivers membership services, annual industry forums (VOBF, VOIEF, VOMF), the EBI (E-commerce Business Index) report, the VecomNet university network program, and training and certification courses for e-commerce enterprises and professionals.

Product overview

VECOM (Vietnam E-Commerce Association) is a non-profit industry association, not a product/technology company. It provides member programs, organizes events and forums (VOBF, VOMF, VOIEF, DBC), publishes research reports (EBI - Vietnam E-commerce Index), and operates a training network (VecomNet) connecting universities and businesses for digital commerce education.

Differentiator

Problem solved

Functional benefit

Brands

• VOBF: Vietnam Online Business Forum - Annual flagship event discussing e-commerce trends and developments
• VOMF
• VOIEF
• DBC
• VecomNet

Products and services

• VOBF (Vietnam Online Business Forum) Annual industry forum hosted by Vecom that gathers e-commerce companies, platforms, and policymakers to discuss online business development in Vietnam.
• VOIEF (Vietnam Online Export Import Forum) Annual forum dedicated to cross-border e-commerce and online export-import business, targeting Vietnamese merchants expanding internationally.
• VOMF (Vietnam Online Marketing Forum) Annual forum focused on online marketing, digital advertising, and consumer engagement practices in Vietnam's e-commerce market.
• EBI Report (E-commerce Business Index) Periodic research publication produced by Vecom that benchmarks e-commerce business activity, trends, and conditions in Vietnam, used by enterprises, policymakers, and media.
• VecomNet University network program run by Vecom that connects Vietnamese higher-education institutions for e-commerce training, curriculum collaboration, and talent development.
• Vecom Training and Certification Programs Training courses and certification programs delivered by Vecom to upskill e-commerce professionals and operators in Vietnam.
• Vecom Membership Program Membership program for e-commerce enterprises and professionals providing access to industry representation, events, research, and networking.

Quantifiable outcome

• Vietnam e-commerce market reached 38.5 billion USD in 2025
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor, moderate and core.

• Quỹ văn hóa DB Kim Jun Ki, Công ty Bảo hiểm DBI Hàn Quốc, Tổng công ty Cổ phần Bảo hiểm Sài Gòn - Hà NộiminorOthers · 20 March 2026Vecom partnered with the DB Kim Jun Ki Cultural Fund, DBI Insurance Korea, and Saigon-Hanoi Insurance Corporation to award scholarships to underprivileged students at Tra Vinh University who demonstrate academic effort, as part of the scholarship project for 15 member universities of Vecom.
• Trường Đại học Kinh tế – Đại học Đà Nẵng (University of Economics – Da Nang University)moderateStrategic or Co-development Partner · 16 March 2026Vecom and the University of Economics – Da Nang University signed an MOU on March 16, 2026 to enhance cooperation in e-commerce and digital economy education. Activities include sharing information on e-commerce trends, connecting enterprises with the university, organizing training programs and seminars, and helping students gain practical experience with Vecom member companies.
• Kênh truyền hình Kinh tế - Tài chính VITVminorGTM or Marketing Partner · 18 December 2025Vecom co-organized VOIEF 2025 (Cross-border E-commerce Forum) with the Department of E-commerce and Digital Economy and VITV television channel, attracting over 300 delegates from government agencies, experts, and business community.
• Trường Đại học Kinh tế – Đại học Huế (University of Economics – Hue University)minorStrategic or Co-development Partner · 24 October 2025Vecom co-organized the National Scientific Conference on 'Promoting Cross-border E-commerce 2025' with the University of Economics – Da Nang and the University of Economics – Hue University, bringing together experts, researchers, faculty, students, and representatives from leading enterprises and technology organizations.
• Cục Thương mại điện tử và Kinh tế số (Department of E-commerce and Digital Economy)coreStrategic or Co-development Partner · 24 October 2025Vecom co-organized the National Scientific Conference 'Promoting Cross-border E-commerce 2025' with the Department of E-commerce and Digital Economy under the Ministry of Industry and Trade, as part of ongoing government-industry cooperation to promote e-commerce development and cross-border exports.
• Học viện Phụ nữ Việt Nam (Vietnam Women's Academy)moderateStrategic or Co-development Partner · 25 August 2025Vecom and the Vietnam Women's Academy signed an MOU on August 25, 2025 to strengthen cooperation in training, research, and developing high-quality human resources in e-commerce and digital business. Activities include integrating e-commerce knowledge into the Academy's curriculum, creating internship opportunities with Vecom member companies, conducting joint research and seminars, and supporting students in competitions and start-up activities.
• Học viện Bưu chính Viễn thông (PTIT)moderateStrategic or Co-development Partner · 14 September 2022Vecom signed an MOU with PTIT on September 14, 2022 for cooperation in e-commerce education and digital business training, with participation from member companies including LAMECO and ECOM Group.
• Trường Đại học Giao thông Vận tải (University of Transport)minorStrategic or Co-development Partner · 14 September 2022Vecom signed an MOU with the University of Transport on September 14, 2022 to promote cooperation in e-commerce and digital economy education and research.
• Sở Công Thương tỉnh Đắk LắkminorStrategic or Co-development Partner · 2 June 2022Vecom and the Đắk Lắk Department of Industry and Trade signed a cooperation agreement to promote e-commerce application in local businesses and accelerate digital transformation in the province.
• Trường Đại học Điện lực (Electric Power University)minorStrategic or Co-development Partner · 16 May 2022Vecom signed an MOU with the Electric Power University to promote e-commerce education and fintech awareness among students, particularly in the digital economy and e-commerce sectors.
• Trường Đại học Thủy Lợi (Thuongmai University)moderateStrategic or Co-development Partner · 13 May 2022Vecom signed an MOU with Thuongmai University on May 13, 2022 to strengthen cooperation in e-commerce training and connect students with member enterprises.
• VALOMA (Hiệp hội Phát triển nhân lực Logistics Việt Nam)minorStrategic or Co-development Partner · 24 July 2021Vecom and VALOMA signed a cooperation agreement to leverage each other's strengths in connecting, developing professional expertise, and expanding cooperation opportunities. The partnership aims to improve training quality, ensure quality output of human resources, and enhance the competitiveness of Vietnamese e-commerce and logistics enterprises, as well as contribute to policy consultation and national e-commerce and logistics development programs.
• PingPong SeaminorStrategic or Co-development Partner · 1 July 2021Vecom signed a cooperation agreement with PingPong Sea, a cross-border payment and financial services company, as part of its broader ecosystem development and support for cross-border e-commerce among its members.
• Google VietnammoderateStrategic or Co-development Partner · 14 November 2020Vecom partnered with Google, Haravan, Vietnam Post, and VISA to run the Retail University program — a series of training sessions on online business for new retail enterprises in Hanoi and Ho Chi Minh City, spanning 3 weeks with 4 sessions per city and 13 learning modules covering topics from website building to digital advertising.
• HaravanmoderateStrategic or Co-development Partner · 14 November 2020Vecom partnered with Google, Haravan, Vietnam Post, and VISA for the Retail University program to train Vietnamese retail businesses on online selling, covering topics from website building to digital marketing tools and analytics.
• Vietnam PostmoderateStrategic or Co-development Partner · 14 November 2020Vecom partnered with Vietnam Post to host the Retail University program in Hanoi, combining e-commerce training with logistics and postal service knowledge for Vietnamese retail enterprises.
• VISA VietnammoderateStrategic or Co-development Partner · 14 November 2020Vecom partnered with VISA to deliver the Retail University training program on online business for retail enterprises, with VISA contributing expertise on digital payment solutions and financial technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Retail Federation (NRF): The world's largest retail trade association. Comparable to VECOM as a membership-driven industry association running major flagship events, research publications, and policy advocacy — though NRF is retail-wide and significantly larger in scope and scale.
• Digital Industry Singapore (DISG): Singapore government-linked entity that drives digital economy growth including e-commerce. Comparable to VECOM in supporting digital ecosystem development, training programs, and enterprise-government coordination, but operating with government mandate in Singapore.
• Internet and Mobile Association of India (IAMAI): Large Indian industry body representing digital, internet, mobile, and e-commerce companies. Comparable to VECOM as a non-profit industry association focused on digital commerce policy, events, and member services, but at significantly larger scale and broader scope.
• Digital Economy Council (UK): UK trade body representing digital and e-commerce businesses. Comparable to VECOM in mission (advocacy, training, events, member services for digital commerce ecosystem) but operating in a much more mature UK market.
• China Electronic Commerce Association: National-level trade association for China's e-commerce sector. Comparable to VECOM in convening role and policy advocacy, but operates in a vastly larger and more mature market.

Regional players

• ASEAN E-Commerce Alliance: Multi-country body supporting cross-border e-commerce across ASEAN. Comparable to VECOM's VOIEF cross-border focus and could potentially draw international members away from VECOM's domestic-only positioning.
• Thailand E-Commerce Association: Thailand's national e-commerce industry association. Comparable in mission and member structure to VECOM (membership tiers, events, training, government engagement) but serving the Thai market rather than Vietnam.
• Philippine E-Commerce Association: Philippines national e-commerce industry association. Comparable to VECOM in scope and operating model (national membership, events, training, policy work) but focused on the Philippine market rather than Vietnam.

Direct peers

• Singapore Ecommerce Association: National trade association for Singapore's e-commerce sector. Highly comparable to VECOM as a country-level industry body that convenes merchants, platforms, and policymakers and runs training, events, and policy advocacy — but operating in a different geography.
• Malaysian Digital Economy Corporation (MDEC): Malaysia's lead digital economy agency promoting e-commerce, digital skills, and ecosystem development. Closely comparable to VECOM's mandate of coordinating enterprises, training, and government policy on digital commerce in a Southeast Asian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hiephoithuongmaidientuvietnam
• Facebookfacebook.com/www.vecom.vn
• TikToktiktok.com/@vecom.vn
• LinkedInlinkedin.com/company/vecom-vn

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vecom