The Bradery
- Company typePrivate
- Founded2023
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
The Bradery firmographics
Firmographics- Name
- The Bradery
- Legal name
- The Bradery
- Website
- https://en.thebradery.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Bradery industry classification
Industry- Product category
- Flash Sale E-commerce Marketplace
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Off-Price Toys, Games & Family General Merchandise Retail (CRAEACAG)
- akta.pro secondary industry
- Off-price/Outlet Jewelry & Watch Retail (CRAKAGAH)
Keywords
Where The Bradery is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
The Bradery business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Supply Chain
Revenue model
- Transaction fees / Commission on sales: The Bradery operates as a marketplace/platform earning commissions on sales of branded products through time-limited private sales events. Brands provide inventory at promotional prices, and The Bradery sells to consumers with a margin built into the transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Discounted private sale prices on premium brands |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Bradery product offering
Product offeringCore offering
The Bradery runs a flash-sale (ventes privées) online marketplace that offers time-limited private sales events featuring 100+ premium and luxury brands across fashion, home, wellness, kids, and travel categories at discounts of 30–80% off retail. Brands supply inventory at promotional prices and The Bradery sells through its website and mobile app, earning a margin/commission per transaction. Members of The Club loyalty program receive 1-hour early access to sales via the mobile app before public web opening.
Product overview
The Bradery is a French flash sales (ventes privées) e-commerce platform operating as a single, unified marketplace. The core offering is time-limited private sales events featuring hundreds of premium fashion, home, wellness, kids, and travel brands with discounts reaching up to 70%. The platform is structured around category-specific sub-brands (Femme, Homme, Maison, Bien-être, Kids, Voyage) that organize brand partners by product vertical. Additional modules include The Club loyalty program offering early-access privileges, a mobile application for app-exclusive sales access one hour ahead of web, and a gift card product. The platform functions exclusively as a marketplace and does not manufacture or hold inventory of its own.
Differentiator
Problem solved
Functional benefit
Products and services
- The Bradery - Ventes Privées Core online marketplace aggregating time-limited private sales events from 100+ premium and luxury brands across fashion (Femme, Homme), home (Maison), wellness (Bien-être), kids, and travel (Voyage) categories with discounts of 30–80% off retail. Targeted at individual consumers seeking premium brands at reduced prices.
- The Club (Programme de fidélité) Loyalty program offering members exclusive benefits including 1-hour early access to private sales via the mobile app, additional member-only discounts, and access to brand-specific free shipping thresholds. Free to join.
- The Bradery Mobile Application Native iOS and Android mobile applications enabling shopping on the marketplace with 1-hour early access to private sales events ahead of web opening, push notifications for new sales, and an optimized mobile shopping experience.
- Carte Cadeau The Bradery Gift card offering for The Bradery platform, redeemable across the marketplace's brand assortment.
Companies that use The Bradery
Customer profileSegments5 records
Ideal customer profiles1 record
The Bradery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Bradery partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Cult GaiacorePremium fashion brand featured in exclusive private sales on The Bradery platform. Cult Gaia sales run for limited periods (e.g., June 27-30 with up to 60% discounts).
- BillowycoreFootwear brand available through The Bradery's Maison category. Featured in time-limited sales with up to 80% discounts (June 24-30).
- RoseannacoreWomen's fashion brand featured in upcoming sales on The Bradery platform with discounts up to 80% (June 28 - July 5).
- KOTAIcoreHome lifestyle brand available in The Bradery's Maison category with sales up to 65% discounts (June 19-28).
- KrèmecoreWellness/beauty brand featured in both Femme and Bien-être categories with up to 50% discounts (June 26 - July 6). Earned 'Best In Class' badge.
- AdidascoreAthletic footwear and apparel brand available in Homme category with sales up to 70% discounts.
- New BalancecoreAthletic footwear brand featured in Homme category with discounts up to 50%.
- Oral-BminorOral care brand featured in upcoming sales on The Bradery platform.
- FilaminorAthletic and casual footwear brand featured in upcoming sales.
- Punch StudiosminorFitness/boxing studio brand with sessions available on The Bradery. Earned 'Best In Class' badge. Products include 3-session and 6-session boxing/bootcamp packages.
- So/ParisminorHotel brand featured in the Travel category with exclusive sales periods (June 17 - July 8).
- TopologieminorAccessories brand featured in Homme category with products like rope straps. Collaborated on exclusive 'Bradery 2026' product lines.
- GarminminorTechnology/wearables brand available in Homme category with discounts up to 40%.
- SamsungminorElectronics brand featured in Maison category with 'Best In Class' badge on select products.
- Daniel WellingtonminorWatch and accessories brand featured in Homme category.
- Casablanca ParisminorLuxury fashion brand available in Homme category with free shipping.
- BirkenstockminorFootwear brand featured in Homme category.
- LiewoodminorChildren's lifestyle brand featured in upcoming Kids sales.
- CorolleminorChildren's dolls and toys brand featured in upcoming Kids sales.
- TrustpilotminorReview platform displaying 15,497 customer reviews, providing social proof for The Bradery's credibility.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Bradery competitors and assessment
Company assessmentDirect peers
- Showroomprivé: Showroomprivé is a French flash-sale and private-sales e-commerce platform offering discounted premium fashion, beauty, and home brands through time-limited events. Closely comparable business model, geography, and target customer to The Bradery.
- Veepee: Veepee (formerly Vente-Privée.com) is the French founder of the online flash-sale model and The Bradery's most direct competitor, operating time-limited private sales on premium fashion, home, and lifestyle brands across Europe. Same business model, same target customer, and far larger scale.
- BazarChic: BazarChic is a French private-sales site for premium fashion, accessories, and home brands, competing head-to-head with The Bradery on the same flash-sale model and value-conscious premium customer base.
- BrandAlley: BrandAlley operates private sales and outlet-style events for premium fashion, beauty, and home brands, primarily in France and the UK. Direct competitor on format, customer, and assortment.
- Secret Sales: Secret Sales is a UK-based members-only flash-sale platform for premium and luxury fashion, beauty, and home brands. Comparable off-price private-sale model with similar target customer; serves as a regional cross-reference for The Bradery's international strategy.
Broad incumbents
- Mytheresa: Mytheresa is a global luxury fashion e-commerce platform offering premium and designer brands online. While not flash-sale based, it competes for the same high-value premium-fashion customer that The Bradery targets.
- Net-a-Porter: Net-a-Porter (part of Richemont/YOOX) is a global online luxury fashion retailer offering premium designer apparel and accessories. Comparable premium-customer focus and broad multi-category luxury assortment.
- Nordstrom Rack: Nordstrom Rack is the off-price retail division of Nordstrom, selling discounted premium fashion, beauty, and home brands. Comparable off-price positioning and value-conscious premium shopper, though primarily a US brick-and-mortar-led retailer.
- Saks OFF 5TH: Saks OFF 5TH is the off-price outlet of Saks Fifth Avenue, offering discounted luxury and premium fashion and accessories. Similar off-price premium model and aspirational customer; primarily US-based.
- Amazon Luxury Stores: Amazon's luxury and premium fashion initiatives (including Luxury Stores and frequent flash deals) compete with The Bradery for the same value-conscious premium shopper, with unmatched logistics and pricing power as a structural threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Bradery social profiles
Digital presenceThe Bradery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bradery leadership team
Management profileNumber of profiles
Profiles2 records
The Bradery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bradery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bradery
What does The Bradery do?
The Bradery runs a flash-sale (ventes privées) online marketplace that offers time-limited private sales events featuring 100+ premium and luxury brands across fashion, home, wellness, kids, and travel categories at discounts of 30–80% off retail. Brands supply inventory at promotional prices and The Bradery sells through its website and mobile app, earning a margin/commission per transaction. Members of The Club loyalty program receive 1-hour early access to sales via the mobile app before public web opening.
Is The Bradery a public or private company?
The Bradery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bradery founded?
The Bradery was founded in 2023. It employs 11 to 50 people.
Where is The Bradery based?
The Bradery is headquartered in Paris, France, in the Europe region.
How does The Bradery make money?
One revenue line is on record: transaction fees / Commission on sales.
Who are The Bradery's main competitors?
Direct peers on record are Showroomprivé, Veepee, BazarChic, BrandAlley and Secret Sales. Broad incumbents are Mytheresa, Net-a-Porter, Nordstrom Rack, Saks OFF 5TH and Amazon Luxury Stores.
Does The Bradery have an API?
No public API is recorded for The Bradery.
What industry is The Bradery in?
The Bradery's product category is Flash Sale E-commerce Marketplace. Its primary akta.pro industry code is CRAEACAG, Off-Price Toys, Games & Family General Merchandise Retail, with a secondary code of CRAKAGAH, Off-price/Outlet Jewelry & Watch Retail. Its NAICS code is 458 and its SIC code is 5600.