Specialprinting.nl

What Specialprinting.nl does

Specialprinting.nl is a Dutch e-commerce printing business founded in 2007 and operating from a single warehouse and production facility in Hengelo, Netherlands. It sells custom-printed decorative and signage products directly to end customers through three niche-focused Dutch-language web stores: Deurposter-Online.nl (self-adhesive door posters), StickItToTheWall.nl (wall graphics, wallpapers, tile stickers, and custom furniture stickers for homes and offices), and 3D-Creaties.nl (3D-printed and laser-cut decorative items such as lamps and seasonal decorations). Products are manufactured in-house using custom printing on self-adhesive vinyl with optional lamination, supplemented by 3D printing and laser-cutting capabilities, and range from off-the-shelf designs to fully custom user-supplied photos or artwork.

The business runs on a direct-to-consumer (and light SMB) model: customers browse and order online, with prices listed per unit and ranging from roughly €3.75 to €44.90; discount offers are routine, and all prices are quoted exclusive of Dutch VAT (BTW). Payment is supported via iDEAL/WERO, PayPal, bank transfer, and cash on delivery, with delivery arranged by the company via PostNL or UPS from the Hengelo warehouse or customer pickup. Headcount is reported at 1-10 employees, no public management team is listed, and there are no disclosed customers, partnerships outside the sister sites, funding rounds, patents, certifications, or social media channels. Marketing is restricted to the owned storefronts themselves, which double as product catalogs.

Customer segments are split between individual consumers seeking personalized interior decoration (door, wall, tile, and furniture customization) and businesses/organizations using the products for branded signage, wayfinding, and identity expression, though no enterprise logos, revenue mix, or case-study evidence is disclosed. The company is privately held under the legal entity specialprinting.nl (KvK 08156617, BTW NL002041523B09), with no parent company, subsidiaries beyond the sister brands, or institutional investors named.

Name

Specialprinting.nl

Legal name

specialprinting.nl

Website

https://specialprinting.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Specialprinting.nl is a Dutch e-commerce printing business selling custom-printed self-adhesive door posters, wall graphics, furniture stickers, and 3D-printed decorative items via three niche storefronts to consumers and SMBs across the Netherlands.

Ownership category

akta.pro rank

Product category

Custom Printing and Decorative Products

NAICS

Commercial Printing (except Screen and Books) (323111), Paint and Wallpaper Retailers (444120)

SIC

Commercial Printing (2750)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Custom printing services
• Self-adhesive vinyl stickers
• Wall decoration graphics
• Door poster stickers
• 3D printed decorations

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (Custom Printing): One-time sale of custom-printed decorative products including self-adhesive door posters, wallpapers, tile stickers, furniture stickers, and 3D printed or laser-cut decorative items. Customers can order from a fixed collection or provide their own designs/photos.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Specialprinting.nl is a Dutch e-commerce printing company that designs, produces, and sells custom decorative and signage products. Its offerings span self-adhesive door posters and stickers, wall graphics (wallpapers, tile stickers, furniture stickers), and 3D-printed or laser-cut decorative items such as lamps and seasonal decorations, sold via three dedicated Dutch-language webstores. Customers can order from fixed collections or upload their own photos and designs.

Product overview

Specialprinting.nl is a custom printing and creative products company operating three sub-brands: Deurposter-Online.nl (self-adhesive door posters and stickers in various sizes with removable adhesive), StickItToTheWall.nl (wall graphics including wallpaper, wall textiles, tile stickers, and furniture stickers), and 3D-Creaties.nl (3D printed and laser-cut decorative items including lamps and seasonal decorations). The company operates from Hengelo, Netherlands, and offers both ready-made designs and custom design options.

Differentiator

Problem solved

Functional benefit

Products and services

• Deurposter-Online.nl — Self-Adhesive Door Posters and Stickers Self-adhesive door posters (stickers) available in various sizes, made from high-quality self-adhesive vinyl with optional lamination. Features removable adhesive that allows removal after years without damage or residue. Sold through a dedicated Dutch-language webstore with both fixed collections and custom photo/design upload options.
• StickItToTheWall.nl — Wall Graphics, Wallpapers, Tile Stickers, and Furniture Stickers Range of self-adhesive graphic materials for decorating homes, businesses, and offices, including paper wallpaper, non-woven wallpaper with or without texture, luxurious self-adhesive wall textiles (canvas, linen), tile stickers, and custom furniture stickers. Supports custom design/photo uploads and serves both residential decoration and commercial branding, wayfinding, and signage needs.
• 3D-Creaties.nl — 3D Printed and Laser-Cut Decorative Items 3D creations including articles produced in-house on a small scale using 3D printers or laser cutters, plus combinations of existing articles. Product range includes Christmas decorations, table lamps, Scandinavian hanging lamps, and 3D illusion lamps. Designs are original or sourced from third-party artists and designers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• deurposter-online.nlcoreOthersSister website under the same ownership/operation as specialprinting.nl. Specializes in self-adhesive door posters tailored to door dimensions, made from high-quality self-adhesive vinyl with optional lamination for long durability. Offers an extensive collection as well as custom photo/design options.
• stickittothewall.nlcoreOthersSister website under the same ownership/operation as specialprinting.nl. Offers a wide range of unique graphic materials for decorating homes, businesses, and offices, including self-adhesive wallpapers, non-woven wallpapers, luxurious self-adhesive wall textiles (canvas, linen), tile stickers, and custom furniture stickers. Also serves business branding needs.
• 3d-creaties.nlminorOthersSister website under the same ownership/operation as specialprinting.nl. Features 3D creations including articles produced in-house on small scale using 3D printers or laser cutters, as well as industrially produced items with special qualities. Uses both proprietary designs and designs from other artists and designers.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• MOO: Premium custom-printing brand focused on business cards, stickers, and branded merchandise for SMBs and consumers. Comparable in product type (custom printed decorative/branded goods) and target buyer, with overlapping premium self-adhesive vinyl capabilities.
• Drukwerkdeal: Major Dutch online printing company offering flyers, banners, signage, stickers, and decorative prints. Closely comparable in geography (Netherlands), business model (DTC e-commerce printing), and customer base (Dutch SMBs and consumers).
• Helloprint: European online printing marketplace offering custom printing across multiple product categories including signage, stickers, and decorative products. Comparable as a pan-European e-commerce print operator serving SMBs with on-demand custom production.
• Pixartprinting: European custom printing company owned by Pixart Group, offering large-format prints, wall decoration, stickers, and personalized decor. Highly comparable in product mix (especially wall graphics and decorative prints) and European DTC e-commerce orientation.
• Sticker Mule: Specialist in custom stickers, labels, and decals with strong e-commerce direct-to-consumer operations. Highly comparable on the custom self-adhesive vinyl printing core of Specialprinting.nl's business, especially the door-poster and tile-sticker lines.

Emerging players

• Spoonflower: Custom print-on-demand platform for fabric, wallpaper, and home decor with artist-designed and user-uploaded patterns. Comparable in the custom-wallpaper-and-custom-design overlap with stickittothewall.nl, especially the personalized photo/design wallcovering use case.
• Shapeways: On-demand 3D printing marketplace offering custom and designer 3D-printed products. Comparable to the 3d-creaties.nl sub-brand in the small-batch custom 3D-printed decor category, with similar artist/designer-driven catalog.

Broad incumbents

• Etsy: Global marketplace for handmade and custom goods, including custom-printed decor, wall art, stickers, and personalized home items. Comparable as a competing channel for buyers seeking custom-printed decorative products from small independent sellers.
• Cimpress (Vistaprint): Global mass-customization printing platform whose Vistaprint brand is the dominant incumbent in business cards, signage, and custom decor. Directly comparable in core custom printing capability, but operates at vastly larger scale across multiple geographies and product categories.
• Wallpaperdirect: UK-based online retailer specializing in designer wallpapers, murals, and wall coverings for residential and commercial interiors. Comparable to stickittothewall.nl in the wall decoration category, though operating more as a designer-brand retailer than a custom printer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialprinting.nl