Ashiwea

What Ashiwea does

Ashiwea (operating brand: Ashinova) is a private Latin American loyalty solutions provider founded in 2002 and headquartered in the Buenos Aires metropolitan area (Olivos), Argentina, with operational subsidiaries in Chile, Paraguay, and Uruguay. The company delivers integrated loyalty and incentive programs across four primary use cases: end-customer loyalty, sales channel incentives, salesperson incentives, and employee benefits/recognition. Its customers are large enterprise and multinational corporations spanning consumer goods, financial services, healthcare, industrial, retail, energy, insurance, and other verticals, with publicly named clients including Unilever, Danone, Abbott, Scotiabank, Prosegur, IRSA, Metso, and Grupo Sancor Seguros. The company has implemented more than 600 loyalty and incentive programs over its 20+ year history and manages loyalty relationships covering millions of end users across LATAM.

The company's offering is structured as a modular stack: four core program types are complemented by five service modules — strategic consulting, technology and data analytics (business intelligence and 'advanced analytics' on a proprietary platform), creativity and communication, prizes and benefits network management, and personalized user support. The underlying technology comprises a proprietary loyalty platform with business intelligence, communication, and user management capabilities, layered with analytical tooling to detect program performance trends. No AI/ML models, training pipelines, or data flywheel mechanics are disclosed; analytics appear to be BI/reporting-grade rather than AI-differentiated.

Ashiwea operates a consultative, direct enterprise field sales model with quote-based, multi-year custom contracts. Revenue is generated through three streams: managed loyalty program services (the largest), technology platform licensing (recurring), and awards/benefits network management (professional services). Pricing is not publicly disclosed. The company has no disclosed funding rounds, no parent company, no disclosed M&A activity, and no publicly listed leadership team beyond general commercial contacts. Its go-to-market is supported by a Spanish-language corporate website with per-country WhatsApp sales channels, country-specific landing domains, and a 'Solicitar una reunión' conversion flow targeting LATAM enterprise buyers.

Name

Ashiwea

Legal name

Ashinova

Website

https://ashiwea.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashiwea (brand: Ashinova) is a private LATAM loyalty solutions firm, founded 2002 in Argentina with subsidiaries in Chile, Paraguay, and Uruguay. It designs and manages integrated loyalty, channel incentive, salesperson incentive, and employee benefits programs for enterprise and multinational clients, with 600+ programs implemented.

Ownership category

akta.pro rank

Product category

Loyalty and Incentive Program Services

NAICS

Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Services (8741), Services-Prepackaged Software (7372)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industries

Loyalty Program Strategy & Program Management (MPAAAIAF), Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

• Loyalty program services
• Incentive program management
• Customer retention solutions
• Sales channel incentives
• Employee benefits programs

Headquarters

HQ city

Olivos

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Loyalty Program Services: Comprehensive loyalty and incentive program services including strategic consulting, technology implementation, creative communication, and operational management. Revenue generated through ongoing client engagements with integrated service bundles covering design, deployment, and management of loyalty programs.
2. Technology Platform Licensing: Platform technology services including business intelligence, communication platforms, and user management systems for loyalty programs
3. Awards and Benefits Management: Design and management of prize and benefit networks for loyalty programs

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ashiwea designs, implements, and manages fully customized loyalty and incentive programs for enterprise clients across Latin America. Its core offering spans four program types — customer loyalty, sales channel incentives, salesperson incentives, and employee benefits/recognition — bundled with strategic consulting, a proprietary loyalty technology platform with business intelligence and analytics, creative communication, awards/benefits network design, and user support services.

Product overview

Ashinova is a loyalty and retention solutions platform operating across Latin America with over 20 years of experience and more than 600 programs implemented. The company offers a modular portfolio centered on four core loyalty program types—Customer Loyalty Programs, Sales Channel Incentive Programs, Salesperson Incentive Programs, and Employee Benefits Programs—each targeting different stakeholder groups. These core programs are supported by five complementary service modules: Strategic Consulting, Technology and Data Analytics (including business intelligence and advanced analytics), Creativity and Communication, Awards and Benefits management, and User Support services. The offering is 100% customized and fully integrated, with operational presence across Argentina, Chile, Paraguay, and Uruguay covering all of LATAM.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Loyalty Programs (Programas de Fidelización para Clientes) Loyalty programs designed to retain and reward end-customers, helping businesses build long-term relationships with their buyer base and drive repeat purchase, brand advocacy, and engagement.
• Sales Channel Incentive Programs (Programas de Incentivos para Canales de Venta) Incentive programs targeting distribution and sales channel partners to motivate performance, align sales targets, and drive engagement across the distribution network.
• Salesperson Incentive Programs (Programas de Incentivos para Vendedores) Salesperson incentive programs that reward individual performance and drive sales team productivity and quota attainment.
• Employee Benefits and Recognition Programs (Programas de Beneficios, Incentivos y Reconocimiento para Colaboradores) Benefits, incentives, and recognition programs designed to engage internal staff and external collaborators, enhancing workplace satisfaction and retention.
• Strategic Loyalty Consulting (Consultoría estratégica) Strategic consulting services for designing new loyalty programs or optimizing existing ones, aligning programs with business objectives to maximize retention, channel, sales, and employee outcomes.
• Technology and Data Analytics (Tecnología y Análisis de datos) Technology platform implementation for loyalty programs covering business intelligence, communication, and user management, combined with advanced analytics to understand performance, detect trends, and support strategic decision-making.
• Creativity and Communication (Creatividad y Comunicación) Creative configuration ideas and communication initiatives that support loyalty program objectives and enhance audience engagement across target stakeholders.
• Awards and Benefits Network Management (Premios y Beneficios) Design and management of prize and benefits supplier networks to enhance loyalty program value proposition aligned with strategic goals and target audience characteristics.
• User Support Services (Atención a usuarios) Personalized user support services ensuring agile and satisfactory experiences for loyalty program participants, resolving queries and managing incidents efficiently.

Quantifiable outcome

• 600+ loyalty and incentive programs successfully implemented
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yotpo: Yotpo provides a retention marketing platform combining loyalty, referrals, and reviews for enterprise commerce brands, overlapping with Ashinova's customer loyalty and engagement use cases for CPG and retail clients.
• Comarch: Comarch is a global loyalty management platform and services provider covering program design, technology, analytics, and operations across multiple verticals — directly comparable to Ashinova's end-to-end loyalty offerings and enterprise client base.
• Antavo: Antavo is a SaaS loyalty cloud platform for enterprise brands, providing program management, personalization, and analytics — overlapping with Ashinova's technology and consulting-led loyalty delivery model for enterprise customers.
• Annex Cloud: Annex Cloud provides enterprise loyalty, referral, and customer engagement technology with a strong services overlay, directly comparable to Ashinova's combination of loyalty platform and program management capabilities.
• Aimia: Aimia is a data-driven loyalty and consumer analytics operator with deep enterprise loyalty expertise and a similar services-plus-technology profile, making it a directly comparable peer in the loyalty program operator category.

Emerging players

• Smile.io: Smile.io is a loyalty and rewards platform for SMB and mid-market commerce brands; while smaller in scope, it competes for the customer-loyalty portion of Ashinova's portfolio in retail and consumer goods.
• Open Loyalty: Open Loyalty is an API-first loyalty engine focused on headless, customizable loyalty programs — emerging competition that targets the same enterprise customers Ashinova serves with more productized technology.

Broad incumbents

• Oracle CrowdTwist (Oracle Loyalty): Oracle CrowdTwist is an enterprise loyalty and engagement platform within Oracle CX, targeting the same large-customer loyalty and incentive use cases Ashinova addresses, but bundled within a much broader enterprise software portfolio.
• Salesforce Loyalty Cloud (Loyalty Management): Salesforce's Loyalty Management is a CRM-embedded loyalty solution serving global enterprises; broader than Ashinova's offering but directly competing for the same multinational loyalty RFPs in LATAM.

Regional players

• IC Group / IC Loyalty Solutions: IC Group is a LATAM-based loyalty and incentive solutions provider with regional coverage and a similar mix of program design, technology, and rewards management — a regionally focused comparable peer to Ashinova in Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ashiwealatam
• Facebookfacebook.com/Ashiweapy
• LinkedInlinkedin.com/company/ashiwea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashiwea