Aratron
Aratron AS is a Norwegian industrial automation components distributor, founded 1995 and headquartered near Oslo, reselling sensors, motors, gears, vacuum handling, and motor control products from 17+ international manufacturers to machine builders, process industry, and packaging customers in Norway under the Addtech group.
- Company typePrivate
- Founded1995
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Aratron does
Aratron AS is a Norwegian industrial automation components distributor and technical solutions provider, founded in 1995 and headquartered in Trollåsen in the Oslo region. The company resells and distributes a broad portfolio of mechanical and electrical automation products on behalf of more than 17 international manufacturers, including Neugart planetary gears, Piab vacuum technology (COAX, piCOMPACT, piCLASSIC, DFE ejectors), Gefran sensors and motor controls (G-Start compact starters, GRP-H IO-Link solid state relays, magnetostrictive and TWIIST position sensors), Oriental Motor and Kollmorgen motors and motion control, HIWIN linear guides, SIKO measurement and positioning systems, Invertek frequency converters, Unigripper vacuum grippers, Breco food-grade timing belts, ABI stainless steel motors, and — most recently — ATI Industrial Automation tool changers and force/torque sensors. The portfolio covers linear motion, vacuum handling, motors and motor control, sensing, gearing, and timing, enabling complete automation subsystems from a single Norwegian supplier.
Aratron generates revenue through quote-based B2B sales of components and subsystems combined with technical consulting delivered by field sales engineers. Customers contact the company by phone or email ([email protected]) for application-specific advice and product configuration, with orders fulfilled from a local Oslo warehouse for rapid delivery. The customer base is horizontal across Norwegian industrial markets, including machine builders, process industry and hydraulics operators, and food, packaging, and logistics companies. Documented reference customers span furniture manufacturing (Ekornes Stressless), food and packaging (Rias AS, D-pakk, potato products), agriculture robotics (Thorvald), autonomous marine (Hydrolift), athletic performance testing (MuscleLab), mattress production, and palletizing (ITO Pallpack).
Aratron is a wholly-owned subsidiary of Addtech, a Nasdaq Stockholm-listed Swedish industrial group with 150 sister companies across the Nordics, which provides shared supplier relationships, collective purchasing power, and cross-selling reach. The company recently achieved ISO 9001 and ISO 14001 certification, is compliant with Norway's Transparency Act (Åpenhetsloven), and relocated its office and warehouse in 2025 to support continued operations within Norway.
Aratron firmographics
Firmographics- Name
- Aratron
- Legal name
- Aratron AS
- Website
- https://aratron.no
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aratron AS is a Norwegian industrial automation components distributor, founded 1995 and headquartered near Oslo, reselling sensors, motors, gears, vacuum handling, and motor control products from 17+ international manufacturers to machine builders, process industry, and packaging customers in Norway under the Addtech group.
- Ownership category
- akta.pro rank
Aratron industry classification
Industry- Product category
- Industrial Automation Components Distribution
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
- akta.pro secondary industry
- Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads) (IMAHAHAD)
Keywords
Where Aratron is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Aratron business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Industrial Component Sales: Aratron generates revenue through the sale of industrial automation components including gears, motors, motor controls, sensors, vacuum handling equipment, linear mechanics, and related products. They distribute products from multiple international manufacturers to Norwegian industrial customers.
- Technical Consulting and Application Support: Sales engineers provide technical advisory services and application-specific solution recommendations, supporting product selection and system integration for industrial automation customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B industrial component sales with no public pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Aratron product offering
Product offeringCore offering
Aratron AS is a Norwegian industrial automation components distributor that resells and provides technical consulting on a portfolio of mechanical and electrical automation products from multiple international manufacturers (Gefran, Piab, Neugart, Oriental Motor, HIWIN, Siko, Invertek, ATI Industrial Automation, Unigripper, PowerJacks, ABI, Breco, Thomson, Kollmorgen). The company sells linear actuators, vacuum ejectors and grippers, position sensors, planetary gears, motors, motor starters, frequency converters, linear guides, timing belts, and screw jacks to Norwegian industrial customers. Aratron's sales engineers provide application-specific solution design and stocking of inventory in Oslo enables rapid delivery.
Product overview
Aratron is a Norwegian industrial automation components distributor and solutions provider offering a comprehensive portfolio of mechanical and electrical automation products. The company resells and distributes products from multiple international manufacturers (Addtech model) including Neugart gears, SIKO sensors, Gefran automation, Piab vacuum technology, Oriental Motor, Unigripper grippers, HIWIN linear technology, Invertek drives, ABI motors, and ATI Industrial Automation. Product categories include linear actuators (Electrak XD), vacuum components (piCOMPACT, piCLASSIC, DFE ejectors), custom grippers (Unigripper), position sensors and measurement systems (SIKO draw-wire encoders, Gefran position sensors), gears (Neugart planetary and precision gears), motors (ABI stainless steel, Oriental Motor BLS brushless DC), motor controls (Gefran G-Start compact starters, Invertek frequency converters), timing belts (BRECOprotect), and solid state relays (Gefran GRP-H). The company also provides application-specific solutions including IO-Link integration capabilities and collaborates with Addtech's 150 sister companies for comprehensive automation solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrak XD Linear Actuators Electric linear actuators designed as a direct replacement for hydraulic systems, offering greater force, compact design and comprehensive protection for demanding industrial conditions. Targeted at industrial machine builders and hydraulic system replacements.
- piCOMPACT®10X SMART Vacuum Ejectors Modular vacuum ejectors based on COAX technology with integrated IO-Link, offering enhanced functionality for industrial vacuum applications. Targeted at industrial handling and packaging automation customers.
- Unigripper Customized Vacuum Grippers Custom-built vacuum grippers tailored to specific industrial handling and robotics applications, leveraging more than 25 years of vacuum-based handling experience. Targeted at machine builders and integrators needing application-specific end-of-arm tooling.
- UniGripper Co/Light Vacuum Grippers Next-generation ultralight vacuum grippers for collaborative robots (cobots) and robots with low payload, combining additive manufacturing and aluminium for low weight and robust design with no sharp edges. Available in Regular, Mini and Maxi sizes.
- SIKO Position Sensors and Measurement Systems SIKO sensors and positioning systems for automatic machine adjustment with BUS connection, enabling precise and rapid adjustment of production machines. Targeted at machine builders and industrial manufacturers.
- Neugart Precision Planetary Gears Neugart precision planetary gears with high accuracy regarding backlash and stiffness, including high IP protection classes, load capacity and versatility across PSNpro, PSBN, PSN, PLN, PSFN, PLFN, WPLN, WPSFN and WGN series. Targeted at machine builders and precision motion applications.
- BRECOprotect® Timing Belts Specialized timing belts from BRECO designed for the food industry, featuring a blue color designation for food-contact applications. Targeted at food processing equipment manufacturers.
- piCLASSIC™ Neo Vacuum Pumps Next-generation vacuum pump building on the piCLASSIC platform, developed for modern industrial requirements combining efficiency and flexibility. Targeted at industrial vacuum handling applications.
- BLS Brushless DC Motors New series of brushless DC motors from Oriental Motor, expanding the Aratron product range with BLS series technology. Targeted at machine builders requiring modern brushless motion solutions.
- DFE Vacuum Ejectors Compact and configurable Dual Function vacuum ejectors designed for durability and versatility in industrial applications. Targeted at industrial handling and packaging applications.
- Gefran Position Sensors Comprehensive range of Gefran position sensors including magnetostrictive, Linear TWIIST contactless, potentiometer, inclinometer, rotary position, and wire draw variants for industrial, hydraulic and mobile machine applications. Targeted at machine builders and process industry.
- Gefran G-Start Compact Motor Starters Ultra-compact motor starters (22.5mm width) combining motor start/stop, reversal, integrated thermal motor protection, diagnostics, SIL-3 emergency stop function and digital I/O. Available for single and three-phase motors up to 7.0A. Targeted at machine builders.
- Gefran GRP-H Solid State Relays Single-phase Solid State Relays with integrated IO-Link communication for industrial heating and power control, featuring advanced diagnostics, configurable control methods, HB alarm, SCR short-circuit detection, overtemperature alarm, and NFC configuration via smartphone app. Current range 15A to 120A.
- ABI Stainless Steel Motors Stainless steel 316 motors with IP69K execution designed for demanding environments in food, fishery and marine applications. Targeted at food processing equipment and marine machinery manufacturers.
- HIWIN Linear Guides HIWIN linear guides with custom-length rails available from Aratron's local warehouse in Oslo for short lead times on project orders and spare parts. Targeted at machine builders needing linear motion systems.
- Invertek Frequency Converters Variable frequency drives (frequency converters) from Invertek, stocked locally in Aratron's Oslo warehouse for rapid delivery. Targeted at machine builders and motor control applications.
- SIKO Draw-wire Encoders Spring-loaded draw-wire encoders from SIKO for position and length measurement up to 15m, including SG5, SG10, SG20/SG21, SG30/SG31/SG32, SGP/1, SG61/SG62/SG120/SG150, and SGH models for hydraulic cylinders. Targeted at machine builders and hydraulic cylinder manufacturers.
Companies that use Aratron
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Aratron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Aratron partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and flagship.
- ATI Industrial AutomationcoreATI Industrial Automation is a new strategic partnership (announced 2026) for tool changers, force/torque sensors, and material processing machines. ATI is described as a world leader in these product categories.
- GefrancoreGefran is a key technology partner for Aratron, providing sensors, automation, and power electronics including position sensors, motor starters (G-Start), solid state relays (GRP-H), and motor controls. Aratron represents and distributes Gefran products in Norway.
- PiabcorePiab is Aratron's Norwegian distributor for vacuum technology, providing COAX vacuum ejectors, vacuum pumps, suction cups, and vacuum grippers. Aratron stocks Piab products locally in Oslo for rapid delivery.
- Oriental MotorcoreOriental Motor is a key partner providing motors and motion control products. Aratron has extended their range with Oriental Motor's new BLS series of brushless DC motors.
- NeugartcoreNeugart is a leading manufacturer of precision planetary gears and angle precision gears. Aratron stocks a large selection of Neugart planetary gears including PLE, PLQE, PLPE, PLHE, PLFE, PSNpro, PSBN, PSN, PLN, PSFN, PLFN, WPLN, WPSFN, and WGN series.
- HIWINcoreHIWIN is a partner for linear guides and linear motion systems. Aratron stocks custom-length HIWIN linear guide rails locally in Oslo for short lead times on project orders.
- SikocoreSIKO is a key partner for measurement and positioning systems including draw-wire encoders, position indicators (DA, AP, DE series), magnet linear encoders, inclination sensors, incremental and absolute rotary encoders, and geared potentiometers.
- InvertekcoreInvertek is a new partnership providing variable frequency drives (VFDs/frequency converters). Aratron stocks Invertek frequency converters locally in Oslo for rapid delivery.
- UnigrippercoreUnigripper specializes in vacuum grippers for industrial handling and robotics. Aratron distributes Unigripper products including CoLight (for cobots), Standard, Basic, Customized, and TimberGripper. Unigripper has over 25 years of experience with vacuum-based handling applications.
- BrecocoreBRECO is a partner for timing belts including the food-grade BRECOprotect series designed for food industry applications. Aratron distributes BRECO toothed belts for food processing environments.
- ABIcoreABI produces stainless steel motors in 316 material with IP69K protection for demanding environments in food, fishing, and marine applications.
- Nidec Motors & Actuators GmbHcoreNidec is a partner for motors and actuators, providing industrial motor and actuator solutions as part of Aratron's product portfolio.
- PowerJackscorePowerJacks provides screw jacks (skruejekker) known for superior power and precision, suitable for lifting applications from small to industrial scale.
- Thomson LinearcoreThomson Linear is a partner providing linear motion components and systems, listed among Aratron's core brand partners.
- KollmorgencoreKollmorgen is a partner providing motors and motion control solutions, listed among Aratron's primary brand partners.
- AddtechflagshipAratron is a subsidiary of Addtech, a Swedish Nordic industrial group. Aratron is one of 150 sister companies within the Addtech group, providing access to shared resources, supplier networks, and collective purchasing power.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Aratron competitors and assessment
Company assessmentDirect peers
- Sensor Control AS: Norwegian distributor specialized in industrial sensors and measurement technology, overlapping with Aratron's SIKO and Gefran sensor portfolio for Norwegian process and machine-building customers.
- OEM International AB: Swedish industrial automation components distributor with Nordic presence; sells motors, gears, sensors and motion control from third-party manufacturers — directly comparable business model and product mix to Aratron.
- OEM Automatic: Swedish-founded industrial automation components distributor with strong Nordic footprint including Norway. Sells comparable components (motors, sensors, motion control) from third-party manufacturers — directly comparable distribution model to Aratron.
- BIBUS AS: Norwegian industrial distributor of pneumatics, hydraulics, motors, sensors, and automation components. Competes head-to-head with Aratron in the same Norwegian machine-builder customer base.
Broad incumbents
- Lagercrantz Group AB: Swedish technology distribution group that acquires and develops niche industrial and tech distributors across the Nordics — operates a similar decentralized acquisition-and-grow model to Addtech (Aratron's parent).
- Hoffmann Nordic: European quality tools and industrial supplies distributor with Nordic reach; competes on selected industrial categories (linear motion, measurement) that overlap with Aratron's HIWIN and SIKO lines.
- Rexel Norway: Norwegian arm of global electrical equipment distributor; broader portfolio and larger scale create competitive overlap for sensor, motor control, and automation product lines distributed by Aratron.
- RS Components (Norway): Large UK-headquartered industrial catalog distributor with Norwegian operations; competes on breadth and price for low-volume industrial component sales where Aratron's smaller but higher-touch model can lose on price.
- Festo Norway: Norwegian subsidiary of Festo, a global pneumatics and automation manufacturer; competes on integrated automation solutions and OEM-direct relationships that can sideline local distributors like Aratron.
Others
- Addtech AB: Aratron's Nasdaq Stockholm-listed parent group. Addtech as a whole is not a peer but the ecosystem that owns Aratron; relevant for benchmarking group-level distributor operating models and M&A appetite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Aratron social profiles
Digital presenceAratron compliance and trust
Trust signalCompliance2 records
Aratron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aratron leadership team
Management profileNumber of profiles
Aratron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aratron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aratron
What does Aratron do?
Aratron AS is a Norwegian industrial automation components distributor that resells and provides technical consulting on a portfolio of mechanical and electrical automation products from multiple international manufacturers (Gefran, Piab, Neugart, Oriental Motor, HIWIN, Siko, Invertek, ATI Industrial Automation, Unigripper, PowerJacks, ABI, Breco, Thomson, Kollmorgen). The company sells linear actuators, vacuum ejectors and grippers, position sensors, planetary gears, motors, motor starters, frequency converters, linear guides, timing belts, and screw jacks to Norwegian industrial customers. Aratron's sales engineers provide application-specific solution design and stocking of inventory in Oslo enables rapid delivery.
Is Aratron a public or private company?
Aratron is a private company. It is classified as corporate owned and is currently operating.
When was Aratron founded?
Aratron was founded in 1995. It employs 11 to 50 people.
Where is Aratron based?
Aratron is headquartered in Oslo, Norway, in the Europe region.
How does Aratron make money?
Two revenue lines are on record. Industrial Component Sales are the primary driver. The others are technical Consulting and Application Support.
Who are Aratron's main competitors?
Direct peers on record are Sensor Control AS, OEM International AB, OEM Automatic and BIBUS AS. Broad incumbents are Lagercrantz Group AB, Hoffmann Nordic, Rexel Norway, RS Components (Norway) and Festo Norway. Addtech AB is listed as an others.
Does Aratron have an API?
No public API is recorded for Aratron.
What industry is Aratron in?
Aratron's product category is Industrial Automation Components Distribution. Its primary akta.pro industry code is IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers), with a secondary code of IMAHAHAD, Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads). Its NAICS code is 42385 and its SIC code is 5084.