What Securityszene.de does

Securityszene.de is a German-language online content portal and directory headquartered in Nuremberg, Germany, focused on the security industry. The site publishes editorial guides, product comparisons, news, and a security terminology glossary (Sicherheitslexikon) covering home security, cybersecurity, travel safety, vehicle security, self-defense, occupational safety, and sports safety. It also includes career resources for the German security services sector, detailing training pathways such as the Sachkundeprüfung §34a GewO and the Fachkraft für Schutz und Sicherheit qualification.

The platform is built on a standard web-based content management system with SEO-optimized category pages and articles in German. It serves two customer groups simultaneously: B2C consumers seeking security advice and product recommendations (with Amazon affiliate links embedded in product guides), and B2B security companies that register through a self-service portal for either a free standard listing or a paid premium listing at €19/month (excluding VAT). Premium listings include a professionally written company description, prioritized search placement, a dofollow backlink, and 24-hour activation with no minimum contract term.

The company's revenue model combines two streams: subscription recurring revenue from premium directory listings and affiliate referral revenue from Amazon partner links. Distribution is single-country (Germany), with traffic driven by organic search, social media (Facebook, Instagram, Twitter), and an email newsletter. No mobile app, API, or broader geographic footprint is in evidence. The firm is privately held, independently operated, with 1–10 employees and no disclosed external funding.

Name

Securityszene.de

Legal name

Securityszene.de

Website

https://securityszene.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Securityszene.de is a German-language online portal that publishes security guides, product comparisons, and a company directory for German-speaking consumers and security service providers. It monetizes through premium company listings at €19/month and Amazon affiliate links.

Ownership category

akta.pro rank

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium Company Directory Listings: Securityszene.de monetizes by offering security companies premium directory listings at €19 per month (excluding VAT). Premium listings include professionally written company presentations, prioritized display in search results (receiving approximately twice as many clicks as standard entries), activation within 24 hours, a dofollow backlink to the company's website, and no minimum contract term with monthly cancellation. Standard listings are free, include full company information publication, logo and photo uploads, and are activated within 7 days after manual review.
2. Affiliate/Partner Links (Amazon): The site monetizes via affiliate links to Amazon product recommendations featured in product guides and comparison content. Links marked with '*' or Amazon links are partner links that generate revenue to finance the magazine without affecting prices or product selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Securityszene.de operates a German-language online portal covering the security and safety industry. It publishes editorial content — guides, news, product comparisons, and a security lexicon — spanning home security, cybersecurity, travel safety, vehicle security, self-defense, sports safety, and the professional security services sector. The portal also runs a searchable company directory where security providers can register free standard listings or paid premium listings (€19/month) with prioritized placement and a dofollow backlink. Revenue is supplemented by Amazon affiliate links integrated into product recommendation content.

Product overview

Securityszene.de is a German-language security industry portal offering a content-driven platform with free and premium company listing services, comprehensive security guides across multiple categories (home security, cybersecurity, travel safety, vehicle security, self-defense, and professional security), a searchable directory of security companies, security news magazine, and a terminology glossary. The core offering consists of the free Standard Company Listing and paid Premium Company Listing (€19/month), supported by editorial content including guides, product recommendations, and industry news.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Company Listing (Unternehmen-Eintrag) Free company listing service allowing security companies to publish their business information — address, phone/fax, email, website, and social media profiles — on the Securityszene.de portal. Includes company description, logo, and photo uploads; activated within 7 days after manual review.
• Premium Company Listing (Premium Eintrag) Paid premium company listing priced at €19 per month (excluding VAT). Includes a professionally written company presentation by in-house copywriters, prioritized display in search results with approximately double the clicks of standard entries, 24-hour activation, and a dofollow backlink to the company's website. No minimum contract term; cancellable monthly; paid by direct debit.
• Security Guides (Ratgeber Sicherheit) Comprehensive German-language security guidance content covering home security (alarm systems, security cameras, window/door protection), cybersecurity, self-defense, vehicle safety, travel safety, sports safety, and professional security industry topics. Includes product recommendations with Amazon affiliate links.
• Security Company Directory (Sicherheitsdienste finden) Searchable directory of security service providers in Germany, allowing users to find and compare security companies across object protection, personal protection, event security, and related services.
• Security News Magazine Online magazine covering cybersecurity, violence, crime, travel safety, and the security services industry with editorial articles, news updates, and product recommendations. Categories include Cybersicherheit, Gewalt, Kriminalität, Magazin, News, Reisesicherheit, Sicherheit, and Sicherheitsbranche.
• Security Lexicon (Sicherheitslexikon) Glossary of security industry terminology providing definitions and explanations of security-related technical terms and concepts for German-speaking users.
• Newsletter Subscription Free email newsletter ('Kostenlose News & Ratgeber') delivering regular German-language security news, guides, and product recommendations to subscribers.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AmazonminorChannel Partner/ Reseller/ DistributorSecurityszene.de includes Amazon affiliate links (partner links) in product guides and comparisons. These links generate revenue through commissions on referred purchases. The relationship is disclosed: 'Alle Links mit einem * bzw. Links zu Amazon sind Partnerlinks. Diese dienen zur Finanzierung des Magazins und beeinflussen nicht die Preise oder die Produktauswahl!'

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• SicherheitsBranche24: German-language security industry directory and portal connecting security companies with customers. Comparable as a directory-led platform serving the German security market, though focus appears more B2B-skewed than Securityszene.de.
• Sicherheit.info: German-language online portal covering security industry news, products, and services. Operates as a content and information hub for the German security market, directly comparable to Securityszene.de's content-led approach in the same geography and category.
• Security-Insider: German-language IT and cybersecurity content portal delivering news, articles, and guides to business and IT professionals. Comparable as a German-language content/directory platform targeting security stakeholders, though with a stronger IT/cybersecurity focus.

Broad incumbents

• GIT-Sicherheit: German trade publication covering security, safety, and surveillance technology for B2B audiences. Comparable as a German-language security information portal with editorial content and industry coverage, though more B2B-focused than Securityszene.de.
• CHIP.de: Major German technology and consumer advice portal with significant security content and product recommendations. Comparable as a German-language content site with affiliate-driven product reviews, though operates at substantially larger scale across many categories.
• Heise Security: Security-focused section of the well-known German heise online publishing operation. Comparable as a German-language content platform delivering security news, guides, and product information, though backed by a substantially larger publisher.
• Stiftung Warentest: German consumer testing foundation that produces independent product reviews and security-related guidance. Comparable as a trusted German information source on consumer security products, though non-commercial and significantly larger in authority.
• Protector (Walhalla Verlag): Long-established German security industry magazine and online portal. Comparable in covering the German security industry with editorial content, though operating as a broader trade publication with deeper resources and industry relationships.
• TÜV-Verband (VdS Schadenverhütung): German security and fire safety standards organization with public-facing informational content. Comparable as a German-language authority providing security guidance and company listings, though operates as a non-profit standards body rather than a commercial portal.

Emerging players

• Vergleich.org: German comparison and affiliate content portal covering multiple product categories. Comparable in business model (SEO-driven content with affiliate monetization) though operates across many verticals rather than focused exclusively on security.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/securityszene
• Facebookfacebook.com/sec.szene
• Instagraminstagram.com/securityszene.de
• LinkedInlinkedin.com/company/securityszene

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Securityszene.de