Vivid Property
Boutique residential real estate agency founded in 2017 in Milton, Queensland, serving Brisbane's inner-western suburbs with property sales, rental management, and digital marketing services through a small team of approximately five to six agents.
- Company typePrivate
- Founded2017
- HeadquartersMilton, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vivid Property does
Vivid Property Group Pty Ltd. is a boutique residential real estate agency founded in 2017 and headquartered in Milton, Queensland. The firm serves Brisbane's inner-western suburbs — primarily Bardon, St Lucia, Kangaroo Point, and Indooroopilly — providing residential property sales, rental management, and market appraisal services to individual buyers, sellers, and landlords. The agency operates with a small team of approximately five to six sales agents under Director and Principal Tom Murphy, including agents Liz Allom, Zach Mauger, Ann-Maree Green, and Tori Redshaw.
The company's core offering centers on property sales representation, supported by an integrated digital marketing capability that includes professional photography, copywriting, and online property listings. Its technology stack consists of a publicly accessible website with property search functionality, agent profile pages, client testimonial pages, and a property alert registration form. The platform supports both sales listings and ongoing rental management contracts, with 263+ documented sales transactions recorded over the firm's operating history. Active listing inventory is concentrated in Bardon (45), St Lucia (14), Kangaroo Point (4), and Indooroopilly (3).
Revenue is generated primarily through commission-based property sales, supplemented by recurring rental management fees from managed residential properties. The agency also offers co-funded marketing arrangements as part of its listing agreements. As a privately held, independently operated firm with no external funding rounds, no disclosed debt, and no equity investors, the business operates on a cash-flow funded basis.
Vivid Property firmographics
Firmographics- Name
- Vivid Property
- Legal name
- Vivid Property Group Pty Ltd.
- Website
- https://vivid.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boutique residential real estate agency founded in 2017 in Milton, Queensland, serving Brisbane's inner-western suburbs with property sales, rental management, and digital marketing services through a small team of approximately five to six agents.
- Ownership category
- akta.pro rank
Vivid Property industry classification
Industry- Product category
- Residential Real Estate Agency Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Vivid Property is headquartered
LocationHeadquarters
- HQ city
- Milton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Vivid Property business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Sales Commission: Commission-based revenue from property sales. Agency co-funds marketing packages aligning interests with clients. Marketing packages include professional photography, videography, and advertising at negotiated industry rates.
- Property Management/Rental: Rental property management services for landlords, though current for-rent listings show no active rental inventory.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Vivid Property product offering
Product offeringCore offering
Vivid Property Group is a boutique residential real estate agency that sells, manages, and lists houses, townhouses, and apartments in Brisbane's Inner West suburbs. Core services include full-service residential property sales representation, rental property management for landlords and tenants, market appraisals, and co-funded digital marketing packages that bundle professional photography, videography, and online advertising.
Product overview
Vivid Property is a boutique residential real estate agency operating as a single integrated service rather than a modular platform. The company offers a unified suite of property services including sales representation, rental management, property listings, market appraisals, and digital marketing support. All offerings are delivered through the agency's website and direct agent contact, with no separate standalone products or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Services
Quantifiable outcome
- 263+ successful property sales documented on the website
Companies that use Vivid Property
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Vivid Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vivid Property partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights2 records
Vivid Property competitors and assessment
Company assessmentBroad incumbents
- LJ Hooker: Long-established Australian residential and commercial real estate franchise. Operates widely in Brisbane's western suburbs and competes for the same vendor relationships.
- Ray White: Australia's largest real estate franchise network with extensive Brisbane and inner-west coverage. Competes with Vivid for the same vendor and buyer pool at scale.
- Harcourts: Trans-Tasman residential real estate network with a growing Queensland presence. Comparable to Vivid on residential sales focus and franchise/franchisee-style operating model.
- Raine & Horne: Australian real estate group with longstanding presence in Brisbane's western suburbs. Competes with Vivid for the same owner-occupier and upgrader demographics.
- McGrath Estate Agents: Large Australian residential agency with offices across Sydney and other major metros. One of Vivid's prior employers (Zach Mauger worked at McGrath head office) and a key competitor in the premium-suburb segment.
- Sotheby's International Realty (Australia): Luxury-leaning international residential brand with affiliate offices in Brisbane. Competes with Vivid at the top of the inner-west market for premium listings.
Regional players
- Coronis: Queensland-headquartered independent agency with a strong Brisbane presence. Comparable to Vivid as a similarly sized independent operating in overlapping Brisbane catchments.
Direct peers
- Place Estate Agents: Brisbane-headquartered boutique residential agency with a strong inner-suburb presence. Highly comparable to Vivid in geography, boutique positioning, and sales-led service model.
- Belle Property: Australian boutique residential real estate network with a premium, design-led brand. Directly comparable to Vivid on boutique positioning, residential sales focus, and premium-suburb orientation.
Emerging players
- Purplebricks Australia: Lower-fee, digital-first residential agency model that has operated in Australia. Represents an alternative proposition to Vivid's boutique digital-plus-local approach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vivid Property social profiles
Digital presenceVivid Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivid Property leadership team
Management profileNumber of profiles
Profiles5 records
Vivid Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivid Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivid Property
What does Vivid Property do?
Vivid Property Group is a boutique residential real estate agency that sells, manages, and lists houses, townhouses, and apartments in Brisbane's Inner West suburbs. Core services include full-service residential property sales representation, rental property management for landlords and tenants, market appraisals, and co-funded digital marketing packages that bundle professional photography, videography, and online advertising.
Is Vivid Property a public or private company?
Vivid Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vivid Property founded?
Vivid Property was founded in 2017. It employs 11 to 50 people.
Where is Vivid Property based?
Vivid Property is headquartered in Milton, Australia, in the Oceania region.
How does Vivid Property make money?
Two revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are property Management/Rental.
Who are Vivid Property's main competitors?
Broad incumbents on record are LJ Hooker, Ray White, Harcourts, Raine & Horne, McGrath Estate Agents and Sotheby's International Realty (Australia). Coronis is listed as a regional player. Direct peers are Place Estate Agents and Belle Property. Purplebricks Australia is listed as an emerging player.
Does Vivid Property have an API?
No public API is recorded for Vivid Property.
What industry is Vivid Property in?
Vivid Property's product category is Residential Real Estate Agency Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 53121 and its SIC code is 6531.