Addservice
addservice media GmbH is a German digital marketing agency that runs multi-channel B2B customer acquisition campaigns (email, social, display, push, native) across 10 European countries, positioning itself as a consumer data specialist for any industry and target group.
- Company typePrivate
- Founded2007
- HeadquartersSulzbach, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Addservice does
addservice media GmbH (doing business as Addservice) is a German-headquartered digital marketing agency founded in 2007 in Frankfurt am Main and currently based in Sulzbach/Ts. The company provides multi-channel B2B customer acquisition services across five core channels: email marketing, social advertising, display advertising, push notification, and native advertising. Addservice positions itself as a consumer data specialist that analyzes, processes, and commercializes prospect data for any industry and target group, leveraging what it describes as a "global network" and "current technologies" to execute campaigns for new customer acquisition.
The business model is a professional services / agency model under which Addservice delivers digital marketing campaigns on behalf of clients. Revenue is generated from two stated streams: digital marketing services (campaign execution across the five channels) and consumer data commercialization (analysis, processing, and monetization of prospect data). Pricing is not publicly disclosed and is understood to be quote-based, dependent on campaign scope, duration, and volume. The go-to-market is direct B2B sales targeting enterprise and mid-market customers, with no named end-customer logos disclosed in the source material.
Addservice operates across 10 European countries — Germany, Spain, France, UK, Italy, Belgium, Poland, Sweden, Switzerland, and Austria — with localized websites in English, German, French, and Spanish. The company is privately held (GmbH), independently owned with no parent company, no institutional investors, no recorded funding rounds, no M&A activity, and no disclosed leadership. Headcount is stated in the 11-50 range. Industry association memberships include DDV (Germany), BVDW (Germany), Adigital (Spain), CPA France (France), and Swedma (Sweden). Since 2007 the company reports 763+ customer acquisition campaigns delivered.
Addservice firmographics
Firmographics- Name
- Addservice
- Legal name
- addservice media GmbH
- Website
- https://addservicemedia.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- addservice media GmbH is a German digital marketing agency that runs multi-channel B2B customer acquisition campaigns (email, social, display, push, native) across 10 European countries, positioning itself as a consumer data specialist for any industry and target group.
- Ownership category
- akta.pro rank
Addservice industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
Keywords
Where Addservice is headquartered
LocationHeadquarters
- HQ city
- Sulzbach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Addservice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Service-based revenue from providing email marketing, social advertising, display advertising, push notification and native advertising services to B2B customers across multiple European countries.
- Consumer Data Commercialization: Revenue from analyzing, processing and commercializing consumer data for new customer acquisition across various industries and target groups.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Addservice product offering
Product offeringCore offering
Addservice is a digital marketing agency that helps B2B clients acquire new customers through five core channels: email marketing, social advertising, display advertising, push notifications, and native advertising. The company acts as a consumer data specialist, analyzing, processing, and commercializing potential customers for any industry and target group across 10 European countries.
Product overview
Addservice is a digital marketing agency that operates as a unified multi-channel marketing platform. The company offers five core services: E-Mail Marketing, Social Advertising, Display Advertising, Push Notification, and Native Advertising. These services work together to enable new customer acquisition across multiple digital channels, with a focus on consumer data analysis, processing, and commercialization for any industry and target group. The company was founded in 2007 and has been operating for over 15 years.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Mail Marketing Email marketing service for new customer acquisition, enabling B2B clients to reach potential customers through targeted email campaigns.
- Social Advertising Social media advertising service that helps B2B clients acquire new customers through platforms like LinkedIn, Facebook, and other social networks.
- Display Advertising Banner and display advertising service for promoting products and services across various websites and digital platforms.
- Push Notification Push notification service enabling businesses to send targeted messages to users' devices for re-engagement and customer acquisition.
- Native Advertising Native advertising service that delivers sponsored content seamlessly integrated into platform layouts for non-intrusive customer acquisition.
Quantifiable outcome
- 763+ successful customer acquisition campaigns delivered since 2007
Companies that use Addservice
Customer profileSegments2 records
Ideal customer profiles2 records
Addservice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Addservice partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- DDV (Deutscher Dialogmarketing Verband)minorGerman Dialog Marketing Association membership providing industry credibility, networking opportunities, and alignment with industry best practices in dialog marketing.
- BVDW (Bundesverband Digitale Wirtschaft)minorFederal Association for Digital Economy membership demonstrating commitment to digital industry standards and access to German digital economy ecosystem.
- AdigitalminorSpanish digital association membership supporting operations in Spain and broader European digital marketing community engagement.
- CPA FranceminorFrench advertising professionals association membership supporting French market operations and industry networking.
- SwedmaminorSwedish marketing and communication industry association membership supporting Swedish market presence and Nordic region industry connections.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Addservice competitors and assessment
Company assessmentDirect peers
- Claneo: Berlin-based B2B digital marketing agency offering SEO, content, paid media, and analytics services across European markets. Highly comparable to Addservice as a similarly sized, similarly positioned European digital marketing agency targeting B2B customers with multi-channel capabilities.
- Peak Ace AG: Berlin-based performance marketing agency specializing in multi-channel campaigns including paid search, paid social, display, and Amazon advertising. Directly comparable to Addservice as a German-headquartered digital marketing agency serving multi-country European B2B clients with a multi-channel acquisition focus.
- Performance Marketing Agencies (Pilot Group): Hamburg-based digital marketing agency group (including Performics) operating across performance, social, and content marketing in Europe. Comparable as a German performance marketing agency serving enterprise and mid-market clients with multi-channel acquisition capabilities.
Broad incumbents
- Dept Agency: Large European-headquartered digital agency offering end-to-end marketing, creative, and technology services across multiple European markets. Comparable as a multi-country digital marketing services provider, but operates at significantly larger scale and broader service scope than Addservice.
- WPP (GroupM): World's largest advertising holding company, with WPP and GroupM operating extensive multi-channel digital marketing, media buying, and data services across all European markets Addservice serves. Comparable service mix but at vastly larger scale and broader portfolio.
- Merkle ( dentsu): Global data-driven customer experience management agency under Dentsu, with strong European presence in performance media, analytics, and CRM. Comparable as a multi-channel European digital marketing services provider with data specialization, but at much larger scale than Addservice.
- Havas Media Network: Global media and advertising holding company offering multi-channel digital marketing, media buying, and analytics services across European markets. Comparable as a multi-channel digital marketing services provider, but with vastly broader geographic and service footprint than Addservice.
- Dentsu International: Global advertising and marketing services group with strong European presence across digital, media, creative, and CX services. Comparable in serving European B2B clients with multi-channel digital marketing, but at global holding-company scale with much broader capabilities.
- Publicis Groupe (Starcom, Publicis Media): Global advertising holding company with significant European media and digital marketing operations through Publicis Media, Starcom, and Zenith. Comparable as a multi-channel European digital marketing services provider, but operating at global holding-company scale.
Emerging players
- Croud: UK-headquartered digital marketing agency offering paid media, SEO, content, and programmatic services with a distinctive "Croud" model combining in-house teams and a global on-demand network. Comparable as a multi-channel European digital marketing agency with similar service offering to Addservice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Addservice social profiles
Digital presenceAddservice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Addservice leadership team
Management profileNumber of profiles
Addservice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Addservice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Addservice
What does Addservice do?
Addservice is a digital marketing agency that helps B2B clients acquire new customers through five core channels: email marketing, social advertising, display advertising, push notifications, and native advertising. The company acts as a consumer data specialist, analyzing, processing, and commercializing potential customers for any industry and target group across 10 European countries.
Is Addservice a public or private company?
Addservice is a private company. It is classified as unknown and is currently operating.
When was Addservice founded?
Addservice was founded in 2007. It employs 11 to 50 people.
Where is Addservice based?
Addservice is headquartered in Sulzbach, Germany, in the Europe region.
How does Addservice make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are consumer Data Commercialization.
Who are Addservice's main competitors?
Direct peers on record are Claneo, Peak Ace AG and Performance Marketing Agencies (Pilot Group). Broad incumbents are Dept Agency, WPP (GroupM), Merkle ( dentsu), Havas Media Network, Dentsu International and Publicis Groupe (Starcom, Publicis Media). Croud is listed as an emerging player.
Does Addservice have an API?
No public API is recorded for Addservice.
What industry is Addservice in?
Addservice's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies. Its NAICS code is 541810 and its SIC code is 7311.