CPA-FRANCE

What CPA-FRANCE does

CPA-FRANCE (legal name: CPA - Centrale Pneumatiques Accessoires) is a privately held French B2B distributor of bicycle tires, inner tubes, and cycling accessories, operating from Marmande in the Lot-et-Garonne department of southwest France. Founded in 1984 and incorporated as a Société par Actions Simplifiée with €250,000 of share capital (RCS Marmande B 323 825 513), the company sells exclusively to professional customers — primarily bike shops, repair workshops, and cycling clubs/teams — across France (Metropolitan and DOM TOM), Spain, and Portugal via country-specific e-commerce storefronts with French and Spanish language support.

The product portfolio centers on a multi-brand distribution model covering 25+ major tire brands including Michelin, Continental, Schwalbe, Hutchinson, Pirelli, Vittoria, Kenda, Hartex, Slime, Tufo, Velox, and Challenge, with exclusive distribution rights for certain brands. CPA complements third-party brand distribution with its own CPA-branded inner tubes and tires (manufactured in Europe) and an accessory range spanning puncture prevention and repair products, tubeless conversion kits, brake pads (Bear Components, DarkPads), anti-theft labels (Auvray), cleaning products (Vulcanet, Unpass), and specialty products for motorized cyclo vehicles, wheelchairs, and scooters. The company maintains a large centralized inventory to support 24-48 hour shipping and offers free delivery on orders exceeding €300 HT, with quantity-based discount tiers on select SKUs.

The business model is straightforward wholesale distribution: CPA purchases from manufacturer brands and resells to professional buyers at unit pricing with volume discounts. There is no proprietary technology platform, no AI/ML capabilities, no software or SaaS revenue stream, and no disclosed external funding. GTM is sales-led with e-commerce enablement and a customer service team reachable by phone and email for product consultation. The company is independently owned (no parent, no PE/VC), with no M&A history and no subsidiaries, reflecting a stable, owner-operated specialty distribution business now in its fourth decade.

Name

CPA-FRANCE

Legal name

CPA (Centrale Pneumatiques Accessoires)

Website

https://cpa-france.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

CPA-FRANCE is a privately held French B2B distributor of bicycle tires, inner tubes, and cycling accessories, selling exclusively to professional bike shops, repair workshops, and cycling clubs across France, Spain, and Portugal from its Marmande headquarters.

Ownership category

akta.pro rank

Product category

Bicycle Tire and Cycling Accessories Distribution

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle tire distribution
• Cycling accessories wholesale
• Inner tubes supply
• B2B bike components
• Two-wheel vehicle parts

Headquarters

HQ city

Marmande

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: CPA generates revenue through the resale of bicycle tires, inner tubes, accessories, and related cycling products sourced from manufacturer brands and sold to professional distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

CPA-FRANCE is a B2B distributor reselling bicycle tires, inner tubes, tubular tires, and cycling accessories sourced from more than 25 manufacturer brands (including Michelin, Continental, Schwalbe, Vittoria, Pirelli, Hutchinson, Kenda, and its own CPA brand) to professional bike shops, repair workshops, and cycling professionals in France, Spain, and Portugal. The company operates an e-commerce platform with French and Spanish language support and ships from its Marmande warehouse with 24-48 hour fulfillment.

Product overview

CPA-FRANCE is a specialized B2B distributor of bicycle tires and accessories, operating for 40 years from Marmande, France. The product portfolio centers on a multi-brand distribution model offering tires (pneus) in road, VTT (mountain bike), city, gravel, cyclo-cross, e-bike, and children's segments, tubular tires (boyaux), inner tubes (chambres a air), and accessories. Major brands distributed include Michelin, Continental, Schwalbe, Vittoria, Pirelli, Hutchinson, Kenda, Hartex, Slime, Tufo, Velox, and Challenge. The company also sells its own CPA-branded inner tubes and tires manufactured in Europe. Accessories include puncture prevention/repair products, tubeless conversion kits, brake pads (Bear Components, DarkPads), anti-theft marking labels (Auvray), cleaning products (Vulcanet, Unpass), and specialized products for motorized cyclo vehicles, wheelchairs, and scooters. CPA distributes exclusively to professionals in France, Spain, and Portugal.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• MichelincoreChannel Partner/ Reseller/ DistributorCPA distributes Michelin bicycle tires and inner tubes including Michelin Airstop, Protek, World Tour, City Junior, Country Trail, Dynamic Sport, and Competition lines. Michelin represents one of the premium brands in CPA's portfolio.
• ContinentalcoreChannel Partner/ Reseller/ DistributorCPA distributes Continental bicycle tires including Ultra Sport III, Grand Prix 4-Season, Grand Sport Race, Ride Tour E25, Contact Plus Reflex, and Sprinter Gatorskin tubular tires. Continental is a key premium brand partner.
• SchwalbecoreChannel Partner/ Reseller/ DistributorCPA distributes Schwalbe products including Marathon Plus HS440, Lugano 2, and various inner tubes. Schwalbe is a major brand in CPA's catalog.
• HutchinsoncoreChannel Partner/ Reseller/ DistributorCPA distributes Hutchinson inner tubes and tires. Hutchinson products are part of the diverse brand portfolio offered by CPA.
• PirellicoreChannel Partner/ Reseller/ DistributorCPA distributes Pirelli bicycle tires including Cinturato Gravel M HP Line products. Pirelli represents a premium addition to the product range.
• VittoriacoreChannel Partner/ Reseller/ DistributorCPA distributes Vittoria tires and inner tubes including Barzo Graphene 2.0 tubeless ready tires. Vittoria products serve the high-performance cycling segment.
• ChallengeminorChannel Partner/ Reseller/ DistributorCPA distributes Challenge tubular tires for road and cyclo-cross cycling. Challenge products serve competitive cycling markets.
• TufominorChannel Partner/ Reseller/ DistributorCPA distributes Tufo tubular tires and related accessories including adhesive tapes for tubular installation. Tufo serves the tubular tire niche market.
• KendaminorChannel Partner/ Reseller/ DistributorCPA distributes Kenda tires and inner tubes. Kenda products serve budget-conscious cycling market segments.
• HartexminorChannel Partner/ Reseller/ DistributorCPA distributes Hartex tires and inner tubes. Hartex products serve value-oriented market segments.
• SlimeminorChannel Partner/ Reseller/ DistributorCPA distributes Slime self-sealing inner tubes with anti-puncture liquid. Slime serves the puncture protection niche.
• MitasminorChannel Partner/ Reseller/ DistributorCPA distributes Mitas tires. Mitas products serve various cycling segments.
• VeloxminorChannel Partner/ Reseller/ DistributorCPA distributes Velox products including tire repair kits, rim tapes, and inflator accessories. Velox serves the maintenance and repair accessory market.
• NoTubes (Stan's)minorChannel Partner/ Reseller/ DistributorCPA distributes NoTubes/Stan's tubeless conversion kits and related products for tubeless tire setup.
• AuvrayminorChannel Partner/ Reseller/ DistributorCPA distributes Auvray marking labels for bicycle anti-theft registration and security accessories.
• VulcanetminorChannel Partner/ Reseller/ DistributorCPA distributes Vulcanet cleaning and maintenance products including cleaning wipes and degreasers for bicycle care.
• Urban ProofminorChannel Partner/ Reseller/ DistributorCPA distributes Urban Proof accessories including recycled shopper bags and cycling accessories.
• Bear ComponentsminorChannel Partner/ Reseller/ DistributorCPA distributes Bear Components brake pads for road/gravel and VTT applications.
• DarkPadsminorChannel Partner/ Reseller/ DistributorCPA distributes DarkPads brake pads as an alternative braking solution.
• Dutch PerfectminorChannel Partner/ Reseller/ DistributorCPA distributes Dutch Perfect tires and inner tubes for various cycling applications.
• UnpassminorChannel Partner/ Reseller/ DistributorCPA distributes Unpass maintenance products for bicycle care.
• VNOISEminorChannel Partner/ Reseller/ DistributorCPA distributes VNOISE cycling products. VNOISE serves specialized cycling accessory needs.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Halfords: UK cycling and motoring retailer with a multi-brand tire, inner tube, and accessory range plus a B2B/garage workshop supply arm. Generalist incumbent with overlap in tire and accessory categories but much broader scope than CPA.
• Bike24: Major German-headquartered European online cycling retailer with a comprehensive multi-brand catalog including tires, tubes, components, apparel, and complete bikes. Larger scale and broader product scope but overlapping on CPA's core tire and accessory categories.
• Decathlon: Global sporting goods retailer with an extensive in-house cycling brand (Triban, Van Rysel, Btwin) plus multi-brand accessories, components, and a B2B Pro channel serving workshops and retailers. Represents the broadest incumbent competing for the same end customer as CPA.
• Chain Reaction Cycles: Large Northern Ireland-based cycling retailer with extensive European shipping, multi-brand tire and accessory offering, and integrated B2B/consumer model. Significantly larger scale than CPA but overlapping in core product categories and distribution channels.
• Wiggle: UK-headquartered cycling and tri-sports retailer with strong European reach and a broad multi-brand tire, tube, and accessories catalog. Operates as a broader incumbent with similar brand partnerships (Continental, Schwalbe, Vittoria) to CPA-FRANCE.

Direct peers

• Alltricks: French cycling e-commerce retailer/distributor (formerly Probikeshop) selling tires, inner tubes, components and accessories across multiple premium brands with both B2C and B2B channels. Closest geographic and product-mix comparable to CPA-FRANCE in the French market.
• Merlin Cycles: UK-based cycling distributor with a strong multi-brand tire, inner tube, and component catalog serving both consumer and trade customers. Operates with similar B2B trade pricing and brand breadth to CPA-FRANCE, although UK-focused rather than Continental European.
• Probikekit: UK-based cycling retailer with a multi-brand tire, tube, and component portfolio and trade-focused pricing for cycling professionals. Similar business model to CPA in serving professional and enthusiast customers with multi-brand sourcing.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cpa-france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPA-FRANCE