What Performance Marketing does

Performance Marketing (legal name: Fürtbauer Performance Marketing GmbH) is a private digital marketing agency founded in 2014 and headquartered in Prittriching, Germany, with a second operating entity (Performance Marketing – Renate Fürtbauer) in Offenhausen, Austria. The company describes itself as a sales funnel agency serving mid-sized companies (mittelständische Unternehmen) in the DACH region that want to maximize online revenue, and positions itself around three integrated core services: custom-built sales funnel systems, messenger/chatbot marketing, and Facebook advertising. It also offers Google AdWords search engine advertising and runs in-person Social Media Marketing seminars in Linz as a training add-on.

The agency's underlying technology is a digital marketing automation stack rather than a proprietary platform: it designs and implements sales funnels (landing pages, copy, automation), builds chatbots including conversation design and visual design, runs Facebook Ads campaigns integrated into those funnels, and manages Google AdWords campaigns with keyword analysis and optimization. No proprietary software product, API, or SDK is offered; all services are delivered as custom implementations. The business operates on a consultative, sales-led model with project-based and retainer engagements, quote-based pricing (not publicly disclosed), and a seminar line item at EUR 248 per participant. The company is founder-owned and family-operated, with no external investors, no funding rounds, no disclosed headcount, no patents or partnerships, and a customer base disclosed almost entirely through four named case-study clients, three of whom are network marketing entrepreneurs.

Name

Performance Marketing

Legal name

Fürtbauer Performance Marketing GmbH

Website

https://performance-marketing.at

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Marketing is a private DACH digital marketing agency that designs and implements sales funnels, chatbots, Facebook Ads, and Google AdWords campaigns for mid-sized companies, led by the Fürtbauer family across offices in Germany and Austria.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

akta.pro secondary industries

Sales Promotion Campaign Design & Management (BPAFAMAC), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Sales funnel marketing
• Chatbot marketing services
• Facebook advertising agency
• Google adwords management
• Social media marketing seminars

Headquarters

HQ city

Prittriching

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Custom implementation of sales funnel systems, chatbot development, and social media advertising campaigns for mid-sized businesses. Revenue generated through project-based and retainer engagements for the design, build, and automation of marketing funnels and advertising campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Performance Marketing is a DACH-based digital marketing agency that designs and implements custom sales funnel systems, chatbot/messenger marketing solutions, and Facebook advertising campaigns for mid-sized businesses (Mittelstand). The agency combines funnel strategy, copy, design, and full automation to deliver 24/7 automated customer acquisition, landing page conversion, and measurable online revenue growth, supplemented by Google AdWords search advertising and in-person social media marketing seminars.

Product overview

Performance Marketing is a digital marketing agency offering a suite of interconnected services centered on sales funnel systems. The core offerings include Sales Funnel Marketing (automated sales process and conversion optimization), Messenger Marketing/Chatbots (automated conversational tools), Facebook Advertising (targeted social media ads), and Search Engine Advertising via Google AdWords. The agency also provides Social Media Marketing Seminars as a training add-on. All services are designed to work together within a funnel system approach, where social media and search advertising feed prospects into automated sales funnels with chatbots handling communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Funnel Marketing A custom-built sales funnel system service that automates the sales process, generates new customers automatically, and maximizes company revenue through landing pages, automated follow-ups, copy, design, and full automation implementation. Targeted at mid-sized businesses (Mittelstand) seeking automated 24/7 customer acquisition.
• Messenger Marketing / Chatbots A chatbot development service that designs, writes, and implements automated conversational tools (chatbots) for customer communication automation. Targeted at businesses seeking to save time and costs by automating customer interactions within their sales funnels.
• Facebook Advertising A targeted Facebook/Meta advertising service that defines audience segments and optimizes ad creatives so that companies are represented effectively and drive traffic into their sales funnels. Targeted at businesses seeking precise audience targeting via social media advertising.
• Search Engine Advertising (Google AdWords) A search engine advertising service using Google AdWords that performs keyword analysis, creates and optimizes ads, claims guaranteed top rankings, and provides ongoing campaign optimization and performance monitoring to acquire qualified visitors. Targeted at businesses seeking measurable, paid search-driven traffic.
• Social Media Marketing Seminars An in-person training seminar covering social media marketing strategy, consumer behavior analysis, and practical implementation of digital marketing approaches, delivered by Dominik Fürtbauer at the Linz training venue (EUR 248.00 per participant). Includes a complementary personal coaching with Dominik Fürtbauer (worth EUR 250) when booking both Social Media training sessions.

Quantifiable outcome

• Jim Menter achieved annual revenue exceeding EUR 6 million with over 1,000 partners using the implemented Sales Funnel.
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• quisma: German performance marketing agency specializing in paid search, paid social and programmatic campaigns for mid-market brands — closely comparable by service portfolio (SEM + paid social) and DACH mid-market focus.
• Projecter: Digital marketing agency based in Leipzig/Stuttgart delivering SEO, SEA, content marketing and conversion-focused campaigns for German SMEs — comparable by DACH mid-market positioning and full-funnel digital marketing services.
• LOCAL HERO: Munich-based digital performance marketing agency serving mid-market clients in the DACH region with paid media, SEO and conversion optimization — directly comparable by geography, channel mix (paid search/social) and Mittelstadt target customer.
• SYZYGY Performance: Frankfurt-listed digital agency group with a dedicated performance marketing practice covering paid media, analytics and conversion optimization — comparable by performance marketing focus and DACH-based operations.

Others

• HubSpot: Global inbound marketing, CRM and marketing automation platform used by SMBs and mid-market firms to run funnels, email automations and ad campaigns — an adjacent enabler/thematically related ecosystem player rather than a direct agency competitor.

Emerging players

• ClickFunnels: Self-serve sales funnel SaaS that lets SMBs build landing pages, automations and sales funnels without an agency — directly competes with Performance Marketing's bespoke sales funnel build service for the same mid-market / network-marketer segment.
• ManyChat: Leading self-serve chatbot/automation platform for Facebook Messenger, Instagram and WhatsApp — competes with Performance Marketing's Messenger/Chatbot marketing service by letting SMBs build bots without agency involvement.

Broad incumbents

• Jung von Matt: Major German creative and digital agency group offering advertising, brand strategy, social media and performance marketing as part of a broader portfolio — overlapping with Performance Marketing on social/Facebook advertising but competing at a much larger scale and incumbent brand tier.
• diva-e: Large Karlsruhe/Munich-headquartered digital agency providing ecommerce, digital marketing and platform solutions — overlaps on paid media and conversion optimization, but operates as a broad digital transformation incumbent rather than a niche performance funnel specialist.
• UDG United Digital Group: Hamburg-based digital agency offering creative, media, technology and marketing services including performance marketing — comparable channel overlap (paid digital) but significantly larger incumbent with cross-channel reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pmarketingat
• LinkedInlinkedin.com/company/telematik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Marketing