What H-Power does

H-Power (株式会社エイチパワー) is a privately held Japanese software and services company incorporated on March 1, 2016, and headquartered in Moriyama City, Shiga Prefecture. The firm is led by Representative Director Miyake Takaaki (三宅孝明) and has operated continuously since founding with no external investors or funding rounds. It is organized around three service lines — App Development, Business Support, and Nailist Support — serving small and medium enterprises and vertical professionals (notably nail salons) primarily in Japan's Kansai region.

The company's core technology assets are two self-developed subscription platforms: APP-POWER, which lets SMB customers create and publish original iOS/Android apps to the App Store and Google Play with centralized multi-store management; and HP-POWER, a WordPress-based homepage production service with update assistance tooling. These are complemented by the NailCrew community site (acquired December 2016) and NailCrewSuite (a salon-branded app service) for the nail vertical, plus EXCEL屋, a content platform covering 100+ Excel business problems and serving over 10,000 monthly users. Underlying technology spans EUC (End User Computing) consulting stacks built on Microsoft Office and GSuite, WordPress, and native iOS/Android app delivery.

H-Power's revenue model combines recurring monthly subscriptions on APP-POWER (50,000 yen setup + 9,900 yen/month) and HP-POWER (300,000 yen setup + 7,000 yen/month) with professional services fees for EUC consulting and education. Go-to-market is direct and sales-led, augmented by content marketing through the company blog and EXCEL屋 for top-of-funnel acquisition, with bottom-of-funnel conversion through an inquiry form. Distribution leverages both direct consulting and self-service onboarding, with apps published through Apple App Store and Google Play.

Name

H-Power

Legal name

株式会社エイチパワー

Website

https://h-power.jp

Company type

Private

Founded year

2016

Operating status

Operating

Short description

H-Power is a privately held Japanese software and services company founded in 2016 that provides app creation platforms (APP-POWER), WordPress website services (HP-POWER), nail industry tools (NailCrew), and EUC consulting to small and medium businesses and nail salon operators in the Kansai region.

Ownership category

akta.pro rank

Product category

Business Application Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Mobile app development
• WordPress website development
• EUC consulting services
• Nail salon software
• SMB digital transformation

Headquarters

HQ city

Moriyama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. App Development Services: Revenue from iOS/Android app development and associated maintenance/support services. Includes APP-POWER platform subscription model with initial setup and recurring monthly fees.
2. Business Support Services: EUC consulting, training, and operational improvement services for enterprise clients. Includes EUC education programs and computer system optimization consulting.
3. Website/HP Creation Services: WordPress-based homepage creation and ongoing monthly support services under HP-POWER brand.
4. Nailist Support Services: Nail-related platform services including NailCrew website operation and NailCrewSuite app platform for nail salons.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

H-Power develops and sells proprietary software platforms — APP-POWER for self-service iOS/Android mobile app creation and HP-POWER for WordPress-based website production — primarily to small and medium businesses in Japan on a subscription model with upfront setup fees. The company complements these platforms with EUC (End User Computing) consulting and education services for enterprise and SMB clients, and operates vertical-specific platforms NailCrew and NailCrewSuite for the nail salon industry.

Product overview

H-Power operates as a multi-service company with three main business segments: (1) App Development offering APP-POWER (custom iOS/Android app creation platform) and HP-POWER (WordPress-based homepage production service); (2) Business Support providing EUC education and operational improvement consulting using Microsoft Office, GSuite, and web systems; (3) Nailist Support operating the NailCrew (free nail image posting community) and NailCrew Sweet (smartphone app service for salons) brands. The company also runs EXCEL屋 (Excel Problem-Solving Site) as a content platform addressing Excel-related business issues.

Differentiator

Problem solved

Functional benefit

Brands

• APP-POWER: iOS/Android compatible shop app production service. Initial fee from 50,000 yen, monthly fee 9,900 yen.
• HP-POWER
• ネイルクルー (Nail Crew)
• ネイルクルースイート (Nail Crew Suite)
• EXCEL屋 (Excel-yа)

Products and services

• APP-POWER (アップパワー) Self-service mobile app production platform that enables businesses to create original iOS/Android applications published to the App Store and Google Play, with multi-store management via a single dashboard. Targeted at small and medium businesses needing a low-cost branded mobile app.
• HP-POWER (エイチピーパワー) WordPress-based homepage production service for SMBs that delivers an expressive, communicative website along with update assistance tools for efficient ongoing content publishing and maintenance.
• Business Support (業務サポート事業) On-site business improvement consulting covering enterprise, SMB, and sole proprietor clients. Leverages accumulated failure and success case experience to provide optimal business support using Microsoft Office, GSuite, and web systems.
• EUC Education (EUC教育事業) End User Computing education program that goes beyond knowledge provision to develop practical skills users can independently acquire and apply in the field, supplementing top-down system implementations for SMB and enterprise clients.
• NailCrew (ネイルクルー) Free nail image posting and community site where nail enthusiasts can share nail designs, save favorites to personal collection pages, and engage with personalized nail content.
• NailCrewSuite (ネイルクルースイート) Smartphone app service for nail salons that enables easy creation of original branded apps distributed via the App Store and Google Play, with individual-targeted push notifications and multi-salon management capabilities.

Quantifiable outcome

• Over 10,000 monthly users served on EXCEL屋 platform
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ネイルグランプリ (Nail Grand Prix)minorGTM or Marketing Partner · 1 January 2016H-Power supports the Nail Grand Prix competition as an official supporter. The competition showcases the best nail salon customer service practices across Japan annually.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Jimdo: No-code website builder with significant Japan presence (Jimdo Japan). Competes with HP-POWER on SMB website creation with subscription tiers; broader European scale gives it pricing and feature advantages.
• STUDIO: Japanese-origin no-code website builder. Directly competes with H-Power's HP-POWER product for SMB website creation, with a similar ease-of-use positioning and subscription pricing model.
• Appirits: Japanese mobile app development company serving enterprise and SMB clients. Comparable to H-Power's app development segment in target market (Japanese businesses) and delivery model (custom mobile app builds), though with a more enterprise focus.
• Yappli: Japanese no-code mobile app platform for businesses. Directly competes with H-Power's APP-POWER product, targeting Japanese SMBs and brands with subscription-based app creation and push notification features.

Broad incumbents

• Wix.com: Global no-code website builder incumbent. Operates broadly in the same SMB website creation space as HP-POWER, with deeper feature sets, templates, and global marketing reach; competes as a much larger incumbent.
• GMO Pepabo: Japanese SMB digital services group (hosting, ecommerce via カラーミーショップ, marketplace via minne, and others). Overlaps with H-Power on providing SMB digital infrastructure in Japan, though at a much larger scale and broader portfolio.

Regional players

• freee: Japanese SMB-focused SaaS company (accounting, HR, payroll). Comparable to H-Power in targeting Japanese SMBs with subscription software, though addressing back-office functions rather than digital presence. Useful benchmark for Japanese SMB SaaS scaling.
• SmartHR: Japanese SMB-focused HR SaaS. Operates in a different vertical (HR) but shares the same Japanese SMB target buyer and subscription SaaS motion, illustrating the scale a Japan-focused SMB SaaS can reach with capital and focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H-Power