Google Actívate

Name

Google Actívate

Legal name

Grow with Google (Alphabet Inc. subsidiary initiative)

Website

https://learndigital.withgoogle.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Education and Workforce Development

NAICS

Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Information Technology & Software (EDAAAPAB)

akta.pro secondary industries

Data, AI & Analytics (EDAAAPAD), Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM), Job Search & Workplace Digital Skills (EDAAAIAF), Technical & Digital Skills Training (BPACANAB)

Keywords

• Online professional training
• Career certification programs
• Digital skills education
• AI training courses
• Workforce development

Headquarters

HQ city

Estepona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Indirect Platform Adoption Revenue: Grow with Google serves as a demand generation and workforce development initiative that drives adoption of Google tools and platforms. Training programs provide hands-on experience with Google technologies, creating a pipeline of users familiar with and dependent on Google's ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Google Actívate provides free, self-paced online training programs and career credentials through its web platform, including Google Career Certificates (IT Support, Data Analytics, Digital Marketing, Project Management, UX Design, Cybersecurity), AI-focused courses (AI Essentials, AI Professional Certificate, AI for Small Businesses, AI for Students, AI for Educators, Accelerate Your Job Search with AI), and complementary offerings like Career Dreamer, Agile Essentials, People Management Essentials, Grow with Google Coaches, and employer/educator/nonprofit programs. The offering is targeted primarily at Spanish- and Portuguese-speaking individual learners seeking entry-level digital and tech careers, with parallel tracks for employers, educators, small businesses, and community organizations.

Product overview

Grow with Google is a comprehensive educational and training platform offering professional certification programs and AI-focused courses designed by Google. The platform operates as a multi-product portfolio consisting of Career Certificates (foundational and advanced certifications in fields like Cybersecurity, Data Analytics, IT Support, Project Management, UX Design, Business Intelligence, and IT Automation with Python) and AI-specific training products (AI Professional Certificate, AI Essentials, AI for Students, AI for Small Businesses, AI for Educators). Supporting services include interactive AI tools like Career Dreamer for career exploration, Grow with Google Coaches for community-based guidance, and enterprise offerings for employers and academic institutions. The platform also offers short-format courses including Accelerate Your Job Search with AI, Agile Essentials, and People Management Essentials. Key differentiators include free or low-cost access, Google expert-designed curriculum, integration with Google's AI ecosystem (Gemini, Google AI Pro), and partnerships with employers and educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Google Career Certificates: Professional certificates in cybersecurity, data analytics, digital marketing & e-commerce, IT support, project management, and UX design
• Google AI Professional Certificate
• Google AI Essentials
• Career Dreamer
• Grow with Google Coaches

Products and services

• Google Career Certificates Job-ready professional certificate program covering IT Support, Data Analytics, Digital Marketing, Project Management, UX Design, and Cybersecurity; each certificate is designed to be completed in under six months at no cost and is recognized by US-based employers as a credential for entry-level roles. Targeted at individual learners seeking entry-level positions in tech and digital fields.
• AI Essentials
• AI Professional Certificate In-depth, self-paced professional AI certificate aimed at learners who want to build job-ready AI skills, delivered free of charge through Google Actívate.
• AI for Small Businesses Self-paced course teaching small business owners and operators how to apply AI and digital tools to their own businesses; available free of charge on Google Actívate.
• AI for Students Self-paced course introducing students to AI concepts and practical applications, available free of charge on Google Actívate.
• AI for Educators Self-paced course designed to help educators integrate AI literacy into their teaching, available free of charge on Google Actívate.
• Career Dreamer AI-powered assistant that helps individual learners explore career paths, plan next steps, and connect to relevant Google Actívate training resources.
• Accelerate Your Job Search with AI Self-paced course that teaches individual job seekers how to use AI tools to accelerate and improve their job search, available free of charge on Google Actívate.
• Agile Essentials Self-paced introductory course on Agile methodologies and practices, available free of charge on Google Actívate.
• People Management Essentials Self-paced introductory course on people management skills, available free of charge on Google Actívate.
• Grow with Google Coaches 1:1 coaching service that pairs individual learners with coaches to support career and skills development, offered free of charge through Google Actívate.
• Google Career Certificates for Employers Employer program that helps organizations hire and upskill entry-level talent using Google Career Certificates, available free of charge to participating employers.
• Google AI for Education Accelerator Accelerator program that provides academic institutions with Google AI curriculum and resources to integrate AI education into their programs, available free of charge.
• Nonprofits and Community Organizations Program Program that enables nonprofits and community organizations to deliver Google Actívate training to local learners, supported by Google.org funding.

Quantifiable outcome

• Learners receive three months of complimentary Google AI Pro access with enrollment
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• America's SBDCcoreChannel Partner/ Reseller/ DistributorPartnership with America's Small Business Development Centers to deliver digital skills training and resources to small business owners across the United States through the SBDC network.
• GoodwillcoreChannel Partner/ Reseller/ DistributorGoodwill organizations partner with Grow with Google to provide digital skills training and career development resources to communities through Goodwill's extensive network of training centers.
• Blue Star FamiliescoreChannel Partner/ Reseller/ DistributorPartnership to provide military families with career resources, job search tools, and professional training through Google Career Certificates.
• USOcoreChannel Partner/ Reseller/ DistributorPartnership with the USO to deliver workforce development resources and training programs to military service members and their families.
• Hiring our HeroescoreChannel Partner/ Reseller/ DistributorPartnership to support veteran employment through professional training programs and career certificate offerings.
• JFF (Jobs for the Future)coreStrategic or Co-development PartnerStrategic partnership with JFF, a national nonprofit focused on workforce development, to advance skills training and career pathway programs.
• D'Aniello Institute for Military and Veterans Issues (IVMF)coreChannel Partner/ Reseller/ DistributorPartnership with the IVMF at Syracuse University to provide military veterans and their families with career training and professional development resources.
• Merit AmericacoreChannel Partner/ Reseller/ DistributorPartnership with Merit America to deliver career-focused training programs and connect learners with employment opportunities.
• National 4-HcoreChannel Partner/ Reseller/ DistributorPartnership to bring digital skills and AI training to youth through the 4-H organization's extensive community-based network.
• The Rosie NetworkminorChannel Partner/ Reseller/ DistributorVeteran and military spouse support organization partnering to provide career resources and training opportunities.
• Leaders UpminorChannel Partner/ Reseller/ DistributorWorkforce development organization focused on youth employment partnering to expand reach of career certificate programs.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Microsoft Learn: Microsoft's free training and certification platform covering Azure, Microsoft 365, Power Platform, and AI. Directly comparable as a major tech vendor offering free career-aligned IT and AI training with bundled product access (Azure credits, Copilot trials).
• Cisco Networking Academy: Cisco's IT and networking education program offering free courses and globally recognized certifications. Comparable in offering vendor-branded IT credentials, free access, and partnerships with educational institutions worldwide.
• IBM SkillsBuild: IBM's free digital skills, AI, and cybersecurity training platform with strong focus on underserved learners and workforce development. Closely comparable in mission (free digital skills), target audience (job seekers, students, career changers), and community/employer partnerships.
• AWS Skill Builder: Amazon's free cloud training and certification program. Comparable as a major hyperscaler offering free, vendor-branded IT/cloud credentials and a clear pathway to AWS certification.

Direct peers

• Udemy: Global online course marketplace with broad catalog of professional and technology skills courses. Comparable in product (self-paced online courses targeting career upskilling) and global learner reach.
• edX: Online university-level courses and professional certificate programs (including MicroMasters and boot camps). Comparable in offering free/affordable career-aligned training and a broad catalog of technology and business content.
• Coursera: Leading online learning platform offering career-focused certificates, professional courses, and degree programs from universities and companies. Closely comparable in product model (online certificates, employer channels, career outcomes focus) and target learner (job seekers and career changers).
• LinkedIn Learning: Subscription-based professional development platform integrated with LinkedIn's job network. Highly comparable in targeting working professionals and job seekers, with a similar focus on career-relevant digital and business skills.

Emerging players

• freeCodeCamp: Nonprofit free open-source learning platform for web development, data science, and machine learning with certifications. Comparable in free self-paced IT/AI training and global reach, but more narrowly focused on developer skills.
• Khan Academy: Nonprofit free online education platform offering courses, practice, and AI-enabled tutoring (Khanmigo). Comparable in free global access and learner-first mission, though focused more on K-12/academic than workforce certificates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GrowwithGoogle
• LinkedInlinkedin.com/company/activatecongoogle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Google Actívate