Parade of Homes
Parade of Homes is a Minnesota home tour event platform operated by Housing First Minnesota, running Spring and Fall tours that showcase new construction and remodeled homes to prospective homebuyers across Minnesota and Western Wisconsin.
- Company typePrivate
- Founded1946
- HeadquartersFarmington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Parade of Homes firmographics
Firmographics- Name
- Parade of Homes
- Legal name
- Housing First Minnesota
- Website
- https://paradeofhomes.org
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Parade of Homes is a Minnesota home tour event platform operated by Housing First Minnesota, running Spring and Fall tours that showcase new construction and remodeled homes to prospective homebuyers across Minnesota and Western Wisconsin.
- Ownership category
- akta.pro rank
Parade of Homes industry classification
Industry- Product category
- Residential Home Tour Events
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cultural & Community Festivals (Ticketed) (THAJAFAI)
Keywords
Where Parade of Homes is headquartered
LocationHeadquarters
- HQ city
- Farmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parade of Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- General Admission Fees: Standard entry fee of $7 at the door for home tours during the Parade of Homes events
- Premium/Dream Home Admission: $700 admission fee for special Dream Home entries
- Builder/Remodeler Participation Fees: Homebuilders and remodelers pay fees to list their properties in the Parade and showcase their construction and remodeling work
- Sponsorship Revenue: Corporate sponsors (Andersen Windows, Xfinity, James Hardie) pay to sponsor the event and gain visibility among Minnesota homebuyers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard General Admission |
| One time/ perpetual license | Pay-as-you-go | Dream Home Premium Admission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Parade of Homes product offering
Product offeringCore offering
Parade of Homes is a seasonal home tour event platform operated by Housing First Minnesota that hosts the Parade of Homes (new construction) and Remodelers Showcase (remodeled homes) events across Minnesota. The platform connects homebuyers with builders and remodelers through a website, mobile app, and in-person weekend tours, while generating revenue from builder participation fees, sponsorships, and premium Dream Home admissions.
Product overview
Parade of Homes is a home tour event platform operated by Housing First Minnesota that offers two main event products: the Parade of Homes (new home tours) and Remodelers Showcase (renovation tours). The platform provides a mobile app for Android, a searchable builder/remodeler directory with filtering capabilities, and a Green Path Energy Certification program for featured homes. Consumers access the service through the website and mobile app to discover homes, search builders by region/style/price, and navigate tour events across Minnesota.
Differentiator
Problem solved
Functional benefit
Products and services
- Parade of Homes (Spring/Fall Tour Event) A free seasonal home tour event in Minnesota featuring newly constructed homes from builders across the state. Consumers can tour homes, search for builders, and explore neighborhoods through the website and mobile app during designated tour weekends.
- Remodelers Showcase A companion home tour event featuring remodeled homes, allowing consumers to view renovation projects, gather remodeling inspiration, and connect with participating remodelers.
- Parade of Homes Mobile App Native mobile application enabling homebuyers to browse Parade homes, navigate tours, view home details, rate visited homes, and access event information on-the-go during tour weekends.
- Builder & Remodeler Directory Searchable online directory of builders and remodelers featured on the Parade of Homes, with filtering by company type (builder vs. remodeler), home style, price range, and region for prospective homebuyers.
- Dream Home Premium Tour Featured luxury home entries showcased on the Parade of Homes, including high-end custom builds with detailed specifications, virtual tours, and a $700 premium admission tier.
- Green Path Energy Certification Energy efficiency certification program for homes featured in the Parade, with Green Path Energy Tested, Green Path Advanced Certified, and Green Path Master Certified designations delivered in partnership with Xcel Energy.
Quantifiable outcome
- Homes achieve Green Path certification indicating energy efficiency standards met
- +1 more outcomes
Companies that use Parade of Homes
Customer profileSegments3 records
Ideal customer profiles3 records
Parade of Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Parade of Homes partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and flagship.
- Andersen WindowscoreAndersen Windows is a primary sponsor of the Parade of Homes event. Their logo appears prominently on the website and promotional materials, indicating a marketing partnership that provides sponsorship revenue and brand visibility among Minnesota homebuyers.
- XfinitycoreXfinity (Comcast) sponsors the Parade of Homes event, gaining brand exposure to the home buyer demographic during their home search journey.
- James HardiecoreJames Hardie is the Remodelers Showcase sponsor, positioning their fiber cement siding and building products as the preferred choice for featured remodeled homes in the event.
- Xcel EnergycoreXcel Energy partners with Green Path to provide energy testing and certification for Parade of Homes entries. Homes can achieve Green Path Advanced Certified and Green Path Master Certified status through this partnership, demonstrating energy efficiency standards.
- MN Green PathcoreMinnesota's green building certification program that partners with the Parade of Homes to certify energy-efficient homes. Builders can achieve Green Path designation for meeting sustainability standards.
- Pella WindowsminorPella Windows appears as a featured sponsor on individual home listings, providing window products for specific Parade entries.
- Housing First MinnesotaflagshipHousing First Minnesota (HFM) is the parent organization that owns and presents the Parade of Homes and Remodelers Showcase events. HFM is a housing industry organization dedicated to advancing homeownership in Minnesota for over 75 years.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Parade of Homes competitors and assessment
Company assessmentBroad incumbents
- Zillow: Leading online real estate marketplace with extensive new-construction listings and builder advertising products. Overlaps with Parade of Homes' core use case of helping buyers discover new homes and connect with builders, but at national digital scale and on a year-round basis.
- National Association of Home Builders (NAHB): The national US trade association for the home building industry, parent of Housing First Minnesota-type state affiliates. Comparable because it organizes the International Builders' Show and sets industry programming that competes for builder marketing budgets and consumer attention.
- Marketplace Events: One of the largest producers of home, garden, and remodeling consumer shows in North America, including the Minneapolis Home + Garden Show. Directly competes for the same Minnesota consumer home-shopping audience and builder/sponsor dollars, but at broader national scale and across multiple home-related event verticals.
- International Builders' Show (IBS) / NAHB: The largest annual light-construction trade show in the US, run by NAHB. Competes for the same builder marketing dollars and brand visibility that Parade of Homes captures, but at national B2B scale rather than regional consumer-tour scale.
Others
- Angi (formerly Angie's List): National home services and professional contractor marketplace that overlaps with the remodeler-discovery portion of Parade of Homes. Not a direct event competitor, but a parallel channel for connecting homeowners with remodelers and home pros.
Emerging players
- Houzz: Digital home design, remodeling, and professional marketplace platform that overlaps with Parade of Homes' remodeler directory and home-inspiration content. Offers always-on online discovery versus Parade's seasonal tour cadence; competes for the same in-market home buyer and remodeler audience.
Regional players
- Greater Atlanta HBA Parade of Homes: Presents an annual Parade of Homes event in metro Atlanta featuring member builders' new construction. Operates the same home-tour-plus-directory model as Minnesota's Parade of Homes, with comparable builder participation fees and consumer discovery mechanics, but in the Southeast US.
- Greater Houston Builders Association (Houston Parade of Homes): Hosts the Houston Parade of Homes, a regional home tour event showcasing member builders' work to prospective buyers. Shares the same seasonal tour-event model, builder-directory platform, and sponsor ecosystem as Parade of Homes Minnesota, but is anchored in the Houston market.
- HBA of Greater Chicago (Chicago Parade of Homes): Operates the Chicago Parade of Homes, a directly comparable seasonal home tour event featuring new construction across the Chicago metro. Same event-driven model, builder-participation fee structure, and consumer-tour mechanic as Minnesota's Parade of Homes, but in a different geography.
- Dallas Builders Association (Parade of Homes): Runs the Dallas Parade of Homes, a twice-yearly tour of newly built homes across the Dallas-Fort Worth metro. Closely mirrors Minnesota Parade of Homes in tour cadence, builder participation model, and consumer-facing home discovery platform, but serves the Texas market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Parade of Homes social profiles
Digital presenceParade of Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parade of Homes leadership team
Management profileNumber of profiles
Parade of Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parade of Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parade of Homes
What does Parade of Homes do?
Parade of Homes is a seasonal home tour event platform operated by Housing First Minnesota that hosts the Parade of Homes (new construction) and Remodelers Showcase (remodeled homes) events across Minnesota. The platform connects homebuyers with builders and remodelers through a website, mobile app, and in-person weekend tours, while generating revenue from builder participation fees, sponsorships, and premium Dream Home admissions.
Is Parade of Homes a public or private company?
Parade of Homes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Parade of Homes founded?
Parade of Homes was founded in 1946. It employs 1 to 10 people.
Where is Parade of Homes based?
Parade of Homes is headquartered in Farmington, United States, in the North America region.
How does Parade of Homes make money?
Four revenue lines are on record. General Admission Fees are the primary driver. The others are premium/Dream Home Admission, builder/Remodeler Participation Fees and sponsorship Revenue.
Who are Parade of Homes's main competitors?
Broad incumbents on record are Zillow, National Association of Home Builders (NAHB), Marketplace Events and International Builders' Show (IBS) / NAHB. Angi (formerly Angie's List) is listed as an others. Houzz is listed as an emerging player. Regional players are Greater Atlanta HBA Parade of Homes, Greater Houston Builders Association (Houston Parade of Homes), HBA of Greater Chicago (Chicago Parade of Homes) and Dallas Builders Association (Parade of Homes).
Does Parade of Homes have an API?
No public API is recorded for Parade of Homes.
What industry is Parade of Homes in?
Parade of Homes's product category is Residential Home Tour Events. Its primary akta.pro industry code is THAJAFAI, Cultural & Community Festivals (Ticketed). Its SIC code is 7900.