What Mismascotas does

Mismascotas (Mismascotas.es) is a Spanish online pet supply retailer founded in 1994, operating as one of the earliest dedicated vertical e-commerce sites in the Spanish pet category. The company sells a comprehensive catalog of pet products spanning food, accessories, toys, hygiene items, orthopedic beds, transport carriers, training and electronic equipment (including Dogtrace invisible fences, GPS collars, anti-bark collars, and training collars), cat furniture, bird cages, and specialty items for dogs, cats, birds, rodents, fish, farm animals, and reptiles. The platform is built on PrestaShop, an open-source e-commerce framework, and is distributed exclusively through its own direct-to-consumer storefront at mismascotas.es.

The business model is straightforward retail: the company purchases third-party branded products from manufacturers and resells them to Spanish consumers at unit-pricing markups. Free shipping is offered on orders over €69 for the Iberian Peninsula, and Aplazame-powered installment financing is available to reduce friction on higher-ticket SKUs. Customer service is delivered via a single phone line (623 066 415) during morning business hours, with WhatsApp and email coverage outside those hours. The go-to-market motion is self-serve/PLG-style—customers browse the catalog, add items to cart, and complete checkout independently—with content marketing and SEO via an educational blog serving as the primary demand-generation layer.

The company serves a single end-customer segment: Spanish pet owners seeking comprehensive product range and expert advice. It is privately held, with no disclosed institutional ownership, no parent entity, no subsidiaries, no funding rounds, no management team disclosures, and no app or social media presence documented. The combination of 30-year operating history, broad multi-category catalog, and absence of disclosed scaling signals (headcount, funding, geographic expansion) is consistent with a small, independently operated lifestyle/specialty retailer rather than a venture-backed growth operator.

Name

Mismascotas

Legal name

Mismascotas

Website

https://mismascotas.es

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Mismascotas is a Spain-based online pet supply retailer founded in 1994, selling food, accessories, training equipment, and specialty products across multiple pet categories directly to Spanish consumers via a PrestaShop e-commerce storefront.

Ownership category

akta.pro rank

Product category

Online Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industry

Pet Supplies Omnichannel (CRAFAEAJ)

Keywords

• Online pet retail
• Pet supplies
• Pet food accessories
• Pet care products
• E-commerce pet store

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct retail of pet products including food, accessories, toys, hygiene products, and specialized equipment for dogs, cats, birds, rodents, fish, farm animals, and reptiles. Revenue generated through product markups on third-party brands sold directly to consumers via online storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mismascotas is an online pet supply retailer selling a comprehensive catalog of third-party branded pet products including food, accessories, toys, hygiene items, beds, transport carriers, training equipment, and specialized equipment for dogs, cats, birds, rodents, fish, farm animals, and reptiles. Customers place orders through the mismascotas.es storefront for delivery throughout Spain, with free shipping on orders over €69 and installment payment options via Aplazame.

Product overview

MisMascotas is an online pet supply store offering a comprehensive range of products for dogs, cats, birds, rodents, fish, farm animals, and reptiles. The platform operates as a multi-category e-commerce site with specialized product lines including Dogtrace electronic training and GPS devices (invisible fences, anti-bark collars, GPS collars, training collars), Trixie and Yagu branded pet furniture (orthopedic beds, scratching posts, cat towers), Ibañez metal crates and carriers, Voltrega bird cages, Imor stainless steel feeders, and Catit interactive cat toys. The store features both general pet supplies (food, toys, hygiene products) and specialized branded product categories, with free shipping on orders over €69 to mainland Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Dogtrace D-FENSE 101 Invisible Fence Invisible fence system that prevents dogs from crossing property boundaries, approaching pools, or entering gardens. Includes transmitter, 100m cable, and receiver collar. For dog owners seeking boundary control solutions.
• Dogtrace X20+ GPS Collar Waterproof GPS collar with 40-50 hour battery life and 3-hour charging time. Dimensions 77 × 45 × 29 mm, 2-year warranty. For dog owners needing real-time pet location tracking.
• Dogtrace D-MUTE PLUS Anti-Bark Collar Anti-bark collar designed for strong dogs with low sensitivity to electrostatic stimulation, valid for all breeds and sizes. Dimensions 60 x 40 x 35 mm, weight 65g, 3-year warranty. For owners of persistent barkers requiring correction.
• Dogtrace 400 Training Collar Training collar manufactured in Europe with 250-meter range, usable for 1 or 2 dogs. Features 20 stimulation levels, continuous impulse, acoustic tone, and booster button. For dog trainers and owners conducting obedience training.
• Trixie Orthopedic Dog Beds Orthopedic beds with double viscoelastic layer and comfort foam to relieve pressure on joints. Removable Chenille fabric cover, padded edges, and non-slip base. For dogs needing joint support, especially older or arthritic dogs.
• Catit Vesper Cat Scratching Furniture Elegant cat scratching furniture with walnut finish, viscoelastic cushions, hiding spaces, and sisal scratching posts. For indoor cat owners seeking premium cat furniture.
• Ibáñez Metal Dog Crates Foldable metal dog crates with doors on both sides, black lacquered finish, lightweight and quiet construction with strong plastic tray. For dog owners needing secure containment and transport.
• Voltrega Bird Cage Voladera 420GG Spacious bird cage for canaries, parakeets, agapornis, and cockatiels. Made with Spanish materials, non-toxic paint, lead-free epoxy finish. Dimensions 65.50 x 54.00 x 150.00 cm, weight 12.20 kg. For bird keepers.
• Imor Stainless Steel Parrot Feeders Stainless steel parrot feeder, resistant and hygienic, ideal for parrots and other medium to large birds. Easy to install in cages and aviaries. For bird owners.
• Catit PIXI Cardboard Cat Scratching Posts Durable, elegant cardboard scratching posts with replacement options available in Alto, Ancho, and Cola models. For cat owners needing scratching solutions.
• Catit Senses Self Groomer Self-grooming brush that mounts on walls or corners to eliminate loose hair while cat grooms itself. Includes catnip. For cat owners seeking self-service grooming solutions.
• Catit Play Treat Puzzle Anti-gorging feeder with 6 activities that challenge cat ingenuity, keeping cats active and preventing binge eating. For cat owners wanting to slow feeding and provide enrichment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Maxi Zoo: European pet retail chain (Fressnapf group) operating in Spain with both physical stores and online sales. Comparable multi-category assortment with a hybrid retail model — useful proxy for omnichannel comparison.

Direct peers

• Bitiba: Spanish-market online pet retailer owned by the Zooplus group. Competes directly on price-led pet supplies across the same categories, and represents the discount-channel competition Mismascotas faces.
• Zooplus: Europe's leading online pet retailer, active in Spain via zooplus.es. Pure-play inventory-led online pet retailer — same business model, broader geographic footprint, and significantly larger scale.
• Petsonic: Spanish online pet store offering similar multi-category pet supplies (food, accessories, health) for dogs, cats, and other animals. Closely comparable pure-play e-commerce model targeting Spanish pet owners.
• Tiendanimal: Major Spanish online pet retailer offering similar breadth across dogs, cats, birds, rodents, fish, and reptiles, with comparable delivery and consultation services. One of the closest scale and model competitors to Mismascotas in the Spanish market.
• Kiwoko: One of Spain's largest specialty pet retail chains with a strong online store and physical stores. Directly comparable in product breadth across dogs, cats, birds, and small animals, and the dominant head-to-head competitor for Spanish online pet supply shoppers.
• Piensos y Mascotas: Independent Spanish online pet store with similar inventory-led model and broad multi-species assortment. Closest small-scale pure-play comparable for benchmarking operating efficiency and niche positioning.

Broad incumbents

• El Corte Inglés: Spain's largest department store chain with a meaningful pet supplies category online and in-store. Broad incumbent with overlapping assortment but pet is a sub-line, not the core focus.
• PetSmart: North American specialty pet retail leader with comparable breadth across pet food, accessories, training, and habitat products. Useful benchmark for category strategy and assortment depth, though geographically distinct.
• Amazon Spain: General marketplace with a substantial pet supplies category that includes many of the same third-party brands Mismascotas resells. Represents the price and convenience benchmark for online pet purchases in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_mismascotas
• Facebookfacebook.com/mismascotas.es
• LinkedInlinkedin.com/company/mis-mascotas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mismascotas