ADAM

What ADAM does

ADAM is a 144-year-old French wood packaging manufacturer headquartered in Sainte-Hélène, Aquitaine, operating as the first dedicated French manufacturer of solid-wood packaging. The company designs and produces custom crates, coffrets and presentation boxes for luxury wine estates (including First Growths such as Château Cheval Blanc, Mouton Rothschild, Latour and Haut-Brion, plus Champagne houses Veuve Clicquot and Mumm RSRV), as well as for cosmetics, food, tableware, leisure, and fashion clients. Its core asset is a 9,000 m² purpose-built facility (2015, €6M investment) running an integrated production chain from sawmill through CNC machining, optimization sawing, printing, painting, assembly and finishing, with production runs spanning from a single unit to 100,000 units.

The business operates a project-based, custom-manufacturing revenue model priced per specification, volume and material, sold through direct enterprise field sales targeting luxury estates and Bordeaux negociants. The company is vertically anchored in regional raw materials — 80% PEFC-certified wood sourced within a 400 km radius — and secured a 45% equity stake in Spanish panel maker NISA in 2020 to lock in supply. Its value proposition rests on integrated craftsmanship, eco-design and reusability, and a stack of certifications (EPV, PEFC, ISO 26000 'Exemplary', Label Engagé RSE, Made in Aquitaine, French Fab) that increasingly serve as procurement gatekeepers for ESG-mandated luxury buyers.

Governance is distinctive: ADAM is family-controlled by PDG Jean-Charles Rinn and President Hélène Rinn, with the 2022 creation of the F.A.I.R.E. shareholder endowment fund designed to transfer ownership to employees and secure succession, placing the firm within the European De Facto community of shareholder foundations. In March 2022, ADAM extended beyond B2B luxury packaging by launching 'By Adam', a consumer home-décor sub-brand made from 100% Landes maritime pine. The company serves clients primarily across France (Nouvelle-Aquitaine) with documented export reach into the United States (RdV Vineyard) and Chile (Clos Apalta), and reinvests all profits rather than paying dividends.

Name

ADAM

Legal name

Adam

Website

https://adampack.com

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

101–250 employees

Short description

ADAM is a 144-year-old French manufacturer of custom solid-wood packaging, producing premium crates and coffrets primarily for luxury Bordeaux and Champagne wine estates, with diversification into cosmetics, food and consumer home décor.

Ownership category

akta.pro rank

Product category

Custom Wood Packaging Manufacturing

NAICS

All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro industry

PRIMARYIMADADAJ

Wood Pallets, Crates & Industrial Wood Packaging

Industrials, Manufacturing & Construction/Building Materials & Products/Timber, Lumber & Engineered Wood Products

Keywords

• Custom wood packaging
• Luxury wine crates
• Premium wooden boxes
• Eco-design packaging
• Maritime pine packaging

Headquarters

HQ city

Sainte-hélène-du-lac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom wood packaging manufacturing: Design and manufacture of custom wood packaging (crates, boxes, coffrets) for wine, spirits, cosmetics, and luxury goods. Production volumes from 1 to 100,000 units. Pricing based on customization, materials, and volume.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ADAM is the first French manufacturer of wood packaging, designing and producing custom wooden crates, coffrets (luxury boxes), and packaging solutions primarily for the wines and spirits industry, with extensions into cosmetics, food, tableware, and luxury goods. The company operates an integrated production process from sawmill to finished product (sawing, CNC machining, painting, printing, assembly, finishing), using primarily maritime pine sourced locally within a 400 km radius. Production volumes range from a single unit to 100,000 units, with each project developed in close collaboration with the client.

Product overview

Adam is the first French manufacturer of wood packaging, producing premium wooden crates, boxes, and coffrets primarily for the wines and spirits industry. The company operates an integrated production process covering conception, sawing, machining, printing, assembly, and finishing. Key products include Adam Wood Packaging (core offering), By Adam (home decoration sub-brand launched 2022), and specialized product lines for luxury packaging, birdhouses, and trophies. Production volumes range from small series (1 unit) to large scale (100,000 units), with primary material being maritime pine from local Aquitaine forests.

Differentiator

Problem solved

Functional benefit

Brands

• By Adam: A sub-brand dedicated to interior decoration products made from 100% Landes Pine wood, including modular and combinable storage boxes for home use.

Products and services

• Adam Wood Packaging (Caisses & Coffrets Bois) Custom-designed premium wood packaging — crates (caisses), coffrets (luxury boxes), and presentation pieces — manufactured from maritime pine in quantities from 1 to 100,000 units. Produced for luxury wine estates, Champagne houses, negociants, cosmetics, food, tableware, and fashion brands via an integrated sawmill-to-finishing production process.
• By Adam (Interior Decoration Sub-brand) Sub-brand offering 100% Landes maritime pine wood crates for interior design applications, including modular and combinable storage boxes suitable for bike storage, bedside tables, and shelving systems.
• Nichoir Bois (Wooden Birdhouse) Wooden birdhouses made from maritime pine, demonstrating ADAM's eco-friendly and reusable product capabilities.
• Trophées Bois (Wooden Trophies and Medals) Custom wooden trophies and medals, including large-scale event medal production (e.g., 13,000 medals for the Bordeaux Semi-Marathon).

Quantifiable outcome

• 80% of raw materials are certified (PEFC) and sourced within 400 km
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, key, supporting and flagship.

• GaspincoreStrategic or Co-development PartnerFamily sawmill partnership in Lot-et-Garonne supplying Adam with local wood. Described as 'long and beautiful history, a family story' by Gaspin management. Deep cooperation on quality wood sourcing and regional supply chain.
• Nisa (Manufacturas Nicolas)coreStrategic or Co-development PartnerSpanish Basque manufacturer of natural wood panels and derived products. Adam holds 45% stake in Nisa to secure strategic supply. Located in Spanish Basque Country with 20+ year supplier relationship. Provides radiata pine panels within 400km maximum distance.
• Sylv'ACCTESkeyStrategic or Co-development PartnerNational forestry association supporting sustainable forest management across France. Adam partners through F.A.I.R.E. foundation to fund territorial forestry projects in Médoc. Association coordinates 38 massifs covering 10,000+ hectares with 10 years of experience.
• F.A.I.R.E. (Fonds Adam pour des Initiatives Responsables et Ecologiques)coreStrategic or Co-development PartnerAdam's shareholder endowment fund created July 2022 by Jean-Charles and Hélène Rinn. Three focus areas: forest heritage preservation, environmental education, territorial contribution. Part of European De Facto community of shareholder foundations.
• EnercoopcoreStrategic or Co-development PartnerGreen energy cooperative supplying 100% renewable electricity. Adam maintains partnership despite 50% price increase, choosing ecological sourcing over cheaper alternatives. Supports local, citizen-owned energy model.
• Atelier d'Eco SolidairekeyStrategic or Co-development PartnerAquitaine creative recycling workshop transforming waste into value. Adam supplies production waste (8.65 tonnes donated in 2012) and employee time. Partnership since 2010 focusing on environmental and social innovation.
• Université de BordeauxkeyStrategic or Co-development PartnerAcademic partner for FORLand experimental forest project studying forest response to climate change. Project includes 500 maritime pines of 8 different provenances with rainfall exclusion equipment.
• Pôle EmploisupportingImplementation/ SI/ Consulting PartnerFrench public employment service. Partnership for POEC (Préparation Opérationnelle à l'Emploi Collective) training program to recruit and qualify wood transformation operators.
• De Facto (European shareholder foundation community)keyStrategic or Co-development PartnerEuropean community of shareholder foundations. Adam participates as French pioneer company, with Hélène Rinn as F.A.I.R.E. president. Community includes Novo Nordisk, Carlsberg, Velux, Bosch foundations.
• INRAE (Institut national de recherche pour l'agriculture, l'alimentation et l'environnement)keyStrategic or Co-development PartnerNational research institute partnering on experimental forest projects. Sylvain Delzon, INRAE research director, leads FORLand project on climate change impact on Landes de Gascogne forests.
• Château Cheval BlancflagshipStrategic or Co-development PartnerSaint-Émilion Grand Cru estate developing innovative packaging with Adam using knotty pine and sheep's wool. Eco-designed crates breaking Bordeaux wine packaging conventions.
• Parc Naturel Régional du MédockeyStrategic or Co-development PartnerRegional nature park partnering on territorial forestry project with Sylv'ACCTES and F.A.I.R.E. Drawing roadmap for sustainable forestry adapted to climate change.
• RdV VineyardsupportingGTM or Marketing PartnerVirginia winery and American importer. First export of Adam's maritime pine crates to Virginia. Thomas Jefferson-inspired project creating French-style American wine.
• CdC MédulliennesupportingStrategic or Co-development PartnerLocal development organization building ecosystem with local 'pépites' (engaged citizen companies). Adam participates in local auto-consumption and territory mutualization projects.
• CFAIB (Centre de Formation d'Apprentis des Industries du Bois)supportingImplementation/ SI/ Consulting PartnerWood industry training center providing technical training for POEC program participants. Partners with ARFPIB and FIBNA for qualification programs.
• Office National des Forêts (ONF)keyStrategic or Co-development PartnerNational forest office co-leading experimental forest project (dispositif d'exclusion de pluie) at Floirac. Partnership with INRAE and Université de Bordeaux.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Duchesne (Knast Group): French luxury packaging manufacturer (now part of Knast) producing wooden coffrets, presentation cases, and POS displays for wines, spirits, cosmetics, and luxury goods. Comparable product portfolio, customer verticals, and integrated French craftsmanship model.
• Gainerie 91: French group specializing in luxury wooden cases, coffrets, and presentation packaging for wines, spirits, watches, jewelry, and perfumes. Directly comparable to Adam in customer base, craftsmanship positioning, and integrated luxury wood packaging capabilities.
• Joubert Group: French family-owned wood packaging manufacturer with sawmill operations and a multi-generation heritage, supplying industrial and agricultural customers. Comparable to Adam's vertically integrated wood packaging model and Aquitaine/forest-proximate footprint.
• Vinea Packaging: Specialized wine and spirits packaging supplier offering wooden cases, cartons, and gift boxes for châteaux and négociants. Directly overlaps with Adam's core wine packaging offering and Bordeaux customer ecosystem.

Broad incumbents

• Verallia: World leader in glass packaging for wines and spirits, supplying many of the same châteaux and Champagne houses as Adam. Not a direct competitor in wood, but competes for the same premium packaging budget and co-designs premium launches with wine estates.
• DS Smith: Major European packaging group with strong presence in sustainable fiber-based packaging for FMCG and premium customers. Provides scale and sustainability competition in the broader packaging envelope Adam serves.
• Smurfit Kappa: Global paper-based and corrugated packaging leader with growing premium and luxury offerings. While primarily industrial-scale, its luxury packaging division competes for premium wine and spirits accounts and pushes sustainable fiber alternatives that compete with Adam's wood positioning.
• Massilly Group: French family-owned packaging manufacturer specializing in metal packaging for wines, spirits, food, and cosmetics. Comparable in heritage, French manufacturing location, and luxury vertical exposure, but operates in a different primary material (metal vs. wood).

Emerging players

• Ranpak: Specialized paper-based protective packaging provider with a strong sustainability profile (FSC, recyclable). Targets the same ESG-conscious premium and luxury end markets as Adam and represents an emerging material alternative to wood packaging.

Regional players

• Marconcept: Polish manufacturer of luxury wooden packaging for wines, spirits, and cosmetics. Comparable product category and customer verticals, but primarily serves Central/Eastern European markets, positioning it as a regional rather than direct competitor to Adam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adam-sas

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADAM