What Gainerie 91 does

Gainerie 91 SAS is a French luxury packaging specialist founded in 1967 in Montgeron, Essonne, and led since 2001 by CEO Arnaud Haefelin. The company designs, prototypes, and manufactures bespoke coffrets (gift boxes), écrins (jewelry and watch cases), and présentoirs (point-of-sale display and visual merchandising) for luxury Maisons in watchmaking, jewelry, perfumery, and wines & spirits. Its work is anchored in the traditional French métier of gainage — the covering and wrapping of objects in leather and other premium materials — combined with multimaterial production covering solid wood and MDF, painting and lacquering cabins, CNC cutting, laser cutting, and 3D printing for rapid prototyping.

The company operates an integrated "integrateur de savoir-faire" model with an in-house Creation Studio, R&D teams on each production site, and a network of material-innovation partners (Institut des Mines d'Alès for Algifoam algae-based foam, Recycuir for Poreva upcycled leather, Authentic Material, NUVI, ICTYOS, Sericyne, Renature, and Atelier des Matières). Notable products include the Recover modular jewelry bust (2025), the Genèse artistic upcycling movement (2024), and an annual design competition running since 2014. Gainerie 91 holds the Entreprise du Patrimoine Vivant label, is a UN Global Compact and Ecovadis member, and is Sedex SMETA 4 Pillars, SA 8000, and FSC certified across its sites.

Gainerie 91 employs approximately 700 people across four wholly-owned production sites — France/Lieusaint, Portugal/Porto, Mauritius/Richelieu, and China/Foshan-Shunde — supported by sales offices in Paris, La Neuveville (Switzerland), New York, and Dubai. Revenue is generated through direct, quote-based enterprise sales on multi-year contracts with luxury Maisons, with no distribution or reseller channel; pricing is bespoke and not publicly disclosed. In March 2024 the company announced a redesign of its shareholder structure to support its international deployment, and Arnaud Haefelin additionally became chairman of industry body CTC the same month.

Name

Gainerie 91

Legal name

Gainerie 91 SAS

Website

https://gainerie91.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Gainerie 91 is a French luxury packaging specialist founded in 1967 that designs and manufactures bespoke coffrets, écrins, and présentoirs for luxury Maisons in watchmaking, jewelry, perfumery, and wines & spirits, operating four production sites across France, Portugal, Mauritius, and China with ~700 employees.

Ownership category

akta.pro rank

Product category

Luxury Packaging Manufacturing

NAICS

Leather and Allied Product Manufacturing (316), Jewelry and Silverware Manufacturing (33991)

SIC

Leather & Leather Products (3100), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Packaging & Presentation Manufacturing (Jewelry Boxes, Displays) (CRAKAIAO)

akta.pro secondary industry

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Luxury packaging manufacturing
• Leather gainage solutions
• Bespoke coffrets and écrins
• Luxury visual merchandising
• Premium gift box design

Headquarters

HQ city

Montgeron

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Luxury Packaging Manufacturing: Design and manufacture of bespoke luxury packaging including coffrets (boxes), présentoirs (displays), and écrins gainés (covered cases) for luxury Maisons in watchmaking, jewelry, perfumery, and wines & spirits sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Gainerie 91 designs, prototypes, and manufactures custom luxury packaging products — coffrets (gift boxes), écrins (jewelry and watch cases), and présentoirs (display stands and merchandising pieces) — for luxury Maisons in watchmaking, jewelry, perfumery, and wines & spirits. Production uses multimaterial gainage (leather covering) combined with wood, MDF, painting/lacquering, CNC and laser cutting, and bio-sourced materials, delivered through four production sites and dedicated sales offices in seven regions.

Product overview

Gainerie 91 is a luxury packaging and merchandising company offering a comprehensive portfolio of custom-made products and services for luxury brands. The core offerings include luxury coffrets (gift boxes), écrins (jewelry and watch boxes), and présentoirs (display/merchandising solutions). The company operates an integrated Creation Studio for custom design and prototyping, supported by R&D services across all production sites. Key product innovations include Recover (modular, eco-designed bust displays), the Genèse upcycling art movement, and various sustainable material partnerships (Algifoam, Poreva). Production is distributed across France, Portugal, Mauritius, and China. The company also runs an annual design competition for emerging talent.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffrets (Luxury Gift Boxes) Custom-designed luxury coffrets (gift boxes) produced for luxury brands in watchmaking, jewelry, perfumery, and wines & spirits, leveraging traditional gainier leather-wrapping techniques combined with wood, MDF, and bio-sourced materials.
• Écrins (Jewelry and Watch Cases) Bespoke écrins (covered cases) for jewelry and watches, manufactured with multimaterial covering and finishing expertise for luxury Maisons and Place Vendôme boutiques.
• Présentoirs (Luxury Display Stands and Merchandising) Custom point-of-sale display stands, busts, and visual merchandising solutions manufactured for luxury brands across global boutique networks.
• Recover (Modular Jewelry Bust Display) Modular jewelry/wristwatch display bust with removable textile coverings using 3D knitting technology, a plant-based (agri-food byproduct) shell, and a detachable base. Designed for luxury Maisons' seasonal boutique decoration needs with circular-economy end-of-life.
• Studio Création (Creation Studio Services) In-house design and art-direction service delivering luxury product concept development, prototyping, and production follow-up for luxury Maisons, leveraging 12 designers, 12 prototypists, and 4 in-house 3D printers.
• R&D Services On-site research and development departments at every production site, acting as the interface between clients, sales, and manufacturing to accompany products from conception through commercialisation, including material innovation and Life Cycle Assessment.
• Algifoam Material Coffrets Luxury coffrets integrating Algifoam, an innovative rigid foam material made from European algae developed in partnership with Institut des Mines d'Alès, used to produce lightweight, resistant, and very low environmental-impact packaging structures for luxury brands.
• Poreva Upcycled Leather Objects Objects and packaging elements manufactured from Poreva, an upcycled material created from Gainerie 91's unused leather offcuts from the French production site through a circular-economy partnership with Recycuir (Poreva).

Quantifiable outcome

• 253 eco-challenges validated by employees
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core, strategic and minor.

• Institut des Mines d'AlèscoreStrategic or Co-development Partner · 1 January 2022Strategic R&D partnership for the development of Algifoam, an innovative rigid foam material based on European algae, patented by the institute. This material enables the creation of lightweight, resistant coffrets with very low environmental impact.
• Atelier des MatièrescoreStrategic or Co-development PartnerCircular collaboration where unused leather from Gainerie 91 is transformed by Atelier des Matières into Vernatio, an innovative recycled material composed of 80% leather, which Gainerie 91 then uses to create meaningful objects.
• Renature (formerly La Tannerie Végétale)strategicStrategic or Co-development PartnerCollaboration exploring Phyli, an innovative material 100% from agricultural waste. Created decorative objects and PLV collections for luxury packaging applications.
• Authentic MaterialcoreStrategic or Co-development PartnerPartnership for upcycled materials from natural unused matter. Combining expertise to offer luxury brands biosourced materials (60-100% natural techniques) for packaging and visual merchandising in eco-responsible approach.
• ICTYOSstrategicStrategic or Co-development PartnerFrench tannery transforming fish skins from agri-food industry into exceptional marine leathers. Gainerie 91 works with these fish leathers to create unique keychains and watchmaking coffrets.
• SericynestrategicStrategic or Co-development PartnerPartnership with French sericulture pioneer for reintroducing natural silk weaving. Created revolutionary visual merchandising bust printed in 3D and dressed with Sericyne silk.
• Noir VifminorStrategic or Co-development PartnerParis design studio since 2011, collaborating on innovative objects balancing formal, technical, functional, and symbolic aspects with societal and environmental considerations.
• NUVIstrategicStrategic or Co-development PartnerCollaboration for biosourced materials without plastic, made from chalk, non-toxic and vegan. First products include covered items in eco-responsible material.
• Recycuir (Poreva)strategicStrategic or Co-development PartnerPartnership for creating upcycled material Poreva from Gainerie 91's unused leather offcuts from French production site, demonstrating circular economy approach.
• Johé Bruneau / Precious Plastic FranceminorStrategic or Co-development PartnerCo-creation of 'Enjeux' chess game 100% single-material from plastic films from logistics packaging, showcasing potential of recycled plastic.
• Clémence LorriauxminorStrategic or Co-development PartnerCollaboration with artisan designer to ennoble disregarded materials through upcycling, creating unique pieces valorizing Gainerie 91 coffrets.
• Coopérative MustrategicStrategic or Co-development PartnerCollaboration for environmental impact assessment, recently evaluating impact of representative products and implementing reduction measures.
• Steven Leprize / ARCAminorStrategic or Co-development PartnerCollaboration for 120-meter aerial sculpture 'ARCA' using thermoformable C-WOOD technology at Gainerie 91 France headquarters.
• Emeric ChantierminorStrategic or Co-development PartnerArtistic collaboration exploring reuse of exceptional coffrets, creating sculptures merging vegetation and mechanics with 'Green Box' project.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Knoll Printing & Packaging: Global luxury packaging supplier with broader cosmetics and fashion clientele plus premium packaging for spirits and wine. Wider portfolio than Gainerie 91 but directly comparable in premium coffrets and gift box manufacturing.

Emerging players

• HH Deluxe Packaging: UK-based luxury packaging specialist focused on rigid boxes, presentation, and merchandising for premium brands. Emerging competitor in the European luxury packaging space with growing presence in watches and jewelry.
• Hub Packaging: Specialist in luxury rigid boxes and presentation packaging for premium brands including cosmetics and spirits. Smaller-scale competitor with comparable bespoke coffrets offering for European luxury clients.

Direct peers

• Pusterla 1880: Italian luxury packaging specialist producing coffrets, jewelry boxes, and high-end paper packaging for global luxury Maisons. Direct competitor with similar heritage positioning and jewelry/watch client overlap.
• Cosfibel Group: French-headquartered luxury packaging group offering coffrets, gift boxes, and merchandising solutions to perfume, cosmetics, and spirits Maisons. Direct competitor to Gainerie 91 in the European premium packaging space with comparable Maison customer base.
• Pozzi Arturo: Italian manufacturer specializing in luxury packaging for jewelry, watches, and silverware, including leather-covered écrins and displays. Closely comparable product offering to Gainerie 91's écrins and présentoirs line.
• Autajon Group: French packaging conglomerate with strong positions in perfume/cosmetics and wine & spirits packaging across Europe and the US. Comparable custom luxury packaging capabilities and overlap with Gainerie 91's perfumery and wines & spirits segments.
• Heinz Glettenberg: German luxury packaging manufacturer serving jewelry, watch, and writing instrument brands with bespoke boxes and presentation products. Comparable B2B luxury packaging model serving European Maisons.
• Tilmann Group: German premium packaging group offering coffrets, displays, and merchandising solutions to luxury brands. Overlaps with Gainerie 91 in jewelry, watch, and spirits packaging categories.

Regional players

• Vimbox (Vimorin): French luxury packaging manufacturer serving primarily domestic French luxury Maisons with coffrets and gift packaging. Geographic overlap with Gainerie 91's French customer base but more limited international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gainerie91
• LinkedInlinkedin.com/company/gainerie91
• Instagraminstagram.com/gainerie91

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gainerie 91