What NUZO does

NUZO is an Italian marketing and MarTech group that operates as a holding company directing seven wholly-owned specialized subsidiaries — WiB (e-commerce scale-up), A-Channel (Amazon and marketplace growth), Bizen (B2B marketing and CRM), Craq Design Studio (creative, content, dev and production), Blab (branding and design), M.E.MO Eventi (corporate events), and Up&Up (digital marketing for SMEs) — collectively employing more than 100 professionals. The group is coordinated by parent I-RFK Next Srl, headquartered in Brescia with an additional office in Milan, and serves enterprise brands across automotive and luxury, fashion and accessories, food and beverage, industrial automation, furniture and design, banking and finance, and institutional verticals, with disclosed clients including Ducati, Lamborghini, Ferretti Group, Nestlé, Mediobanca, Unipol, BASF, IMA Group, ArredissimA and Brosway.

The group's core technology is an AI-first MarTech stack that combines a Business Intelligence dashboard platform (real-time P&L, Marketing Efficiency Ratio, POAS and RFM-based segmentation), a Marketplace Intelligence platform for catalog synchronization, AI-generative SEO/CRO content, price monitoring, anti-dumping and Buy Box protection, and a Creative AI Studio that integrates generative AI across text, image and video workflows with LoRA-based fine-tuning for brand consistency. The stack is anchored by platform partnerships — HubSpot Platinum (via Bizen), Google Partner, and Amazon SPN — and is wrapped by an ODY-style conversational assistant deployed for enterprise clients such as IMA Group.

NUZO's business model is professional services delivered through consultative, project-based engagements with clear KPIs and, in some cases, revenue-share collaborations, supplemented by thought-leadership content such as the Netcomm-co-developed 'Your ROAS is a Lie' whitepaper. Go-to-market combines enterprise field sales for large brands, vertical-specialist selling through the seven subsidiaries, an SMB channel via Up&Up, and international e-commerce expansion services covering multilingual SEO and European marketplaces such as Zalando, Allegro, Cdiscount and Bol.com. Pricing is not publicly disclosed; engagements are quote-based with custom project structures.

Name

NUZO

Legal name

NUZO Srl

Website

https://nuzo.it

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

NUZO is an Italian marketing and MarTech group of seven specialized subsidiaries (WiB, A-Channel, Bizen, Craq, Blab, M.E.MO Eventi, Up&Up) delivering AI-enabled digital marketing, e-commerce, marketplace, CRM, branding and event services to enterprise brands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Graphic Design Services (54143)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), CRM Managed Services & Support (BPAEAGAD)

Keywords

• Digital marketing services
• Ecommerce performance marketing
• Marketing technology solutions
• Brand design services
• Corporate event management

Headquarters

HQ city

Fermo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & MarTech Consulting Services: Strategic consulting services combining marketing strategy, digital performance, brand experience, and marketing technology. Services span analysis and strategy, e-commerce scale-up, brand design and AI production, B2B solutions and CRM, Amazon and marketplace management, and corporate events.
2. Specialized Agency Services: Services delivered through group of specialized companies: WiB (e-commerce scale-up and performance), A-Channel (Amazon and marketplace growth), Bizen (B2B marketing and CRM), Craq Design Studio (creative and content production), Blab (branding and design), M.E.MO Eventi (corporate events), Up&Up (digital marketing for SMBs).
3. Project-based Engagements: From strategic integrated projects to more tactical and vertical activities, including revenue-share collaborations. Clear KPI measurement and project structures based on real client needs.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

NUZO is a group of specialized marketing and MarTech agencies offering integrated services in SEO, e-commerce scale-up, brand design and production, B2B marketing and CRM (HubSpot Platinum Partner), Amazon and marketplace management, business intelligence, and corporate events. The group delivers projects through seven wholly-owned subsidiaries (WiB, A-Channel, Bizen, Craq Design Studio, Blab, M.E.MO Eventi, Up&Up) supported by proprietary AI technologies and strategic frameworks.

Product overview

NUZO is a marketing and MarTech group comprising specialized subsidiary agencies (WiB, A-Channel, Bizen, Craq Design Studio, Blab, M.E.MO Eventi, Up&Up) offering integrated digital marketing, e-commerce, branding, and technology services. The group provides AI-first MarTech solutions including Business Intelligence dashboards, Marketplace Intelligence platforms, and CRM & performance marketing integration, supported by specialized services in SEO, digital advertising, content production with generative AI, and corporate events. The ecosystem is held together by proprietary AI technologies (generative AI for content, predictive analytics, and automation) and strategic partnerships (HubSpot Platinum Partner, Google Partner).

Differentiator

Problem solved

Functional benefit

Products and services

• WiB (Web Innovations & Business) E-commerce scale-up and performance marketing agency specializing in accelerating online stores with a performance-driven and economically sustainable approach.
• A-Channel Amazon and marketplace growth agency providing all-inclusive services from strategy to operational management for brand visibility on online marketplaces such as Amazon, Zalando, Allegro, Cdiscount, and Bol.com.
• Bizen B2B marketing and CRM agency combining marketing and sales into an integrated discipline with HubSpot Platinum Partner expertise for digital strategy, lead generation and marketing automation.
• Craq Design Studio Full-service creative agency integrating strategy, design and technology with five specialized teams for complex cross-sector projects, including a Creative AI Studio for generative AI content production across text, image and video.
• Blab Branding and design studio specializing in brand identity development, uniting creativity, design and strategy to give voice to distinctive corporate identities.
• M.E.MO Eventi Corporate events and meetings agency specializing in tailor-made event conception and execution from concept to location, covering anniversaries, conventions, team building and gala dinners.
• Up&Up Digital marketing services for SMEs supporting adoption of marketing as a strategic asset for business growth.

Quantifiable outcome

• Over 50 million euros transacted for e-commerce clients
• +3 more outcomes

Named customers37 records

Segments8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• GooglecoreTechnology or IntegrationCertified Google Partner. Manages Google Ads campaigns across search, display, video, and shopping for e-commerce clients. Leverages Google partnership for testing various campaign types and activating social ADV campaigns with specific landing pages.
• HubSpotcoreTechnology or IntegrationBizen, part of Nuzo Group, is a HubSpot Platinum Partner specializing in CRM implementation and marketing automation for B2B clients.
• AmazoncoreTechnology or IntegrationAmazon SPN (Solution Provider Network) partner. A-Channel division specializes in Amazon marketplace growth with all-inclusive services from strategy to operational management.
• NetcommflagshipStrategic or Co-development PartnerStrategic collaboration producing joint whitepaper 'Your ROAS is a lie' addressing brand building vs performance advertising balance for sustainable growth. Collaboration included University Bocconi and Prof. Luca Buccoliero contributions.
• WiBcoreOthersE-commerce Scale Up & Performance subsidiary. Transforms ordinary into extraordinary with performance-oriented and economic sustainability approach. Creates scalable and durable projects.
• A-ChannelcoreOthersAmazon & Marketplace Growth subsidiary. Guides brands/products toward sustainable and scalable growth on marketplaces with all-inclusive services.
• BizencoreOthersB2B marketing & CRM subsidiary. Develops action plans combining experience and analysis to accelerate B2B company growth with concrete results-oriented approach.
• Craq Design StudiocoreOthersCreative, Content, Dev & Production subsidiary. Full-service creative agency integrating strategy, design and technology for global brand communication and public institutions.
• BlabminorOthersBranding & Design subsidiary. Specialized in brand development paths, uniting creativity, design and strategy to give voice to unique and distinctive corporate identities.
• M.E.MO EventiminorOthersEventi & Corporate subsidiary. Specializes in ideation and realization of unique and memorable corporate events and meetings with tailored services.
• Up&UpminorOthersDigital Marketing for PMI subsidiary. Bold partner for SMBs to grow in the digital world and be supported in adopting marketing as strategic asset.
• Università BocconiminorStrategic or Co-development PartnerAcademic contributor to Netcomm working group and whitepaper on brand building vs performance advertising.
• Prof. Luca BuccolierominorStrategic or Co-development PartnerAcademic contributor to Netcomm working group whitepaper providing strategic vision on advertising in full funnel approach.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Gruppo-Nuzo-61572813026552
• LinkedInlinkedin.com/company/grupponuzo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUZO