Co-Learning

What Co-Learning does

Co-Learning (legal entity: Growth X Inc.) is a Tokyo-based B2B corporate training company founded in August 2020 that operates the "Growth X" organizational learning platform. The company targets Japanese enterprises seeking to build AI-era business capabilities across functions, with a horizontally-segmented product portfolio spanning five curriculum lines: Marketing, Business OS (LTV/AI/Finance), BtoB Marketing & Sales, AI/DX Talent development, and Customer-Oriented Marketing.

The platform architecture combines three proprietary components: (1) a chat-novel-style mobile learning app delivering daily 10-minute lessons designed for working professionals; (2) the "Advance30" video library containing 300+ lessons from 40+ professional practitioners; and (3) monthly "Common Language Meetings" (共通言語MTG) in which dedicated consultants translate learned content into team-level practice and shared organizational vocabulary. The company sells via direct enterprise sales, online consultation, and document-download lead capture, with named enterprise customers spanning IT/communications (Sansan, NTT Data, NTT Docomo, DMM), manufacturing (Panasonic, JT, Sharp, Subaru), transportation (JR East, JR West), finance/insurance (Sumitomo Mitsui Insurance, JCB, Seven Bank), retail (United Arrows, Fancl, Parco, Orbis, Itochu), and consumer goods (Nestle, Asahi, Oisix, Ajikan). Pricing is per-seat, starting at approximately 10,000 yen per participant with multi-year contract terms.

The revenue model is subscription/recurring enterprise training, with revenue mechanics tied to per-participant pricing scaled by course selection and total users. The company appears privately held with no disclosed funding rounds, parent company, or revenue figures. Customer logos on the corporate site (e.g., Toyota-affiliated Itochu, JR East, NTT Data, Sansan, Panasonic, JCB) suggest a mid-market and large-enterprise go-to-market rather than SMB self-serve.

Name

Co-Learning

Legal name

Growth X Inc.

Website

https://co-learning.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Co-Learning (Growth X Inc.) is a Tokyo-based B2B corporate training company operating the Growth X platform, which combines a chat-novel mobile app, expert video library, and monthly consultant-led sessions to build AI-era business capabilities for Japanese enterprises across marketing, sales, and digital transformation functions.

Ownership category

akta.pro rank

Product category

Corporate Training and Education Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Consultative Selling & Discovery (EDABABAC)

Keywords

• Corporate training programs
• Business skills development
• Marketing education
• Organizational learning
• AI and DX training

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 法人向けトレーニングプログラム (Corporate Training Programs): Organization-wide training programs billed per participant. Pricing scales based on course selection and number of users, with per-person pricing model starting from approximately 10,000 yen per participant.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Co-Learning (Growth X Inc.) operates a B2B organizational training platform providing structured business skills curricula covering marketing, Business OS (LTV/AI/Finance), BtoB marketing and sales, AI/DX talent development, and customer-oriented marketing. The platform combines a proprietary chat novel-style mobile learning app (10 minutes daily), a library of 300+ expert videos, and monthly consultant-led Common Language Meetings to translate individual learning into team-wide execution capability for Japanese enterprises.

Product overview

Co-Learning (Growth X Inc.) operates a comprehensive B2B organizational training platform called グロースＸ (Growth X) with five core curriculum products: Marketing, Business OS, BtoB Marketing & Sales, AI/DX Talent, and Customer-Oriented Marketing programs. The platform differentiates through its proprietary chat novel-style learning app (10 min/day), 300+ expert video library (Advance30), and monthly Common Language Meetings with professional consultants. The architecture combines self-paced digital content with hands-on organizational consultation to transform individual learning into team-wide execution capability.

Differentiator

Problem solved

Functional benefit

Brands

• グロースＸ マーケティング: Marketing training program taught by top marketers
• グロースＸ BtoBマーケティング&セールスイ
• グロースＸ ビジネスOS
• グロースＸ AI・DX人材
• グロースＸ 顧客起点マーケティング入門

Products and services

• Growth X Marketing (グロースＸ マーケティング編) Comprehensive marketing training program in which top-performing marketers systematically condense proven methodologies for B2B company teams, covering digital marketing, AI utilization for marketing, and organizational marketing skills development.
• Growth X Business OS (グロースＸ ビジネスOS編) Digital-era business fundamentals program covering LTV, AI, and finance skills as a 'business operating system' that enables cross-functional organizational capability to autonomously drive business forward.
• Growth X BtoB Marketing & Sales (グロースＸ BtoBマーケティング&セールス編) BtoB-focused training program centered on 'customer success' as the core principle, developing unified team capabilities for modern BtoB business.
• Growth X AI/DX Talent (グロースＸ AI・DX人材編) AI and DX talent development curriculum focused on cultivating personnel who can plan and utilize AI effectively; curriculum was substantially refreshed in July 2025 to accelerate corporate AI adoption.
• Growth X Customer-Oriented Marketing (グロースＸ 顧客起点マーケティング入門編) Entry-level customer-centric marketing program based on Kazuki Nishiguchi's N1 Analysis methodology, enabling practical application of customer-first approaches in organizational settings; launched in October 2025.

Quantifiable outcome

• 607 surveyed course participants (survey period: August 2024 to February 2025)

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators2 records

Direct peers

• Degreed: Enterprise learning experience platform aggregating content from multiple providers for corporate workforce upskilling. Comparable B2B SaaS model focused on consolidating enterprise learning into a single platform experience.
• Coursera for Business: Enterprise tier of Coursera offering curated content from universities and companies to corporate learners. Comparable B2B content-licensing model targeting workforce upskilling in business and technology domains.
• Udemy Business: Global B2B online learning platform with active Japan presence offering per-seat subscriptions of curated business and tech content to enterprises. Directly comparable B2B SaaS model, similar per-person pricing, and same horizontal business-skills positioning.
• Schoo: Japan-focused online business learning platform delivering live and on-demand video courses to enterprises and individuals. Closest direct competitor in the Japanese B2B corporate upskilling segment with overlapping event-driven GTM and similar enterprise sales motion.
• Link and Motivation: Listed Japanese HR consulting and corporate training provider serving large Japanese enterprises with organizational development and employee engagement programs. Direct competitor for enterprise organizational capability-building budgets.

Broad incumbents

• Skillsoft: Long-established global corporate learning content and platform provider offering business, tech, and compliance training to enterprises. Larger, broader portfolio with overlapping B2B content-licensing model.
• Pluralsight: Established tech and business skills learning platform serving enterprises globally. Comparable B2B per-seat subscription model with content from practitioner experts, though with stronger technology-skills emphasis than Co-Learning.
• Recruit Management Solutions: Subsidiary of Recruit Holdings offering HR assessment, training, and organizational development services to Japanese enterprises. Larger incumbent with broader HR portfolio overlapping Co-Learning's organizational capability positioning.

Emerging players

• Udacity: Enterprise-focused tech and AI upskilling platform offering nanodegree programs to corporate learners. Partial overlap with Co-Learning's AI/DX Talent curriculum, though more specialized in technical skills rather than horizontal business capability.

Regional players

• Study Valley: Japan-focused online education and corporate digital training provider with proprietary content and enterprise sales motion. Comparable regional B2B learning positioning in the Japanese market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/colearningno1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Co-Learning