What Awam does

Awam (legal entity SAS AWAM, RCS Bordeaux 792 789 802) is a Bordeaux-based, founder-led communication and digital agency founded in 2013 and operating from 18 rue Minvielle in the Chartrons district. The firm delivers an integrated service portfolio spanning strategic communication and brand consulting, graphic and UX/UI design, web development, e-commerce build, digital marketing (SEO, SEA, social media, growth marketing), and Qualiopi-certified corporate training via its Awam Academy division (launched 2022). Its current team of approximately 19–20 people has collectively served around 150 clients and delivered roughly 1,250 projects over the past decade, spanning SMB to enterprise customers such as Keolis Bordeaux Métropole, Domofrance, SVL, SBFM, Basler, La Poste, Fermentalg, and CLAAS.

The agency's technology stack is multi-CMS by design: Webflow is the primary no-code platform (with team certifications across 101, CMS, and Layouts L1&L2 and a formal Webflow partner designation), PrestaShop is the certified e-commerce platform (with two proprietary modules — Fragments and Flush — implementing Varnish reverse-proxy caching and ESI to deliver a 95% cache hit rate), and WooCommerce/WordPress plus custom PHP/Laravel, VueJS, MySQL, Docker, and GitLab CI/CD cover bespoke back-end work, including ERP (SAGE) and CRM (Teamleader) integrations. The firm produces its own content assets, including the RED SOFA podcast and a recurring technical blog, and maintains active presence on LinkedIn and Instagram.

Awam's business model is professional-services revenue split across two streams: bespoke project-based engagements (brand, design, web/e-commerce, and digital marketing) priced per scope, and instructor-led or e-learning training delivered through Awam Academy to corporate clients and individuals, with some sessions eligible for French public training financing. GTM is sales-led and founder-led — new business flows through direct outreach by the three co-founders (Alexandre Sanna for business development, Romain Doideau for creative, Jérémy Boudy as CTO), supported by inbound website inquiries, a portfolio of case studies, content marketing, and an active regional referral network in Nouvelle-Aquitaine. The company is bootstrapped with no external investors, no parent entity, and no public revenue disclosure.

Name

Awam

Legal name

SAS AWAM

Website

https://agence-awam.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bordeaux-based integrated communication agency offering strategy, design, web development, e-commerce, digital marketing, and Qualiopi-certified training through Awam Academy. Serves SMB and enterprise clients across France with multi-CMS expertise in Webflow and PrestaShop.

Ownership category

akta.pro rank

Product category

Digital Marketing and Communication Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Digital communication services
• Web development agency
• Brand strategy consulting
• E-commerce development
• Corporate digital training

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative & Digital Services (Project-based): Awam generates revenue primarily through bespoke creative and digital service engagements. These include brand identity, graphic design, web development (Webflow, Prestashop, custom), SEO, and digital marketing campaigns. Projects are scoped and quoted individually, typically as fixed-price or T&M engagements. Revenue is not disclosed publicly.
2. Training Services (Awam Academy): Awam operates a Qualiopi-certified training division (Awam Academy, launched 2022) offering instructor-led and e-learning courses in social media, SEO, growth marketing, graphic design, CRM, management, and digital project management. Training is delivered in-client, at Awam's offices, or remotely. Revenue is derived from course fees charged to corporate clients and individuals, with some subsidies available (FNE-Formation financing).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Awam is a full-service communication and digital agency that helps B2B clients with brand strategy, graphic design, web and e-commerce development (Webflow, PrestaShop, custom), and digital marketing (SEO, SEA, social media). It also operates Awam Academy, a Qualiopi-certified training division delivering corporate courses in digital marketing, SEO, CRM, and management.

Product overview

Awam is a communication and digital marketing agency based in Bordeaux, France, offering an integrated portfolio of services. The core offerings include strategic communication and brand consulting, graphic design, and web development. Their digital product portfolio centers on two main CMS platforms: Webflow (a no-code visual CMS for websites) and PrestaShop (an open-source e-commerce platform), complemented by custom development services. They provide specialized support services including Webflow troubleshooting and PrestaShop performance optimization using Varnish and ESI technology. Training services are delivered through Awam Academy, which offers courses on social media, SEO, growth marketing, CRM, digital project management, and team leadership. The agency also produces educational content through the Red Sofa podcast series.

Differentiator

Problem solved

Functional benefit

Brands

• Awam Academy: The training division of Awam offering courses in digital marketing, communication, web development, SEO, social media, and related disciplines, certified Qualiopi.

Products and services

• Awam Academy Qualiopi-certified corporate training division offering customized learning programs on digital communication, marketing, SEO, social media, graphic design, CRM, and management for B2B clients across France. Delivered in-client, on-site, or remotely, with eligibility for FNE-Formation and OPCO public financing.
• Strategic Communication and Brand Consulting Brand positioning, communication strategy, brand identity development, and marketing consulting to help clients differentiate from competitors and create emotional connections with their target audience.
• Graphic Design
• Webflow Web Design and Development
• PrestaShop E-commerce Development
• PrestaShop Performance Optimization (Varnish + ESI)
• ERP SAGE Integration Service
• Webflow Assistance and Support
• Custom Back-End Development
• Digital Marketing Services (SEO, SEA, Social Media)
• Digital Project Management
• Red Sofa Podcast Proprietary podcast series featuring discussions on technology topics including tech team management, developer careers, artificial intelligence in development, and automated testing practices. Functions as a content marketing and thought-leadership asset.

Quantifiable outcome

• 46 trainees trained with 89% satisfaction rate through Awam Academy
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• CeoliniminorStrategic or Co-development PartnerAwam partnered with Ceolini, an Italian specialist in professional furniture layout and fitting, to optimize its online visibility, improve search engine positioning, target its audience effectively, and increase online traffic and revenue. Awam provided SEO services, digital strategy, and web development support.
• WebflowcoreTechnology or IntegrationAwam is a certified Webflow partner with official certifications (101, CMS, Layouts) and a recognized Webflow Expert designation. The partnership involves building client websites on the Webflow platform, using its CMS, API, animations, and e-commerce features. Awam also provides Webflow technical support services to clients who need help with their Webflow sites.
• PrestashopcoreTechnology or IntegrationAwam is a certified Prestashop agency in Bordeaux, specializing in high-performance e-commerce development on the Prestashop platform. The agency has developed custom modules for Varnish/ESI caching and has demonstrated expertise across multiple Prestashop client projects.
• SAGEcoreTechnology or IntegrationAwam offers ERP integration services specifically connecting client websites (e-commerce, portals) to SAGE ERP systems. This enables automatic synchronization of products, inventory, orders, quotes, and customer data between the website and the client's business management system.
• Les Meufs du GrowthminorStrategic or Co-development PartnerEgué Diamanka, Awam's marketing project manager and growth evangelist, is a member of the 'Les Meufs du Growth' collective, a community of women in growth marketing.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Digimind: Digimind is a French AI-powered market intelligence and social listening platform. Comparable to Awam as a French-headquartered digital/marketing technology company with overlapping customer segments (marketing leaders) and partial capability overlap in content/analytics; differs by being product-led rather than service-led.

Direct peers

• Netino by Webhelp: Netino is a French digital agency specializing in social media moderation, community management, and digital communication services. Comparable to Awam in offering French B2B clients integrated social media and digital marketing services, with stronger focus on social moderation at larger scale.
• Eskimoz: Eskimoz is a French digital marketing and SEO agency offering performance marketing, content, and web services to B2B and B2C clients. Directly comparable to Awam as a full-service French digital agency with overlapping SEO, SEA, and content capabilities, though Eskimoz is significantly larger and Paris-headquartered.

Broad incumbents

• Publicis Groupe: Publicis is a global French-headquartered advertising and communications group offering creative, media, digital, and PR services across all major markets. Relevant as the broad incumbent against which Awam competes for French enterprise brand and digital budgets, though Publicis operates at vastly greater scale across all of Awam's service lines.
• Havas: Havas is a global French-headquartered communications group offering creative, media, digital, and health communications. Overlaps with Awam across brand strategy, digital marketing, and creative services but serves global enterprise clients rather than regional SMBs.
• BETC: BETC is a leading French creative advertising agency (Havas network) known for full-service brand campaigns and creative production. Comparable as a French full-service creative agency but operates at significantly larger scale and brand-tier focus than Awam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agence-awam
• Instagraminstagram.com/agenceawam
• Facebookfacebook.com/agenceawam

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awam