CAASC

What CAASC does

CAASC (Caixa de Assistência dos Advogados de Santa Catarina) is a non-profit welfare entity founded in 1948 by the Federal Council of the Ordem dos Advogados do Brasil (OAB) under Article 45 of Brazilian Law 8906/94, mandated to deliver social and professional assistance to lawyers registered with the OAB Santa Catarina Section (OAB/SC). Headquartered in Florianópolis with 54 regional delegacias covering all major cities in Santa Catarina, CAASC functions as a multi-service member-benefit platform serving roughly the full population of OAB/SC-registered lawyers and their dependents. Its service catalog spans four pillars: health (Conexa Saúde 24/7 telehealth across 35+ specialties, Unimed CAASC collective health insurance managed directly since December 2022, Psicologia Viva subsidized online psychotherapy, SOS Saúde and SOS Mulher Advogada emergency grants); professional tools (Biblioteca Digital powered by JusBrasil with 1,000+ Thomson Reuters legal works and jurisprudence from 96 Brazilian courts, MultiADV office management software, CAASC Intimações judicial notification monitoring across federal, state, labor, electoral, and military courts); wellness and quality of life (Wellhub gym network, Assessoria Esportiva coaching, Circuitos de Corrida running events, Colônia de Férias family recreation, Hotel de Trânsito subsidized accommodation, Escritório Compartilhado with 70 workstations); and financial protection (SOS Calamidade disaster relief, Auxílio Natalidade maternity grants, Convênios discount network of 100+ partners including Chevrolet and Panvel, CAASC SHOP marketplace).

The underlying technology stack consists of a digital membership platform — the PopUp CAASC mobile app (iOS and Android), the Portal do Associado web portal, the 1Doc digital protocol and anonymous reporting system, and the Admex billing portal — wrapped around partner-operated service cores. CAASC itself does not operate the clinical, insurance, fitness, or research layers; it aggregates and subsidizes third-party platforms (Conexa Saúde, Unimed, Wellhub, JusBrasil, MultiADV, Psicologia Viva) on behalf of its captive OAB/SC membership. The organization holds ISO 37001 Anti-Bribery Management System certification, making it the first OAB-system institution in Brazil to achieve this standard.

CAASC's revenue model is a hybrid of mandatory membership contributions and optional paid add-ons. The primary funding stream is the OAB anuidade (annual membership fee) paid by every lawyer registered with OAB/SC, a portion of which is allocated to CAASC as institutional support and reinvested into free core services (telehealth, mental health, legal research, notification monitoring, office software). Supplementary revenue comes from subsidized member-paid services — Wellhub subscriptions (R$30 quarterly to R$120 annually), Assessoria Esportiva at R$10/month, vaccination campaigns (R$30 lawyers, R$60 dependents) — plus indirect value capture through Convênios partner discounts and the CAASC SHOP marketplace. Pricing is set on a pay-as-you-go or short-cycle subscription basis for add-ons, while the underlying core service stack is provided free or fully subsidized as a return on the mandatory anuidade. Go-to-market is direct-to-consumer: members self-onboard via the app or portal, supplemented by in-person service at 54 delegacias and outreach through the Estúdio CAASC radio/podcast studio and OAB/SC institutional channels.

Name

CAASC

Legal name

Caixa de Assistência dos Advogados de Santa Catarina - CAASC

Website

https://caasc.org.br

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

CAASC is a non-profit OAB/SC welfare entity founded in 1948 that delivers a bundled platform of health, professional, wellness, and financial-assistance benefits to lawyers registered with the Santa Catarina section of the Brazilian Bar and their dependents, funded primarily through mandatory OAB membership fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OAB Membership Fees (Anuidade): CAASC is funded through membership fees from lawyers registered with OAB/SC. Services are provided as benefits included with the annual membership, with some services subsidized or provided free of charge.
2. Subsidized Supplementary Services: CAASC offers supplementary services at subsidized rates including Wellhub wellness platform subscriptions (R$30-120), sports advisory (R$10/month), and vaccination campaigns (R$30-60). These are optional add-ons available to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CAASC is a non-profit welfare organization that provides lawyers registered with OAB/SC in Santa Catarina with comprehensive subsidized services including telehealth medical care (Conexa Saúde), group health insurance (Unimed CAASC), mental health consultations (Psicologia Viva), free legal research access (Biblioteca Digital via JusBrasil), free office management software (MultiADV), judicial notification monitoring (CAASC Intimações), wellness programs (Wellhub, sports advisory), financial assistance grants (SOS programs), and discount partnerships (Convênios). Services are delivered primarily free or at subsidized rates as benefits included with annual OAB membership, accessed via 54 regional delegacias, the PopUp CAASC mobile app, and the member portal.

Product overview

CAASC (Caixa de Assistência dos Advogados de Santa Catarina) is a membership-based benefit organization for lawyers affiliated with the OAB/SC (Order of Attorneys of Brazil – Santa Catarina Section). It operates as a multi-service platform offering health (Conexa Saúde telehealth, Unimed CAASC health insurance, Psicologia Viva mental health, Boleto Saúde billing), professional tools (Biblioteca Digital legal research via JusBrasil, MultiADV office management, CAASC Intimações judicial notification monitoring), wellness (Wellhub, Assessoria Esportiva, Circuitos de Corrida), financial assistance (SOS Calamidade, Auxílio Natalidade, Auxílio Saúde, SOS Mulher Advogada), discounts and partnerships (Convênios), and convenience services (Escritório Compartilhado, Hotel de Trânsito, CAASC SHOP marketplace, Carteiras VIP). The PopUp CAASC app serves as the central mobile platform for member access to multiple services. Services are primarily free or subsidized for members as returns on their OAB annual fees, with the organization holding ISO 37001 anti-bribery certification as the first OAB-system institution in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Conexa Saúde Telehealth platform providing 24-hour emergency medical care with general practitioners and scheduled consultations in over 35 specialties (Cardiology, Dermatology, Psychiatry, Pediatrics) for CAASC members and their dependents. Consultations are fully subsidized by CAASC as a membership benefit.
• Unimed CAASC / CAASC Saúde Group health insurance plan exclusively for Santa Catarina lawyers and their dependents, managed by CAASC in partnership with Unimed since December 2022. Offers full coverage with simplified enrollment and prior waiting period credit.
• Saúde Mental / Psicologia Viva

Quantifiable outcome

• Up to 50% savings on medications at Panvel pharmacies
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Wellhub (formerly Gympass)coreGTM or Marketing PartnerCAASC partnered with Wellhub, the world's largest wellness platform, to provide members with access to thousands of gyms, studios, and digital wellness resources including meditation, nutrition, personalized workouts, psychological support, sleep tracking, and online therapy. Plans start at R$30 quarterly with up to 60% savings vs market rates.
• Conexa SaúdecoreTechnology or IntegrationCAASC partnered with Conexa Saúde to provide 24/7 telehealth services including emergency care with maximum 7-minute wait time, and appointments with up to 35 medical specialties (cardiology, dermatology, endocrinology, ophthalmology, rheumatology, psychiatry). Service is free for members and dependents, subsidized by CAASC as a return on membership fees.
• Unimed CAASCcoreTechnology or IntegrationCAASC manages a collective health insurance plan in partnership with Unimed for Santa Catarina lawyers. CAASC directly handles plan management since December 2022, providing comprehensive health coverage for members and dependents.
• JusBrasilcoreTechnology or IntegrationCAASC provides free access to JusBrasil's legal research platform through 70 computers in shared offices statewide. Members get unlimited access to 1000+ legal works from Revista dos Tribunais (Thomson Reuters), jurisprudence from 96 Brazilian courts, and downloadable legal templates with ABNT-formatted citations.
• MultiADVcoreTechnology or IntegrationCAASC partnered with MultiADV to provide free office management software to all lawyers. Features include process management, client records, automatic court notification monitoring, appointment scheduling, expense tracking, and cloud document storage. Valued at ~R$5,000/year for private subscriptions.
• Panvel FarmáciasminorChannel Partner/ Reseller/ DistributorPanvel pharmacy chain partnership offering up to 25% discount on reference medications, up to 50% on generics, and 5% on Panvel products. Discounts available through CAASC member registration.
• General Motors / ChevroletcoreChannel Partner/ Reseller/ DistributorCAASC negotiated fleet buyer conditions with Chevrolet for OAB/SC lawyers, both as individuals (CPF) and business owners (CNPJ). Discounts can be equivalent to up to 20 years of membership fees. Available at all Chevrolet dealerships nationwide.
• Psicologia VivacoreTechnology or IntegrationCAASC subsidizes 2 psychology/psychotherapy sessions per month per member through Psicologia Viva online platform. Members pay nothing for consultations as part of membership benefits.
• Hotel Network (Hotel de Trânsito)minorChannel Partner/ Reseller/ DistributorCAASC provides transit hotel accommodation for interior lawyers visiting Florianópolis. Partners include Faial, Ibis São José, Ibis Centro, Hotel Sagres, Slaviero, Faial Prime Suites, Cecontur, and Castelmar. CAASC subsidizes R$70 of the daily rate.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• IAB (Instituto dos Advogados Brasileiros): One of Brazil's oldest legal professional associations, focused on doctrinal and policy advocacy rather than welfare benefits. Conceptually related to CAASC as a lawyer-facing organization, but with a narrower scope and no comparable health, social, or financial assistance portfolio.

Broad incumbents

• American Bar Association: The largest US professional association for lawyers, providing member benefits, professional development, and policy advocacy. Conceptually analogous to CAASC at national scale, but operates on voluntary membership rather than OAB's mandatory bar structure.

Direct peers

• CAARS (Caixa de Assistência dos Advogados do Rio Grande do Sul): Rio Grande do Sul's OAB welfare entity serving that state's bar members with health, sports, and social assistance programs. Structurally identical to CAASC under Law 8906/94, with similar reliance on member fees and anuidade redistribution.
• CAASP (Caixa de Assistência dos Advogados de São Paulo): São Paulo's OAB welfare entity, providing health, professional, and social services to the state's lawyers. Operates under the same Law 8906/94 framework as CAASC with comparable service categories (health plans, legal research, professional tools), but at much larger scale in Brazil's biggest legal market.
• CAAMG (Caixa de Assistência dos Advogados de Minas Gerais): Minas Gerais's OAB welfare entity providing health, professional, and social services to its bar's lawyers. Comparable in mandate, governance, and revenue model to CAASC, though operating in a larger jurisdiction.
• CAACE (Caixa de Assistência dos Advogados do Ceará): Ceará's OAB welfare entity serving lawyers in the Northeast region of Brazil. Mirrors CAASC's model of member-funded health, professional, and social benefits for state-registered lawyers under the same federal statute.
• CAARJ (Caixa de Assistência dos Advogados do Rio de Janeiro): Rio de Janeiro's OAB welfare entity offering health insurance, cultural programs, and professional support to state-registered lawyers. Directly comparable to CAASC in mandate, funding model (OAB anuidade), and service mix, differing mainly in geography and scale.
• CAA-PR (Caixa de Assistência dos Advogados do Paraná): Paraná's OAB welfare organization delivering health, social, and professional benefits to lawyers in that state. Shares CAASC's structure as a non-profit organ of the OAB, with a comparable portfolio of health plans, recreational facilities, and member services.

Others

• OAB Federal (Conselho Federal da Ordem dos Advogados do Brasil): The national umbrella body that created CAASC and grants each state's caixa its statutory mandate. Not a competitor but the parent governance structure whose policies on anuidade redistribution and welfare regulation directly shape CAASC's operating environment.
• Ordem dos Advogados do Brasil - Seccional de Santa Catarina (OAB/SC): CAASC's direct parent entity and the source of its funding via anuidade redistribution. While not a peer in the commercial sense, OAB/SC's strategic direction, fee policy, and bar membership growth are the primary determinants of CAASC's revenue and mandate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Caasc2023
• Facebookfacebook.com/caasc.sc
• LinkedInlinkedin.com/company/caasc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CAASC