Psicologia Viva (Psyalive)

What Psicologia Viva (Psyalive) does

Psicologia Viva (now operating under the Conexa brand) is a Brazilian digital mental health platform founded in 2015 and headquartered in Belo Horizonte, Minas Gerais. The core service is an online video-consultation platform that connects licensed psychologists (registered with the Conselho Regional de Psicologia and the e-Psi system) with individual patients, school institutions, and corporate employee populations. The platform operates under the corporate legal entity Psicologia Viva S.A. (CNPJ 28.567.713/0001-50), is registered with CNES (9.455.434), and complies with LGPD, CFP Resolution 11/2018 and 4/2020, and the Marco Civil da Internet. Technology components include end-to-end encrypted video sessions, iOS and Android mobile apps, biometric facial recognition for authentication, and electronic medical records managed in compliance with CFP Resolution 001/2009.

The company operates three commercial streams: B2C individual patient consultations booked through the website and mobile apps; B2B corporate wellness subscriptions starting at R$49.90/month per life covering psychology, nutrition, and 20+ medical specialties; and channel partnerships with major Brazilian health insurance operators (Bradesco Saúde, Porto Seguro, Amil, Seguros Unimed, Unimed Paraná, Assim Saúde) and corporate wellness aggregators (Wellhub, Totalpass). The platform reports an NPS above 90, a 4.8/5 App Store rating across 37,000+ reviews, and 2 million consultations completed in 2020.

Since 2021 Psicologia Viva has been integrated into Grupo Conexa, which expanded the offering into a full-stack digital health ecosystem covering 35+ medical specialties, 24/7 urgent care (PA Digital), primary care, hospital-grade longitudinal care, and population health analytics. The ecosystem also incorporates the Zenklub corporate mental health brand (acquired) and an AI assistant (Clari) with computer-vision-enabled nutritional analysis (Clari Nutri). Customer segments are organized hybridly across enterprise (employers and payers), SMB/individual consumers, and licensed psychologists using the platform for teletherapy practice.

Name

Psicologia Viva (Psyalive)

Legal name

Psicologia Viva S.A.

Website

https://psicologiaviva.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Mental Health / Teletherapy

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Virtual Behavioral Health Integration Platforms (HLALABAE)

Keywords

• Online mental health platform
• Teletherapy services
• Corporate wellness programs
• Digital health consultations
• Video psychology sessions

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Corporate/B2B Subscription Plans: Monthly subscription plans for employers offering mental health benefits to employees. Pricing starts at R$49.90/month per life. Connects employees with psychologists, nutritionists, and medical specialists through a single app.
2. Individual Patient Consultations: Direct patient payments for online psychology consultations through the platform. Patients can book appointments with psychologists via the website or app.
3. Health Insurance Operator Partnerships: Revenue from partnerships with health insurance operators allowing their beneficiaries to access psychology consultations through the platform as part of insurance coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Psicologia Viva operates a video-based online psychology consultation platform that connects patients with licensed psychologists through encrypted videoconference sessions, supported by mobile apps and electronic medical records. The platform is now the dominant mental-health brand within the Conexa digital health ecosystem, extending psychology services into nutrition, 35+ medical specialties, urgent care, and corporate population health management. It serves individual patients directly and is distributed to corporate employees via employer wellness subscriptions and health-insurance operator partnerships.

Product overview

Psicologia Viva operates as the dominant mental health brand within the Conexa digital health ecosystem. The core offering is a video-based online psychology consultation platform connecting patients with licensed psychologists. The product portfolio is organized as a platform-plus-modules architecture: the core Psicologia Viva telehealth platform is supplemented by over 35 medical specialties (Conexa Telemedicina), Hospital Conexa, Pronto Atendimento Digital (24/7 urgent care), Gestão Populacional, Atenção Primária, and the AI-powered Clari assistant — all accessible through the Conexa Saúde mobile app. For employers, the corporate mental health program offers therapy and wellness at R$49.90/month per life. The company also operates the acquired Zenklub brand for mental health, school psychology services, and a B2B diversity training course.

Differentiator

Problem solved

Functional benefit

Brands

• Zenklub: Mental health platform integrated into Conexa ecosystem, focused on corporate mental health services.

Products and services

• Psicologia Viva Online Psychology Consultation Platform
• Psicologia Viva Mobile App
• Programa de Saúde Mental Corporativa (Corporate Mental Health Program)

Quantifiable outcome

• 40% of absenteeism is caused by symptoms linked to mental health
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• Bradesco SaúdecoreChannel Partner/ Reseller/ DistributorPartnership with Bradesco Saúde allowing their health insurance beneficiaries to access Psicologia Viva's online psychological consultation services as part of their insurance coverage.
• Porto SegurocoreChannel Partner/ Reseller/ DistributorPartnership with Porto Seguro health insurance providing beneficiaries access to online psychology consultations through the platform.
• Assim SaúdecoreChannel Partner/ Reseller/ DistributorHealth insurance partnership offering online psychology consultation services to Assim Saúde beneficiaries.
• Seguros UnimedcoreChannel Partner/ Reseller/ DistributorPartnership with Seguros Unimed providing access to Psicologia Viva's teletherapy platform for Unimed insurance holders.
• Amil SaúdecoreChannel Partner/ Reseller/ DistributorPartnership with Amil Saúde enabling beneficiaries to access online psychological consultations through the platform.
• Unimed ParanácoreChannel Partner/ Reseller/ DistributorRegional partnership with Unimed Paraná health insurance providing online psychology consultation services.
• WellhubcoreChannel Partner/ Reseller/ DistributorPartnership with Wellhub (corporate wellness platform) providing Psychology Viva services to Wellhub's corporate clients.
• TotalpasscoreChannel Partner/ Reseller/ DistributorPartnership with Totalpass corporate wellness platform enabling access to psychology consultations for corporate employees.
• Conexa SaúdecoreStrategic or Co-development PartnerPsychologia Viva is part of the Conexa Saúde ecosystem - a comprehensive digital health company offering telemedicine, corporate wellness, hospital care, and health insurance integration. The platforms merged, with Psicologia Viva now accessible through Conexa's infrastructure. CNPJ 27.092.748/0002-07.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zenklub: Brazilian corporate mental health platform that is now part of the same Conexa ecosystem. Direct competitor turned sister-brand offering B2B online therapy sessions, with overlapping customer base and provider network in Brazil.
• Lyra Health: Enterprise-focused mental health platform combining coaching, therapy, and psychiatry for employers and health plans. Highly comparable corporate wellness positioning and value-based mental health delivery model.
• Modern Health: Global mental health platform for employers offering therapy, coaching, and self-guided digital programs. Comparable in serving multinational employers with subscription-based mental health benefits.

Broad incumbents

• Conexa Saúde: Parent digital health ecosystem that absorbed Psicologia Viva. Operates a broader telehealth platform covering 35+ medical specialties, urgent care, and AI — directly comparable platform-plus-modules architecture.
• BetterHelp: Global online therapy marketplace offering video, chat, and phone sessions with licensed therapists. Most scaled direct-to-consumer teletherapy competitor and benchmark for the category.
• Talkspace: US-listed virtual behavioral health company serving both consumers and enterprise clients (including through health plan partnerships). Closely comparable B2B-plus-B2C teletherapy business model.
• Docplanner: Global healthcare marketplace and SaaS platform serving patients and providers across multiple countries including Brazil. Larger incumbent with comparable healthcare provider-patient platform model.

Regional players

• Doctoralia: Docplanner-owned health platform operating across Latin America including Brazil, connecting patients with specialists and offering online booking/telehealth. Adjacent competitor in the broader Brazilian digital health market.

Emerging players

• Headspace Health: Digital mental health company combining self-guided content (Headspace) with therapy (Ginger). Comparable enterprise mental health subscription model targeting employer benefit programs.
• Calm: Direct-to-consumer and B2B mental wellness platform with meditation, sleep, and self-guided content. Adjacent competitor for corporate wellness budgets targeting employee mental health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/psicologia_viva
• YouTubeyoutube.com/channel/UCOz12wmi76JSlotrZrwsZFw
• Facebookfacebook.com/psyalivelatam
• LinkedInpt.linkedin.com/company/psicologia-viva
• Instagraminstagram.com/psicologiavivabr

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psicologia Viva (Psyalive)