Sencor Housewares
Sencor Housewares is a China-based B2B manufacturer and one-stop supplier of kitchen appliances and housewares — including pressure cookers, air fryers, flasks, beauty, and laundry appliances — serving international buyers through direct enterprise sales with bulk MOQs and custom design services.
- Company typePrivate
- Founded2010
- HeadquartersNanjing, China
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sencor Housewares does
Sencor Housewares Co., Ltd. is a China-based private B2B manufacturer and supplier of kitchen appliances and housewares, headquartered in Nanjing with operational bases across Jiangsu, Zhejiang, and Guangdong provinces. The company produces a broad multi-category portfolio spanning motor-driven kitchen appliances (blenders, mixers), heating-type kitchen appliances (pressure cookers in the HC series, air fryers), water solutions and flasks (including coke/drinking flasks), beauty appliances (e.g., AT-208 series), and laundry appliances. It positions itself as a one-stop supplier emphasizing quality, durability, safety, and health, and supports buyers with services including in-house and third-party inspection reports, sea insurance, and package artwork design.
Revenue is generated through two streams: bulk hardware product sales (quote-based pricing, standard MOQ of 3,000 pieces, trial orders at 1,000 pieces, multi-year contracts) and custom design services (3D mold drawings, printing screen designs, and Pantone color matching for customer-specified product specifications). Go-to-market is enterprise field sales targeting international B2B buyers via direct outreach through an international sales team, supported by a multilingual website in English, Spanish, Thai, and Vietnamese, plus newsletter and blog content marketing.
The company holds a broad cross-jurisdictional certification stack (FDA 21 CFR Part 11, LFGB, DGCCRF, KFDA, FCC, UL, ETL) supporting market access across the US, EU/France, South Korea, and other jurisdictions. It operates as an independent, privately-held entity with no disclosed parent company, investors, or funding history, and does not disclose revenue, ownership structure, management team, or named customer accounts. The company is not an AI-native or technology-software business; its value proposition is built on manufacturing capability, customization, certifications, and international distribution reach rather than software or data assets.
Sencor Housewares firmographics
Firmographics- Name
- Sencor Housewares
- Legal name
- Sencor Housewares Co.,Ltd.
- Website
- https://www.sencor.com.cn
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sencor Housewares is a China-based B2B manufacturer and one-stop supplier of kitchen appliances and housewares — including pressure cookers, air fryers, flasks, beauty, and laundry appliances — serving international buyers through direct enterprise sales with bulk MOQs and custom design services.
- Ownership category
- akta.pro rank
Sencor Housewares industry classification
Industry- Product category
- Kitchen Appliances
- NAICS
- Small Electrical Appliance Manufacturing (33521)
- SIC
- Electric Housewares & Fans (3634), Household Appliances (3630)
- akta.pro primary industry
- Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)
Keywords
Where Sencor Housewares is headquartered
LocationHeadquarters
- HQ city
- Nanjing
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Sencor Housewares business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Revenue generated from selling kitchen appliances and housewares including motor-driven kitchen appliances, heating appliances, air fryers, water solutions, flasks, beauty appliances, and laundry appliances. Products are sold in bulk with minimum order quantities.
- Custom Design Services: Additional revenue from custom product design services including 3D mold drawings, printing screen designs, and Pantone color matching for personalized product specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard MOQ pricing for bulk orders |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sencor Housewares product offering
Product offeringCore offering
Sencor Housewares is a professional B2B supplier and one-stop manufacturer of kitchen appliances and housewares, producing motor-driven kitchen appliances (mixers, blenders), heating-type kitchen appliances (pressure cookers, air fryers), water solutions and flasks, beauty appliances, and laundry appliances. The company offers customization services including Pantone color matching, in-house 3D mold drawings, and printing screen design, with a standard MOQ of 3,000 pieces and 30-50 day lead times for international B2B buyers.
Product overview
Sencor Housewares is a professional B2B supplier and one-stop manufacturer of kitchen appliances and housewares. The company operates a multi-category product portfolio spanning both motor-driven kitchen appliances (e.g., blenders, mixers), heating-type kitchen appliances (e.g., pressure cookers, air fryers), water solutions and flasks, beauty appliances, and laundry appliances. Core products include the Pressure Cooker (HC series), Air Fryer, and various flask/water solution products. Sencor Housewares positions itself as a market leader in appliances, emphasizing quality, durability, safety, and health in its product design, with services including in-house inspection reports, third-party inspection reports, sea insurance, and package artwork design.
Differentiator
Problem solved
Functional benefit
Products and services
- Pressure Cooker (HC series) A heating-type kitchen appliance for pressure cooking food, designed for both household and professional use; sold to international B2B buyers in bulk.
- Air Fryer A heating-type kitchen appliance for oil-free or low-oil frying and cooking of food; sold to international B2B buyers in bulk.
- Coke Flask / Drinking Flask A portable flask for carrying beverages; sold under the water solutions and flasks product line to international B2B buyers.
- Motor-Driven Kitchen Appliances Kitchen appliances powered by electric motors, including mixers, blenders, and similar motor-driven equipment; supplied to international B2B buyers in bulk.
- Heating Kitchen Appliances Kitchen appliances that generate heat for cooking and food preparation, such as pressure cookers and air fryers; supplied to international B2B buyers in bulk.
- Water Solutions & Flasks Drinking water solutions including water dispensers, flasks, and related hydration products; supplied to international B2B buyers.
- Beauty Appliances Personal care and beauty appliances including devices such as the AT-208 series for grooming and personal care; supplied to international B2B buyers.
- Laundry Appliances Electrical appliances designed for laundry care and garment maintenance; supplied to international B2B buyers.
Companies that use Sencor Housewares
Customer profileSegments1 record
Ideal customer profiles1 record
Sencor Housewares technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sencor Housewares partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Sencor Housewares competitors and assessment
Company assessmentDirect peers
- Galanz: Large Chinese appliance OEM/ODM with microwave, oven, and small kitchen appliance manufacturing capabilities; competes with Sencor for OEM contracts from global appliance brands and retailers.
- Bear Electric Appliance (小熊电器): China-based small kitchen appliance brand and manufacturer with very strong category overlap in mixers, blenders, and countertop cooking products — a head-to-head competitor in Chinese small-appliance OEM and branded sales.
- Supor (SEB Group): Major Chinese cookware and small-appliance manufacturer owned by SEB Group, with extensive OEM/ODM capabilities for international brands — a direct competitor in the same private-label/OEM kitchen appliance space.
- Donlim (Guangdong Donlim Group): Guangdong-based OEM/ODM manufacturer specializing in small kitchen appliances (ovens, air fryers, coffee machines) — closely matches Sencor's geographic, product, and B2B supplier profile.
- Joyoung Co., Ltd. Chinese kitchen appliance manufacturer with both OEM and own-brand operations and a product portfolio that directly overlaps Sencor's (blenders, pressure cookers, air fryers), competing for similar international B2B buyers.
Broad incumbents
- Hamilton Beach Brands Holding Company: US small-appliance company with a comparable kitchen appliance product range; a potential customer sourcing from Sencor and also a competitor for retail shelf space in North America.
- Midea Group: One of the world's largest appliance makers with deep OEM/ODM capabilities across small and major kitchen appliances; competes for the same international B2B contracts but at vastly greater scale and brand recognition.
- Instant Brands (Instant Pot): Specialty kitchen appliance brand best known for Instant Pot pressure cookers and now air fryers — a downstream competitor in the exact hero product categories where Sencor is positioned.
- SharkNinja: Global small-appliance brand with direct product overlap in air fryers, pressure cookers, and blenders — functions both as a potential Sencor customer (outsourcing from China) and a downstream competitor for end-market share.
- Haier Smart Home: Global appliance giant with a broad kitchen appliance portfolio and B2B manufacturing capabilities; an incumbent competitor for shelf space and private-label programs that Sencor also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sencor Housewares social profiles
Digital presenceSencor Housewares compliance and trust
Trust signalCompliance7 records
Sencor Housewares financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sencor Housewares leadership team
Management profileNumber of profiles
Sencor Housewares funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sencor Housewares M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sencor Housewares
What does Sencor Housewares do?
Sencor Housewares is a professional B2B supplier and one-stop manufacturer of kitchen appliances and housewares, producing motor-driven kitchen appliances (mixers, blenders), heating-type kitchen appliances (pressure cookers, air fryers), water solutions and flasks, beauty appliances, and laundry appliances. The company offers customization services including Pantone color matching, in-house 3D mold drawings, and printing screen design, with a standard MOQ of 3,000 pieces and 30-50 day lead times for international B2B buyers.
Is Sencor Housewares a public or private company?
Sencor Housewares is a private company. It is classified as unknown and is currently operating.
When was Sencor Housewares founded?
Sencor Housewares was founded in 2010. It employs 251 to 500 people.
Where is Sencor Housewares based?
Sencor Housewares is headquartered in Nanjing, China, in the Asia region.
How does Sencor Housewares make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are custom Design Services.
Who are Sencor Housewares's main competitors?
Direct peers on record are Galanz, Bear Electric Appliance (小熊电器), Supor (SEB Group), Donlim (Guangdong Donlim Group) and Joyoung Co., Ltd.. Broad incumbents are Hamilton Beach Brands Holding Company, Midea Group, Instant Brands (Instant Pot), SharkNinja and Haier Smart Home.
Does Sencor Housewares have an API?
No public API is recorded for Sencor Housewares.
What industry is Sencor Housewares in?
Sencor Housewares's product category is Kitchen Appliances. Its primary akta.pro industry code is CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream). Its NAICS code is 33521 and its SIC code is 3634.