What Bear Electric Appliance does

Bear Electric Appliance Co., Ltd. (深交所代码:002959; 英文名: Bear Electric Appliance) is a Chinese manufacturer of small household electrical appliances founded in 2006 and headquartered in Shunde, Foshan, Guangdong. The company designs, manufactures, and distributes more than 300 SKUs across five product categories: kitchen appliances (air fryers, rice cookers, soy milk makers, blenders, electric kettles, toasters, food steamers, egg cookers, hot pots, choppers, coffee makers, slow cookers, lunch boxes, mixers, grills, dehydrators, ovens, ice cream makers, water dispensers), household appliances (humidifiers, heaters, fans, vacuum cleaners, irons, garment steamers, clothes dryers, mini washing machines), personal care appliances (hair dryers, electric toothbrushes, massagers, weighing scales, hair straighteners), baby care appliances (milk warmers, baby food makers, breast pumps, bottle sterilizers, baby water kettles), and other appliances. The portfolio incorporates proprietary technical features such as 3D Nano Micro Steam, 4D Vortex Air Circulation, 10-Blade Cyclone Cutting, 360-degree Steam Sterilization, and five-layer noise reduction, with selected products now integrating AI-powered voice activation and adaptive cooking modes via a 2026 partnership with Baidu AI Cloud.

The company operates a hybrid OBM/OEM business model, selling Bear-branded products (OBM) and customer-branded products (OEM) through a global distributor network spanning nearly 30 countries across Southeast Asia, South Korea, Japan, North America, Russia, and CIS regions, supported by a 13-language corporate website and a formal 'Be Our Distributor' channel program. Manufacturing runs across 4 production bases with 52 automated production lines spanning 230,000 square meters (with 2 additional bases under construction), enabling annual production of more than 20 million units and over 100 new product launches per year. The workforce exceeds 3,000 staff including 7 R&D teams with 150+ engineers. Pricing is quote-based through product inquiry rather than public list pricing, consistent with the B2B-heavy motion. Recent strategic activity includes the announced 61.78% acquisition of Guangdong Roman Intelligent Technology for 0.154 billion yuan to expand into personal care, and the Baidu AI Cloud partnership to integrate AI capabilities into both products and manufacturing operations.

Name

Bear Electric Appliance

Legal name

Bear Electric Appliance CO., LTD.

Website

https://bearappliance.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bear Electric Appliance is a publicly listed Chinese manufacturer of more than 300 small household appliance SKUs, serving global B2B distributors and OEM partners across nearly 30 countries from a 230,000-square-meter automated manufacturing base in Foshan.

Ownership category

akta.pro rank

Product category

Small Household Appliances

NAICS

Small Electrical Appliance Manufacturing (33521), Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

akta.pro secondary industries

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

Keywords

• Small kitchen appliances
• Household electrical appliances
• OEM manufacturing services
• Baby care appliances
• Personal care appliances

Headquarters

HQ city

Foshan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OBM Products (Bear Brand): Sale of products under the Bear brand name through global distribution network
2. OEM/ODM Manufacturing: Customized manufacturing services for brands with products bearing customer-specified brand names. Company offers both OBM (products with Bear brand) and OEM (products with customized brand) services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bear Electric Appliance manufactures small household electrical appliances across kitchen, household, personal care and baby care categories. It operates a B2B-focused business offering OEM (customized brand) and OBM (Bear brand) products through a global distributor network reaching nearly 30 countries, with annual production of more than 20 million units across 300+ SKUs.

Product overview

Bear Electric Appliance is a manufacturer of small household appliances established in 2006 in Shunde, Guangdong, China. The company operates as a single unified product portfolio organized across five main categories: Kitchen Appliances (including air fryers, rice cookers, blenders, soy milk makers, electric kettles, yogurt makers, toasters, food steamers, egg cookers, hot pots, choppers, coffee makers, dough makers, slow cookers, electric lunch boxes, mixers, electric grills, food dehydrators, toaster ovens, ice cream makers, and water dispensers), Household Appliances (humidifiers, heaters, electric fans, vacuum cleaners, electric irons, garment steamers, clothes dryers, mini washing machines), Personal Care Appliances (hair dryers, electric toothbrushes, massagers, weighing scales, hair straighteners), Baby Care Appliances (milk warmers, baby water kettles, baby food makers, breast pumps, bottle sterilizers), and Other Appliances (eyeglasses cleaners). The products are exported to Southeast Asia, South Korea, Japan, North America, Russia, CIS and other regions across nearly 30 countries. The company has announced a strategic AI partnership with Baidu AI Cloud to integrate advanced AI technologies into its appliances, and recently announced the acquisition of Guangdong Roman Intelligent Technology to expand into personal care appliances.

Differentiator

Problem solved

Functional benefit

Brands

• LuminArc Series: Kitchen appliance product line featuring modern design for home cooking.
• CoronaAura Series

Products and services

• Air Fryers Low-oil cooking appliances using air circulation technology with intelligent temperature control. Available in multiple capacities (5L–6.5L) and configurations including steam-fry, large visible window, and stirring function. Targeted at health-conscious households and global B2B distributors.
• Rice Cookers Smart rice cookers with intelligent temperature control, reservation and warming functions, supporting different rice types and textures. Distributed via global B2B channels.
• Blenders and Portable Blenders High-speed blenders with sharp blades for smoothies, juices and sauces. Includes portable 4-in-1 wireless blender (300ml, 20000rpm, 10-blade cyclone cutting, ceramic glaze liner, 24-hour thermal lock) and 1.5L Super Blade blenders. Sold to B2B distributors and retail consumers.
• Soy Milk Makers Soy milk makers integrating grinding, boiling and filtering with multiple modes. Configurations include 1L and 600ml variants with 10-blade stainless steel cutting, five-layer noise reduction, and 8-in-1 smart menus for soy milk, rice paste, juices, and porridge.
• Electric Kettles Stainless steel, glass, and constant temperature electric kettles with rapid boiling features, SUS304 inner liners, and 360-degree connectors. Sold to global B2B distributors and consumers.
• Yogurt Makers Digital and standard yogurt makers for homemade yogurt preparation with precise temperature control, including LED display, micro-computer temperature control, and PTC heating. Offered in 1.0L capacity with ceramic or SUS304 inner containers.
• Toasters Retro and modern toasters with visible glass windows, multiple browning levels, anti-dry protection, and defrost/cancel functions. Distributed to B2B retail partners and consumers.
• Food Steamers Three-dimensional steam circulation steamers with multiple settings for rapid heating, suitable for breakfast and baby food preparation. Includes 16.5L stainless steel stackable configurations for B2B and household use.
• Egg Cookers Smart and digital egg cookers with timer functions for steaming, boiling, and cooking various egg dishes, including 14-egg capacity and food-grade stainless steel construction.
• Hot Pots and Electric Health Pots Multi-functional stewing and warming appliances with food-grade materials and precise temperature control, suitable for traditional Chinese medicine, herbal teas, bird's nest, and porcelain-finished stewing.
• Food Choppers and Grinders Electric food choppers, mini meat choppers, and 2L electric food grinders with powerful motors, multi-layer S-blades, and food-grade glass or stainless steel bowls for B2B distributors and end consumers.
• Coffee Makers Home coffee makers for brewing in various capacities and functionalities, distributed via global B2B channels.
• Dough Makers Stainless steel dough makers for home baking with large capacity mixing capabilities.
• Electric Slow Cookers Low-temperature slow cooking appliances that lock in nutrients, suitable for meat and soups, with boil-dry protection.
• Electric Lunch Boxes Self-heating lunch boxes with double-layer design for office and travel use, including 304 stainless steel inner liner and 360-degree circular steam heating.
• Toaster Ovens Convection ovens and toaster ovens with multiple cooking functions including bake, broil, and roast.
• Water Dispensers Instant hot water dispensers with multiple temperature settings (e.g., 45°C–95°C), microcomputer touch control, and food-grade 304 stainless steel liner.
• Humidifiers Home humidifiers for maintaining comfortable humidity levels.
• Electric Heaters Electric heaters for room warming and comfort.
• Electric Fans Electric fans for cooling and air circulation.
• Vacuum Cleaners Vacuum cleaners for home cleaning.
• Electric Irons and Garment Steamers Electric irons and garment steamers for clothing care and wrinkle removal.
• Mini Washing Machines and Clothes Dryers Compact washing machines and clothes dryer machines for small spaces and light laundry loads.
• Hair Dryers Hair dryers with 400 million negative ions, constant temperature control with four temperature settings and dual wind speeds, lightweight and portable design.
• Electric Toothbrushes Electric toothbrushes for personal oral care.
• Massagers and Weighing Scales Personal massagers for relaxation and weighing scales for personal health monitoring.
• Hair Straighteners Hair straighteners for personal hair styling.
• Baby Milk Warmers and Water Kettles Baby milk warmers and water kettles with constant temperature and precise temperature control, anti-scald design. Includes 1.2L all-glass baby water kettle (2mm high borosilicate glass, 35–95°C adjustable, 72-hour constant temperature, 38dB operation). Targeted at parents and infant care.
• Baby Food Makers Baby food makers and 0.3L mini food choppers for preparing infant meals, designed for babies aged 3 months to 3 years with high borosilicate glass cups and low-noise motors.
• Wearable Electric Breast Pumps Wearable breast pumps for breastfeeding mothers with 6500 vibrations per minute, three modes (Massage, Suction, Lactation), 25 adjustable levels, 180mL bottle, soft silicone edges, and 1200mAh battery.
• Baby Bottle Sterilizers Baby bottle sterilizers with UV and steam technology eliminating 99.99% of bacteria and 23 common pathogens. Includes 6-in-1 multifunctional sterilizer, warmer and kettle with 360° steam sterilization and 72-hour constant temperature.
• Eyeglasses Cleaners Cleaners for eyeglasses and personal accessories.
• OEM/ODM Manufacturing Services Customized manufacturing services for brands requiring products bearing customer-specified brand names. Combines OBM (Bear brand) and OEM (customized brand) capabilities, leveraging 4 production bases, 52 production lines, and 20+ million units annual capacity for global brand partners.

Quantifiable outcome

• 20+ million units annual production capacity
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Baidu AI CloudcoreTechnology or Integration · 26 May 2026Strategic partnership to integrate advanced AI technologies including large-scale AI models, natural language processing, voice interaction, and intelligent control systems into Bear's product ecosystem of small household appliances. Collaboration aims to transform traditional appliances into intelligent devices capable of personalized user experiences, with features such as AI-powered voice activation in air fryers, adaptive cooking modes in smart rice cookers, and automated parameter adjustments in multi-functional cooking pots. Partnership also targets smart manufacturing transformation through AI-driven improvements in production planning, supply chain management, and quality control.
• Baidu AI CloudcoreTechnology or Integration · 26 May 2026Strategic partnership to integrate AI technologies into Bear's product ecosystem including air fryers, smart rice cookers, baby milk warmers, and multi-functional cooking pots. Products will learn user preferences, automatically adjust cooking parameters, and provide personalized dietary suggestions. Partnership also focuses on advancing Bear's smart manufacturing capabilities through AI integration in production planning, supply chain management, and quality control.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SharkNinja: Premium global small-appliance brand dominating Western markets in air fryers, blenders, and coffee makers. Direct competitor to Bear's OBM ambitions in North America and Europe.
• Joyoung: Direct competitor in small kitchen appliances — especially soy milk makers, blenders, rice cookers, and air fryers. Joyoung's product mix and Chinese OEM/OBM business model closely mirror Bear's positioning.
• Instant Brands (Instant Pot): Owner of the Instant Pot brand and a major player in air fryers, pressure cookers, and coffee makers. Competes with Bear in smart countertop cooking in North American retail.
• Supor: Major Chinese cookware and small kitchen appliance maker (rice cookers, induction cookers, electric kettles). Competes head-to-head with Bear across most kitchen categories and shares a similar B2B-distributor go-to-market.

Regional players

• De'Longhi: European premium small-appliance maker (coffee makers, kettles, heaters). Comparable to Bear in product category and OBM model, but primarily serves Europe/Middle East rather than directly overlapping in China.

Broad incumbents

• Gree Electric Appliances: Chinese appliance incumbent diversifying beyond HVAC into small kitchen and household appliances. Competes with Bear in domestic China distribution and increasingly in export channels.
• Midea Group: One of China's largest appliance makers with a deep small-kitchen appliance line (rice cookers, kettles, induction cookers) and global distribution. Comparable to Bear as a Chinese small-appliance OEM/ODM and OBM player, but with far broader portfolio and scale.
• Koninklijke Philips: Global incumbent in personal care, baby care ( Avent), and small kitchen appliances. Comparable to Bear as a portfolio player in baby care and personal care categories Bear is targeting through the Roman Intelligent acquisition.
• Haier Smart Home: Global appliance giant with growing small-kitchen and IoT appliance exposure. Overlaps with Bear on distribution and smart-home positioning, though Haier is much larger and more diversified.

Emerging players

• Xiaomi / Mi Home: Smart-home ecosystem expanding aggressively into AI-enabled small appliances (rice cookers, air purifiers, kettles). Competes with Bear on smart features and price; broader ecosystem but narrower kitchen depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bear.Homeoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bear Electric Appliance