Higieniza

What Higieniza does

Higieniza (legal name Higieniza Comércio de Descartáveis LTDA) is a privately held Brazilian limited-liability company that distributes food, cleaning, and disposable products to industrial and commercial buyers. The company was founded on 11 July 2008 in Caxias do Sul, in the Serra Gaúcha region of Rio Grande do Sul, where it maintains its single headquarters and warehouse facility (Rua Euzébio Beltrão de Queiróz, 2406, Pio X, Caxias do Sul — RS, 95034-330). Operations have continued for over 16 years, serving Caxias do Sul and the broader northeast region of Rio Grande do Sul.

The company's offering is a broad multi-category product catalog spanning food items (sugar, coffee, sweeteners, food-service disposables), cleaning chemistry and tools (disinfectants, detergents, waxes, mops, buckets), disposable products (cups, cutlery, packaging, kraft paper), and office/industrial consumables (pens, notebooks, calculators). The catalog is carried under a portfolio of established consumer and institutional brands including Qboa, Brilho Mágico, Bralimpia, Alquimis, Mercotech, Pato, JJ Guimarães, and Girando Sol, among others. Distribution operates through three channels: a stocked warehouse at the Caxias do Sul site with customer parking, tele-delivery across the northeast RS region, and an e-commerce website (higienizars.com.br) with an online quote-request form.

Higieniza generates revenue through one-time product sales to its commercial and industrial customers, with pricing handled via per-quote negotiation rather than published list prices. Customer segments served include restaurants, bars, snack bars (lanchonetes), corporate canteens, bakeries, industrial facilities with employee refectories, and other commercial operations requiring recurring consumable supply. The company reports 11-50 employees, no institutional investors, no parent company, and no disclosed revenue, funding history, or AI/technology platform beyond its standard e-commerce and WhatsApp-based order-intake stack.

Name

Higieniza

Legal name

Higieniza Comércio de Descartáveis LTDA

Website

https://higienizars.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Higieniza is a privately held Brazilian distributor of food, cleaning, disposable, office, and industrial consumable products, serving restaurants, canteens, industrial facilities, and other commercial buyers in Caxias do Sul and the northeast region of Rio Grande do Sul via warehouse sales, tele-delivery, and an e-commerce website.

Ownership category

akta.pro rank

Product category

Industrial and Commercial Supplies Distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

akta.pro secondary industry

Cleaning Tools, Mops, Brooms & Brushes Distribution (CRAOAGAD)

Keywords

• Industrial supplies distribution
• Food products wholesale
• Cleaning products distribution
• Disposable products supplier
• Commercial consumables distribution

Headquarters

HQ city

Caxias Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Sales: Higieniza generates revenue through the sale and distribution of food, cleaning, and disposable products to industrial and commercial clients. Products are sold through an e-commerce platform with quote-based pricing, tele-delivery services, and in-person sales at their physical location in Caxias do Sul.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Higieniza distributes food, cleaning, and disposable products to industrial and commercial businesses in Caxias do Sul and the northeast region of Rio Grande do Sul, Brazil. The company offers a broad multi-brand catalog (covering food, hygiene, cleaning, disposable, and office supplies) sourced from brands such as Alquimis, Bralimpia, Mercotech, Girando Sol, Qboa, Pato, Bom Jesus, and others. Orders are processed via an e-commerce website with quote-based pricing, supplemented by tele-delivery and walk-in sales at the company's physical location with on-site warehouse stock.

Differentiator

Problem solved

Functional benefit

Products and services

• Food products distribution line Distribution of food and beverage products (sugar, coffee, sweetener, bottled water, chocolates, tea, juices) for industrial and commercial buyers in Caxias do Sul and the northeast region of Rio Grande do Sul. Includes brands such as Bom Jesus, Melitta, 3 Corações, União, Gasparin, Globo, Lacta, Madrugada.
• Cleaning products distribution line Distribution of cleaning chemicals and supplies (disinfectants, detergents, bleach, degreasers, floor wax, sanitizers, glass cleaners, mops, buckets) from brands such as Alquimis, Bralimpia, Brilho Mágico, JJ Guimarães, Girando Sol, Qboa, Pato, Vanish, Bombril, Clareza, RCD, Ingleza, Polwax, Quimifel, Super Vale, Trilha, Illo Química, Pure Fresh, Mercotech, Secar, Premisse, Plestin, Exacta, Aquafast, Uau, Diabo Verde, Sany, Limpol, Naturatte, Top Mil, Betanin, Brilhus, Nycol, Guarany, Nobre, Sanremo, Bettanim, FortCom, Masterprint, Mor, Frama, Libreplast, Alquimis, ProQuill, BeneCasa, Cozy Brinox, Fast, Resgat, among others. Targeted at industrial and commercial buyers requiring continuous cleaning consumables.
• Disposable products distribution line Distribution of disposable products (plastic cups, cutlery, paper straws, aluminum trays, plastic bags, bubble wrap, kraft paper, thermal paper, garbage bags, adhesive sanitary products, paper towels, napkins) for restaurants, bars, canteens, and high-traffic commercial environments. Includes brands such as Copaza, Altacoppo, Meiwa, Darnel, Plazapel, Billa, Térmica, Fibraform, Libreplast, Strong, MB, Pato, Girando Sol, Sany, Bettanim, Sanremo, among others.
• Office and stationery supplies distribution Distribution of office and stationery supplies (pens, notebooks, staplers, calculators, clipboards, sticky notes, receipt books, erasers, markers, highlighters, envelopes, archives, whiteboards) from brands such as Faber-Castell, Pilot, Bic, Compactor, BRW, Mercur, Maxprint, Frama, São Domingos, Leo&Leo, RedBor, Masterprint, Casio, Fibraform, among others. Targeted at commercial and industrial customers needing office consumables.
• Tele-delivery distribution service Agile tele-delivery (tele-entrega) service covering Caxias do Sul and the broader northeast region of Rio Grande do Sul, providing customers with scheduled product delivery from the company's on-site warehouse.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ellite Agência DigitalminorOthersEllite Agência Digital is the digital agency that designed and maintains Higieniza's website (higienizars.com.br). The company logo appears in the website footer as the service provider for the website.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Maxxi Atacado: Maxxi Atacado is a wholesale chain with strong presence in southern Brazil, carrying food, household, and cleaning categories for retail and small-business buyers. Its regional density in the south and product mix make it a relevant comparable for Higieniza.
• Martins: Martins is one of the largest independent wholesale distributors in Brazil, supplying food, hygiene, cleaning, and disposable products to retail and foodservice customers. It is the most direct product-mix and B2B model comparable for Higieniza, albeit at significantly larger national scale.
• Tenda Atacado: Tenda Atacado is a Brazilian wholesale chain with strong regional presence in southern states, offering food, cleaning, and disposable goods to both B2B and B2C customers. Comparable in regional footprint, product mix, and target customer segments.
• MCassab: MCassab is a long-established Brazilian distributor of food, hygiene, and household products serving B2B clients across multiple categories. Its diversified product portfolio and B2B distribution model closely mirror Higieniza's positioning.

Broad incumbents

• Assaí Atacadista: Assaí Atacadista is a major Brazilian cash-and-carry wholesale banner owned by Carrefour, serving both B2B foodservice clients and B2C shoppers across food, hygiene, and household categories. It competes broadly in Higieniza's space but at much larger national scale and with transparent catalog pricing.
• Atacadão: Atacadão is the largest wholesale chain in Brazil (also owned by Carrefour), offering food, cleaning, and household goods to B2B and B2C customers nationwide. It overlaps with Higieniza in foodservice and JanSan distribution but operates as a broad-line incumbent rather than a focused regional distributor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/higieniza.rs
• Facebookfacebook.com/higienizars
• LinkedInlinkedin.com/company/higieniza-rs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Higieniza