What Navy Group does

Navy Group (株式会社ネイビーグループ) is a privately held Japanese e-commerce and digital marketing agency founded in January 2021 by Okada Shunichi, a former Rakuten Inc. executive who was involved in the launch of Rakuten Pay and led the Rakuten Ichiba Fashion Division. The company provides end-to-end EC support services — including strategy consulting, marketplace operations outsourcing (Rakuten, Amazon, Yahoo!), advertising management (ROI/ROAS/CPO optimization), design and content production, logistics coordination across 200 nationwide bases, and ISMS-compliant order processing and customer service — for clients ranging from listed enterprises and foreign-affiliated companies to SMBs and local government entities.

The company's core technology stack centers on two proprietary assets: NAMS, an AI Agent-equipped system used for large-scale analysis and strategy formulation that the firm describes as Japan's largest cost-performance analysis platform; and Navy Customer Big Bang, a CRM service specialized for Rakuten and Yahoo! that performs 5W1H-based customer behavior analysis with daily, weekly, and monthly reporting. Supporting infrastructure includes integrations with Amazon, Rakuten, Yahoo! Japan, ec-force, Makeshop, Futureshop, Shopify Japan, next-engine, and Xserver, with Microsoft Azure and Box underpinning cloud operations and information security.

Navy Group operates a sales-led go-to-market motion targeting large enterprises, foreign-affiliated companies, mid-market brands, SMBs, and local government entities in Japan, with offices in Tokyo (headquarters, Chuo-ku) and Osaka (Kansai). Revenue is generated through a hybrid mix of recurring consulting retainers, professional services (operations outsourcing, advertising agency, design production), managed logistics services, transaction-fee arrangements (including the Lipton domestic EC official sales agent mandate), and subscription-based SaaS (EC Mall Marketing AI). Across its history, the firm reports having supported more than 4,000 companies and 100+ primary clients, with cumulative transaction volume exceeding 3,500 billion yen and a 96%+ client continuation rate over the past five years.

Name

Navy Group

Legal name

株式会社ネイビーグループ (Navy Group Inc.)

Website

https://navygroup.co.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Navy Group is a Japan-based, full-service e-commerce and digital marketing agency founded in 2021, serving enterprises, mid-market brands, SMBs, and local government across Rakuten, Amazon, Yahoo!, and D2C channels via AI-enabled consulting, operations outsourcing, advertising, design, logistics, and CRM services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. EC Consulting Services: Strategic consulting services for e-commerce and digital marketing, including analysis, strategy formulation, and implementation support.
2. EC Operations Outsourcing: Full-service agency operations including analysis, strategy, production, practical operations, and advertising management using a database of 4,000 companies.
3. Advertising Agency Services: ROI, ROAS, and CPO maximization advertising services with claimed results within approximately 3 months.
4. Amazon Selected Shop Operations: Curated Amazon marketplace store operations.
5. Design Production Services: Photography, site construction, LP production, banner design, content development, and SNS production/operations with over 5,000 production achievements.
6. Logistics Support: Provides nationwide 200 logistics base locations at competitive industry rates, supporting cost reduction from logistics infrastructure.
7. Order Processing and Customer Service: ISMS-compliant back-office support for both owned sites and EC malls.
8. Lipton Domestic EC Official Sales Agent: Official domestic e-commerce sales agent for Lipton brand products.
9. Digital Marketing Agency: Digital advertising agency services.
10. EC Mall Marketing AI SaaS: AI-powered SaaS for e-commerce mall marketing, enabling automated management and achievement of EC mall marketing goals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Navy Group is a Japan-based e-commerce and digital marketing agency that delivers one-stop EC support services for businesses operating on Rakuten, Amazon, Yahoo!, and own D2C sites. Core offerings include EC consulting and strategy formulation powered by the proprietary NAMS AI Agent, full-service EC mall operations outsourcing backed by a 4,000+ company database, advertising management (ROI/ROAS/CPO), design and SNS production, logistics support via 200 nationwide bases, and order processing/CS back-office support. The company serves listed enterprises, foreign-affiliated companies, mid-market firms, SMBs, and local government entities across Japan.

Product overview

Navy Group is a Japan-based E-commerce and Digital Marketing agency offering a comprehensive suite of EC support services centered around their AI-powered NAMS system and Navy Consulting brand. The portfolio includes EC consulting and operations agency services (leveraging a 4,000+ company database), proprietary AI analytics via NAMS, advertising agency services with ROI/ROAS optimization, design and SNS production, logistics support (200+ bases), order/CS operations, and specialized CRM through Navy Customer Big Bang. The company serves clients across major Japanese EC platforms (Rakuten, Amazon, Yahoo!) and D2C owned sites, supporting over 100 clients including major corporations. Notable partnerships include Lipton domestic EC sales agent and various Amazon partner certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Navy Consulting: B2B consulting brand created with the aim of boosting Japanese manufacturers and spreading private brands through e-commerce, founded by a former Rakuten representative.
• Infuller
• Navy Customer BigBang

Products and services

• Navy Consulting (EC Consulting) Comprehensive e-commerce consulting services providing data-driven strategy support, analysis, and hypothesis-based strategic planning for EC and digital marketing across Rakuten, Amazon, Yahoo!, and owned D2C sites. Powered by the proprietary NAMS AI Agent system.
• EC Operations Agency (EC運営代行) Full-service EC mall operations outsourcing covering analysis, strategy, production, day-to-day operations, and advertising, leveraging a database of 4,000+ companies. Serves domestic to global enterprises across Rakuten, Amazon, Yahoo!, and own sites.
• NAMS (AI Agent-powered EC Mall Marketing SaaS) Subscription-based SaaS equipped with proprietary AI Agent for automated management of EC mall marketing. Enables large-scale, cost-effective analysis and strategy support across EC and digital marketing domains including research, analysis, hypothesis thinking, and strategic planning.
• Advertising Agency (広告運用) Comprehensive advertising management service maximizing ROI, ROAS, and CPO with reported effects felt within approximately 3 months and retention rate exceeding 96%. Provides digital advertising agency operations including Amazon Ads.
• Design & Production / SNS Operations Comprehensive creative production services including photography, site construction, LP production, banner design, content development, and SNS production and operations with over 5,000 production achievements.
• Logistics Support (物流支援) Logistics support providing approximately 200 logistics bases nationwide at industry-leading low cost, with implementation and direction services from listed to small and medium enterprises. Supports cost reduction from logistics infrastructure.
• Order Processing and Customer Service Support (受注・CS対応)

Quantifiable outcome

• Client continuation rate of 96%+ with cancellations at fewer than 5 companies over the past 5 years.
• +2 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon Partner Agency (Gold) and Amazon Ads Verified Partner. Provides comprehensive Amazon marketplace support services including store operations, advertising, and strategy.
• RakutencoreChannel Partner/ Reseller/ DistributorPrimary marketplace partner for Rakuten marketplace support. Founded by former Rakuten executive with deep platform expertise.
• Yahoo! JapancoreChannel Partner/ Reseller/ DistributorProvides marketplace operations support for Yahoo! Shopping alongside Rakuten and Amazon services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsu Digital: The digital transformation and marketing arm of Dentsu Group, providing consulting, digital advertising, and EC support to large Japanese enterprises. Comparable as a scaled incumbent in Japanese digital marketing and commerce, but with a much broader portfolio and far larger headcount than Navy Group.
• Hakuhodo DY Holdings: Japan's second-largest advertising holding company with a large digital marketing arm (Hakuhodo Digital) offering integrated creative, media, and digital commerce services to enterprise clients. Comparable as a major Japanese player competing for enterprise EC and digital marketing budgets, though operating at far broader scale and portfolio scope than Navy Group.
• CyberAgent: Major Japanese internet media and digital advertising company operating AbemaTV, Ameba, and a digital agency business. Comparable as a Japanese-listed digital marketing and internet services player; its digital agency division competes for the same enterprise advertising and EC support budgets as Navy Group, but with significantly more resources and a media business attached.
• Septeni Holdings: Japanese digital advertising holding company offering digital marketing, ad platform, and DX services. Comparable as a Japanese digital marketing agency competing for performance marketing and EC support budgets, though at larger scale and with proprietary ad tech capabilities that Navy Group does not have.
• ADWAYS: Japanese digital advertising and affiliate marketing company providing performance marketing services to advertisers and agencies. Comparable as a Japanese digital marketing services provider; competes with Navy Group for the same advertiser demand but lacks Navy Group's marketplace operations specialization.

Others

• ValueCommerce: Japanese affiliate and performance marketing platform provider serving advertisers and publishers. Comparable as an adjacent infrastructure layer in the Japanese EC and performance marketing ecosystem that Navy Group's clients rely on, rather than a direct competitor for agency services.
• Digital Garage: Japanese internet conglomerate operating payments, marketing technology, and digital marketing services. Comparable as an adjacent ecosystem player — its digital marketing business touches the same EC and advertiser ecosystem that Navy Group operates in, though its core business is payments and platform infrastructure.

Emerging players

• CyberBuzz: Japanese digital marketing agency specializing in social media and influencer marketing services. Comparable as a Japanese digital marketing services provider targeting brand-side budgets; overlaps with Navy Group's SNS production and digital marketing offerings, though more focused on social and influencer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/navygroup_co
• YouTubeyoutube.com/@navygroup5190
• Facebookfacebook.com/navygroup.co.jp
• LinkedInlinkedin.com/company/navygroup
• Instagraminstagram.com/navygroup_ec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navy Group