What CyberBuzz does

CyberBuzz, Inc. (株式会社サイバー・バズ) is a Tokyo-headquartered, publicly listed (TSE Growth: 7069) social media marketing company founded in 2006 by President Akinori Takamura. The company operates three core business segments: Social Media Marketing (the primary segment), Live Streaming Platform (via subsidiary WithLIVE), and HR (via subsidiary BuzzJob). Within Social Media Marketing, CyberBuzz delivers end-to-end influencer marketing, SNS account management, and VTuber campaign services through an integrated stack that includes the NINARY influencer network, Ripre monitor sampling, Be One Agent talent/creator agency, BRIDGE SNS consulting, Owgi operations management tool, and TikTok media properties 'to buy' and 'coco-chan.'

The company's underlying technology combines proprietary AI and data systems — including IMO for campaign optimization, Spreader for keyword-based influencer extraction from Twitter data, BuzzCity for AI persona dialogue, and AI Buzz Engine (launched March 2026 with Queue Inc.) for AI-SEO consulting — over multi-year contract service engagements. Pricing for BRIDGE SNS consulting ranges from ¥300K (Twitter engagement) to ¥3M+ (LINE sales promotion), with Instagram brand site plans starting at ¥500K and commerce plans at ¥1M. CyberBuzz sells primarily through direct enterprise field sales and inside sales teams to large enterprise clients across technology/retail, consumer products, manufacturing, fashion, financial services, and government (named customers include Dospara, Scrubbing Bubble, Kyowa Kogyo, MEDULLA, Hiroshima, Sumitomo Mitsui Banking).

CyberBuzz operates entirely within the Japanese domestic market, with geographic footprint limited to Japan (Tokyo headquarters plus Miyazaki office via subsidiary Social Base). Beyond the three core segments, the company has expanded via wholly-owned subsidiaries Buzz Innovation (CVC fund, Nov 2025) and Men's B.P. (male-targeted marketing, Nov 2025), a 2022 acquisition of WithLIVE, and a growing portfolio of sub-brands including MYPE (joint with Kodansha ViVi), pickka (influencer-to-business matching), and DETEKURU (UGC creator marketplace). Recent revenue (FY2025) of approximately ¥48B reflects modest contraction from FY2024, while headcount sits in the 101-250 range and the management team includes directors and executive officers drawn from CyberAgent, CA Mobile, Opt, and Relined.

Name

CyberBuzz

Legal name

株式会社サイバー・バズ (Kabushiki Kaisha CyberBuzz)

Website

https://cyberbuzz.co.jp

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

CyberBuzz is a Tokyo-listed (TSE Growth: 7069) social media marketing company operating three segments — influencer/SNS marketing, live streaming (WithLIVE), and HR (BuzzJob) — serving Japanese enterprise clients with proprietary AI-powered tools (IMO, Spreader, BuzzCity, AI Buzz Engine) and a vetted NINARY influencer network.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industries

Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Social Media Management, Scheduling & Community Tools (BPAMALAJ)

Keywords

• Influencer marketing services
• Social media marketing
• SNS account management
• Live streaming platform
• Digital marketing agency

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Influencer Marketing Services: Core revenue stream from providing influencer marketing services including campaign planning, execution, and verification. Includes subscription and service fees for ongoing influencer collaborations.
2. SNS Account Management: Recurring platform fees for social media account management services including brand site development, commerce integration, and engagement optimization.
3. Live Streaming Services: Revenue from live streaming platform operations through subsidiary WithLIVE, including 3-company partnerships for expanded live streaming capabilities.
4. VTuber Collaboration Projects: Specialized VTuber marketing campaign services for enterprise clients including project-based campaign fees.
5. HR Services: Revenue from HR subsidiary BuzzJob providing human resources solutions to clients.
6. AI SEO Consulting: AI-powered SEO consulting services through AI Buzz Engine partnership with Queue Inc.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

CyberBuzz operates a social media marketing and advertising agency business, providing influencer marketing services, SNS account management, live streaming platform operations (WithLIVE), and HR solutions. The company delivers end-to-end campaign support — planning, execution, and verification — across Instagram, X, TikTok, YouTube, and LINE, leveraging its proprietary NINARY influencer network and AI-powered optimization tools.

Product overview

CyberBuzz operates as a social media marketing platform company with three main business segments: Social Media Marketing, Live Streaming Platform, and HR. The Social Media Marketing segment centers on the NINARY influencer network and includes complementary products: Ripre (monitor sampling), Be One Agent (talent/creator agency), BRIDGE (SNS account consulting), Owgi (operations management tool), and to buy (TikTok media). The Live Streaming Platform is powered by WithLIVE for one-on-one artist-fan interactions. The HR segment features BuzzJob for digital marketing recruitment. Additional AI-powered offerings include BuzzCity (AI persona dialogue tool), AI Buzz Engine (AI search optimization), and Spreader (keyword-based influencer extraction). Subsidiaries include Men's B.P. (male-targeted marketing) and Buzz Innovation (CVC fund). The portfolio ranges from influencer services and SNS account operations to live streaming and recruitment, with recent expansion into AI-powered marketing tools and creator economy platforms like pickka and DETEKURU.

Differentiator

Problem solved

Functional benefit

Brands

• NINARY: インフルエンサーネットワーク
• Ripre
• BE One Agent
• bridge
• owgi
• to buy
• WithLIVE
• BuzzJob
• BuzzCity
• MYPE
• COMMEARTH
• Be One Agent

Products and services

• NINARY Membership-screened influencer network providing influencer marketing services. Connects brands with influencers on Instagram and X for product/service promotion across beauty, cosmetics, food, daily goods, kids, and lifestyle categories.
• Ripre Monitor sampling service enabling brands to offer products to consumers for trial and SNS/review posting. Features advertising compliance review and pharmaceutical advertising law checking with strict quality assurance processes.
• Be One Agent Talent and creator agent service specialized in SNS communication design. Supports SNS project acquisition and operations using CyberBuzz's social media marketing expertise and national client network. Includes Re:One brand strategy reconstruction service.
• BRIDGE SNS account consulting service providing social listening-based consulting, PDCA support with tools, and optimal operation planning. Covers Instagram brand site, commerce, follower increase, Twitter engagement, and LINE operations including LINE Sales Partner certified services.
• Owgi SNS operations task support tool enabling post management, UGC collection, creative production, and report extraction. Includes Twitter auto-reply and integrates with RealPay gift service.
• to buy TikTok-specialized media featuring influencers recommending favorite items. Surpassed 500 million total views (2024); collaborated with X for 'to buy × X Amplify Sponsorship' menu. Enables brands to reach TikTok audiences through authentic product recommendations.
• WithLIVE One-on-one online talk platform connecting artists with fans. Enables live talk events, online talk meetings, and digital content sales (With Collection). Supports both real artists and VTubers with high-quality, low-latency secure delivery.
• BuzzJob HR recruitment service specialized in digital marketing talent. Provides job placement support and post-hiring coaching. Includes recruitment-focused SNS account operations service 'Saiyou SNS Sapo'.
• pickka Matching platform enabling influencers to directly offer PR project proposals to companies. Companies post products and influencers propose ideas on how to promote them organically.
• DETEKURU Creator matching platform connecting businesses with UGC creators. Covers video production, photography, design, illustration, text writing, audio/music. Includes monthly subscription plan for PR posting with 1,000+ registered creators.
• Men's B.P. Subsidiary specializing in male-targeted marketing with integrated SNS marketing services. Operates TikTok media 'menbase.' Provides talent/influencer casting, SNS advertising, UGC creation, and account operations for male consumers.
• AI Buzz Engine AI-SEO consulting service in partnership with Queue Inc. Optimizes content for AI search engines including ChatGPT, Gemini, Perplexity, and Google AI Overviews using LLM evaluation logic.
• Re:One Brand strategy reconstruction service offered through Be One Agent. Reconstructs brand philosophy into expressions that reach consumers.
• DigToc AI-powered TikTok account analysis report tool. Evolves TikTok account analysis through AI technology.

Quantifiable outcome

• AI-powered influencer matching achieves high accuracy in keyword-based influencer extraction

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• Queue Inc.coreStrategic or Co-development PartnerAI-SEO consulting service partnership for AI Buzz Engine product development and delivery. Queue Inc. provides AI expertise while CyberBuzz contributes social media marketing domain knowledge for integrated AI-powered SEO solutions.
• Tokyo University Yamazaki LabcoreStrategic or Co-development PartnerResearch collaboration for AI hashtag recommendation technology. Academic partnership combining university research capabilities with CyberBuzz's industry application expertise.
• Cross-CeecoreGTM or Marketing PartnerTikTok Shop partnership for e-commerce integration and social commerce capabilities. Enables CyberBuzz to offer TikTok Shop-related marketing services to clients.
• Kodansha ViVi DivisioncoreStrategic or Co-development PartnerCo-operated SNS media partnership 'MYPE' combining Kodansha ViVi editorial content with CyberBuzz social media marketing expertise for a jointly operated social media platform.
• Dospara (ドスパラ)coreGTM or Marketing PartnerVTuber collaboration project for product marketing. CyberBuzz provides VTuber marketing expertise and influencer coordination for Dospara's technology retail campaigns.
• Scrubbing Bubble (スクラビングバブル)coreGTM or Marketing PartnerVTuber marketing campaign for household product promotion. CyberBuzz orchestrates VTuber influencers to promote Scrubbing Bubble cleaning products.
• WithLIVEcoreStrategic or Co-development PartnerSubsidiary operating live streaming platform. Core subsidiary providing live streaming infrastructure and services integrated into CyberBuzz's service offerings.
• BuzzJobcoreStrategic or Co-development PartnerHR subsidiary providing recruitment marketing and employer branding services. Operates as a subsidiary under CyberBuzz umbrella.
• Social Base (ソーシャルベース)coreStrategic or Co-development PartnerMiyazaki-based subsidiary providing social media marketing services in regional Japan markets.
• Men's B.P.coreStrategic or Co-development PartnerSubsidiary specializing in male-oriented marketing services and influencer campaigns targeting male demographics.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• ValueCommerce Co., Ltd. Japanese affiliate and performance marketing platform owned by Z Holdings. Comparable as a Japan-focused performance-based digital marketing company with affiliate/creator networks similar to CyberBuzz's pickka and NINARY.
• BitStar (BitStar Inc.): Japanese influencer marketing and VTuber-focused agency. Comparable as a Japan-based SNS/influencer agency competing with CyberBuzz on creator campaigns and VTuber marketing.

Broad incumbents

• Septeni Holdings: Japanese digital marketing group operating advertising agency and digital media businesses. Comparable to CyberBuzz as a domestic digital ads agency offering SNS-focused campaigns and influencer marketing at larger scale.
• Digital Holdings: Major Japanese digital advertising holding company with a portfolio spanning digital ads, creator support, and DX services. Comparable to CyberBuzz as a larger incumbent offering overlapping SNS/influencer marketing capabilities across a wider portfolio.
• D.A. Consortium: Japanese digital advertising agency affiliated with Dentsu, providing internet advertising and digital marketing services. Comparable as a broader incumbent offering SNS advertising alongside wider digital marketing services.

Direct peers

• FreakOut Holdings: Japanese digital advertising company with strong DSP/programmatic capabilities and influencer marketing through subsidiary. Comparable as a domestic SNS/digital ads competitor with overlapping media-buying and creator-marketing offerings.
• Geniee, Inc. Japanese ad-tech company operating DSP/SSP and digital marketing services. Comparable as a domestic digital ads competitor with overlapping performance marketing and SNS advertising capabilities.
• Members Co., Ltd. Japanese company offering SNS-based customer engagement, fan club, and creator marketing services. Comparable to CyberBuzz as a domestic SNS marketing platform with overlapping influencer and fan-community capabilities.
• Macromill: Japanese digital marketing research and platform company with influencer platform (Macromill Influencer) and SNS analytics. Direct peer as it provides SNS-driven consumer insights and influencer marketing services in Japan.
• Irep Co., Ltd. Japanese digital marketing agency specializing in SEO, influencer marketing, and content-driven campaigns. Direct peer to CyberBuzz as both compete in Japan SNS/influencer marketing with similar service portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CyberBuzzInc
• Facebookfacebook.com/Cyberbuzz.Inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CyberBuzz