Fly Fish Finder

What Fly Fish Finder does

FlyFishFinder is a mobile-first platform that consolidates interactive mapping, real-time hydrological data, and a community network into a single application built exclusively for fly anglers. The core product is a cross-platform app (iOS and Android) backed by a proprietary dataset covering approximately 220,000 U.S. rivers, 55,000+ trout streams, 100+ fish species, and 11,000+ USGS stream gages across all 50 states, organized into nearly 30 data layers and five distinct map types (Core, Trout Ranges, Warmwater, Pro Picks, and Designations). Functional capabilities include the Prime Fishing Conditions engine, which combines USGS gauge readings with regional fish behavior thresholds to classify flow conditions; hatch intelligence covering 100+ species; smart filters; custom CFS alerts; and unlimited private waypoints. The platform also includes in-app messaging, real-time catch reports, and an in-development guide marketplace connecting anglers with professional guides and shops.

The company was founded in March 2019 by Andrew Boeddeker in Rochester, Minnesota, who self-taught software development and built the platform without outsourcing to retain deep domain understanding. As of August 2024, approximately 8,000 hours of R&D have been invested, with roughly 5,000 hours on map data curation and tooling alone. The organization remains small — approximately 10 team members including engineers, a geospatial specialist, a UI/UX designer, a chief of sales and marketing (ex-Oracle), a lead conservationist (MS in Biology), and social media staff — explicitly sized smaller than typical app teams to preserve community focus. The platform has accumulated 8,000+ hours of R&D, a 4.8-star App Store rating, and an active ambassador and affiliate program supporting community-led acquisition.

Commercially, FlyFishFinder operates a freemium subscription model with a 14-day free trial (no credit card required) distributed through the Apple App Store and Google Play Store. The primary customer segment is individual fly anglers ranging from beginners to hardcore enthusiasts, with secondary segments comprising professional guides and fly fishing shops who can advertise within the ecosystem. The go-to-market motion combines product-led growth with community-led acquisition, anchored by a 50-state content library of state guides and hatch charts that drives organic SEO and social traffic. The company is bootstrapped and founder-owned (FlyFishFinder, LLC, domiciled in Minnesota), with no disclosed funding rounds, parent company, or institutional investors. Core partnerships are limited to a data dependency on the U.S. Geological Survey for stream gauge feeds and a set of minor brand partnerships with fly fishing retailers and content creators.

Name

Fly Fish Finder

Legal name

FlyFishFinder, LLC

Website

https://flyfishfinder.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

FlyFishFinder is a mobile app platform for fly anglers that combines interactive maps of 220,000+ U.S. rivers, real-time USGS gauge intelligence, hatch charts, and a community network connecting individual anglers, professional guides, and fly fishing shops.

Ownership category

akta.pro rank

Product category

Fishing App

akta.pro primary industry

Fly Fishing Specialty Retail (CRAMALAD)

akta.pro secondary industries

Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH), Fishing & Angling Charters / Guides (THAAALAD)

Keywords

• Fly fishing app
• Fishing maps
• Angler community
• River conditions
• Hatch charts

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription (Premium Access): FlyFishFinder operates on a subscription model with free and premium tiers. The free tier provides basic access while premium unlocks full map features, unlimited waypoints, all filters, community features, and guide connectivity. 14-day free trial with no credit card required to start.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Fly Fish Finder operates a mobile app (iOS and Android) and companion web platform that provide fly anglers with interactive maps of 220,000+ U.S. rivers, real-time USGS stream gauge intelligence, smart filters, hatch charts, custom flow alerts, and an in-app community for connecting with other anglers, guides, and shops. The platform is sold via a freemium subscription with a 14-day free trial.

Product overview

FlyFishFinder is a unified mobile app platform built exclusively for fly anglers, combining interactive mapping (220,000+ rivers, 30+ data layers), real-time USGS gauge intelligence (flow conditions, prime fishing windows), a social community for connecting anglers and guides, and educational hatch charts. The core FlyFishFinder App serves as the command center, supplemented by map filters, flow alerts, saved spots, and the Guide Network for professional connections.

Differentiator

Problem solved

Functional benefit

Products and services

• FlyFishFinder App The FlyFishFinder App is a subscription-based iOS and Android mobile application (with a companion web platform at share.flyfishfinder.com) that delivers interactive maps of 220,000+ U.S. rivers, real-time USGS stream gauge intelligence, smart filters, hatch charts, custom flow alerts, and an in-app community for connecting fly anglers, guides, and shops. It is offered under a freemium model with a 14-day free trial (no credit card required) and a premium tier that unlocks full map features, unlimited waypoints, all filters, community features, and guide connectivity.

Quantifiable outcome

• 220,000+ rivers mapped across 50 states
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• LidrigminorGTM or Marketing PartnerLidrig is a fly fishing brand partner featured on FlyFishFinder's platform, appearing in the 'Trusted By Brands Like' section of the website alongside other fly fishing industry brands.
• Mainely OutdoorsminorGTM or Marketing PartnerMainely Outdoors is a Maine-based fly fishing brand partner featured on FlyFishFinder's platform as part of the brand community ecosystem.
• River Rat USAminorGTM or Marketing PartnerRiver Rat USA (also appearing as Trident Fly Fishing) is a fly fishing brand partner appearing in the 'Trusted By Brands Like' section of FlyFishFinder.
• Trident Fly FishingminorGTM or Marketing PartnerTrident Fly Fishing is a fly fishing brand partner featured alongside other brands in FlyFishFinder's brand ecosystem section.
• FlySmithminorGTM or Marketing PartnerFlySmith (theflysmith.co) is a fly fishing content creator and brand partner featured on FlyFishFinder's platform.
• FFI PodcastminorGTM or Marketing PartnerFFI (Fly Fishing Insider Podcast) is a fly fishing podcast brand partner featured on FlyFishFinder's platform.
• U.S. Geological Survey (USGS)coreTechnology or IntegrationUSGS provides real-time stream gauge data that powers FlyFishFinder's Prime Conditions engine and flow intelligence. The company acknowledges USGS as a primary data source in its attribution page, noting 'Data derived from: Credit: U.S. Geological Survey, Department of the Interior/USGS'.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fishbrain: Fishbrain is the largest social fishing app with a global user base and logged catches. It directly overlaps with FlyFishFinder on fishing maps, catch logging, and community, though it is generalist rather than fly-fishing focused.
• onX Maps: onX Maps provides detailed GPS-based maps for hunting and fishing with public/private land overlays. It is comparable to FlyFishFinder's map-centric, condition-aware approach, though it spans hunting and multiple outdoor activities rather than fly fishing only.

Broad incumbents

• Orvis: Orvis is a long-established fly fishing retailer with strong content, schools, and trip offerings. It is comparable to FlyFishFinder in serving the same fly angler audience and offering educational/condition resources, though as a broader retailer rather than a software platform.
• Navionics: Navionics, owned by Garmin, provides marine charts and sonar integration for boaters and anglers. It is comparable to FlyFishFinder on detailed water body mapping and condition data, though focused on boating/coastal navigation rather than fly fishing.
• Garmin (fishfinder/plotter products): Garmin manufactures marine electronics including chartplotters, sonar, and GPS used by anglers. It is comparable to FlyFishFinder's fishing electronics/electronics-intelligence layer, though Garmin is hardware-focused across many sports.
• Lowrance: Lowrance produces fishfinders, sonar, and marine electronics widely used by anglers. Comparable to FlyFishFinder's fishing-condition intelligence concept, though delivered through onboard hardware rather than a mobile software platform.

Others

• Trout Unlimited: Trout Unlimited is the largest U.S. coldwater fisheries conservation organization, providing river access intel and fishing resources. It is comparable as an ecosystem participant overlapping with FlyFishFinder's conservation messaging and fly angler audience.
• Driftless Outdoors: Driftless Outdoors is a fly fishing content and apparel brand featured as a FlyFishFinder ambassador. It is comparable as an ecosystem partner connecting with the same fly angler audience through similar brand and conservation positioning.
• Hatch Magazine: Hatch Magazine is a fly fishing media outlet covering gear, destinations, and conservation. It is comparable as a fly fishing content ecosystem participant, serving the same audience FlyFishFinder targets with educational and condition resources.

Emerging players

• Anglr (BullsEye): Anglr is a fishing app focused on trip logging, waypoints, and catch analytics. It is comparable to FlyFishFinder on mapping and trip planning for anglers, though with broader fishing focus and less fly-fishing specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@flyfishfinder
• Facebookfacebook.com/FlyFishFinder
• Instagraminstagram.com/flyfishfinder
• Xx.com/FlyFishFinder

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fly Fish Finder