15 Minutes
15 Minutes Inc. is a founder-owned Philadelphia-area boutique marketing, media, and management agency founded in 1987, providing creative, PR, experiential marketing, and celebrity/athlete representation services to corporate brands, nonprofits, and entertainment clients, with deep specialization in LGBTQ+ and cause-related marketing.
- Company typePrivate
- Founded1987
- HeadquartersConshohocken, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 15 Minutes does
15 Minutes Inc. is a privately-held, founder-owned boutique marketing, media, and management agency founded in 1987 by Nancy Becker (President) and Pam Derderian (CEO), operating from the Philadelphia/Conshohocken, Pennsylvania area with 1–10 employees. The firm provides full-service agency capabilities including creative content, branding, media buying, public relations, experiential marketing, and sponsor/promotional relations, with deep specialization in LGBTQ+ marketing, sports and entertainment marketing, and cause-related campaigns. Its client base spans consumer shows, celebrity and athlete representation, arts and entertainment, corporate brands, and nonprofit organizations.
The agency's core operating model is relationship-driven professional services, monetizing nearly four decades of accumulated talent relationships (Martina Navratilova, Diana Nyad, Billie Jean King, Pam Grier, Mondo Guerra, Mary Ellen Weber) and brand-side relationships (Subaru of America, Hyundai, Visa USA, CitiBank, P&G, KitchenAid). Three internal divisions extend the platform: Speak! Talent Bureau (celebrity/expert booking), P. Girl Projects (branded content for hybrid philanthropic ventures), and PlanIt Greener (environmental/sustainability initiatives). Notable campaign outputs include the VISA Rainbow Card (accepted in 15M+ merchant locations), GreenSlam at the US Open, and the long-running Dining Out For Life fundraiser (~$4M annually across 3,000+ restaurants).
The go-to-market is direct, senior-led enterprise field sales with highly customized engagements. Pricing is not publicly disclosed and services are scoped per client. The firm holds no external capital, has no parent company, and operates exclusively in the United States. There is no disclosed use of AI/ML, no platform technology stack, no API, and no public-facing product — the business is built on personal relationships, reputation, and campaign execution rather than scalable technology infrastructure.
15 Minutes firmographics
Firmographics- Name
- 15 Minutes
- Legal name
- 15 Minutes Inc.
- Website
- https://15minutesinc.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 15 Minutes Inc. is a founder-owned Philadelphia-area boutique marketing, media, and management agency founded in 1987, providing creative, PR, experiential marketing, and celebrity/athlete representation services to corporate brands, nonprofits, and entertainment clients, with deep specialization in LGBTQ+ and cause-related marketing.
- Ownership category
- akta.pro rank
15 Minutes industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)
- akta.pro secondary industry
- Entertainment Booking & Speaker/Talent Management (HSACAAAI)
Keywords
Where 15 Minutes is headquartered
LocationHeadquarters
- HQ city
- Conshohocken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
15 Minutes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services: Full-service marketing agency providing creative content, branding, media buying, PR, experiential marketing, sponsor and promotional relations to consumer shows, celebrity and athlete clients, arts and entertainment industry, and corporate and cultural organizations
- Event Marketing: Creates and oversees innovative and entertaining activations from ideation to finish line, managing details on-site, on-air and online for brands like Hyundai and Subaru
- Branded Content Production: Creates, promotes or revitalizes branding campaigns for corporations, talent and non-profits including campaigns for Subaru of America's Love Responsibly, Diana Nyad's Xtreme Dream and Swim for Relief, Mondo Guerra's Pozitivity
- Talent Booking: Booking agency for celebrity and expert speakers for corporate, public, entertainment or educational events - workshops or productions through the Speak! talent bureau
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
15 Minutes product offering
Product offeringCore offering
15 Minutes is a full-service boutique marketing, media and management agency that provides creative content, branding, media buying, PR, experiential marketing, and sponsor/promotional relations to consumer shows, celebrity and athlete clients, the arts and entertainment industry, and corporate and cultural organizations. The firm also manages athletes and celebrities on corporate and philanthropic initiatives, and operates a talent bureau (Speak!) for booking celebrity and expert speakers. It is known as a pioneer in LGBTQ+ and niche cause-related marketing.
Product overview
15 Minutes is a boutique full-service marketing and advertising agency founded in 1987, providing creative content, branding, media buying, PR, experiential marketing, and talent management services. The agency specializes in LGBTQ+ marketing, sports marketing, and cause-related campaigns. Core service offerings include Event Marketing, Branding, Advertising, Public Relations, and Talent/Client Management. The company also operates specialized divisions including the Speak! Talent Bureau for celebrity and expert speaker bookings, P. Girl Projects for branded content and cross-promotional platforms, and PlanIt Greener for environmental and sustainability initiatives. The agency serves consumer shows, celebrity and athlete clients, arts and entertainment industry, and corporate and cultural organizations.
Differentiator
Problem solved
Functional benefit
Brands
- P. Girl Projects: Creative content and branded entertainment for hybrid philanthropic and cross-promotional marketing platforms
- PlanIt Greener
- Speak!
Products and services
- Event Marketing Strategic event and experiential marketing services for corporations, sponsors, and talent, including sports, LGBTQ+, and experiential activations managed from concept through on-site, on-air, and online execution.
- Branding Brand campaign creation, promotion, and revitalization for corporations, celebrity/athlete talent, and non-profit organizations, including multi-channel sponsorship and cause-related campaigns.
- Advertising Full-service advertising agency creating and producing campaigns across experiential, branded content, social media, television, radio, print, out-of-home, digital, mobile, and interactive channels, with KPI tracking and ROI analysis.
- Public Relations Media relations services including custom content creation, media contact outreach, coordination of media opportunities, and comprehensive coverage analysis from regional to national media outlets.
- Media Buying Media planning and buying services supporting agency campaigns across paid channels for corporate and nonprofit clients.
- Talent and Client Management Corporate and philanthropic initiative management for athletes and celebrities, including endorsement deal negotiation, sponsorship activation, and representation of charitable goals.
- Speak! Talent Bureau A talent booking service that connects event organizers with celebrity and expert speakers for corporate, public, entertainment, and educational events, including fashion designers, film icons, astronauts, business leaders, and energy experts.
- P. Girl Projects Creative content and branded entertainment division producing hybrid philanthropic and cross-promotional marketing platforms for brands and nonprofits.
- PlanIt Greener Environmental and sustainability initiative supporting climate change awareness through touring educational exhibitions showcasing stylish and eco-friendly products and services for home builders and consumers.
Quantifiable outcome
- Dining Out For Life raises $4 Million annually across 3,000+ restaurants
- +2 more outcomes
Companies that use 15 Minutes
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
15 Minutes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
15 Minutes partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- Subaru of AmericaflagshipLong-standing partnership launched Subaru into LGBTQ+ marketing by integrating the brand into the first two seasons of HBO's The L Word. Signed Martina Navratilova to unprecedented general media endorsement. Co-founded VISA Rainbow Card with CitiBank, Visa USA, British Airways, Orbitz and MBNA. Subaru commissioned Mondo Guerra for Love Responsibly World AIDS Day campaign.
- Visa USAflagshipCo-founded VISA Rainbow Card with Navratilova to benefit LGBTQ+ causes. Partial proceeds benefited LGBT causes. Card accepted in over 15 million merchant locations worldwide.
- CitiBankflagshipCo-founded VISA Rainbow Card with Martina Navratilova to benefit LGBTQ+ causes. Part of consortium including Subaru, Visa USA, British Airways, Orbitz and MBNA.
- British AirwayscoreVISA Rainbow Card program sponsor consortium for LGBTQ+ causes alongside CitiBank, Visa USA, Subaru, Orbitz and MBNA.
- OrbitzcoreVISA Rainbow Card program sponsor consortium for LGBTQ+ causes alongside CitiBank, Visa USA, British Airways, Subaru and MBNA.
- MBNAcoreVISA Rainbow Card program sponsor consortium for LGBTQ+ causes alongside CitiBank, Visa USA, British Airways, Subaru and Orbitz.
- Martina NavratilovaflagshipTennis legend managed by CEO Pam Derderian at height of career. Co-founded VISA Rainbow Card benefiting LGBTQ+ causes. Signed to unprecedented general media endorsement with Subaru of America.
- Diana NyadcoreAssisted since 2009 in historic quest to swim from Cuba to Florida. Successfully completed Xtreme Dream in 2013. Managed corporate demand for inspirational talks and represented philanthropic goals including Hurricane Sandy Relief swim. 2019 Liberty Walk from Philadelphia to Washington D.C.
- Billie Jean KingflagshipCo-founded GreenSlam initiative with Derderian and Becker to inspire sports fans and industry to create positive environmental changes. Led to successful collaboration with NRDC and USTA to green the US Open stadiums.
- NRDC (Natural Resources Defense Council)coreSuccessful collaboration with Billie Jean King and USTA to green the US Open stadiums as part of GreenSlam initiative.
- USTA (United States Tennis Association)coreCollaboration with NRDC and Billie Jean King to successfully green the US Open stadiums as part of GreenSlam initiative.
- Hyundai Motor AmericacoreEngaged 15 Minutes to consult on four-year NFL sponsorship. Benefits from first-hand experience in Sports, LGBTQ+ and Experiential Marketing.
- Mondo GuerracoreHIV-positive designer; co-created Pozitivity campaign for Dining Out For Life. Subaru commissioned custom vehicle design for Love Responsibly World AIDS Day campaign revealed at Art Basel.
- Pam GriercoreActor/author currently working with 15 Minutes on creative, charitable causes. Advocates for animal rights, human rights, HIV/AIDS awareness.
- Procter & GamblecoreCollaboration on multifaceted 48-hour swim in Times Square to raise charitable funds and awareness for Hurricane Sandy Relief.
- Shar OliviercoreLEED-accredited green-build expert joined Derderian and Becker to create PlanIt Greener touring educational exhibition showcasing eco-friendly products and services.
- Dining Out For Life InternationalcoreSubaru brought in as Proud Host Sponsor in 2007. Annual event where 3,000+ restaurants across North America donate proceeds to AIDS Service Organizations, raising $4 million annually.
- EverWalkminorNational walking initiative developed by Diana Nyad and Bonnie Stoll. 15 Minutes promoted 2019 Liberty Walk from Philadelphia to Washington D.C.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
15 Minutes competitors and assessment
Company assessmentDirect peers
- Momentum Worldwide: Brand experience agency focused on experiential marketing and creative campaigns for global brands. Comparable in delivering full-service experiential and event marketing services to enterprise clients across industries.
- Wasserman: Global sports marketing, talent management, and events agency with extensive athlete representation. Comparable to 15 Minutes' business model spanning talent management and corporate brand activation across sports and entertainment verticals.
- Jack Morton Worldwide: Global brand experience agency specializing in experiential marketing and live brand activations. Directly comparable to 15 Minutes' experiential marketing capabilities and end-to-end event activation services.
- The Marketing Arm: Sports and entertainment marketing agency serving corporate clients with athlete/celebrity partnerships and experiential activations. Directly comparable to 15 Minutes in operating at the intersection of celebrity talent, sports marketing, and brand experience for enterprise clients.
- MKG: Experiential marketing and creative agency delivering brand experiences for consumer-facing brands. Comparable in scope and client base to 15 Minutes' event activation offerings, with similar boutique-to-mid-market positioning.
- GMR Marketing: Global sports and experiential marketing agency delivering sports/entertainment-linked brand experiences and partnership activations. Comparable to 15 Minutes' sports marketing and experiential event practice.
Broad incumbents
- CAA (Creative Artists Agency): Global talent agency representing athletes, entertainers, and public figures across entertainment and sports. Comparable to 15 Minutes' athlete/celebrity management practice but at vastly larger scale and broader scope.
- Edelman: Global public relations and communications firm with dedicated purpose/cause marketing practice. Comparable to 15 Minutes' PR and cause-marketing capabilities, though operating at much larger scale with full global infrastructure.
- Ruder Finn: Global public relations and communications firm with a long boutique heritage. Comparable in providing PR services with a similar boutique-to-mid-market positioning and long-standing client relationships.
- Finn Partners: Global public relations and integrated marketing agency with purpose and cause-marketing capabilities. Comparable to 15 Minutes' PR and cause-related marketing services, though with broader geographic and industry coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
15 Minutes social profiles
Digital presence15 Minutes financial estimates
Financial estimateRevenue estimate
Valuation estimate
15 Minutes leadership team
Management profileNumber of profiles
Profiles2 records
15 Minutes subsidiaries and ownership
Company hierarchySubsidiaries3 records
15 Minutes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
15 Minutes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 15 Minutes
What does 15 Minutes do?
15 Minutes is a full-service boutique marketing, media and management agency that provides creative content, branding, media buying, PR, experiential marketing, and sponsor/promotional relations to consumer shows, celebrity and athlete clients, the arts and entertainment industry, and corporate and cultural organizations. The firm also manages athletes and celebrities on corporate and philanthropic initiatives, and operates a talent bureau (Speak!) for booking celebrity and expert speakers. It is known as a pioneer in LGBTQ+ and niche cause-related marketing.
Is 15 Minutes a public or private company?
15 Minutes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 15 Minutes founded?
15 Minutes was founded in 1987. It employs 1 to 10 people.
Where is 15 Minutes based?
15 Minutes is headquartered in Conshohocken, United States, in the North America region.
How does 15 Minutes make money?
Four revenue lines are on record. Marketing Services are the primary driver. The others are event Marketing, branded Content Production and talent Booking.
Who are 15 Minutes's main competitors?
Direct peers on record are Momentum Worldwide, Wasserman, Jack Morton Worldwide, The Marketing Arm, MKG and GMR Marketing. Broad incumbents are CAA (Creative Artists Agency), Edelman, Ruder Finn and Finn Partners.
Does 15 Minutes have an API?
No public API is recorded for 15 Minutes.
What industry is 15 Minutes in?
15 Minutes's product category is Marketing Services. Its primary akta.pro industry code is MPAAADAM, Event & Experiential PR (Launches, Stunts, Press Events), with a secondary code of HSACAAAI, Entertainment Booking & Speaker/Talent Management. Its NAICS code is 54181 and its SIC code is 7311.