MBCI

What MBCI does

My Benefits Coach International LLC (MBCI) is a privately held health insurance brokerage organized as an LLC and based in San Diego, California. The firm operates a direct-to-consumer model, targeting individuals and families across the United States seeking affordable health insurance coverage. Its go-to-market is built around a single toll-free phone line (1-888-551-5505) and a basic website featuring 'Get a Quote' call-to-action buttons; the website is currently offline for a refresh as of 2024. The company describes its mission as providing affordable and comprehensive health insurance options, positioning itself as a benefits coach/advisor that helps consumers navigate carrier and plan selection rather than a transactional marketplace.

MBCI's product surface is a single line: retail health insurance brokerage. There is no disclosed proprietary technology, platform, or AI capability — the website is powered by GoDaddy Website Builder, and the firm relies on phone-based consultative selling and carrier commissions for revenue. The revenue model is transaction-based, with the broker earning commissions from insurance carriers when policies are sold to consumers; pricing is quote-based and varies by carrier, plan, coverage level, and applicant demographics.

The firm has 1-10 employees, no disclosed management team, no funding history, no parent company, no partnerships or alliances, no awards or certifications, and no app or API offering. It does not disclose revenue, premium volume, or carrier relationships. As of the available data, MBCI is a small, single-channel, single-product retail insurance brokerage with limited disclosed operational depth.

Name

MBCI

Legal name

My Benefits Coach International LLC

Website

https://mybenefitscoachintl.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

My Benefits Coach International LLC (MBCI) is a privately held, San Diego-based health insurance brokerage serving individuals and families across the United States via a toll-free phone line and basic website, earning commissions from insurance carriers on retail policy sales.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industry

Benefits Administration & Enrollment Support (BPAAAIAB)

Keywords

• Health insurance brokerage
• Individual health coverage
• Family health insurance
• Benefits advisory services
• Affordable insurance plans

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: The company operates as a health insurance broker/agent, earning commissions from insurance carriers when policies are sold to consumers. Revenue is generated through referral and sales of health insurance plans to individuals and families seeking affordable coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

My Benefits Coach International LLC operates as a health insurance brokerage serving individuals and families across the United States. The company provides access to affordable and comprehensive health insurance plans from multiple carriers, offering personalized coaching, plan comparison, and enrollment assistance delivered through direct consultation. Revenue is generated via commissions from insurance carriers on policies sold.

Product overview

My Benefits Coach International LLC offers affordable and comprehensive health insurance options to individuals and families across the country. The company operates as a single-product health insurance brokerage, providing access to health insurance plans rather than a platform with multiple modules or add-on products.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• QuoteWizard (by LendingTree): Insurance comparison platform owned by LendingTree that captures consumer demand via online quote forms and routes to carriers and agents. Overlaps with MBCI's brokerage function at the lead-generation and carrier-routing layer.
• HealthMarkets Insurance Agency: Largest dedicated individual/family health insurance agency in the U.S., connecting consumers with carriers across all 50 states via a nationwide agent network. Most directly comparable to MBCI on target customer (individuals/families), product (major medical), and distribution (carrier-agnostic phone/online advisory).
• Policygenius: Online insurance marketplace (now part of Zillow Group) originally focused on life insurance and expanded into health, disability, and other lines. A digital-first DTC competitor with similar brokerage economics and individual/family target customer.
• Zander Insurance Group: Independent insurance brokerage offering personal lines (health, life, disability, property/casualty) to individuals and families nationwide with a multi-carrier advisory approach. Closely mirrors MBCI's coach-style, multi-carrier individual-market positioning.
• SelectQuote, Inc. DTC insurance distributor (SLQT) selling term life, Medicare, and auto/home insurance through a virtual call-center model with heavy paid-media acquisition. Overlaps with MBCI on consumer-direct phone-based distribution and multi-carrier brokerage of health-related products.
• GoHealth, Inc. Health insurance marketplace (formerly GOCO) that uses lead generation, telephonic enrollment, and online tools to sell individual, family, Medicare, and ancillary plans. Closely matches MBCI's phone-based consultative sales motion and individual-market focus.
• eHealth, Inc. Public online health insurance marketplace (EHTH) selling individual, family, Medicare, and small-business plans directly to consumers. Competitor in the same DTC individual-market space, but at vastly larger scale and with a digital-first model versus MBCI's phone-led advisory approach.

Broad incumbents

• Anthem Blue Cross Blue Shield: Major national health carrier that sells individual ACA plans directly and through affiliated producer channels. Operates in the same individual health-insurance space but as the underwriting carrier rather than independent agent, and competes for the same end consumer.

Others

• Healthcare.gov (CMS): Federally-facilitated health insurance marketplace where consumers can compare and enroll in ACA individual plans. Functions as the underlying infrastructure for many individual-market brokers including MBCI, and is the principal alternative channel for the same end consumer.

Emerging players

• Benefithub / Business Benefits Group: Voluntary benefits brokerage and enrollment platform focused on advisor-driven individual/voluntary benefits selection for employees. Comparable advisor-centric benefits-coaching framing though more employer-channel-anchored than MBCI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBCI