What 1ère Position does

1ère Position, operating under the brand NOIISE, is a French digital marketing agency founded in 1999 and headquartered in Paris, with regional offices in Lyon, Marseille, Lille, Nantes, Montpellier, and Aix-les-Bains. The firm was formed from the merger of 1ère Position and Open Linking and employs roughly 34 SEO consultants serving 528 clients across more than 45 sectors with 340+ active projects. The agency specializes in organic search optimization, offering a structured six-step SEO methodology (audit, strategy, on-site optimization, content writing, off-site optimization, and measurement) that it deploys through dedicated project teams allocated by region.

The company's core product is SEO accompaniment, delivered on a recurring subscription model starting at €900 per month, supplemented by one-time services including SEO audits, strategy consulting, site redesign support (WordPress, Prestashop), editorial training, log analysis, and netlinking. Beyond SEO, NOIISE has expanded into Generative Engine Optimization (GEO), paid search and social advertising (SEA, Google Ads, Social Ads), content marketing, web design, social media management, and lead generation. Pricing is project-defined based on site size, objectives, and competition level, with no public disclosure of average contract value or revenue.

Distribution is hybrid: direct field sales through 7 physical offices act as the primary enterprise channel, supplemented by an inside-sales website contact form and phone consultation. The customer base is horizontally segmented across B2B firms needing organic visibility, blending enterprise clients (LCL, Vertbaudet, Université Dauphine-PSL, Devaux, Gudrun Sjödén) with SMBs and non-profits (Services Funéraires, Habitat et Humanisme Rhône, La Maison Optical). The agency has earned 5 industry awards between 2022 and 2026 from SEMY Awards, Casdor, and SEOCamp and holds a 4.8/5 Google rating.

Name

1ère Position

Website

https://1ere-position.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

NOIISE is a French SEO and digital marketing agency founded in 1999, employing 34 consultants across 7 cities to serve 528 clients in 45+ sectors with recurring organic search, GEO, SEA, and content services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Market Research, Analytics & Consumer Insights (BPAFAAAM), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Search engine optimization
• Digital marketing agency
• SEO consulting services
• Paid search advertising
• Content marketing services

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SEO Services - Monthly Accompaniment: Recurring monthly SEO accompaniment services including audit, strategy, keyword research, technical recommendations, editorial support, netlinking, and performance tracking. Services start at 900 €/month for standard accompaniment.
2. SEO Consulting and Training: One-time consulting sessions (30-minute strategic consulting offered) and SEO training programs to help clients gain autonomy in their SEO projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NOIISE (formed from the merger of 1ère Position and Open Linking) is a French digital marketing agency whose core business is SEO consulting and accompaniment services delivered to B2B clients. The agency provides technical and semantic audits, custom SEO strategy, on-site and off-site optimization (including netlinking and content writing), log analysis, and SEO training, complemented by GEO (Generative Engine Optimization), paid search (Google Ads/SEA) and social advertising, website creation (WordPress, Prestashop), content marketing, social media, web design, and lead generation.

Product overview

NOIISE (formed from the merger of 1ère Position and Open Linking) is a comprehensive digital marketing agency offering SEO as its core service, complemented by GEO (Generative Engine Optimization), paid advertising (SEA/Google Ads, Social Ads), website creation (WordPress, Prestashop expertise), content marketing, social media, webdesign, and lead generation services. The SEO service includes specific modules: Audit SEO, Stratégie SEO, Accompagnement SEO, Refonte SEO, Recherche de mots-clés, Formation SEO, Analyse de logs, and Netlinking. The agency operates from 7 locations in France (Paris, Lyon, Marseille, Nantes, Lille, Montpellier, Aix-les-Bains) and serves 528 clients across 45+ industry sectors since 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• Agence SEO (Référencement) Core SEO consulting and optimization service for B2B clients including technical/semantic audit, strategy, keyword research, content optimization, netlinking, log analysis, and SEO training to improve organic search rankings.
• Agence GEO (Generative Engine Optimization) Generative Engine Optimization service helping brands improve visibility on AI-powered search engines and answer engines.
• Ads - SEA & Social Paid search and social advertising services including Google Ads and Social Ads campaigns to acquire targeted and qualified traffic for B2B clients.
• Google Ads Paid search advertising campaigns on Google to acquire targeted and qualified traffic.
• Social Ads Paid social media advertising campaigns across social platforms.
• Création de site internet Website creation and redesign services including WordPress and Prestashop platform expertise.
• Expertise WordPress Specialized WordPress website development and optimization services.
• Expertise Prestashop Specialized Prestashop e-commerce platform development and optimization services.
• Content Marketing Content marketing services including SEO writing, web and print content, logo design, graphic design, and visual identity.
• Rédaction web (SEO writing) SEO-optimized web content writing services.
• Social Media Social media management and strategy services for B2B clients.
• Webdesign Web design services focused on user experience and conversion optimization.
• Marketing Digital Digital marketing services including lead generation.
• Génération de leads Lead generation services to acquire qualified business prospects for B2B clients.
• Audit SEO Standalone technical, semantic, and popularity analysis of websites to identify strengths, weaknesses, and actionable recommendations.
• Stratégie SEO Custom SEO strategy development integrating sector, competition, resources, and business objectives for sustainable visibility growth.
• Accompagnement SEO Recurring monthly SEO accompaniment including dedicated teams around client projects, combining operational implementation, strategic management, and ongoing consulting.
• Refonte SEO End-to-end website redesign support from initial audit to launch, securing traffic and strengthening SEO performance.
• Recherche de mots-clés Identification and analysis of the most relevant search queries aligned with client objectives, forming the foundation of SEO strategy.
• Formation SEO SEO fundamentals training for clients to gain autonomy and mastery over their SEO projects.
• Analyse de logs Server log file analysis to understand search engine behavior on the site and identify technical barriers to proper indexing.
• Netlinking Qualitative inbound link strategy to develop website authority and strengthen credibility with search engines.

Quantifiable outcome

• +117% impressions (So Events)
• +7 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Publicis Groupe: Global advertising and marketing services holding company with extensive SEO, media buying, content and digital transformation capabilities. Represents the broad-incumbent competitor for large French enterprise accounts, with overlapping service offerings at significantly greater scale than NOIISE.
• HubSpot: Global marketing/SaaS platform with an inbound marketing methodology that overlaps with NOIISE's content + SEO + lead generation offering. Indirectly comparable as a broad incumbent that enables in-housing of work NOIISE currently performs as an agency.

Direct peers

• 1min30: French digital marketing agency delivering SEO, SEA, social ads and inbound marketing services. Directly comparable to NOIISE on service mix (organic + paid search + content) and French SME/mid-market customer segment.
• Studio Bagarre: Independent French SEO and content agency focused on natural referencing, content strategy and editorial production for B2B clients. Comparable to NOIISE in methodology (audit, content, netlinking) and mid-market target audience.
• Smart Keyword: France-based SEO agency focused on SEO consulting, content and netlinking services for SMBs and mid-market clients. Highly comparable to NOIISE on core service line (natural referencing), target customer profile and French-only geographic focus.
• Yagora: French SEO and digital marketing agency offering SEO audits, content strategy and search-marketing campaigns. Overlaps with NOIISE on SEO core services and French regional customer footprint.
• Eskimoz: Leading French SEO and SEA agency offering SEO, SEA, content and data-driven search marketing to B2B and B2C clients. Direct competitor to NOIISE in the French organic-search services market with overlapping offerings (audit, netlinking, SEO accompaniment) and similar mid-market to enterprise positioning.
• Junto: French digital agency providing SEO, SEA, social media, content marketing and lead generation services. Competes directly with NOIISE in the French performance-marketing services market with a similar multi-channel proposition and SMB-to-mid-market customer base.

Others

• Ahrefs: SaaS platform for SEO, content and backlink analytics widely used by SEO professionals. Comparable to NOIISE as ecosystem infrastructure for organic search marketing, with potential to commoditize parts of NOIISE's audit and netlinking services.
• Semrush: Global SaaS platform for SEO, content, PPC and competitive research used by agencies and in-house teams. Adjacent to NOIISE as an enabling technology partner; some clients may use Semrush tooling to reduce dependency on agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1ere_position
• LinkedInlinkedin.com/company/1ere-position

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1ère Position