ADB Gjensidige
ADB Gjensidige is a Baltic non-life insurer (Lithuania, Latvia, Estonia) offering motor, home, travel, health, and accident insurance to private and business clients via digital, phone, agent, and partner channels. Since January 2026 it has been a wholly-owned subsidiary of ERGO International AG (Munich Re).
- Company typePrivate
- Founded2017
- HeadquartersVilnius, Lithuania
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What ADB Gjensidige does
ADB Gjensidige is a non-life insurance company incorporated in Lithuania (company code 110057869) with branches in Latvia and Estonia, operating under the Gjensidige brand. Founded in 2017, the company sells mandatory motor third-party liability, KASKO (comprehensive auto), home/property, travel, personal accident, and health insurance products to private individuals and business clients across the Baltic region. The portfolio is complemented by add-on modules such as roadside assistance, home assistance, valuables, bicycle, smart-device, extended warranty, and life insurance products distributed in partnership with Luminor Bank. Distribution is multi-channel, combining direct digital sales through the gjensidige.lt website with phone sales (1626), physical customer service offices, insurance intermediaries and agents, and a partner network of healthcare providers.
The company's technology stack centers on a self-service portal (Savitarna) and the Gjensidige Baltic SelfService mobile application, supported by electronic banking identity integrations (Swedbank, SEB, Luminor, Artea, Citadele) and national digital identity (Mobile-ID, Smart-ID). Claims can be registered online or via health insurance partners, with automated decisions on benefit payments based on customer-provided evidence. The platform is GDPR-compliant and conforms to WCAG 2.1 Level AA accessibility standards. As of January 2, 2026, the company is a wholly-owned subsidiary of ERGO International AG (part of Munich Re Group) following the EUR 99 million acquisition from Gjensidige Forsikring ASA. Both Gjensidige and ERGO in the Baltics are now sister companies under the ERGO Group, sharing a new 5,000 sqm headquarters at Lvivo Business Centre in Vilnius from May 2026, with a full legal merger planned for end of 2026. Revenue is generated primarily through recurring insurance premiums (annual, semi-annual, or monthly), with personalized risk-based pricing across all product lines and no publicly disclosed rate cards.
ADB Gjensidige firmographics
Firmographics- Name
- ADB Gjensidige
- Legal name
- ADB Gjensidige
- Website
- https://gjensidige.lt
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ADB Gjensidige is a Baltic non-life insurer (Lithuania, Latvia, Estonia) offering motor, home, travel, health, and accident insurance to private and business clients via digital, phone, agent, and partner channels. Since January 2026 it has been a wholly-owned subsidiary of ERGO International AG (Munich Re).
- Ownership category
- akta.pro rank
ADB Gjensidige industry classification
Industry- Product category
- Non-life Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers (5241)
- SIC
- Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC)
Keywords
Where ADB Gjensidige is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices3 records
Markets served
ADB Gjensidige business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Non-Life Insurance Premiums: Gjensidige operates as a non-life insurance company, generating revenue through insurance premiums from various insurance products including vehicle insurance (MTPL, KASKO), home insurance, travel insurance, health insurance, and personal accident insurance. Premiums are collected through annual, semi-annual, or monthly payment arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | KASKO (Casco) Insurance - customizable vehicle coverage with optional add-ons |
| Usage-based | Pay-as-you-go | Travel Insurance - per-trip or annual coverage |
| Subscription | Annual | Home/Property Insurance - buildings and contents coverage |
| Subscription | Annual | Personal Accident Insurance - family coverage available |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
ADB Gjensidige product offering
Product offeringCore offering
ADB Gjensidige is a non-life insurance company operating in the Baltic states (Lithuania, Latvia, Estonia), offering mandatory motor third party liability, KASKO (comprehensive auto), home/property, travel, personal accident, and health insurance products to private individuals and businesses. The company distributes policies through a self-service portal, mobile app, phone sales, physical offices, and partner intermediaries. Following its January 2026 acquisition by ERGO International AG, the portfolio is being transitioned to the ERGO brand while existing Gjensidige contracts remain in force.
Product overview
ADB Gjensidige is a non-life insurance company operating in the Baltic countries (Lithuania, Latvia, Estonia) that has been acquired by ERGO International AG as of January 2026. The company offers a comprehensive insurance product portfolio centered on mandatory motor liability insurance, Kasko (comprehensive auto), home/property, travel, personal accident, and health insurance products. Core offerings are complemented by add-on modules including roadside assistance, home assistance, valuables insurance, bicycle insurance, extended warranty, and investment life insurance through Luminor Bank partnership. The company provides self-service capabilities through an online portal (Savitarna) and mobile application (Gjensidige Baltic SelfService) for claims registration and policy management. The product portfolio is being transitioned to ERGO branding following the merger, with Gjensidige customer contracts remaining valid until expiration before transitioning to ERGO offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Mandatory Motor Third Party Liability Insurance (Privalomasis draudimas) Statutorily required liability insurance for vehicle owners in Lithuania covering damages caused to third parties in traffic accidents.
- KASKO Comprehensive Auto Insurance (Kasko draudimas) Comprehensive vehicle insurance covering fire, natural disasters, traffic accidents, animal collisions, theft, robbery, and broken glass, with optional add-ons and roadside assistance.
- Home and Property Insurance (Būsto draudimas) Insurance for residential property and contents covering fire, water damage, natural disasters, glass breakage, vandalism, and electrical surges, with optional home assistance.
- Travel Insurance (Kelionės draudimas) Travel insurance covering medical expenses and repatriation worldwide (excluding Russia, Belarus, and Israel), with optional add-ons for accidents, civil liability, baggage, cancellation, and document loss.
- Personal Accident Insurance (Nelaimingų atsitikimų draudimas)
Quantifiable outcome
- Claims processed quickly and fairly - company continues to handle existing customers' claims management
Companies that use ADB Gjensidige
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
ADB Gjensidige technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
ADB Gjensidige partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- If InsuranceminorADB Gjensidige transferred its rights and obligations under Carrier Insurance (Vežėjų automobiliais atsakomybės draudimas) contracts in Lithuania to If insurance company. This took effect on May 4, 2026 after Bank of Lithuania approval. Customers with periodic payments continue paying Gjensidige until contract expiry.
- ERGO International AGcoreERGO International AG completed the acquisition of ADB Gjensidige's Baltic operations on January 2, 2026. Gjensidige received approximately EUR 99 million in proceeds from the sale. The transaction positively impacts Gjensidige Forsikring ASA group's solvency ratio by approximately 5 percentage points. Both companies are now sister companies under the ERGO group and will fully merge by end of 2026.
- Health Insurance Partner NetworkminorExtensive network of healthcare providers across Lithuania including clinics, dental offices, pharmacies, and medical specialists. Partners include A Klinika, Affidea, Baltic American Clinic, and many others. Customers can register with partners through manodaktaras.lt platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ADB Gjensidige competitors and assessment
Company assessmentDirect peers
- If P&C Insurance (Lithuania): Direct non-life competitor in Lithuania offering motor, home and travel insurance. Acquired ADB Gjensidige's Carrier Motor Liability portfolio in May 2026, making it an even closer substitute on the transport line.
- Compensa Vienna Insurance Group (Lithuania): Lithuanian subsidiary of Vienna Insurance Group operating alongside Lietuvos Draudimas. Offers non-life products in overlapping segments and represents another VIG distribution channel competing for the same customers.
- ERGO Lietuva: Sister company within the same ERGO/Munich Re group; same product lines (motor, home, travel, accident, health), same Lithuanian market and now sharing the Vilnius HQ. Effectively the merging counterparty in the in-progress consolidation that creates the combined entity.
- Lietuvos Draudimas (Vienna Insurance Group): Largest traditional non-life insurer in Lithuania; competes head-to-head across motor, home, travel and accident lines. Owned by Vienna Insurance Group, giving it similar multi-country scale to what ERGO/Munich Re provides ADB Gjensidige post-merger.
Emerging players
- LHV Insurance (Baltic): Estonian-headquartered digital-first financial group that has been expanding into Lithuanian insurance. Notable for its strong mobile and digital distribution, mirroring ADB Gjensidige's own self-service and Baltic SelfService app strategy.
- Swedbank Insurance (Lithuania): Bank-affiliated insurer leveraging the Swedbank retail base in the Baltics. Offers non-life and life products bundled with banking services — directly comparable distribution model and one of the SSO identity partners integrated into ADB Gjensidige's portal.
- SEB Insurance (Lithuania): Bank-affiliated insurer selling bundled non-life coverage through SEB's Baltic banking network. Competes on distribution reach via existing customer relationships and is also an SSO identity partner of ADB Gjensidige.
Others
- Gjensidige Forsikring ASA (Norway parent, pre-divestment): Former parent that divested the Baltic operations to ERGO for ~EUR 99M. Not a current competitor but useful as a strategic comparable on Nordic-Baltic insurance models, branding and capital allocation benchmarks.
Broad incumbents
- PZU Lietuva: Central European insurance heavyweight (PZU Group) operating in Lithuania across non-life lines. A broader incumbent with regional scale, providing capital-light competition to local specialists.
Regional players
- BTA Baltic Insurance Company: Baltic-focused non-life insurer operating across Lithuania, Latvia and Estonia. Same geographic footprint and product scope, making it a near-perfect regional comparable for cross-Baltic premium and combined-ratio benchmarking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ADB Gjensidige social profiles
Digital presenceADB Gjensidige compliance and trust
Trust signalCompliance2 records
ADB Gjensidige financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADB Gjensidige leadership team
Management profileNumber of profiles
Profiles3 records
ADB Gjensidige subsidiaries and ownership
Company hierarchySubsidiaries1 record
ADB Gjensidige funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADB Gjensidige M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADB Gjensidige
What does ADB Gjensidige do?
ADB Gjensidige is a non-life insurance company operating in the Baltic states (Lithuania, Latvia, Estonia), offering mandatory motor third party liability, KASKO (comprehensive auto), home/property, travel, personal accident, and health insurance products to private individuals and businesses. The company distributes policies through a self-service portal, mobile app, phone sales, physical offices, and partner intermediaries. Following its January 2026 acquisition by ERGO International AG, the portfolio is being transitioned to the ERGO brand while existing Gjensidige contracts remain in force.
Is ADB Gjensidige a public or private company?
ADB Gjensidige is a private company. It is classified as corporate owned and is currently operating.
When was ADB Gjensidige founded?
ADB Gjensidige was founded in 2017. It employs 501 to 1,000 people.
Where is ADB Gjensidige based?
ADB Gjensidige is headquartered in Vilnius, Lithuania, in the Europe region.
How does ADB Gjensidige make money?
One revenue line is on record: non-Life Insurance Premiums.
Who are ADB Gjensidige's main competitors?
Direct peers on record are If P&C Insurance (Lithuania), Compensa Vienna Insurance Group (Lithuania), ERGO Lietuva and Lietuvos Draudimas (Vienna Insurance Group). Emerging players are LHV Insurance (Baltic), Swedbank Insurance (Lithuania) and SEB Insurance (Lithuania). Gjensidige Forsikring ASA (Norway parent, pre-divestment) is listed as an others. PZU Lietuva is listed as a broad incumbent. BTA Baltic Insurance Company is listed as a regional player.
Does ADB Gjensidige have an API?
No public API is recorded for ADB Gjensidige.
What industry is ADB Gjensidige in?
ADB Gjensidige's product category is Non-life Insurance. Its primary akta.pro industry code is FSAIALAC, Individual AD&D Insurance (Direct-to-Consumer). Its NAICS code is 524126 and its SIC code is 6321.