FoamOrder
FoamOrder is a Richmond, California-based custom foam and cushion manufacturer (founded 1999) that cuts polyurethane, memory foam, latex, and organic foam to spec for residential homeowners, commercial hospitality customers (Four Seasons, Marriott, Ritz-Carlton), and interior design trade professionals via e-commerce and direct sales.
- Company typePrivate
- Founded1999
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What FoamOrder does
FoamOrder (legally Foam Fabrication Commerce Inc.) is a US-based custom foam and cushion manufacturer headquartered in Richmond, California, tracing its operational lineage to a family upholstery business founded in 1950 and launching its e-commerce platform FoamOrder.com in 1999. The company cuts polyurethane, memory foam, latex, closed-cell, neoprene, and organic foam to exact customer-specified dimensions and shapes, offering more than 30 foam types for residential, commercial, and DIY applications. Its product portfolio spans custom and replacement cushions (indoor, outdoor, boat, RV, marine, patio), custom cushion covers and upholstery fabrics, foam mattresses (memory foam, organic latex, build-your-own configurations), bedding accessories (toppers, pillows), commercial cushion solutions for hospitality, restaurants, country clubs, churches, and apartment complexes, and DIY supplies (cosplay, gaming tables, adhesives, batting).
The business operates three distinct go-to-market motions. Direct-to-consumer e-commerce through FoamOrder.com, with instant online quoting based on customer-entered dimensions and foam specifications, serves residential homeowners as the primary customer segment. Direct enterprise sales serve large hospitality and commercial accounts including Four Seasons, Marriott, The Ritz-Carlton, AC Hotels, Braemar, SF Giants, Mezeh, and others across hospitality, sports/entertainment, food service, and fitness industries. A formal Designer/Trade Program, offering up to 20% trade discounts, COM (Customer's Own Material) capabilities, custom pattern tooling, and dedicated designer support, captures interior designers and trade professionals as a third channel.
Revenue is generated through one-time transactional purchases under quote-based unit pricing, with the trade program functioning as a discount-driven relationship channel. The company is privately held, founder/family-controlled, with no external institutional or venture capital backing disclosed. Headcount is in the 11–50 range with over 100 years of collective foam industry experience across the team. Marketing is content-driven via the 'Foam Learning Center' (glossaries, buying guides, DIY tutorials) supplemented by organic social and over 1,000 five-star customer reviews. Geographic operation is domestic (United States), with all manufacturing centralized at the northern California facility.
FoamOrder firmographics
Firmographics- Name
- FoamOrder
- Legal name
- Foam Fabrication Commerce Inc
- Website
- https://foamorder.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FoamOrder is a Richmond, California-based custom foam and cushion manufacturer (founded 1999) that cuts polyurethane, memory foam, latex, and organic foam to spec for residential homeowners, commercial hospitality customers (Four Seasons, Marriott, Ritz-Carlton), and interior design trade professionals via e-commerce and direct sales.
- Ownership category
- akta.pro rank
FoamOrder industry classification
Industry- Product category
- Custom Foam and Cushion Manufacturing
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150), Mattress Manufacturing (337910)
- SIC
- Plastics Foam Products (3086)
- akta.pro primary industry
- Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts) (IMANAIAJ)
- akta.pro secondary industries
- Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC), Foam Protective Packaging (EPS/EPE/EPP, PU, Molded Foam) (IMALAFAA)
Keywords
Where FoamOrder is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FoamOrder business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Foam and Cushion Products: Sale of custom-cut foam products, replacement cushions, mattress toppers, and custom cushion covers. Products are made-to-order based on customer specifications including dimensions, foam type, and fabric selection. One-time purchase model with immediate online quoting.
- Commercial/Hospitality Cushion Solutions: B2B sales of custom indoor and outdoor cushion solutions to large hospitality customers including hotels and resorts. Volume-based commercial orders.
- Trade/Designer Program: Trade discount program for interior designers and trade professionals, offering up to 20% discounts on custom cushion orders. Professionals can charge clients full price while benefiting from wholesale discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom quote-based pricing |
| Unit Pricing | Pay-as-you-go | Trade/Designer Program Discounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
FoamOrder product offering
Product offeringCore offering
FoamOrder manufactures and sells custom-cut foam cushions, custom foam mattresses, replacement cushions, cushion covers, and DIY foam supplies made-to-order based on customer-specified dimensions, foam type, and fabric selection. The company serves residential homeowners through e-commerce with instant online quotes, while also providing custom indoor and outdoor cushion solutions to commercial and hospitality customers including hotels, restaurants, country clubs, and country clubs. Products are cut to any shape or dimension across over 30 foam types, including conventional polyurethane, memory foam, organic latex, closed-cell, neoprene, and outdoor-rated foams.
Product overview
FoamOrder (Foam Fabrication Commerce Inc) is a custom foam and cushion manufacturing company offering custom-cut foam products and cushion solutions. The core product portfolio includes Custom & Replacement Cushions (indoor, outdoor, boat, RV, and patio cushions), Custom Cushion Covers, Foam Mattresses (including memory foam and organic latex options), Custom Cut Foam for DIY projects, Closed Cell Foam products (EVA, Cross-Poly, Flotex, Volara), and Organic Foam Products. Additional offerings encompass Bedding Accessories (mattress toppers, pillows), Neoprene products, Commercial Cushion Solutions for hospitality businesses, and a DIY Foam Supplies category for home and craft projects. The company operates an e-commerce platform with instant pricing, serving both residential and commercial customers including major hotel chains. The product architecture follows a build-to-order model where customers select foam type, dimensions, and optional fabric covers, with specialized programs for trade professionals and designers.
Differentiator
Problem solved
Functional benefit
Brands
- PostureSense: House brand of memory foam offered by FoamOrder for memory foam mattresses
Products and services
- Custom & Replacement Cushions
Quantifiable outcome
- Over 100,000 satisfied residential and commercial customers
- +1 more outcomes
Companies that use FoamOrder
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
FoamOrder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FoamOrder partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
FoamOrder competitors and assessment
Company assessmentBroad incumbents
- Casper: DTC mattress and sleep products brand selling foam-based mattresses, toppers, and bedding online. Competes in the foam mattress category but with a venture-funded national brand and broader sleep-product portfolio.
- Purple Innovation: DTC foam mattress brand built around proprietary hyper-elastic polymer grid technology. Competes with FoamOrder's memory foam and latex mattress offerings and shares the premium DTC positioning.
- Tempur Sealy International: Largest North American mattress and bedding manufacturer with Tempur-Pedic (memory foam), Sealy, and Stearns & Foster brands. Overlaps with FoamOrder's foam mattress line but operates at vastly greater scale across multiple distribution channels.
Direct peers
- Sailrite: DIY-focused retailer selling foam, fabric, and hardware (including custom-cut foam and cushion kits) for marine, RV, and home upholstery projects. Overlaps in custom foam fabrication, DIY audience, and direct-to-consumer educational content.
- The Foam Factory: Long-established online custom foam fabricator selling cut-to-size foam, mattress toppers, cushions, and acoustic foam direct to consumers. Closest comparable by business model, product range, and DTC e-commerce motion.
- Cushion Source: Online custom cushion manufacturer offering made-to-order indoor and outdoor cushions with fabric selection and configurator-style ordering — directly comparable custom-cut, made-to-order cushion model.
Others
- Wayfair: Mass-market home goods marketplace selling foam cushions, mattress toppers, and replacement cushions across thousands of SKUs. Acts as an indirect competitor and distribution channel for FoamOrder's addressable demand.
- Fabricate.com: Custom cut-and-sew manufacturer offering made-to-order soft goods including cushions and covers. Adjacent comparable as another small custom soft-goods manufacturer serving similar small-business and pro-customer segments.
Emerging players
- Happsy: Organic and non-toxic mattress DTC brand selling online. Adjacent competitor in the organic foam bedding niche that overlaps with FoamOrder's PostureSense and organic latex SKUs.
- Avocado Green Mattress: Certified organic and eco-friendly mattress and bedding brand. Closely comparable to FoamOrder's organic latex/cotton/wool product line and eco-positioning, though with stronger national brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
FoamOrder social profiles
Digital presenceFoamOrder compliance and trust
Trust signalCompliance3 records
FoamOrder financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoamOrder leadership team
Management profileNumber of profiles
FoamOrder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoamOrder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoamOrder
What does FoamOrder do?
FoamOrder manufactures and sells custom-cut foam cushions, custom foam mattresses, replacement cushions, cushion covers, and DIY foam supplies made-to-order based on customer-specified dimensions, foam type, and fabric selection. The company serves residential homeowners through e-commerce with instant online quotes, while also providing custom indoor and outdoor cushion solutions to commercial and hospitality customers including hotels, restaurants, country clubs, and country clubs. Products are cut to any shape or dimension across over 30 foam types, including conventional polyurethane, memory foam, organic latex, closed-cell, neoprene, and outdoor-rated foams.
Is FoamOrder a public or private company?
FoamOrder is a private company. It is classified as family owned and is currently operating.
When was FoamOrder founded?
FoamOrder was founded in 1999. It employs 11 to 50 people.
Where is FoamOrder based?
FoamOrder is headquartered in Richmond, United States, in the North America region.
How does FoamOrder make money?
Three revenue lines are on record. Custom Foam and Cushion Products are the primary driver. The others are commercial/Hospitality Cushion Solutions and trade/Designer Program.
Who are FoamOrder's main competitors?
Broad incumbents on record are Casper, Purple Innovation and Tempur Sealy International. Direct peers are Sailrite, The Foam Factory and Cushion Source. Others are Wayfair and Fabricate.com. Emerging players are Happsy and Avocado Green Mattress.
Does FoamOrder have an API?
No public API is recorded for FoamOrder.
What industry is FoamOrder in?
FoamOrder's product category is Custom Foam and Cushion Manufacturing. Its primary akta.pro industry code is IMANAIAJ, Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts), with a secondary code of IMANAIAC, Polyurethane (PU) Flexible Foam Manufacturing. Its NAICS code is 326150 and its SIC code is 3086.