Noar Brasil

What Noar Brasil does

Noar Brasil is a São Paulo-based digital scent technology company founded in 2020 by Claudia Galvão, building proprietary hardware and software that store and release fragrances digitally through a dry-air, residue-free delivery system. Its flagship product, the MultiScent20 tablet, holds up to 20 fragrance capsules (each delivering ~100 uses) and is approved by ANATEL and ANVISA for medical and consumer use in Brazil. The technology underpins four product lines: NoAr Health (subscription-based digital olfactory testing for early detection of neurodegenerative diseases such as Alzheimer's and Parkinson's), NoAr Experience (4D immersive experiences that synchronize scents with VR/360-degree content, exemplified by the Amazônia Viva film showcased at COP 28), ZapScent (emoji-triggered scent messaging), and B-Scent (an app-controlled device co-developed with BASF).

The company monetizes through a hybrid model: direct-to-consumer hardware bundle (MultiScent20 device plus capsule kit) paired with a mandatory NoAr Health platform subscription, enterprise partnerships and licensing arrangements with cosmetics and chemicals majors (Natura, O Boticário, BASF, Wheaton), and bespoke professional-services engagements for events, exhibitions, and immersive installations (COP 28, FCE Cosmetique, Rio Innovation Week, ISIAN & IRS 2024 Japan). Go-to-market is plural: product-led growth via noar.health, event-driven enterprise acquisition through major industry conferences, and direct field sales for B2B white-label deployments.

Noar Brasil operates with 1-10 employees, has received no disclosed external funding, and is privately held. Its customer base spans Brazilian healthcare providers (e.g., Hospital Universitário de Brasília, where a 180-participant clinical study validated MultiScent20 against the SIT-40 test), Brazilian government (STF immersive Amazon tour), major cosmetics brands (Natura, O Boticário), a global chemicals leader (BASF), and is expanding into Japan and the UAE.

Name

Noar Brasil

Legal name

Noar Brasil

Website

https://noarbrasil.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Noar Brasil is a São Paulo-based digital scent technology company that builds the MultiScent20 tablet and related platforms to deliver, store, and digitally release fragrances. It serves healthcare providers (olfactory diagnostics), cosmetics and chemicals brands (Natura, O Boticário, BASF), and immersive experience organizers across Brazil, Japan, and the UAE.

Ownership category

akta.pro rank

Product category

Digital Scent Technology Hardware

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

akta.pro secondary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

Keywords

• Digital scent technology
• Olfactory diagnostics devices
• Digital fragrance delivery
• Immersive scent experiences
• Microencapsulated aroma technology

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. MultiScent20 Device Sales: Sale of hardware device (MultiScent20 tablet) with 20-capsule kit. Initial purchase required for new customers. Device is Anatel and ANVISA approved for medical use in Brazil.
2. NoAr Health Platform Subscription: Recurring subscription to access the NoAr Health platform for applying olfactory tests. Required for MultiScent20 operation after initial device purchase.
3. Enterprise Partnerships and Licensing: B2B partnerships with cosmetics brands (Natura, O Boticário, Wheaton) and BASF for custom scent technology solutions, white-label deployments, and exclusive technology integration.
4. Experience and Event Solutions: Sensory experience solutions for events, exhibitions, and immersive installations. Includes 4D technology for VR experiences, installations at venues like COP 28, STF, and museums.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Noar Brasil designs, manufactures and sells the MultiScent20 digital scent tablet and the NoAr Health subscription platform, which together enable digital storage and controlled release of up to 20 fragrances via a dry-air, residue-free system for olfactory diagnostics and immersive sensory experiences. The company also delivers custom 4D scent-synchronized VR installations and white-label/embedded scent technology for cosmetics, fragrance, healthcare and event clients.

Differentiator

Problem solved

Functional benefit

Brands

• NoAr Experience: Sensory experiences division focusing on immersive experiences using digital smell technology for events, installations, entertainment, and metaverse applications including ZapScent technology.
• NoAr Health
• MultiScent20
• ZapScent
• B-Scent

Products and services

• MultiScent20 Tablet device capable of storing and releasing up to 20 different fragrances individually through a dry, particle-free jet, with each capsule supporting up to 100 uses. ANATEL and ANVISA approved for medical use in Brazil, used for olfactory assessment and digital fragrance sampling.
• NoAr Health Platform Subscription software platform for digital olfactory testing. Patients answer 20 multiple-choice questions while the MultiScent20 releases corresponding smells, generating automatic scoring and results in approximately 12 minutes, with cloud data storage.
• B-Scent Internet-of-senses scent delivery device developed in partnership with BASF that releases fragrances on command via a smartphone app for fragrance industry demonstrations.
• 4D Experience Technology (Amazônia Viva) Immersive 4D technology combining VR/360-degree video with synchronized digital scent release for events, exhibitions, films and environmental awareness campaigns.
• ZapScent Technology that allows users to send scents via emoji or messaging apps. When a specific emoji is sent through a messaging app, it triggers the connected ZapScent device to release a smell, including across geographies.

Quantifiable outcome

• Olfactory assessment results in 12 minutes (vs longer traditional tests)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor, major and core.

• WheatonminorGTM or Marketing Partner · 1 June 2024Partnership at FCE Cosmetique 2024 in São Paulo. Wheaton invited visitors to experience perfume bottle design in virtual and olfactory reality using NoAr's technology.
• Rede Nikkei do Brasil (REN Brasil)minorGTM or Marketing Partner · 12 March 2024Partnership with Japanese-Brazilian entrepreneur network for sharing digital scent technology with member business owners, particularly women entrepreneurs. Event in Brasília included Ambassador Teiji Hayashi and other Japanese diplomatic officials.
• O BoticáriomajorGTM or Marketing Partner · 22 January 2024NoAr participated in O Boticário's environmental preservation campaign 'EXTINTO' for Guanabara Bay awareness. Using digital scent technology, people could smell the polluted bay vs the native environment represented by EXTINTO fragrance. Launched at Museu do Amanhã in Rio de Janeiro.
• IRI Brasil (Iniciativa Inter-religiosa pelas Florestas Tropicais)majorStrategic or Co-development Partner · 1 November 2023Partnership for Amazônia Viva 4D project. NoAr developed scent synchronization technology for the award-winning VR film 'Amazônia Viva', allowing audiences to smell forest scents during 360-degree virtual reality experience. Film premiered at COP 28 in Dubai.
• BASFcoreStrategic or Co-development Partner · 1 January 2022B-Scent project partnership where NoAr developed a device for BASF that releases fragrances controlled by smartphone app. The device allows BASF representatives to demonstrate various fragrances for perfume, personal care and household cleaning industries without leaving residues. NoAr's technology received award recognition in 2022.
• NaturacoreOEM/ Whitelabel/ Licensing PartnerNatura deployed NoAr's MultiScent20 tablets in their store network across Brazil. Technology serves as alternative to paper catalogs and physical aroma samples, enabling digital fragrance experience for customers. Represents digital transition for direct sales cosmetics.
• Agência GaiaminorGTM or Marketing PartnerCreative agency partnership for O Boticário's Guanabara Bay preservation campaign, facilitating the environmental awareness initiative using NoAr's sensory technology.
• Universidade de Brasília (UnB) / Hospital Universitário de BrasíliamajorStrategic or Co-development PartnerClinical research partnership led by Dr. Márcio Nakanishi validating MultiScent20 for olfactory assessment. Study with 180 participants published in International Forum of Allergy and Rhinology, demonstrating device validity for medical diagnosis.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alpha MOS: France-based electronic nose and digital scent company commercializing instruments for sensory analysis, food/beverage, and environmental monitoring. Overlaps with Noar Brasil's olfactory testing and fragrance evaluation use cases.
• Sensigent: US-based company offering electronic nose and digital scent sensing instruments for environmental monitoring, industrial safety, and medical diagnostics. Overlaps in the olfactory instrumentation category that Noar Brasil addresses with the MultiScent20.
• Aryballe: French digital scent and odor sensing company that builds biosensors and software for digital scent detection across automotive, consumer electronics, and healthcare applications. Direct competitor in the digital olfactory sensing category with shared enterprise and automotive customers.

Emerging players

• Osmo (formerly Google Project Olfactics): AI-driven scent discovery company founded by the former Google Brain scent digitization project. Pursuing AI-augmented fragrance design using graph neural networks, adjacent to Noar's AI-personalized olfactory experiences.
• Aromajoin: Japanese startup building digital scent devices and synchronized scent-with-media experiences for VR, AR, gaming, and digital marketing. Same ZapScent-style concept of pairing messaging/metadata triggers with scent release.
• ScentSational Technologies: Encapsulated scent and flavor technology company with patented flavor/fragrance delivery systems for consumer products. Adjacent to Noar's microencapsulation and dry-air delivery technology, sharing end-use customers in CPG.

Broad incumbents

• ScentAir: Global leader in scent marketing and ambient scenting for retail, hospitality, casinos, and branding. Indirect overlap with Noar's NoAr Experience experiential scent business, though focused on ambient diffusion rather than digital triggers.
• Prolitec: Established commercial scent diffusion and air care technology provider servicing retail, hospitality, and brand experience markets. Comparable on the digital scent delivery in retail environment layer, but lagging on consumer-grade tablet form factor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noar-digital-scent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noar Brasil