CavedeBonnieux

What CavedeBonnieux does

Cave de Bonnieux (commercial brand: Borélis) is a French agricultural cooperative winery (Société Coopérative Agricole, SIREN 783 208 762) founded in 1920 in Bonnieux, Vaucluse. It is the doyenne (oldest) cooperative in the Vaucluse department and pools production from 100+ member winegrowers across communes including Bonnieux, Goult, Roussillon, Lacoste, and Gordes. Annual production is 30,000-35,000 hectoliters, distributed as AOP Luberon (45%), AOP Ventoux (30%), IGP Méditerranée (22%), and table wine (3%). The portfolio spans more than 30 SKUs from entry-level Bag-in-Box (€5.50-€33.50) and IGP Méditerranée cuvées to premium oak-aged wines (Alta Nera, Terre D'Antan at €24) and traditional-method sparkling wines.

The cave's technical platform includes low-temperature vinification for whites and rosés, traditional red vinification with controlled maceration, French oak barrel aging in a centralized chai, an autonomous wastewater treatment station (installed 1996, zero polluting discharge), a full-roof photovoltaic installation (2011-2012), and ISO 9001 certification since 2012. Patricia HUGUES cultivates the Domaine de la Bastide de Rodon parcels under certified organic (Agriculture Biologique) methods. The cave has accumulated 266 competition medals since 2010, including 110 gold medals and a 3-star Coup de Coeur in Guide Hachette des Vins 2024.

Revenue is generated across three channels: direct-to-consumer sales through the physical cave storefront and e-commerce site (shipping to France and Germany, minimum order 6 bottles, free shipping over €500); wholesale to 25+ named distributors across Switzerland, Denmark, Netherlands, USA, Germany, Belgium, France, and Czech Republic; and direct supply to French HORECA and retailers. Customer segments are B2C individuals, HORECA, independent wine merchants, and international importers. The cooperative also receives grapes from its 100+ member growers, making the supply side itself a member-driven operating model rather than a third-party procurement function.

Name

CavedeBonnieux

Legal name

LA CAVE COOPERATIVE VINICOLE DE BONNIEUX

Website

https://cave-bonnieux.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Cave de Bonnieux (Borélis) is a 1920-founded French wine cooperative in Bonnieux, Vaucluse, pooling production from 100+ member growers into AOP Luberon, AOP Ventoux, and IGP Méditerranée wines. It sells 30,000-35,000 hl annually via its own cave, e-commerce, and 25+ distributors across 8 countries.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (31213)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Provence wine cooperative
• Luberon AOC wines
• Rosé wine production
• Bulk wine supply
• Private label wines

Headquarters

HQ city

Bonnieux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (B2C): Direct sales of wines to individual consumers through the cave's physical storefront and e-commerce website. Products include bottled wines (750ml, 500ml, other formats) and Bag-in-Box formats (5L, 10L). The minimum order is 6 bottles. Shipping is offered to France (free over €500) and Germany. The company also sells directly to local professionals.
2. Wholesale/Distribution to Resellers: Sales to a network of international resellers and distributors across Switzerland, Denmark, Netherlands, USA, Germany, Belgium, France, and Czech Republic. Resellers include wine merchants, specialized retailers, and HORECA distributors who purchase cases for resale.
3. Grape and Bulk Wine Supply: Cooperative model receiving grapes from member winegrowers; production varies from 30,000 to 35,000 hectoliters annually across AOP Luberon (45%), AOP Ventoux (30%), IGP/Vin de Pays (22%), and table wine (3%).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cave de Bonnieux is a cooperative winery (Société Coopérative Agricole) producing and commercializing Provençal wines under the Borélis brand from three appellations: AOP Luberon, AOP Ventoux, and IGP Méditerranée. The cooperative aggregates harvests from more than 100 winegrower-members to produce 30,000-35,000 hectoliters of wine annually, distributed through its on-site cellar, e-commerce, and a network of international distributors spanning 8+ countries.

Product overview

CavedeBonnieux (Borélis - Cave de Bonnieux) is a wine cooperative founded in 1920, offering a portfolio of over 30 wines across three appellations: AOP Luberon (45% of production), AOP Ventoux (30%), and IGP Méditerranée (22%). The product range includes premium cuvées elevated in oak barrels (Alta Nera, Terre D'Antan, Révélation, Confidence, Domaine les Chapelins, Domaine Bastide de Rodon), traditional appellation wines (Les Safres, Orphéa), organic wines, sparkling wines (Méthode traditionnelle), entry-level IGP wines, and Bag-in-Box bulk formats. The cooperative produces 30,000-35,000 hl annually from grapes grown on clay-limestone and sandy soils between Luberon and Ventoux.

Differentiator

Problem solved

Functional benefit

Products and services

• Borélis — AOP Luberon wines Wines produced under the AOP Luberon appellation from grapes grown in the Luberon area surrounding Bonnieux, marketed under the Borélis brand by Cave de Bonnieux. Target customers include international distributors, regional retailers, and on-site visitors to the Bonnieux cellar.
• Borélis — AOP Ventoux wines Wines produced under the AOP Ventoux appellation from cooperative-member vineyards, packaged in Bordeaux-shape bottles and marketed under the Borélis brand. Available through wholesale, e-commerce, and the cooperative's cellar in Bonnieux.
• Borélis — IGP Méditerranée wines Wines produced under the IGP Méditerranée designation from cooperative-member vineyards, providing a broader Provençal geographic reach beyond the AOP areas. Distributed via the Borélis brand through the cooperative's multi-channel network.

Quantifiable outcome

• 266 competition medals since 2010, including 110 gold medals
• +5 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Burgundy sparkling wine specialist (un-named partner)minorStrategic or Co-development PartnerCave de Bonnieux has developed a partnership lasting over 20 years with a Burgundy-based company specializing in crémants and sparkling wines. Cave de Bonnieux sends its base wines in bulk (tanker trucks) to the Burgundy partner, which handles the second fermentation (prise de mousse) using the traditional method, aging, riddling, disgorgement, and dosage. After approximately 9 months of production and aging, the finished sparkling wine is returned in bottles to Cave de Bonnieux. This partnership produces the cave's Méthode traditionnelle sparkling wines (Blanc de blanc Brut and Rosé Brut).

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Gérard Bertrand: Languedoc-Roussillon-based producer of premium AOC wines across multiple appellations with strong organic and biodynamic credentials. Comparable for multi-appellation southern French portfolio, organic positioning, and global brand-building.
• M. Chapoutier: Major Rhône Valley producer covering Crozes-Hermitage, Hermitage, Côte-Rôtie, Châteauneuf-du-Pape and Saint-Joseph. Comparable for Southern Rhône AOC coverage, though far larger and family-owned rather than cooperative.
• E. Guigal: Iconic Rhône Valley producer (Côte-Rôtie, Hermitage, Gigondas). Operates in overlapping Southern Rhône territory with a much larger négociant-led portfolio; comparable for AOC breadth and global distribution.

Direct peers

• Les Vignerons de Buzet: French wine cooperative (Cave de Buzet) in southwest France pooling 500+ growers. Directly comparable as a French cooperative with a similar scale-driven, multi-appellation, environmentally certified business model.
• Château d'Esclans: Provence rosé producer (Whispering Angel, Rock Angels) operating in the same Provençal geography with strong D2C and US export positioning. Comparable for product category (Provence rosé) and target markets (premium on-trade, US), though privately held rather than cooperative.
• Cave de Tain l'Hermitage: Major Rhône Valley cooperative (Cave de Tain) producing Crozes-Hermitage, Hermitage and Saint-Joseph. Directly comparable as a French cooperative in the Rhône, with similar AOC-driven portfolio and grower-pool structure.
• Domaine Ott: Iconic Provence rosé and still wine producer with AOC Côtes de Provence holdings. Directly comparable for Provence AOC portfolio and premium positioning, although a family-owned domaine rather than cooperative.
• Château Minuty: Prestigious Provence rosé and still wine producer (Côtes de Provence). Closely comparable product portfolio and Provençal geographic positioning, with a strong international premium brand narrative.
• Les Vignerons du Mont Ventoux: Cooperative grouping growers on the slopes of Mont Ventoux in the same AOP Ventoux appellation as Cave de Bonnieux. A near-identical regional cooperative peer competing for the same growers and appellation customers.
• Maison Saint Aix: Provence rosé producer based in the Luberon — overlapping Cave de Bonnieux's home terroir. Directly comparable as a Provence rosé house with international distribution focus and similar appellation geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CavedeBonnieux