Rec Therapy Today

What Rec Therapy Today does

Rec Therapy Today, operated through Danny Pettry LLC, is a private, bootstrapped online continuing-education platform serving Certified Therapeutic Recreation Specialists (CTRS) in the United States and select international markets including Qatar and New Zealand. Founded by Danny W. Pettry II in 2004 as a monthly newsletter, the company launched its online self-study CEU program in 2007 and has since served a claimed base of 15,000+ recreational therapists. The product is delivered through the Thinkific learning management system, with all courses NCTRC pre-approved so that completed clock hours count toward the recertification cycle mandated by the National Council for Therapeutic Recreation Certification.

The commercial portfolio centers on three paid tiers — a 26-Hour Bundle at $197 one-time, a 50-Hour Bundle at $397 one-time, and the Elite CEU Membership at $297/year providing unlimited access to 50+ clock hours across 30+ in-depth courses with new courses added monthly. Instant certificate generation upon course completion is a stated operational differentiator. The business is wrapped in a free-content ecosystem: a monthly newsletter published since 2004, the free CEU Secrets introductory course, free activity eBook downloads, free webinars, Mini Momentum Teleconferences co-hosted with ATRA and NCTRC leadership, a free job board, and AI-assisted blog and quiz-question production that lowers marginal content cost.

Distribution and go-to-market are direct-to-consumer: customers purchase and consume courses on the website without intermediaries, and acquisition is driven by organic content, community engagement (Facebook groups, LinkedIn, Instagram, X), giveaways, and referrals from free resources. Strategic alliances with the American Therapeutic Recreation Association (ATRA) and the National Council for Therapeutic Recreation Certification (NCTRC) provide category credibility, while cross-referral relationships with allied CEU providers form a small ecosystem network. The company is a single-founder operation headquartered in Kenova/Huntington, West Virginia, with no disclosed external funding or enterprise contracts.

Name

Rec Therapy Today

Legal name

Danny Pettry LLC

Website

https://rectherapytoday.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Rec Therapy Today is a bootstrapped online continuing-education platform delivering NCTRC pre-approved CEU courses and subscriptions to Certified Therapeutic Recreation Specialists, founded by Danny W. Pettry II in 2004 and serving 15,000+ practitioners.

Ownership category

akta.pro rank

Product category

Continuing Education for Healthcare Professionals

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

akta.pro secondary industry

Clinical Research Support (CRC/CTA) (EDAOAJAO)

Keywords

• Continuing education
• Recreational therapy
• Online CEU courses
• NCTRC approved
• Professional development

Headquarters

HQ city

Kenova

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Elite CEU Membership: Annual subscription providing unlimited access to 50+ CEU hours with new courses added monthly. Customers pay $297/year for ongoing CEU access.
2. CEU Course Bundles: One-time purchase of bundled CEU courses. 26-hour bundle at $197 or 50-hour bundle at $397. Customers pay upfront for fixed hours.
3. Free Educational Content: Free newsletter, webinars, teleconferences, and resources to attract and engage recreational therapists, driving conversions to paid courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Rec Therapy Today operates an online self-study continuing education platform delivering NCTRC pre-approved CEU courses exclusively for Certified Therapeutic Recreation Specialists (CTRS). The platform offers tiered course bundles (26 hours, 50 hours) and an annual Elite Membership providing 50+ clock hours across mental health, ethics, interventions, and professional development topics, with instant certificate generation upon course completion.

Product overview

Rec Therapy Today is an online continuing education platform offering NCTRC-pre-approved self-study CEU courses exclusively for recreational therapists. The product portfolio includes three tiered CEU bundles (26-Hour, 50-Hour, and Elite Membership) providing 50+ clock hours of training across mental health, interventions, ethics, and professional practice topics. The platform also provides a free CEU Secrets introductory course, monthly newsletters since 2004, free downloadable activity eBooks, live webinars/teleconferences, and a free job board. The Elite Membership is the flagship offering providing unlimited access with new courses added monthly. The company operates on the Thinkific learning platform and uses AI tools to assist with quiz generation and content editing.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite CEU Membership Premium annual membership providing 50+ NCTRC pre-approved clock hours of continuing education with unlimited access, instant certificates, and new courses added monthly for CTRS recertification.
• 26-Hour CEU Bundle One-time payment bundle offering 26 clock hours of NCTRC pre-approved training including ethics, documentation, safety, and intervention courses for recreational therapists.
• 50-Hour CEU Bundle One-time payment bundle covering 50+ clock hours of continuing education including mental health, interventions, ethics, and professional practice courses for recreational therapists.
• CEU Secrets Free Course Free introductory course teaching recreational therapists how to earn and manage CEUs with confidence, including PDF or audio formats and a free newsletter subscription.
• Rec My Life Journal A 101-experience journal designed to help users explore more, create meaningful memories, and live life more intentionally by attaching photos and keepsakes to adventures.

Quantifiable outcome

• 15,000+ recreational therapists served since 2007

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Council for Therapeutic Recreation Certification (NCTRC)coreStrategic or Co-development Partner · 12 June 2026NCTRC is the certifying body for recreational therapists. Rec Therapy Today partners with NCTRC for educational presentations during teleconferences. Noelle Molloy from NCTRC presented at the June 2026 Mini Momentum Teleconference on recertification and specialization. Rec Therapy Today offers only NCTRC pre-approved courses.
• American Therapeutic Recreation Association (ATRA)coreStrategic or Co-development PartnerATRA is a key professional association for recreational therapists. Rec Therapy Today collaborates with ATRA for educational content, featuring Brent D. Wolfe presenting at events. Danny Pettry is a Lifetime Member of ATRA. The partnership supports professional development and advocacy for the recreation therapy profession.
• Allied Continuing Education ProgramsminorOthersListed as allied continuing education programs including Haley Burress (CeuCertificates.com), Debbie Hommel (DH Special Services), Allyson Dedic (TR in Motion), TR Connections, Barbara Bond-Howard (Recreation Therapy Elearning). Cross-referral relationship among CEU providers for recreational therapists.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Elite Healthcare: Long-running online continuing education provider for healthcare professionals across multiple disciplines, using a similar subscription and bundle model as Rec Therapy Today.
• Wild Iris Medical Education: Established online healthcare CE provider offering accredited courses across multiple allied-health professions; comparable business model of online self-study CEU bundles and subscriptions.
• MedBridge: Larger healthcare continuing education platform serving physical therapists, occupational therapists, and broader rehab professionals; could expand into CTRS-specific content as a broader incumbent.

Others

• American Therapeutic Recreation Association (ATRA): The primary professional association for recreational therapists; partner to Rec Therapy Today but also publishes its own educational resources and conferences that compete for member attention.
• National Council for Therapeutic Recreation Certification (NCTRC): The certifying body whose approval Rec Therapy Today's courses rely on; a regulator and partner, but changes to NCTRC's own education offerings would directly impact the market.

Direct peers

• DH Special Services (Debbie Hommel): Recreational therapy consulting and continuing education provider targeting the same CTRS professional segment with similar CEU offerings and bundle pricing.
• Recreation Therapy eLearning (Barbara Bond-Howard): Online recreational therapy continuing education platform offering CEU courses to CTRS professionals; competes for the same niche customer base.
• CeuCertificates.com (Haley Burress): Directly competing CEU provider serving the same CTRS audience with online continuing education courses and certificates, explicitly cross-referenced in Rec Therapy Today's allied providers list.
• TR in Motion (Allyson Dedic): Therapeutic recreation continuing education and consulting business offering CEU courses to CTRS professionals, positioned as a direct alternative for the same buyer.
• TR Connections: Continuing education resource serving recreational therapists, listed as an allied CEU provider alongside Rec Therapy Today for the CTRS recertification audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rectherapyceus
• Facebookfacebook.com/RecTherapyToday
• LinkedInlinkedin.com/in/dannypettryctrs
• Instagraminstagram.com/dannypettry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rec Therapy Today