Mavis

What Mavis does

Mavis is a Swedish furniture manufacturer founded in 1917 and headquartered in Smålandsstenar, operating with a headcount of 11-50 employees. The company designs and produces premium residential furniture across four core categories: dining and café tables, chairs (armchairs, dining chairs, bar stools, lounge chairs), storage solutions (sideboards, cabinets, dressers), and coffee and side tables. Its technical and craft foundation is the combination of artisanal craftsmanship with industrial production methods executed by partner factories, using carefully selected raw materials including solid wood (notably white-pigmented matt-lacquered oak), veneers, limestone, lacquered MDF, tempered glass, stainless steel, and leather. The portfolio comprises 18+ named collections (Deus, Ima, Arv, Siza, AOKO, Volt, Dondo, Höllviken, Rod, Beam, Vero, Puro, Shift, Falsterbo, Amor, Abisko, Tribeca, Mono) designed in collaboration with multiple named designers including Pierre Sindre, Eva Schildt, Patrik Bengtsson, Martina Elgemark, Sabina Grubbeson, and Tom Stepp.

The business model is wholesale-led B2B2C: Mavis does not appear to operate direct-to-consumer e-commerce and instead distributes exclusively through an authorized retailer network (återförsäljare) within Sweden. Pricing is per-unit, listed in Swedish Krona, with the catalog ranging from approximately 1,695 SEK for entry-level products up to 38,495 SEK for premium items such as the Amor Oval Matbord. Marketing reach is built around the company's product website, an image bank (Bildbanken) for press and retail partners, and organic social presence on Facebook and Instagram. End customers are individual residential consumers purchasing for private homes, and the value proposition is positioned as high-quality, craftsman-produced furniture with no compromises on materials or finish, encapsulated in the company's 'Made in Our World' brand philosophy.

Market position is that of an established but geographically bounded niche premium brand: the firm claims a 100+ year operating history and an articulated brand philosophy, but its disclosed geographic footprint is limited to Europe via a Sweden-centric retailer network, with no global footprint claim and no disclosed enterprise or contract customers. Revenue, ownership, and financial details are not disclosed in the source data.

Name

Mavis

Legal name

Mavis

Website

https://mavis.se

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

Mavis is a Swedish furniture manufacturer founded in 1917, producing premium residential storage, dining tables, chairs, and coffee tables through an authorized retailer network in Sweden under its 'Made in Our World' craftsmanship philosophy.

Ownership category

akta.pro rank

Product category

Residential Wooden Furniture

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Wooden furniture manufacturing
• Residential furniture design
• Dining table collection
• Storage cabinets sideboards
• Swedish furniture brand

Headquarters

HQ city

Smålandsstenar

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Mavis designs, manufactures and distributes high-quality wooden residential furniture — including dining tables, café and bar tables, folding tables, armchairs, dining chairs, bar stools, lounge chairs, coffee tables, side tables, sideboards, cabinets and dressers — through a domestic Swedish retailer network. The product line is organized into 18+ named collections (such as Arv, Puro, Amor, Höllviken, Vaude, Rod, Shift, Deus, AOKO, Volt, Falsterbo, Abisko, Ima, Tribeca, Crest, Marcel, Siza, Beam and Vero) made primarily from solid oak, oak veneers, limestone, steel and tempered glass under the company's "Made in Our World" quality philosophy.

Product overview

Mavis is a Swedish furniture company specializing in high-quality furniture designed with craftsmanship and industrial production. The company operates on a 'Made in Our World' philosophy, emphasizing raw materials including solid wood, veneers, and stone. The product portfolio consists of multiple furniture collections (Deus, Ima, Arv, Siza, AOKO, Volt, Dondo, Höllviken, Rod, Beam, Vero, Puro, Shift, Falsterbo, Amor, Abisko, Tribeca, Mono) organized into product categories: dining and café tables (Mat & Cafébord), chairs (Stolar), storage including cabinets and sideboards (Skåp och Skänkar), coffee and side tables (Soffbord & Sidobord), benches (Bänkar), and bedside tables (Sängbord). The collections feature common material finishes including vitpigmenterad mattlackad ek (white-pigmented matt-lacquered oak), vitlack (white lacquer), kalksten (limestone), and various metals, and are designed by multiple designers including Pierre Sindre, Eva Schildt, Patrik Bengtsson, Martina Elgemark, Sabina Grubbeson, and Tom Stepp.

Differentiator

Problem solved

Functional benefit

Brands

• Mavis: Primary furniture brand focusing on high-quality wood furniture with craftsmanship and industrial production.

Products and services

• Arv Matbord (dining table) Rectangular and round dining table collection with extension leaves, finished in vitpigmenterad mattlackad ek (white-pigmented matt-lacquered oak); pricing starts at 27,995 SEK. Sold to Swedish residential consumers through authorized retailers.
• Puro Matbord (dining table) Dining table collection in vitpigmenterad mattlackad ek (white-pigmented matt-lacquered oak), priced at 24,995 SEK, for residential dining rooms.
• Amor Matbord (dining table) Round and oval dining tables with vit vaxolja (white wax oil) finish, priced at 38,495 SEK; designed for residential dining spaces.
• Höllviken Matbord (dining table) Dining table collection in vitpigmenterad mattlackad ek (white-pigmented matt-lacquered oak) with optional kalksten (limestone) tops, sold to Swedish consumers through authorized retailers.
• Vaude Matbord (dining table) Dining table in vitpigmenterad mattlackad ek (white-pigmented matt-lacquered oak) finish for residential use.
• Rod Cafébord (café table) Café table in vitpigmenterad mattlackad ek (white-pigmented matt-lacquered oak) with satinkrom (satin chrome) finish, priced 7,995–8,995 SEK for residential kitchens and cafés.
• Rod Barbord (bar table) Bar table in vitpigmenterad mattlackad ek (white-pigmented matt-lacquered oak) with satinkrom (satin chrome) finish, for residential bar use.
• Shift Klaffbord (folding table) Hinged/folding table in vitpigmenterad mattlackad ek (white-pigmented matt-lacquered oak) that extends for additional seating, designed for residential dining rooms.
• Siza Karmstol (armchair) Armchair and lounge chair collection with vitpigmenterad mattlackad ek frame and beige fabric, cognac leather or cognac nappa leather upholstery; Siza Karmstol priced at 5,995 SEK and Siza Lounge at 12,995 SEK.
• Rod Stol (chair) Series of chairs available in vitpigmenterad mattlackad ek, vit vaxoljad ek or svartlaserad ask, with optional leather or fabric cushions; priced at 4,495 SEK.
• Rod Barstol (bar stool) Bar stool in vitpigmenterad mattlackad ek (white-pigmented matt-lacquered oak) finish, designed for residential bar counters.
• Beam Stol (chair) Chair with vitpigmenterad mattlackad ek frame and cognac läder (cognac leather) upholstery, priced at 4,995 SEK.
• Vero Stol (chair) Chair with vitpigmenterad mattlackad ek frame and cognac läder (cognac leather) seating, priced at 5,995 SEK.
• Ima Soffbord (coffee table) 90x90 cm coffee table combining vitpigmenterad mattlackad ek with kalksten (limestone) top in slipad (polished) or hyvlad (honed) finish, priced at 26,995 SEK.
• Höllviken Soffbord och Sidobord (coffee and side table) Coffee and side tables combining vitpigmenterad mattlackad ek frames with kalksten (limestone) tops, priced 7,495–11,495 SEK.
• Tribeca Soffbord (coffee and side table) Coffee and side table series in oljad rustik ek or vitsåpad rustik ek (white-soaped rustic oak) with satinkromade ben, svarta ben or vita ben; priced 4,495–10,995 SEK.
• Amor Soffbord (coffee table) Coffee table in vit vaxolja (white wax oil) finish, designed for residential living rooms.
• Crest Sidobord (side table) Side table in vitpigmenterad mattlackad ek (white-pigmented matt-lacquered oak) finish.
• Marcel Soffbord (coffee table) 140x70 cm coffee table in oljad rustik ek or vitsåpad rustik ek, designed for residential living rooms.
• Deus Sideboard 75 cm sideboard and cabinet collection with glass-door and covered-door variants in vitlack, beige lack, olivgrå or vitpigmenterad mattlackad ek, with optional stainless steel or black legs; priced 16,995–19,995 SEK.
• AOKO Skåp och Skänkar (storage collection) Storage collection including byråer (dressers), skåp (cabinets) and skänkar (sideboards) using MDF, steel, plywood, tempered glass, stainless steel, solid oak, leather and solid wood; AOKO Sideboard starts at 14,495 SEK.
• Volt Skåp och Skänkar (storage collection) Sideboards, cabinets and bedside tables in vitlack or beige lack finish with rostfria ben (stainless steel legs) or svarta ben (black legs); Volt Sideboard priced at 15,995 SEK.
• Falsterbo Skåp (cabinet) 90 cm cabinet and sideboard collection in vitlack (white lacquer) finish, available with glasdörrar (glass doors) or täckta dörrar (covered doors).
• Abisko Skänk (sideboard) Sideboard and cabinet collection in MDF with vitlack (white lacquer) finish, priced at 18,995 SEK.
• Höllviken Skänk (sideboard) Sideboard combining vitpigmenterad mattlackad ek (white-pigmented matt-lacquered oak) with kalksten (limestone) tops, priced at 23,995 SEK.
• Deus Byrå (dresser) Sideboard and cabinet series including dresser configurations in olivgrå or vitpigmenterad mattlackad ek finishes.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• HAY: Danish contemporary design furniture brand producing dining tables, chairs, and storage with named designers. Comparable across product categories, designer-led collections, and premium Scandinavian positioning.
• Muuto: Danish design-led furniture brand with multi-designer collections across seating, tables, and storage. Comparable in designer collaboration model, Scandinavian aesthetic, and premium residential segment.
• Gubi: Danish design furniture and lighting brand with curated, multi-designer collections. Comparable in designer collaborations, premium positioning, and presence in upscale residential and contract segments.
• &Tradition: Danish design brand offering tables, chairs, and storage with multi-designer collections. Comparable across product mix, designer-led assortment, and Scandinavian premium market positioning.
• Karl Andersson & Söner: Swedish furniture manufacturer producing tables, chairs, and storage with a strong design pedigree. Comparable as a Sweden-based, craftsmanship-oriented furniture maker serving residential and contract markets.
• Stolab: Swedish wood-furniture manufacturer specializing in chairs, tables, and benches crafted from solid wood. Comparable in materials emphasis (oak), Swedish heritage, and craftsmanship-driven premium positioning.
• Norrgavel: Swedish premium wood-furniture brand with similar craftsmanship-first positioning, offering dining tables, chairs, and storage in solid wood. Highly comparable as a fellow Sweden-rooted, design-led, materials-focused manufacturer.
• String Furniture: Classic Swedish furniture maker known for shelving systems and expanding into tables and storage. Comparable as a Sweden-based design-furniture brand with Scandinavian heritage and premium retail distribution.
• Bolia: Scandinavian design-furniture brand with own retail and dealer network, offering tables, chairs, sofas, and storage. Comparable in multi-category Scandinavian premium positioning and direct-to-retail distribution.

Broad incumbents

• IKEA: Sweden-founded global furniture giant offering dining, storage, and seating across all price tiers. Comparable as a Swedish furniture competitor; differs by serving mass-market with vastly broader scale and lower price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Mavismobler
• Instagraminstagram.com/mavismobler

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mavis