Queen mum
Queen mum is a small Amsterdam-based specialty maternity wear retailer founded in 2002, serving pregnant women in the Netherlands with a team of 1-10 employees.
- Company typePrivate
- Founded2002
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Queen mum does
Queen mum is a private, for-profit specialty maternity wear retailer based in Amsterdam, Netherlands. Founded in 2002, the company operates with a small team of 1-10 employees and maintains a web presence at queenmum.nl. It serves pregnant women in the Dutch market through a focused maternity apparel offering.
No detailed information was available regarding Queen mum's specific product lines, pricing structure, distribution channels, supplier relationships, or customer base. The primary source page returned a loading/verification screen rather than substantive company content, and supplementary data fields (products, partnerships, leadership, funding history, M&A activity, technology stack) were all empty. This data gap significantly limits visibility into the operational mechanics and growth profile of the business.
Based on available evidence, Queen mum appears to be a micro-cap niche retailer operating in a localized Dutch market with a single specialty category. The company has been in operation for over two decades, suggesting some level of commercial viability, but the absence of disclosed revenue, headcount detail beyond a 1-10 range, strategic moves, or third-party validation signals indicates a very small-scale, likely lifestyle or boutique operation rather than a venture-backed or institutional-grade business.
Queen mum firmographics
Firmographics- Name
- Queen mum
- Website
- https://queenmum.nl
- Company type
- Private
- Founded year
- 2002
- Headcount range
- 1–10 employees
- Short description
- Queen mum is a small Amsterdam-based specialty maternity wear retailer founded in 2002, serving pregnant women in the Netherlands with a team of 1-10 employees.
- Ownership category
- akta.pro rank
Queen mum industry classification
Industry- Product category
- Maternity Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL)
- akta.pro secondary industries
- Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Baby, Kids & Maternity Marketplaces (CRAFABAG), Kids’ & Baby Apparel Retail (CRAAABAD)
Keywords
Where Queen mum is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Queen mum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales
Queen mum product offering
Product offeringCore offering
Queen mum is a specialised maternity wear company operating in the Netherlands, selling clothing and apparel designed for pregnancy. The company is headquartered in Amsterdam and serves customers seeking maternity-specific garments. As a small specialty retailer with 1-10 employees, it focuses on the niche maternity clothing segment of the Dutch apparel market.
Differentiator
Problem solved
Functional benefit
Products and services
- Maternity wear
Companies that use Queen mum
Customer profileIdeal customer profiles1 record
Queen mum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Queen mum competitors and assessment
Company assessmentBroad incumbents
- Zalando: European online fashion marketplace carrying dedicated maternity brands and assortment; overlaps with Queen mum's category and the Netherlands market via Zalando's local presence.
- H&M Mama: Mass-market apparel giant's maternity line; competes with Queen mum for the same expectant-mother customer but as part of a much broader assortment and at lower price points.
- ASOS Maternity: Global online fashion retailer with a dedicated maternity category; competes with Queen mum on assortment breadth and digital reach, though maternity is one of many categories.
Direct peers
- Noppies: Dutch-founded maternity and nursing apparel brand offering a dedicated specialty assortment for expectant and new mothers — the most direct like-for-like competitor to Queen mum in the same geography and category.
- Isabella Oliver: Premium maternity apparel specialist selling a curated assortment of workwear, casual, and occasion pieces; comparable to Queen mum as a specialist brand targeting the same expectant-mother customer.
- Cake Maternity: Specialist maternity and nursing intimates/apparel brand; directly comparable to Queen mum on category focus and customer type, with additional depth in nursing and intimates.
- Seraphine: Specialist maternity and nursing wear brand with a focused product line and strong digital presence; directly comparable as a niche specialist in the same category as Queen mum.
- PinkBlush Maternity: Digital-native maternity and women's apparel brand with a broad specialty assortment; comparable to Queen mum on maternity focus and direct-to-consumer model.
- A Pea in the Pod: Long-established US maternity apparel specialist offering a wide specialty assortment; comparable to Queen mum as a category-focused maternity retailer, though at significantly larger scale.
Regional players
- Mamaway: Asia-Pacific-focused maternity and nursing apparel specialist; comparable on category focus but operates in a different geography than Queen mum.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Queen mum social profiles
Digital presenceQueen mum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Queen mum leadership team
Management profileNumber of profiles
Queen mum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Queen mum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Queen mum
What does Queen mum do?
Queen mum is a specialised maternity wear company operating in the Netherlands, selling clothing and apparel designed for pregnancy. The company is headquartered in Amsterdam and serves customers seeking maternity-specific garments. As a small specialty retailer with 1-10 employees, it focuses on the niche maternity clothing segment of the Dutch apparel market.
When was Queen mum founded?
Queen mum was founded in 2002. It employs 1 to 10 people.
Where is Queen mum based?
Queen mum is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are Queen mum's main competitors?
Broad incumbents on record are Zalando, H&M Mama and ASOS Maternity. Direct peers are Noppies, Isabella Oliver, Cake Maternity, Seraphine, PinkBlush Maternity and A Pea in the Pod. Mamaway is listed as a regional player.
Does Queen mum have an API?
No public API is recorded for Queen mum.
What industry is Queen mum in?
Queen mum's product category is Maternity Apparel. Its primary akta.pro industry code is CRAAAHAL, Maternity & Nursing Wear (Moms-to-be), with a secondary code of CRAAAAAG, Children’s, Baby & Maternity Apparel Brands. Its NAICS code is 458110 and its SIC code is 5621.