Mediherz

What Mediherz does

Mediherz is a German mail-order pharmacy (Versandapotheke) operating under the licensed legal entity Luitpold Apotheke from Selbitz in Upper Franconia, Bavaria. The company runs a direct-to-consumer e-commerce platform at mediherz-shop.de that dispenses prescription medications and sells over-the-counter (OTC) pharmaceuticals, natural and homeopathic remedies, cosmetics, wellness products, sports nutrition, family and children supplies, medical/care supplies, diabetes management products, and pet medications. Customers submit paper prescriptions by mail or, increasingly, electronic prescriptions (E-Rezept) via QR code, NFC, or PDF upload; prescriptions are dispensed under German pharmaceutical law and billed directly to statutory health insurers where applicable.

The underlying technology is a regulated e-commerce platform with integrated prescription processing, e-prescription handling, and pharmaceutical consultation services delivered via a toll-free hotline staffed by qualified pharmacists. Distribution is handled through a multi-carrier logistics stack — DHL, Hermes, and trans-o-flex — with trans-o-flex providing specialized temperature-controlled and secure pharmaceutical delivery. Free shipping applies to all prescription orders and to non-prescription orders above €19.

The business model combines two revenue streams: prescription medication sales at prices regulated by the German Preisspannenverordnung with statutory health-insurer direct billing, and OTC/category sales at freely-set prices with discounts of up to 40% off the Lauer-Taxe reference price. A bonus point loyalty program incentivizes repeat OTC purchases. Go-to-market is purely DTC via the proprietary storefront, supplemented by organic social, email newsletter, SEO content (Themenwelten), and placements on German price-comparison platforms (medizinfuchs.de, idealo, billiger.de). The customer base is the general German population, segmented across statutory-insured, privately-insured, and OTC-only consumers. The company holds a Trusted Shops Top Shop 2026 certification and is a member of BVDVA, the German Mail-Order Pharmacy Association.

Name

Mediherz

Legal name

Mediherz (Luitpold Apotheke)

Website

https://mediherz-shop.de

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Mediherz is a German mail-order pharmacy (Versandapotheke) operating from Selbitz, Bavaria, that dispenses prescription medications and sells OTC pharmaceuticals, cosmetics, wellness, and health products directly to German consumers nationwide via its e-commerce platform and multi-carrier logistics partners.

Ownership category

akta.pro rank

Product category

Mail-Order Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores with DME/Home Medical (Value Medical Supply) (CRAEAHAG)

akta.pro secondary industry

Medication Adherence, Packaging & Fulfillment Services (Blister/Unit-Dose) (HLAFALAJ)

Keywords

• Mail order pharmacy
• Prescription medications
• Online pharmacy services
• OTC health products
• Pharmacy e-commerce

Headquarters

HQ city

Selbitz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription Medication Sales: Revenue from dispensing prescription medications. Prices for prescription-only products are regulated by German law (Preisspannenverordnung) with no discounts permitted. The company bills statutory health insurance directly for covered medications.
2. OTC Medication and Health Product Sales: Revenue from over-the-counter medications, cosmetics, wellness products, medical supplies, and pet medications. These products can be priced freely, allowing discounts of up to 40% off Lauer-Taxe reference prices.
3. Customer Loyalty Program: Bonus point system where customers earn points on purchases of non-prescription items, redeemable for discounts on future orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mediherz is a German mail-order pharmacy (Versandapotheke) that sells prescription medications, over-the-counter (OTC) drugs, cosmetics, wellness products, diabetes supplies, medical/护理 supplies, and pet medications through its e-commerce platform mediherz-shop.de. The company accepts paper prescriptions by mail, e-prescriptions (E-Rezept) via QR code or NFC, and offers free pharmaceutical consultation by phone and email. It serves German consumers nationwide with free shipping on prescription orders and orders over €19, plus a bonus point loyalty program.

Product overview

Mediherz is a German online pharmacy (Versandapotheke) offering a comprehensive e-commerce platform for pharmaceuticals and health products. The core offering includes the E-Rezept electronic prescription service, traditional medications (Klassische Arzneimittel), natural/homeopathic products (Natur & Homöopathie), cosmetics and body care (Kosmetik & Körperpflege), health and wellness products, sports nutrition, family/children products, medical supplies (Pflege & Sanitätsbedarf), diabetes management products, and pet medications. Additional services include prescription redemption via mail, pharmaceutical consultation hotline, and a bonus points loyalty program. The company operates from Hochfranken (Upper Franconia) region and delivers throughout Germany via DHL, Hermes, and trans-o-flex.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Rezept Service (Electronic Prescription Service) Electronic prescription service allowing German customers to submit and redeem e-prescriptions via smartphone app, web upload, QR code scanning, or NFC transfer from the health card. Customers scan their e-prescription QR code via the Mediherz app or website, and the prescription is processed for home delivery.
• Rezept-Einlösung (Mail-In Prescription Redemption) Service allowing customers to mail original paper prescriptions to Luitpold Apotheke in 95148 Selbitz using a free return envelope, for fulfillment of prescription-only medications with free shipping.
• Bonuspunkte-Programm (Bonus Points Loyalty Program) Customer loyalty program for registered Mediherz customers where bonus points are earned on purchases of non-prescription (OTC) items, redeemable for discounts on future orders.
• Pharmaceutical Consultation Service Free pharmaceutical consultation available via a toll-free hotline (0800 22 30 300) and email, staffed by qualified pharmacists to advise German consumers on medications and health products.
• Klassische Arzneimittel (Classic Medications) Traditional pharmaceutical product assortment covering pain relief, allergies, colds, cardiovascular, digestive, nervous system, and other conventional medications, sold online via mediherz-shop.de to German consumers.
• Natur & Homöopathie (Natural & Homeopathy) Natural remedies and homeopathic products including Bach flowers, herbal remedies, and preparations from manufacturers such as DHU, Heel, and Weber & Weber, sold online to German consumers.
• Kosmetik & Körperpflege (Cosmetics & Body Care) Skincare, makeup, sun protection, dental care, hair care, and personal hygiene products from brands such as Eucerin, Vichy, and La Roche-Posay, sold online to German consumers.
• Gesundheit & Wellness Vitamins, minerals, dietary supplements, teas, aromatherapy products, blood pressure monitors, and wellness gift items sold online to German consumers.
• Sport & Fitness Sports nutrition, energy drinks, fitness supplements, sports injury care products, and weight management solutions sold online to German consumers.
• Familie & Kinder (Family & Children) Pregnancy and breastfeeding products, baby food, children's healthcare, teething aids, and family planning items sold online to German consumers.
• Pflege & Sanitätsbedarf (Care & Medical Supplies) Wound care, bandages, incontinence supplies, skin disease treatments, support therapy, and home care medical equipment sold online to German consumers.
• Diabetes Blood glucose meters, test strips, lancets, insulin injection supplies, and diabetic foot care products sold online to German consumers managing diabetes.
• Tier (Pet Medications) Veterinary medications and pet care products including Advantage, Frontline, and other animal health treatments sold online to German pet owners.

Quantifiable outcome

• Discounts up to 40% on OTC medications vs. reference prices
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DHLcoreChannel Partner/ Reseller/ DistributorPrimary logistics partner for package delivery throughout Germany. DHL handles standard shipping of medications and health products to customers.
• HermescoreChannel Partner/ Reseller/ DistributorLogistics partner for package delivery. Hermes delivers medications and health products to customers as an alternative shipping option.
• trans-o-flexcoreChannel Partner/ Reseller/ DistributorSpecialized logistics partner for pharmaceutical shipping, ensuring temperature-controlled and secure delivery of medications.
• BVDVA (Bundesverband der Versandapotheken)minorOthersGerman Mail-Order Pharmacy Association membership, representing the company's interests in the regulated mail-order pharmacy industry.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bodfeld-Apotheke: German online pharmacy serving nationwide customers with prescription mail-order and OTC catalog. Comparable regulated mail-order business with similar statutory insurance billing support.
• Apotal: German online pharmacy known for deep OTC discounts and competitive pricing on free-prescription shipping. Directly competes with Mediherz on price leadership across the same regulatory German pharmacy framework.
• DocMorris: Leading German online pharmacy (formerly Europa Apotheek), now part of the DocMorris group. Direct competitor in German mail-order pharmacy with similarly regulated prescription pricing and OTC discount positioning.
• Medikamente-per-Klick: German online pharmacy with comparable prescription and OTC assortment and discount-led positioning. Operates with the same statutory health insurance billing workflow and German mail-order pharmacy license.
• Sanicare: Established German mail-order pharmacy (Versandapotheke) offering prescription and OTC medications with bonus point programs. Operates the same regulated D2C prescription mail-order model as Mediherz with comparable category coverage.
• Shop Apotheke: Europe's largest online pharmacy headquartered in the Netherlands, operating across Germany and other EU markets. Directly comparable D2C mail-order pharmacy model with prescription, OTC, and broad health assortment, and a free-shipping threshold mechanism.
• apo-discounter: Discount-oriented German Versandapotheke competing primarily on OTC pricing. Direct competitor to Mediherz's discount-led value proposition with overlapping free-shipping and bonus point mechanics.
• Volksversand Versandapotheke: German mail-order pharmacy operated by the Luitpold Apotheke infrastructure with broad OTC, wellness, and prescription assortment. Comparable D2C pharmacy model targeting German consumers nationwide.

Broad incumbents

• Amazon Pharmacy: Large e-commerce player with a US-focused online pharmacy offering. Not a direct competitor in Germany today, but represents a structural threat as a well-capitalized platform that could enter or shape the European mail-order pharmacy market.
• Zur Rose Group: European pharmacy group operating mail-order pharmacy businesses across Germany and Switzerland (DocMorris sister brand). Larger, established player offering broader European footprint and B2B pharmacy services beyond Mediherz's German D2C focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mediherz
• Instagraminstagram.com/mediherz.de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediherz