Fresh World International

What Fresh World International does

Fresh World International Sp. z o.o. is a privately held Polish fresh-produce distributor founded in 1998 and headquartered in Bronisze (Ożarów Mazowiecki). The company imports fresh fruits and vegetables from 500+ suppliers across 60+ countries and distributes them year-round to large retail chains, wholesalers and commodity exchanges, and HORECA customers in Poland, across five EU countries (Italy, Croatia, Czech Republic, Lithuania, Romania), and five Eastern/other markets (Belarus, Ukraine, Kazakhstan, Serbia, Jordan). Annual throughput is approximately 70,000 tons.

The operating model is built on capital-intensive physical infrastructure: a 7,700m² main warehouse in Bronisze, a 1,460m² auxiliary warehouse in Katowice, 8,200m³ of cold storage, six modern ripening chambers, a 900m² sorting and packaging hall, and a temperature-controlled transport fleet with GPS monitoring meeting EURO 5/6 standards. The company operates 24/7 continuous delivery to retail chains. Core technology features include a full-traceability labelling system that tracks products from producer to end-client and ripening chambers that produce ready-to-eat mangoes, avocados, and bananas. Quality compliance is maintained through GLOBALG.A.P., IFS, and BRC certifications.

The company monetizes via transaction-fee-based B2B wholesale distribution of fresh produce, complemented by three proprietary sub-brands — FreshGo, Fruit For You, and FreshGo Exotics — targeting ripe and exotic produce retail niches with customized packaging. Go-to-market is sales-led enterprise distribution rather than digital or self-serve. A physical point of sale is maintained at HALA OW1 in the Warsaw Agricultural Wholesale Market. The company also participates in the SUPERVALUE research project with Pro-Akademia and Delft University of Technology to explore converting agricultural organic waste into chemical energy. No external funding rounds, M&A, or institutional ownership are disclosed; the business is independently held and organically funded.

Name

Fresh World International

Legal name

Fresh World International Sp. z o.o.

Website

https://freshworld.com.pl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Fresh World International is a privately held Polish fresh-produce distributor (founded 1998) importing fruits and vegetables from 60+ countries and supplying retail chains, wholesalers, and HORECA customers across Poland, the EU, and Eastern Europe with 24/7 cold-chain logistics.

Ownership category

akta.pro rank

Headquarters

HQ city

Bronisze

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Distribution: Distribution and sales of fresh fruits and vegetables imported from around the world and available throughout the year. Serves retail chains, wholesalers, and HORECA sector.
2. Import Services: Import of fresh fruits and vegetables from South America, Africa, New Zealand, Asia and Europe, ensuring year-round supply for clients.
3. Export Services: Export to eastern markets (Belarus, Ukraine, Kazakhstan, Serbia, Jordan) and EU countries with over 200 products from Poland and around the world.
4. Private Label Products: Ready-to-Eat products and own brands of ripe fruits (FreshGo, Fruit For You, FreshGo Exotics) with customized packaging and labelling.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fresh World International imports fresh fruits and vegetables from over 60 countries and distributes them year-round to retail chains, wholesalers, commodity exchanges, and HORECA clients across Poland, the EU, and selected Eastern European markets. The company operates ripening chambers, cold storage, and temperature-controlled logistics to deliver ready-to-eat and conventional produce, complemented by its own brands (FreshGo, Fruit For You, FreshGo Exotics) and full traceability from producer to end client.

Product overview

Fresh World International Sp. z o.o. is a fresh produce distribution company established in 1998, offering a comprehensive portfolio of products and services for the retail and food service sectors. The company operates its own brands FreshGo, Fruit For You, and FreshGo Exotics for ripened and exotic fruits, alongside a Ready to Eat product line. Core offerings span four main product categories: Fruits, Vegetables, Exotic Fruits and Vegetables, and Ready to Eat convenience products sourced from over 500 suppliers across 60 countries. Supporting services include import/export operations, quality control, warehousing with 6 ripening chambers and 8,200 m³ cold storage capacity, and 24/7 distribution logistics across Poland, EU markets, and Eastern markets. The company operates main warehouse facilities of 7,700 m² in Bronisze and 1,460 m² in Katowice.

Differentiator

Problem solved

Functional benefit

Brands

• FreshGo: Brand of ripe fruits and Ready to Eat products offered by Fresh World International.
• Fruit For You
• FreshGo Exotics

Products and services

• Fresh Fruits A wide assortment of fresh fruits including apples, pears, citrus, berries, stone fruits, and tropical varieties sourced from 500+ suppliers across more than 60 countries. Distributed wholesale to retail chains, wholesalers, and HORECA clients in Poland, the EU, and Eastern markets.
• Fresh Vegetables Fresh vegetables including tomatoes, peppers, cucumbers, lettuce, cauliflower, broccoli, and specialty vegetables distributed wholesale to retail and foodservice clients.
• Exotic Fruits and Vegetables Exotic produce including pineapple, avocado, dates, figs, granadilla, pomegranate, ginger, mango, passion fruit, papaya, carambola, rambutan, and tamarillo sourced from global growing regions.
• Ready to Eat product line Pre-packaged convenience products including ripened fruits such as mangoes, avocados, and bananas matured in the company's ripening chambers for immediate consumption, offered under the FreshGo, Fruit For You, and FreshGo Exotics brands.
• Warehousing and Logistics Services Cold storage (8,200 m³), 6 ripening chambers, 900 m² sorting and packaging hall, plus main warehouse of 7,700 m² in Bronisze and auxiliary warehouse of 1,460 m² in Katowice. Available to support client logistics needs.
• Import of Fruits and Vegetables Import services from South America, Africa, New Zealand, Asia, and Europe, providing year-round supply of fresh produce regardless of local growing seasons.
• Export of Fruits and Vegetables Export of over 200 products to Eastern markets (Belarus, Ukraine, Kazakhstan, Serbia, Jordan) and EU countries, with combined-order logistics for one-stop-shop convenience.
• Quality Control Services Quality control services ensuring compliance with international standards including pesticide residue testing and IFS/BRC audit compliance, with all goods sourced from GLOBALG.A.P. certified suppliers.
• 24/7 Delivery and Distribution Services Continuous delivery operations 24 hours per day, 7 days per week, transporting fresh produce to hypermarket chains, wholesalers, and commodity exchanges across Poland, the EU, Belarus, and Ukraine with reduced unloading wait times.

Quantifiable outcome

• 24-hour order fulfillment capability from their large warehouse facility equipped with cold and ripening rooms
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Research and Innovation Centre Pro-AkademiaminorStrategic or Co-development PartnerFresh World International participates in the SUPERVALUE project - Solving the problem of locally available wet residue streams. The project evaluates options to use organic waste produced in the agricultural and food industry and convert it into chemical energy.
• Delft University of TechnologyminorStrategic or Co-development PartnerResearch partner in the SUPERVALUE project along with Pro-Akademia. The university evaluates options to use organic waste from agricultural and food industry and convert it into chemical energy.
• GLOBALG.A.P. Certified SupplierscoreOthersAll goods come from suppliers certified according to the GLOBALG.A.P. system standards, ensuring compliance with international agricultural quality requirements.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bakker Barendrecht: Dutch fresh fruit and vegetable distributor supplying major European retailers, now part of Greenyard. Operates a similar full-service B2B distribution model with ripening, packaging, and ready-to-eat capabilities.
• Special Fruit: Belgian fresh produce specialist focused on exotic fruits, berries, and ready-to-eat ripening. Directly comparable to Fresh World's exotic-and-ripe division, with similar target customers in European retail and food service.
• Citronex: Polish fresh produce distributor headquartered in Poland, sourcing globally and serving Polish and European retail chains. Closest geographic and operating model match to Fresh World, including ripening and ripening-controlled distribution capabilities.
• Appol Group: Polish fresh fruit and vegetable distributor focused on the Polish and European retail market. Operates a similar B2B distribution model with source-from-grower and supply-to-chain capabilities, making it a direct domestic competitor.

Broad incumbents

• Total Produce / Dole plc: Global fresh produce major with extensive sourcing, ripening, and distribution operations across Europe, the Americas, and beyond. Relevant as a large-scale competitor for supply, retail relationships, and exotic produce positions that Fresh World also pursues.
• Fyffes: One of the world's largest tropical produce importers and distributors, particularly strong in bananas, pineapples, and melons. Comparable in the exotic and tropical produce distribution segment where Fresh World operates with FreshGo Exotics.
• Greenyard: Belgian-listed pan-European fresh produce giant with vertical integration into frozen and prepared produce. Directly comparable as a cross-border fresh fruit and vegetable distributor serving major EU retailers, with significantly larger scale and broader product portfolio.

Regional players

• NL Fruit / The Greenery: Dutch fresh produce cooperative distributing to European retail and food service. Comparable in the integrated fresh produce distribution space, with similar category management and ripening capabilities serving Northern European retail channels.
• VOG Products / Marlene: Italian apple cooperative and branded fresh produce distributor (Marlene brand) operating across Europe. Comparable as a vertically integrated grower-marketer-distributor model that competes in the same retail channels Fresh World supplies in Italy and the EU.
• Fruit-Group: Polish-based fresh fruit and vegetable distributor and packer serving the Polish and Central European markets. Comparable to Fresh World in the domestic B2B distribution segment with overlapping customer base among Polish retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/freshworld-international

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh World International