Bradford Park Avenue

Name

Bradford Park Avenue

Legal name

Bradford (Park Avenue) AFC CIC

Website

https://bpafc.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Non-league football club services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Non-league football club
• Football matchday ticketing
• Football merchandise retail
• Football education programme
• Community sports foundation

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Matchday Ticket Sales: Pay-on-the-gate admission to home matches at Horsfall Community Stadium, with cash accepted at Cemetery Road end and card payments available. Season tickets sold with Early Bird pricing before June 30 deadline.
2. The Avenue Lottery: Monthly prize draw generating recurring revenue with three guaranteed winners per month. First prize £150, second prize £30 club shop voucher, third prize £20 voucher. Supports club's financial sustainability.
3. Development Fund: Ongoing fundraising through social events, speaker evenings, beer festivals, sponsorship opportunities, and the Legends Draw weekly lottery. The Legends Draw is managed by David 'Rolo' Rawling with weekly jackpots starting at £10 and increasing by £5 weekly to maximum £150. Membership costs £4 monthly for two entries per week or £10 by standing order.
4. Commercial Sponsorship: Multiple sponsorship tiers including stadium naming rights, matchday and match ball sponsorship, pitchside advertising boards, player sponsorship, team sponsorship, hospitality sponsorship, and business club memberships. New stadium entrance sponsorship opportunity with expected 170,000+ annual visitors.
5. Club Shop and Merchandise: Physical and online merchandise sales including home and away shirts, with the club shop open Wednesday evenings at Horsfall Stadium and special opening days for season ticket activities.
6. Hospitality and Events: Hospitality Suite available for hire for events including birthdays, weddings, wakes, comedy nights, and England World Cup viewing. Matchday VIP hospitality packages with dining and reserved seating. Curry and quiz nights hosted at £10 per person.
7. Football Education Programme: Post-16 Football Education Programme offering BTEC Level 4 HNC and Level 5 HND qualifications in Sport. Students attend two full days per week with UEFA B licenced coaches. Direct pathway to Reserves and first team football.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Bradford (Park Avenue) AFC is a community football club competing in the Northern Premier League - East Division, generating revenue through matchday ticket and season ticket sales, merchandise retail via the Club Shop, commercial sponsorships, hospitality venue hire, two lottery products (The Avenue Lottery and Legends Draw), the registered Bradford (Park Avenue) Sports Foundation charity, and a Post 16 Football Education Programme delivering BTEC, HNC and HND Sport qualifications.

Product overview

Bradford (Park Avenue) AFC operates as a community football club with a multi-tiered offering structure. The core product is the First Team competing in the Northern Premier League - East Division, supported by Reserves (West Yorkshire League) and a Youth Academy (U19s/Juniors). The club generates revenue through commercial activities including the Club Shop (merchandise and season tickets), Hospitality Suite (event venue hire), and various sponsorship packages (matchday, stadium, player). Community engagement products include the Sports Foundation (registered charity), Development Fund with Fantasy Premier League and Legends Draw, and The Avenue Lottery. Educational offerings include a Post 16 Football Education Programme with BTEC and HNC/HND qualifications. The portfolio is interconnected, with community programs supporting club sustainability and the academy/reserves providing pathways to the first team.

Differentiator

Problem solved

Functional benefit

Brands

• The Avenue Lottery: Monthly lottery program offering three guaranteed winners with prizes including cash and club shop vouchers.
• Legends Draw
• Development Fund
• Fantasy Premier League

Products and services

• Bradford (Park Avenue) AFC First Team Matchday Football Core men's first team competing in the Northern Premier League - East Division (Step 3 of the English non-league pyramid). Pay-on-the-gate admission to home matches at Horsfall Community Stadium is the primary engagement, with season tickets sold on Early Bird pricing before the 30 June deadline.
• Bradford (Park Avenue) AFC Reserves Matchday Football Club's development squad competing in the West Yorkshire League, providing a pathway from the U19s Academy to First Team football. Promotion-winning side in 2025-26 under Lead Coach Owen Murphy and Ian Franks.
• BPA Grassroots / U19s Academy Youth development programme including the U19s team, juniors section and performance centre for developing young footballers, led by Academy Technical Director Thomas McStravick.
• The Avenue Lottery Monthly prize draw with three guaranteed winners per month, generating recurring revenue for the club. First prize £150, second prize £30 club shop voucher, third prize £20 voucher. Two entries per week for less than £1; £4 monthly by cash or £10 monthly by standing order; five entries for £2.50 per week.
• Legends Draw Weekly lottery managed by fan David 'Rolo' Rawling with weekly jackpot starting at £10 and increasing by £5 weekly up to a maximum of £150. Prizes include 1st £50 plus jackpot, 2nd £10, 3rd £5, with the jackpot carrying forward weekly until won. Proceeds support the Development Fund.
• BPA Fantasy Premier League Club-run Fantasy Premier League game where supporters create teams, compete monthly, and donate to the Development Fund. 22-28+ participants annually; raised over £100 for the Development Fund in 2023-24.
• Club Shop Merchandise Physical and online merchandise retail selling home and away shirts and club merchandise. The on-site shop at Horsfall Community Stadium is open Wednesday evenings 5-8pm, with special opening days for season ticket activities and email ordering via Hayley Durkan.
• Hospitality Suite Venue Hire (James Mae Function Suite) Venue hire at Horsfall Community Stadium for birthdays, weddings, wakes, comedy nights, curry and quiz nights (curry and quiz £10 per person), England World Cup viewing, and corporate events with catering and bar facilities managed by Emma Lindley.
• Bradford (Park Avenue) Sports Foundation Community Programmes Registered charity (Charity Commission No. 1179447, formerly Horsfall Community Trust) running Rotary Kickback free football sessions, Breaking Barriers anti-knife crime initiative with West Yorkshire Police and NHS, Extra Time Club family activities, and Brush Strokes of Belonging SENDiVERSE workshops with AllPlay by AirPitch and artist Burley Banksy. Funded in part by the National League Trust's 'Eat Healthy, Stay Healthy' programme.
• Post 16 Football Education Programme Education pathway combining football training with academic qualifications including BTEC Level 3, HNC Level 4 and HND Level 5 in Sport. Taught by Scholars Coach & Lead Tutor John Sanderson with UEFA B licenced coaches; entry requires GCSE grade 4+ in English and Maths and 80 UCAS points; 1,200 hours total qualification time, 480 hours guided learning, two full days per week attendance. Direct pathway to Reserves and First Team football.
• The Avenue Matchday Programme Official matchday programme sold at home games, featuring club news, interviews and features; the club seeks supporter feedback on content and value.
• Commercial Sponsorship Packages B2B partnership inventory sold via Commercial Director Pete Kenyon, including stadium naming rights, a new stadium entrance sponsorship opportunity projected at 170,000+ annual visitors, matchday and match ball sponsorship, pitchside advertising boards, player sponsorship (with programme mentions, social media exposure and signed match-worn shirts), team sponsorship, hospitality sponsorship and 1907 Business Club networking membership.

Quantifiable outcome

• 200 season tickets sold for 2026-27 season, exceeding previous year
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Shadow ParvezminorGTM or Marketing PartnerSponsor of Ryan Toulson's Assistant Manager position. Commercial partner providing support to club staff appointments.
• Mike and Tracey HorsfieldminorGTM or Marketing PartnerSponsors of Ryan Toulson's Assistant Manager role at the club.
• Age UKcoreStrategic or Co-development PartnerPartner in community wellbeing initiatives through the Bradford (Park Avenue) Sports Foundation. Supporting older community members through sport and recreation activities.
• Action for SportcoreStrategic or Co-development PartnerFoundation partner supporting access to sport and inclusion for people of all ages and abilities through the Sports Foundation programmes.
• AllPlay by AirPitchcoreStrategic or Co-development PartnerPartnership supporting wellbeing and inclusion initiatives through creative SENDiVERSE workshops blending art, football, and inclusion.
• West Yorkshire PolicecoreStrategic or Co-development PartnerPartner in the Breaking Barriers anti-knife crime and youth empowerment programme alongside NHS partners and lived-experience speakers.
• NHScoreStrategic or Co-development PartnerHealthcare partner in Breaking Barriers anti-knife crime programme delivered with West Yorkshire Police.
• Burley Banksy (Andy McVeigh)minorStrategic or Co-development PartnerArtist partner for Foundation launch event and Brush Strokes of Belonging creative SENDiVERSE workshops.
• Shahida's CaféminorGTM or Marketing PartnerEvent sponsor for the Bradford (Park Avenue) Sports Foundation launch event.
• Rotary ClubcoreStrategic or Co-development PartnerPartner for Rotary Kickback - free weekly football sessions providing safe, structured activities for hundreds of young people in Bradford communities.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sheffield FC: NPL East Division counterpart playing at a comparable grassroots/community level. Most directly comparable as a historically prominent amateur club operating under similar volunteer and sponsorship dynamics.
• Pontefract Collieries FC: NPL East Division rival from West Yorkshire with very similar size, fan base and community-anchored commercial approach to BPAFC.
• Stocksbridge Park Steels FC: Fellow NPL East Division club from South Yorkshire. Closely comparable in stadium capacity, volunteer-run administration and community-driven commercial model.
• Emley AFC: Direct NPL East Division rival who defeated BPAFC in the 2025-26 playoff final on penalties. Comparable community-ground, volunteer-rooted operation based in West Yorkshire.
• Brighouse Town FC: Direct NPL East Division rival and West Yorkshire neighbour; one of BPAFC's most frequent opponents in recent seasons (e.g., 587 spectator New Year's Day fixture).
• Matlock Town FC: Direct Northern Premier League East Division rival in 2025-26 — BPAFC's 2-1 playoff semi-final victory over them was the club's headline match of the season. Materially comparable in step, geography (East Midlands) and operating model.
• Liversedge FC: West Yorkshire non-league club competing at a comparable step of the pyramid with a similar community-funding, small-stadium operating model.
• Redcar Athletic FC: NPL East Division rival and 2025-26 champions, drawing 869 to BPAFC's ground for the title-deciding visit. Directly comparable in step, scale and community funding model.

Regional players

• Guiseley AFC: West Yorkshire non-league neighbour referenced via assistant-manager Ryan Toulson's playing history. Operates a comparable stadium-and-community model in the same catchment but at a higher tier, making it the regional benchmark BPAFC would likely face in promotion.
• Farsley Celtic FC: Fellow West Yorkshire non-league club operating a similar multi-revenue, sponsorship-led model but historically in the division above BPAFC. Closest regional analogue in operating geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BPAFCOfficial
• Xx.com/BPAFCOfficial
• LinkedInlinkedin.com/company/bradford-park-avenue-a-f-c-

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradford Park Avenue