Mediapool.bg
Mediapool.bg is a Bulgarian independent online news portal founded in 2001 that delivers political, business, and European affairs coverage through articles, newsletters, podcasts, and video, funded by reader donations and project grants.
- Company typePrivate
- Founded2001
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mediapool.bg does
Mediapool.bg is a Bulgarian independent online news portal founded in 2001 and headquartered in Sofia, Bulgaria, that delivers political, business, world affairs, sports, cultural, and technology coverage to Bulgarian consumers and professional readers. The platform publishes original journalism across formats including written news and analysis, a weekday email newsletter (Денят с Mediapool), podcasts (Подкаст), video journalism (Видео), and themed editorial sub-brands such as Greenpool (environment), Business in Focus, Eurocompass (EU affairs), Civitates (European civic society), and event-driven verticals including Mondial 2026 and a dedicated section on the legal action against the outlet. Underlying technology is a web-based publishing platform with a content management system, email newsletter delivery, audio and video hosting, social-login integration (Facebook and Google), and mobile-responsive design; the outlet participates in the PULSE cross-border European journalism network launched in March 2024 with media outlets from Austria, Greece, Spain, Poland, Romania, Italy, and Germany, running through February 2026.
The business model is editorial-mission-driven rather than commercial: content is free for registered users, with no paid subscription tier. Revenue mechanics combine reader donations at fixed monthly tiers of €5, €10, and €50 (or custom amounts), processed through PayPal, credit/debit cards, or direct bank transfer to UniCredit Bulbank (IBAN BG47UNCR76301021337517); project funding, with public disclosure that an 'Info Space' project that includes Mediapool is supported by the Foundation 'America for Bulgaria'; and advertising. The audience is segmented horizontally across Bulgarian general-public readers, European-affairs readers via PULSE, and a smaller business-and-finance professional cohort.
Mediapool.bg is privately held and founder-led: Stoyana Georgieva serves as Founder, Owner, and Editor-in-Chief. The company has 11-50 employees and no disclosed institutional investors, parent company, subsidiaries, or funding rounds. A material legal exposure is the active Lev Ins insurance company lawsuit seeking BGN 1 million (approximately €500,000), which progressed through Bulgarian first and second instances and is now the subject of third-instance appeal and advocacy before the European Commission for anti-SLAPP legislation targeting strategic lawsuits against journalists.
Mediapool.bg firmographics
Firmographics- Name
- Mediapool.bg
- Legal name
- Медияпул
- Website
- https://mediapool.bg
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediapool.bg is a Bulgarian independent online news portal founded in 2001 that delivers political, business, and European affairs coverage through articles, newsletters, podcasts, and video, funded by reader donations and project grants.
- Ownership category
- akta.pro rank
Where Mediapool.bg is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Markets served
Mediapool.bg business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for registered users |
| Subscription | Monthly | Donation-based support |
Distribution channels2 records
Marketing channels6 records
Mediapool.bg product offering
Product offeringCore offering
Mediapool.bg is an independent Bulgarian online news portal founded in 2001 that publishes news, analysis, and commentary across politics, business, world affairs, culture and sports. It delivers original journalism through text articles, a daily newsletter, podcasts, and video, and is supported by reader donations and advertising.
Product overview
Mediapool.bg is a Bulgarian independent online news portal founded in 2001, branded as 'You are what you read.' The platform operates as a single unified product delivering news, analyses, and commentary across multiple topic categories and specialized sub-brands. Core offerings include the main news platform with category sections (Bulgaria, Business, World, Technology, Education, Health, Culture, Sports), the 'Денят с Mediapool' daily newsletter, PULSE European media partnership project, podcast content, and video journalism. The platform also features specialized vertical sub-brands including Greenpool (environment), Бизнес на фокус (business focus), Бизнес с бъдеще (future business), Еврокомпас (EU affairs), Civitates (European civic society), Европа: Сближаване (European convergence), Мондиал'26 (World Cup 2026), and Дело срещу Mediapool (press freedom coverage). The site generates revenue through reader donations and subscriptions, with social login and PayPal donation integration.
Differentiator
Problem solved
Functional benefit
Brands
- PULSE: European analytical journalism project launched in March 2024, partnering Mediapool with major European media outlets for collaborative reporting on European affairs.
- Подкаст (Podcast)
Products and services
- Mediapool.bg (Main Platform) A Bulgarian online news portal providing news, analyses, and commentary across categories including Bulgaria, Business, World, Society, Sports, Environment, Technology, Education and Health, aimed at the general Bulgarian public and professionals.
- Денят с Mediapool (Daily Newsletter) A daily email newsletter featuring journalists' perspectives on the most important events of the day, sent on weekdays to registered subscribers.
- PULSE A European analytical and information partnership project launched in March 2024, collaborating with major European media outlets including Austrian, Greek, Spanish, Polish, Romanian, Italian and German journalists on cross-border reporting on European affairs.
- Подкаст (Podcast) Podcast section featuring interviews, discussions and long-form audio journalism with notable Bulgarian and international figures on politics, society and culture.
- Видео (Video) Video content section featuring news reports, interviews and video journalism.
- Greenpool Environmental news and analysis section covering climate, ecology and sustainability topics.
- Бизнес на фокус (Business in Focus) Specialized business journalism section featuring in-depth coverage of specific industries and economic topics.
- Мондиал'26 (World Cup 2026) Special coverage section for the 2026 FIFA World Cup, featuring news, results and analysis.
Companies that use Mediapool.bg
Customer profileSegments3 records
Ideal customer profiles2 records
Mediapool.bg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Mediapool.bg partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights6 records
Mediapool.bg competitors and assessment
Company assessmentDirect peers
- ClubZ.bg: Bulgarian online news outlet known for political commentary and investigations. Overlaps with Mediapool's political coverage and investigative positioning.
- Dnevnik.bg: One of Bulgaria's leading independent online news outlets covering politics, business and world affairs with a similar analytical, long-form orientation. Direct competitor for Bulgarian readers, advertisers and donor/subscription revenue.
- OffNews: Bulgarian independent online news portal providing analysis and commentary on politics and society. Competes for the same donation- and ad-supported reader base as Mediapool.
- Capital.bg: Bulgarian business and politics weekly/digital outlet with deep analytical coverage of the economy and policy. Closely overlaps Mediapool's 'Бизнес на фокус' and political-analysis verticals for both readership and advertising budgets.
Emerging players
- EUobserver: Independent European affairs news outlet focused on EU policy. Comparable positioning to Mediapool's PULSE-driven European coverage and to its Еврокомпас and 'Европа: Сближаване' verticals.
- BIRN / BalkanInsight: Regional investigative-journalism network covering the Balkans with cross-border reporting and EU-backed funding. Comparable to Mediapool's PULSE partnership model and donor-supported investigative orientation.
- OCCRP: Organized Crime and Corruption Reporting Project, a cross-border investigative journalism network active across Central and Eastern Europe. Shares Mediapool's investigative posture and donor/foundation funding mix.
Broad incumbents
- Politico Europe: Major European affairs outlet covering EU policy and politics. Comparable as a PULSE network counterparty and as the benchmark for European analytical coverage Mediapool aspires to in its Еврокомпас vertical.
- 24 Chasa: One of Bulgaria's largest legacy daily newspapers with a substantial digital presence. Larger incumbent competing for the same Bulgarian general-news audience across multiple formats.
Others
- Index on Censorship: UK-based press-freedom organization that tracks SLAPP cases and supports independent media, including in Bulgaria. Directly relevant to Mediapool's Lev Ins case and its press-freedom positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mediapool.bg social profiles
Digital presenceMediapool.bg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediapool.bg leadership team
Management profileNumber of profiles
Profiles1 record
Mediapool.bg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediapool.bg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediapool.bg
What does Mediapool.bg do?
Mediapool.bg is an independent Bulgarian online news portal founded in 2001 that publishes news, analysis, and commentary across politics, business, world affairs, culture and sports. It delivers original journalism through text articles, a daily newsletter, podcasts, and video, and is supported by reader donations and advertising.
Is Mediapool.bg a public or private company?
Mediapool.bg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mediapool.bg founded?
Mediapool.bg was founded in 2001. It employs 11 to 50 people.
Where is Mediapool.bg based?
Mediapool.bg is headquartered in Sofia, Bulgaria, in the Europe region.
Who are Mediapool.bg's main competitors?
Direct peers on record are ClubZ.bg, Dnevnik.bg, OffNews and Capital.bg. Emerging players are EUobserver, BIRN / BalkanInsight and OCCRP. Broad incumbents are Politico Europe and 24 Chasa. Index on Censorship is listed as an others.
Does Mediapool.bg have an API?
No public API is recorded for Mediapool.bg.