What OFFNews does

OFFNews is a Bulgarian digital news media company founded in 2011 by Vladimir Yonchev, operating under the legal entity "Офф Медия" АД from its headquarters in Sofia. The company publishes a national Bulgarian news portal (offnews.bg) covering politics, society, economy, justice, health, culture, sports, and international affairs, supplemented by dedicated regional pages for all 28 Bulgarian regions and a set of vertical sub-portals including Nauka OFFNews (science), Tech OFFNews (technology), Auto OFFNews (automotive), Offroad-Bulgaria.com (offroad community), Werock.bg (rock music), and Mama Nindzha (parenting blog). The product is a network of content websites built on a standard digital publishing platform, distributing content through desktop and mobile web, organic search, social media referrals, and a YouTube video podcast channel.

The business model is exclusively advertising-based. OFFNews is free to all readers and generates revenue through display advertising and dedicated political advertising inventory sold via offmedia.bg; no subscription, paywall, premium content, or B2B enterprise revenue streams are disclosed. The go-to-market motion is direct-to-consumer via web traffic, with no reseller, partner channel, or app distribution. The company is privately held, founder-controlled, and shows no evidence of external institutional investment, private equity involvement, or parent company ownership. It has no disclosed subsidiaries beyond wholly-owned sub-brands, no patents or trademarks, no partnerships or alliances, and no headcount or revenue disclosure.

Name

OFFNews

Legal name

"Офф Медия" АД

Website

https://offnews.bg

Company type

Private

Founded year

2011

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online News Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

News & Current Affairs Aggregators (MPACAKAA)

Keywords

• Digital news
• Online news media
• News publishing
• Regional journalism
• Digital content

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: The website generates revenue through display advertising, with dedicated ad sales operations through offmedia.bg. The site offers advertising space and rates for political advertising in addition to standard advertising.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OFFNews operates a digital-first network of Bulgarian-language news portals. The main site offnews.bg delivers breaking news, analysis, and reporting on Bulgarian and international politics, society, economy, health, culture, and sports, complemented by dedicated vertical sub-portals for science (Nauka OFFNews), technology (Tech OFFNews), automotive (Auto OFFNews), off-road community (Offroad-Bulgaria.com), rock music (Werock.bg), and parenting (Mama Nindzha), along with regional pages for all 28 Bulgarian regions and a YouTube video podcast.

Product overview

OFFNews is a Bulgarian online news media company operating a network of specialized news portals. The core offering is the main OFFNews.bg news aggregator covering Bulgarian and international news. The network extends to vertical-specific portals including Nauka OFFNews for science news, Tech OFFNews for technology news and innovations, and Auto OFFNews for automotive content. Additional sister sites include Offroad-Bulgaria.com (offroad forum), Werock.bg (rock music media), and Mama Nindzha (parenting blog). The company positions itself as a provider of balanced, verified news following journalistic standards.

Differentiator

Problem solved

Functional benefit

Products and services

• OFFNews.bg (Main Portal) The primary Bulgarian news website offering breaking news, analysis, and reporting across politics, society, economy, world events, culture, and sports for Bulgarian-speaking audiences in Bulgaria and abroad.
• Nauka OFFNews (Science) Specialized science news portal covering space, physics, mathematics, medicine, archaeology, geology and other scientific topics for Bulgarian readers interested in science.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BNT (Bulgarian National Television): Public broadcaster of Bulgaria offering news across TV, radio, and digital. Competes with OFFNews for audience attention and advertiser budgets in Bulgaria, but operates as a much larger, publicly funded incumbent across multiple distribution channels.
• BTV (bTV): Major Bulgarian private TV broadcaster with substantial digital news operations (btvnovinite.bg). Indirect competitor for Bulgarian news audiences and ad budgets, operating as a broad incumbent across linear TV and digital.

Direct peers

• Dnevnik: Bulgarian digital daily newspaper operated by Economedia. Closest direct peer to OFFNews — same Bulgarian-language digital news format, same broad political/economic/cultural coverage, ad-supported model, and overlapping target audience of Bulgarian general news consumers.
• Dir.bg: One of Bulgaria's longest-running web portals aggregating news across categories. Comparable to OFFNews.bg as a Bulgarian news aggregator/portal with multiple content verticals and a broad regional/national audience.
• ClubZ.bg: Bulgarian lifestyle, entertainment, and celebrity news portal with strong digital traffic. Directly comparable to OFFNews' lifestyle and entertainment sections, and an example of a Bulgarian digital publisher monetizing soft-news verticals through advertising.
• Sega Daily (Сега): Bulgarian daily newspaper with established digital edition. Direct competitor for Bulgarian political, social, and general news readership; similar ad-supported model and target demographic of urban, news-oriented Bulgarian consumers.
• Investor.bg: Bulgarian business and financial news portal operated by Economedia Group. Comparable as a digital-first specialized news vertical in Bulgaria, demonstrating the multi-vertical/segmented news strategy that OFFNews pursues through its Science, Tech, and Auto sub-brands.
• 24 Chasa (24 часа): One of Bulgaria's largest-circulation daily newspapers with a strong digital presence (24chasa.bg). Directly competes with OFFNews for Bulgarian general-news readership, breaking-news coverage, and advertising budgets across the same national audience.
• Actualno.com: Bulgarian digital news portal covering politics, society, world news, and lifestyle. Direct competitor to OFFNews for Bulgarian national news readership and online advertising spend, with overlapping sections and similar digital-first positioning.
• Mediapool.bg: Bulgarian independent online news outlet focused on politics, society, and investigative journalism. Directly comparable to OFFNews in digital-first delivery, ad-supported revenue, and broad Bulgarian news coverage; often cited as a benchmark for independent Bulgarian digital media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/offnews
• Facebookfacebook.com/offnewsbg
• Xx.com/OFFNewsBG
• Instagraminstagram.com/offnews_bg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OFFNews