What The Mattiacio Group does

The Mattiacio Group is a privately held, family-controlled multi-brand automotive aftermarket operator headquartered in Rochester, New York, founded in 1989. The company is the largest franchisee in the Ziebart vehicle protection system, operating 26 retail locations across New York, Florida, Ohio, and Indiana (expanded from 9 to 26 in July 2025 via the acquisition of The Harris Group), providing rust protection, undercoating, ceramic coatings, paint protection film, window tinting, detailing, and Rhino Linings bed liners through factory-trained technicians and a nationwide warranty service network.

The company operates three core revenue engines: (1) retail vehicle protection services delivered through its 26 franchised Ziebart stores, (2) a wholesale F&I agency selling vehicle service contracts and ancillary protection products to over 100 car dealer accounts at negotiated wholesale pricing, and (3) a turnkey In-House Dealer Program (launched August 2025) that enables third-party dealerships to install and sell Ziebart protection products on-site, supported by eContracting via Provider Exchange Network, F&I Sentinel-approved warranties, and customizable reinsurance through Fortegra (A- AM Best) and Smart Auto Care. Supporting sub-brands include Titan Motorworks (high-end reconditioning, paint protection, APR Tuning) and Rhino Linings licensing rights across parts of NY, IN, OH, and FL.

The group's go-to-market combines dedicated field sales teams and regional managers serving dealer accounts, with structured dealer portal tools and AI-powered marketing distribution via a partnership with Client Command (claimed 12:1 ROI). The Mattiacio Group is family-led, with founder Tony Mattiacio as CEO and the next generation (Mark, Zach, Ryan) in COO, CFO, and CSO roles following a December 2024 ownership transition. The company has no disclosed external institutional investors and has been the recipient of multiple Ziebart system awards, including 2024 Dealer of the Year and 9 honors at the 2026 annual conference.

Name

The Mattiacio Group

Legal name

The Mattiacio Group

Website

https://mattiaciogroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

The Mattiacio Group is a privately held, family-owned automotive aftermarket operator and the largest Ziebart franchisee in the system, operating 26 vehicle protection retail locations and an F&I agency serving 100+ car dealerships across New York, Florida, Ohio, and Indiana.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Ziebart Franchise Operations: The Mattiacio Group owns and operates 26 franchised Ziebart locations across New York, Florida, Ohio, and Indiana, generating revenue from retail vehicle protection services including rust protection, undercoating, ceramic coatings, paint protection, window tinting, detailing, and accessories. Services are delivered at company-operated Ziebart retail locations.
2. F&I Agency / Vehicle Service Contracts: The Mattiacio Group acts as a Finance & Insurance agency providing vehicle service contracts and ancillary protection products to car dealerships at wholesale pricing. The group has built trusted partnerships with over 100 car dealers. Revenue is generated through wholesale product sales to dealer partners, with a business model prioritizing long-term partnerships over inflated pricing.
3. In-House Dealer Integration (Ziebart In-House Program): Dealerships can integrate Ziebart protection services in-house, combining protection products with dealership staffing and reinsurance models. The group provides eContracting integration via Provider Exchange Network (PEN), customizable reinsurance options, and expert training. Revenue is generated from product sales and reinsurance arrangements.
4. Client Command Marketing Technology: The Mattiacio Group partners with Client Command to offer AI-powered automotive marketing technology to car dealerships, including patented identity-based conquest marketing, automated omnichannel ads, and transparent attribution reporting. Revenue is generated through dealer subscriptions/partnerships with the Client Command platform.
5. Rhino Linings Licensing: The Mattiacio Group owns licensing rights to Rhino Linings sprayed-on bed liners in various parts of New York State. Used by Ziebart locations and hundreds of car dealers. Revenue is generated through licensing and product distribution to dealer partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Mattiacio Group is a Rochester, NY-based holding company that owns and operates automotive aftermarket businesses, primarily the Ziebart franchise (26 U.S. locations) along with Speedy Auto Wash (4 Rochester locations) and a Maaco Collision Repair & Auto Painting location in Rochester. The group delivers vehicle reconditioning, rust and paint protection film, undercoating, truck bed liners, window tinting, car wash, and collision repair services to automotive dealers and individual vehicle owners.

Product overview

The Mattiacio Group operates as a multi-state franchisee and F&I agency offering vehicle protection products and automotive services. The portfolio centers on Ziebart franchise operations (26 locations across New York, Indiana, Ohio, and Florida) providing rust protection, undercoating, ceramic coatings, paint protection, window tinting, and detailing services. Supporting this core is The Mattiacio Group F&I Agency providing vehicle service contracts to over 100 dealer partners, and Titan Motorworks offering high-end automotive reconditioning and performance upgrades. The group also holds licensing rights to Rhino Linings bed liners and offers dealer tools including the Ziebart Dealer Portal and In-House Dealer Program. Marketing technology is provided through partnership with Client Command. The company also offers Permashield tire protection products. Services extend to fleet protection, advertising graphics, and truck accessories through various brand partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Ziebart: Vehicle protection brand offering rust protection, undercoating, detailing, paint protection, window tinting, and accessories. The Mattiacio Group owns and operates franchised Ziebart locations.
• Titan Motorworks
• Rhino Linings
• Client Command

Products and services

• Ziebart Franchise Operations
• Speedy Auto Wash
• Maaco Collision Repair & Auto Painting
• Dealer Vehicle Reconditioning Services

Quantifiable outcome

• $27 million in total sales across 11 stores (Dealer of the Year criteria, 2024)
• +6 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered major, core, flagship and minor.

• The Harris GroupmajorStrategic or Co-development Partner · 3 July 2025The Mattiacio Group acquired all outstanding shares of The Harris Group (Auto-X-10'd, Inc.), a Ziebart franchisee operating 17 stores, effective July 3, 2025. This acquisition brought The Mattiacio Group's total store count from 9 to 26 locations. The Harris Group's local leadership and team members were retained as part of the acquisition, honoring the legacy of both organizations and empowering local leadership while driving forward as one unified team.
• Client CommandcoreTechnology or IntegrationThe Mattiacio Group partners with Client Command, a cutting-edge AI-powered automotive marketing company that provides car dealers with patented technology for identity-based conquest marketing and automated omnichannel advertising. The partnership delivers transparent attribution and results with a claimed average 12:1 ROI (16:1 for retention campaigns, 10:1 for conquest campaigns). Client Command's Active Shopper Network merges online and offline data into identity-based profiles and deploys personalized marketing across social, email, mail, digital, mobile, and call center channels.
• F&I SentinelcoreTechnology or IntegrationF&I Sentinel provides approved warranties and contractual liability insurance policies for Ziebart's protection products. Select Ziebart Service Warranties are backed by Fortegra, an insurance company with an AM Best Financial Strength Rating of A- (Excellent), a global specialty insurer and subsidiary of Tiptree Inc. (NASDAQ: TIPT). F&I Sentinel's eContracting is integrated with dealer menus through the Provider Exchange Network (PEN), automatically adding the Ziebart warranty to the correct line on the buyer's order.
• Ziebart International CorporationflagshipStrategic or Co-development PartnerThe Mattiacio Group is Ziebart's largest franchise operating group, owning and operating 26 franchised Ziebart locations. The group collaborates closely with Ziebart International on product development, including the new wax-based undercoating formula developed specifically for real-world conditions in the Northeast. Ziebart is the #1 brand in vehicle protection with over 60 years of history and more than 1,200 service centers in 33 countries. The Mattiacio Group is consistently recognized as one of the highest-performing store groups in the entire franchise system.
• FortegracoreOthersFortegra is an insurance company with an AM Best Financial Strength Rating of A- (Excellent) and a subsidiary of Tiptree Inc. (NASDAQ: TIPT). It provides contractual liability insurance policies that back select Ziebart Service Warranties offered through The Mattiacio Group's dealer network.
• Smart Auto CareminorOthersSmart Auto Care's actuarial team approves customizable reinsurance amounts for the Ziebart In-House Dealer Program, at the dealer's option, with no additional fees such as loss adjudication fees or seeding fees. Smart Auto Care also provides F&I Sentinel-approved warranty contracts.
• Titan MotorworkscoreStrategic or Co-development PartnerTitan Motorworks is a business acquisition of The Mattiacio Group (2022) operating at 2975 Brighton Henrietta Town Line Rd, Rochester, NY. It provides high-end automotive reconditioning, vehicle paint protection (ceramic coatings, STEK Paint Protection Film), window tinting, custom performance upgrades (cold air intakes, suspension, APR Tuning), and vehicle wraps and graphics. Titan Motorworks has over a decade of experience and has customized, conditioned, and transformed thousands of vehicles in the Rochester region.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mattiaciogroup
• LinkedInlinkedin.com/company/ziebart-rochester-the-mattiacio-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mattiacio Group