Client Command
Client Command is a US-based B2B SaaS company founded in 1999 that sells the patented Active Shopper Network® — a real-time behavioral data platform identifying vehicle shoppers across 90% of US internet-connected devices — and a tiered suite of CDP, audience, and marketing activation tools to automotive dealerships, dealer groups, and OEMs.
- Company typePrivate
- Founded1999
- HeadquartersCumming, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Client Command does
Client Command is a US-based B2B SaaS company, founded in 1999 and headquartered in Cumming, Georgia, that sells a vertical data and marketing platform purpose-built for automotive dealerships, dealer groups, and OEMs. The company's flagship product is the patented Active Shopper Network®, a behavioral data platform that monitors approximately 90% of US internet-connected devices in real time to identify "Active Shoppers®" — consumers actively considering a vehicle purchase — generating roughly 23 million such profiles per month. All Client Command solutions are built on this data layer, including its tiered subscription offerings (Client Command® Base, Pro, and Enterprise CDP), Audience Builder, Adaptive Journeys, Activation Hub, Service Marketing, Trade-In Accelerator, Sales Connect, and OEM Co-Op Support.
The platform combines cross-internet identity resolution, consumer entity resolution, CRM/DMS integration, daily intent alerts, and multi-channel marketing activation across email, social, display, mobile, direct mail, and call center. Client Command claims meaningful performance differentiation, including 36% increased gross profit per vehicle sold, 27:1 ROI, 17:1 service marketing ROI, and 30-day ROI activation versus up to a year for competing CDPs. Privacy and compliance posture is anchored by CIPP/US- and CIPM-certified staff, IAPP membership, CCPA compliance, GLBA/FTC Safeguards compliance, and CIS controls implementation.
The company operates a subscription-based revenue model with tiered monthly billing and quote-based enterprise pricing. Go-to-market combines direct enterprise field sales (888.348.1468), an affiliate/agent partner program, NADA conference presence, and strategic technology integrations with Orbee, Dealer eProcess, and Acxiom. Leadership includes Founder and CEO Jonathan Lucenay and CRO Wally Burchfield (appointed May 2026, with prior automotive experience at General Motors, Nissan North America, and Amazon). The company has been recognized eight times on the Inc. 5000 and ranked #409 on Deloitte's 2019 Technology Fast 500.
Client Command firmographics
Firmographics- Name
- Client Command
- Legal name
- Client Command
- Website
- https://clientcommand.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Client Command is a US-based B2B SaaS company founded in 1999 that sells the patented Active Shopper Network® — a real-time behavioral data platform identifying vehicle shoppers across 90% of US internet-connected devices — and a tiered suite of CDP, audience, and marketing activation tools to automotive dealerships, dealer groups, and OEMs.
- Ownership category
- akta.pro rank
Client Command industry classification
Industry- Product category
- Automotive Marketing Technology / Automotive Retail Data Platform
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Client Command is headquartered
LocationHeadquarters
- HQ city
- Cumming
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Client Command business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- Subscription-based SaaS Platform: Client Command operates as a B2B SaaS company offering subscription-based access to its Active Shopper Network® data platform. The company provides tiered product offerings (Base, Pro, Enterprise CDP) with monthly or annual subscription pricing, along with audience builder tools and marketing activation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base tier offering access to Active Shopper Network® data from outside the dealer's DMS/CRM, conquest audience building, and core platform features. |
| Subscription | Monthly | Pro tier includes Base features plus enhanced capabilities for database customers, CRM/DMS integration, and 15,000/month prospect records. |
| Subscription | Monthly | Enterprise CDP tier provides full Customer Data Platform capabilities with Active Shopper Network® data and analytics from inside and outside the dealer's DMS/CRM. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Client Command product offering
Product offeringCore offering
Client Command sells subscription-based B2B SaaS data and marketing activation products to automotive dealerships and OEMs, headlined by its patented Active Shopper Network® that identifies in-market vehicle shoppers in real time. Offerings are delivered through a tiered platform (Base, Pro, Enterprise CDP) plus supporting modules such as Audience Builder, Adaptive Journeys, Activation Hub, Trade-In Accelerator, Service Marketing, and OEM Co-Op Support.
Product overview
Client Command® is a modular automotive data and marketing platform built around its patented Active Shopper Network® — a real-time shopper identification platform that monitors internet-connected devices to track consumers actively considering vehicle purchases. The product portfolio has a tiered architecture: Client Command® Base is the entry-level offering providing external Active Shopper Network® data and identity resolution; Client Command® Pro sits above Base, adding CRM/DMS integration, 15,000/month prospect records, website behavior monitoring, and daily intent alerts; Enterprise CDP is the full platform combining internal and external data with real-time email engagement and guaranteed 30-day ROI. Supporting modules include Audience Builder for custom audience creation, Adaptive Journeys for journey-based targeting, Activation Hub (2026) for cross-channel audience distribution, Service Marketing for fixed ops engagement, Trade-In Accelerator for inventory acquisition, Sales Connect for CRM prospect injection, and OEM Co-Op Support for manufacturer coordination.
Differentiator
Problem solved
Functional benefit
Brands
- Active Shopper Network®: The company's patented platform that monitors internet activity to track and identify Active Shoppers—individuals actively considering a vehicle purchase.
- Adaptive Journeys
- Audience Builder
- Client Command® Base
- Client Command® Pro
- Client Command® Enterprise CDP
- Trade-In Accelerator
- Activation Hub
Products and services
- Active Shopper Network® Patented core data platform that monitors the internet to track and pinpoint Active Shoppers® — individuals actively considering a vehicle purchase — receiving privacy-compliant signals from approximately 90% of US internet-connected devices in real time. All other Client Command solutions are powered by this network, and it is sold to automotive dealerships and OEMs.
- Client Command® Base Entry-level subscription data platform providing Active Shopper Network® data from outside the dealer's DMS/CRM, with cross-internet identity resolution to build audiences of consumers shopping on the dealer's website or competitive websites, plus a dedicated dealer ambassador.
- Client Command® Pro Enhanced subscription platform that creates Active Shopper audiences from both inside and outside the dealer's DMS/CRM, including 15,000 prospect records per month, marketing attribution reporting, CRM/DMS integration, website behavior monitoring, consumer entity resolution, and daily Active Shopper® consumer intent alerts.
- Enterprise CDP Full Customer Data Platform combining Active Shopper Network® data and analytics from inside and outside the dealer's DMS/CRM, enabling custom audiences of conquest, database, and website shoppers with real-time email engagement capabilities and ROI within 30 days of activation.
- Audience Builder Platform that enables dealers to build custom audiences from Active Shopper Network® data, generating 23 million Active Shopper® profiles per month and supporting sales marketing, service marketing, social audiences, and BDC engagement use cases.
- Adaptive Journeys Solution that tracks when customers are shopping and enables dealers to engage with personalized marketing based on shopping behavior across the customer journey.
- Activation Hub Platform feature giving dealers a single place to share Active Shopper Network® audiences across their entire marketing stack, enabling distribution of audience data to multiple marketing channels and tools from one central hub.
- Service Marketing Solution targeting service opportunities both inside and outside the dealer's database, engaging conquest customers, previous customers, and competitors' customers through email, social media, and other channels to drive service appointments and revenue.
- Trade-In Accelerator Solution that helps dealers acquire more trades and restock inventory with pre-owned units by targeting prospects outside the database whose vehicles match dealer wants and engaging existing equity-position customers via direct mail and BDC/phone outreach.
- Sales Connect Product that pushes Active Shopper prospects directly into the dealer's CRM so salespeople can engage with existing conversations and reduce friction in the buying journey.
- OEM Co-Op Support Solution providing co-op marketing support for OEMs, enabling coordinated marketing efforts between manufacturers and their dealer networks.
Quantifiable outcome
- 36% increased gross profit per vehicle sold
- +7 more outcomes
Companies that use Client Command
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Client Command technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature10 records
Client Command partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- OrbeecoreOrbee, a leader in customer experience middleware for automotive, announced integration with Client Command's Active Shopper Network® in January 2024. The integration makes Client Command's Active Shopper Network® data available within Orbee's customer data and marketing automation platforms. Orbee's clean room capabilities enable secure matching of consumer data without transferring sensitive information, helping dealers comply with GLBA and other privacy regulations.
- Dealer eProcesscoreDealer eProcess, a leading provider of automotive websites and digital solutions, partnered with Client Command in January 2024 to launch industry-first website personalization features and curated Active Shopper® audiences. The partnership enables dealerships to maximize website opportunities and create laser-targeted advertising campaigns. Dealer eProcess offers six website enhancements including behavior-based SRP filters, features filters, recent searches, saved searches, saved vehicles, and group data sharing across dealer group websites.
- AcxiomcoreAcxiom is listed as a partner logo on Client Command's website, indicating a data or integration partnership for enhanced automotive marketing capabilities.
- AWS (Amazon Web Services)supportingAWS is listed as a partner logo on Client Command's website, indicating AWS cloud infrastructure is used to power the platform.
- Dealer FunnelsupportingDealer Funnel is listed as a partner logo on Client Command's website.
- DEP (Data Enhancement Platform)supportingDEP is listed as a partner logo on Client Command's website.
- EquifaxsupportingEquifax is listed as a partner logo on Client Command's website, indicating a data partnership for identity or credit-related services.
- StellasupportingStella is listed as a partner logo on Client Command's website.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Client Command competitors and assessment
Company assessmentDirect peers
- Fullpath: Automotive CDP and marketing platform (formerly Auto/Mate CRM layer) serving dealer groups with unified customer data and activation, a direct vertical competitor in the dealer CDP category.
- PureCars: Automotive-specific digital marketing and shopper intelligence platform for dealers; competes head-to-head with Client Command on in-market shopper identification and audience targeting.
- LotLinx: Dealer-focused digital marketing automation and VIN-level audience platform; competes with Client Command on active in-market shopper identification and conquest campaigns.
- Orbee: Customer experience middleware purpose-built for automotive dealerships; Client Command's data feeds integrate directly into Orbee's platform, making it a tightly coupled peer in the dealer CDP/marketing stack.
- Urban Science: Automotive data, analytics, and retail network consulting provider with deep OEM and dealer relationships; overlaps on automotive shopper insights and dealer performance analytics.
- Dealer eProcess: Provider of automotive dealer websites and digital marketing solutions, with a co-developed Active Shopper audience personalization offering; competes with and complements Client Command's dealer digital stack.
Broad incumbents
- Tekion: Cloud-native automotive retail platform (incorporating DealerSocket) competing for dealer CRM/CDP spend with a unified cloud architecture, frequently benchmarked against Client Command's modern CDP.
- VinSolutions (Cox Automotive): Cox Automotive's dealership CRM and marketing platform, a scaled, full-line incumbent competing for the same dealer martech/CDP budget that Client Command targets.
- Reynolds and Reynolds: Long-standing dealership management systems and document/retention solutions vendor; overlaps with Client Command at the dealer operational and customer data layers.
- CDK Global: Large, public dealership software (DMS, CRM, marketing) provider with deep dealer relationships across the US, representing the broad incumbent Client Command competes against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Client Command social profiles
Digital presenceClient Command compliance and trust
Trust signalCompliance6 records
Client Command financial estimates
Financial estimateRevenue estimate
Valuation estimate
Client Command leadership team
Management profileNumber of profiles
Profiles3 records
Client Command funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Client Command M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Client Command
What does Client Command do?
Client Command sells subscription-based B2B SaaS data and marketing activation products to automotive dealerships and OEMs, headlined by its patented Active Shopper Network® that identifies in-market vehicle shoppers in real time. Offerings are delivered through a tiered platform (Base, Pro, Enterprise CDP) plus supporting modules such as Audience Builder, Adaptive Journeys, Activation Hub, Trade-In Accelerator, Service Marketing, and OEM Co-Op Support.
Is Client Command a public or private company?
Client Command is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Client Command founded?
Client Command was founded in 1999. It employs 11 to 50 people.
Where is Client Command based?
Client Command is headquartered in Cumming, United States, in the North America region.
How does Client Command make money?
One revenue line is on record: subscription-based SaaS Platform.
Who are Client Command's main competitors?
Direct peers on record are Fullpath, PureCars, LotLinx, Orbee, Urban Science and Dealer eProcess. Broad incumbents are Tekion, VinSolutions (Cox Automotive), Reynolds and Reynolds and CDK Global.
Does Client Command have an API?
No public API is recorded for Client Command.
What industry is Client Command in?
Client Command's product category is Automotive Marketing Technology / Automotive Retail Data Platform. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms.