Frog's Tooth Winery

Name

Frog's Tooth Winery

Legal name

Frog's Tooth Vineyards & Winery

Website

https://frogstooth.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Winery / Estate Wines

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate-grown wines
• Handcrafted wines
• Wine club membership
• Vineyard tasting room
• Sierra Foothills winery

Headquarters

HQ city

Murphys

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the tasting room and online store. Wines sold at various price points including tasting room exclusives and small-lot wines.
2. Wine Club Membership (Frog Pond): Three annual shipments of curated estate-grown wines. Four tiers: Tadpole (4 bottles, 15% savings), Delighted Frog (6 bottles, 20% savings), and Bull Frog (12 bottles, 25% savings). Members receive complimentary tasting, exclusive access to member-only wines, and discounted event invitations.
3. Event Revenue: Revenue from hosted events including vineyard parties ($75-85), wine lunches, and vineyard camping experiences ($205 for two-person campsite). Events feature live music, chef-crafted dinners, and wine tasting.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Frog's Tooth Winery is a boutique winery that grows, produces, and sells handcrafted estate-grown wines from its vineyards in the Sierra Foothills of California. The company offers a portfolio of red and white varietals under the Felix Hunt brand, operates a tasting room in Murphys, CA, runs a tiered wine club (Frog Pond) with three annual shipments, and hosts immersive vineyard experiences including parties, wine lunches, and camping events.

Product overview

Frog's Tooth Winery is a boutique winery in California's Sierra Foothills offering estate-grown wines and immersive wine experiences. The product portfolio centers on the Felix Hunt brand of estate wines (reds and whites), supported by three wine club tiers (Tadpole, Delighted Frog, and Bull Frog) that provide recurring shipments of estate-grown vintages with tiered savings and benefits. Additional offerings include a physical tasting room experience in Murphys and seasonal vineyard events including parties, wine lunches, and camping experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Felix Hunt: Estate wine brand named for the abandoned town near the vineyard, celebrating the rich history of the Sierra Foothills area. Includes Savignon Blanc, Rose Blend, and Shiraz.

Products and services

• Tadpole Wine Club
• Delighted Frog Wine Club Mid-tier wine club membership offering 6 hand-selected estate-grown bottles delivered three times annually, with 20% savings on all wines, exclusive access to member-only wines, and complimentary tastings.
• Bull Frog Wine Club Premium collector-tier wine club offering a 12-bottle full case of premium, cellar-worthy estate-grown wines delivered three times annually, with 25% savings on all wines and access to member-discounted events.
• Estate-Grown Wines (Felix Hunt brand) Handcrafted estate wines from the Sierra Foothills, including reds (Alicante Bouschet, Barbera, Cabernet Franc, Carignane, Grenache, GSM, Mourvedre, Petite Sirah, Shiraz, Syrah, Petit Verdot) and whites (Grenache Blanc, Viognier, Sauvignon Blanc). The Felix Hunt brand celebrates the region's historic Felix Hunt mining area.
• Tasting Room Experience Immersive tasting room located at 380 Main St Ste 5, Murphys, CA, open Wednesday-Friday 1-5PM, Saturday 12-6PM, and Sunday 1-5PM. Offers tastings of exclusive small-lot wines in a scenic mountain town setting.
• Vineyard Events Hosted events including vineyard BBQ parties with live music by She Calls Him Wilson, wine lunch tastings at Taste Restaurant in Plymouth, CA, and overnight vineyard camping experiences featuring chef-crafted dinners by Chef Lyle, unreleased wine tastings, and live entertainment.

Quantifiable outcome

• 10 wine varieties medaled in recent competitions including San Francisco Chronicle 2025 and 2026 Gold medals

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Taste RestaurantcoreChannel Partner/ Reseller/ DistributorTaste Restaurant in Plymouth, CA hosts Frog's Tooth wine lunch events and serves Frog's Tooth wines. Tracey Berkner, Taste Restaurant, provided a quote praising Winemaker Tana Cole's delicate touch in winemaking.
• She Calls Him WilsonminorGTM or Marketing PartnerLive music entertainment provider for vineyard parties and camping events at Frog's Tooth Winery.
• Chef LyleminorImplementation/ SI/ Consulting PartnerChef Lyle crafts dinner for vineyard parties, providing culinary experiences alongside Frog's Tooth wines at sunset events in the vineyard.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Domaine de la Terre Rouge: Sierra Foothills (Amador County) boutique estate producer focused on Rhône-style varietals — direct varietal overlap with Frog's Tooth's GSM, Mourvèdre, and Syrah — and selling primarily through tasting room, wine club, and DTC channels.
• Lavender Ridge Vineyards: Boutique Murphys, CA tasting room and small-lot producer in Calaveras County. Competes head-to-head for tasting-room foot traffic and wine-club sign-ups on Main Street, Murphys with a near-identical estate/wine/club/event business model.
• Twisted Oak Winery: Calaveras County boutique estate winery focused on Spanish and Mediterranean varietals with a tasting room and wine-club model. Comparable scale, region, and DTC/event mix to Frog's Tooth, with overlapping varietals like Grenache, Mourvèdre, and GSM blends.
• Ironstone Vineyards: Family-owned Calaveras County winery also centered on estate production plus a high-traffic tasting room and large-scale event programming. Operates in the same Sierra Foothills region and targets identical DTC, wine-club, and wedding/event consumer segments as Frog's Tooth.
• Andis Wines: Amador County Sierra Foothills estate winery producing estate-grown reds and whites with a tasting room and wine-club offering. Comparable size and DTC-led model with overlapping varietal portfolio (Barbera, Grenache, Petite Sirah).
• Brice Station Vineyards: Family-owned Sierra Foothills (Calaveras County) winery with estate vineyard, tasting room, and wine-club distribution. Closely comparable in operational scale, channel mix, and Sierra Foothills DTC positioning to Frog's Tooth.

Broad incumbents

• Bonny Doon Vineyard: Long-running California boutique producer with a strong tasting-room, wine-club, and DTC presence focused on Rhône and Iberian varietals — same family of grapes Frog's Tooth specializes in. Operates at broader scale and brand recognition but shares the small-batch, terroir-driven, club-led monetization model.
• Rombauer Vineyards: Established multi-region California (Napa, Sonoma, Sierra Foothills) producer with a large tasting-room, wine-club, and DTC distribution footprint. Broader incumbent that overlaps Frog's Tooth in wine-club economics, tasting-room experience design, and Sierra Foothills estate sourcing, but at meaningfully larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FrogsToothWinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frog's Tooth Winery